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Ed Elson
Co-host, Prof G Markets, Prof G Media

Prediction Markets vs. Gambling: Where’s the Line? | Prof G Markets

📅 Feb 27, 2026 Prof G Markets 50 MIN 48324 VIEWS 87 SEGMENTS · 3 SPEAKERS
This week on Prof G Markets, Scott Galloway and Ed Elson are joined by Tarek Mansour to break down why prediction markets are surging in popularity, and whether they’re really any different from gambling. They also explore how the company polices insider trading, the real-world use cases for these markets, and how Kalshi is navigating regulation. Tarek Mansour is the co-founder and chief executive officer of Kalshi. Tarek began his career as a quantitative trader at Goldman Sachs and as a global macro trader at Citadel. He went on to co-found Kalshi in 2018. Subscribe to our Markets Newslett...

Questions asked in this interview

11
  1. 8:17Like, I think society having a debate about new technologies and how to kind of deal with them is a good thing, right?
  2. 10:19Like I somehow like find, you know, I do the thing and then five minutes later I'm like, why did I just buy that?
  3. 16:46So like yes you want the trading but you know the dopamine-level trading is not necessarily the thing that makes the forecast the most accurate, right?
  4. 19:47... end of day, retail participants buying it against Citadel and the open market on, you know, traditional, you know, the most boring names like NASDAQ or Chicago Board of whatever, do you consider that to be gambling or a form of gambling?
  5. 22:03The mechanics is this, you know, to me gambling is the negative incentives, right?
  6. 27:43And maybe to make that like example very concrete, like you know, you — you might — did you read the — the — the AI paper that some people are calling it Dumerism AI paper from — what was it called?
  7. 30:08You know, some would argue, well, well, if you let insider trading happen in stock market, shouldn't that make it even more accurate?
  8. 32:26That same standard applies to prediction markets, and our rules ban it the same way. Right?
  9. 34:12... with you, like there maybe the com — like the companies in some ways the underlying got more strict about some of these things because of the existence of the market, and this could have happened in our market too, it's possible, right?
  10. 36:07... or Brexit, like there's one pricer, which is the insurance company, and you usually don't get a very good price, and oftentimes they don't pay out the policy, whereas having it in an open marketplace enables competitive bidding, right?
  11. 38:44Like that's a pretty large number, right?
Scott Galloway 0:00 ↗
Today's number: 30. That's how many additional minutes Americans spend sleeping per day compared to two decades ago. True story, Ed. I find that when I have a bad sunburn, it helps me sleep to take Viagra. It does nothing for the pain, but the sheets no longer touch my legs.
How are you, Ed? How are you?
Ed Elson 0:23 ↗
I'm doing very well. I'm here in London and I had drinks with you last night, which was awesome. You know me, I like to get to know my staff.
Scott Galloway 0:32 ↗
I like to spend quality time with them.
Ed Elson 0:35 ↗
We did spend some quality time. We got kicked out after about an hour. The other thing is we went to a bar that we were very excited about and I show up because Scott showed up a little late and I show up and it turns out that it's comedy night.
Scott Galloway 0:48 ↗
Comedy night. And there's some Scotsman on stage speaking a dead language that only twins speak to each other and they close the bar down. I'm like, 'Oh, this [__] sucks.'
Ed Elson 0:58 ↗
So, we had to spend the first 20 minutes listening to this guy. I got to tell you, he was absolutely bombing as well. It was not comfortable to sit through.
Scott Galloway 1:06 ↗
Yeah.
Ed Elson 1:07 ↗
But then we had a lovely drink.
Scott Galloway 1:08 ↗
I got to know your girlfriend where I just sat there and thought, 'What is she seeing him? I don't get it. I don't get it. I don't get it.' Ed, I don't think young people should get married, but my advice to you is three things. First, lock. Second, it third down. Lock it down. It is I think the world of you. You are so out of your way class, my brother. You are so out of your way class. Anyways, it's good to see you.
Ed Elson 1:37 ↗
That's very... It was great to see you. She had a great time. I had a great time. It's good to be in London. It's nice, right?
Scott Galloway 1:43 ↗
Yeah, it is very nice. It's too dark and it's a little late, but it's nice. Well, we have a big important interview here with the CEO of Kalshi. Shall we start to move on to that?
Ed Elson 1:59 ↗
Let's do it.
Scott Galloway 2:00 ↗
Okay. Actually, before we do that, apologies. I forgot to also... Go ahead. I forgot to also say that Prof G Markets is returning to the Vox Media podcast stage at South by Southwest. We will be there on Saturday, March 14th. So, if you want to see that, come join Scott and me at 10:00 a.m. on the 14th of March at the Hilton Austin for a live taping of Prof G Markets live show. It's going to be epic. Scott and I very excited. Or at least I am. I think Scott's excited.
You had me till you said Hilton Austin. I don't... that's not what I aspire to, but you know what's going to happen here? It's the same thing. We come in, we skirt the line, and a few people take a picture with me, and they're like, 'Oh.' They're like, 'Oh, and by the way, I have a daughter. She's at UT. Is Ed single? Is Ed single?' Everyone is asking about your romantic status when we go to these things.
Ed Elson 2:57 ↗
That's not what happened last night where we're standing together and then someone comes up and go, 'Oh my gosh, Scott Galloway.' And he looks at me, he's like, 'I know you too, but Scott Galloway, it's great to see you.'
Scott Galloway 3:08 ↗
The tall handsome guy.
Ed Elson 3:10 ↗
That's right. He is a tall drink of lemonade. Like a nice young handsome man. Yeah. Yes. I enjoyed that. I enjoyed meeting him.
Scott Galloway 3:16 ↗
Yeah, it was good. It was very good.
Ed Elson 3:18 ↗
Yeah. But South by Southwest and you can learn more and get a special discount. I love how they're already discounting us. That makes me feel good on your South by Southwest innovation badge at voxmedia.comsxsw. That's voxmedia.comsxswssw. We'll see you there. I'm actually really excited. How many people from Prof G are we bringing to Austin, Ed?
Oh, we've got a huge crew. I think it's like 12 people, maybe.
Scott Galloway 3:46 ↗
I heard 16. I wonder how much money that's going to cost me. Oh my gosh. Yeah, I'm excited. Anyways, everybody, Ed and Scott are going to be at South by Southwest. Please say hi. We really do enjoy meeting our fans. And Ed, not so much. Ed's sort of standoffish and a little bit arrogant. Thinks he's better than everybody else. But not me.
Ed Elson 4:10 ↗
Not me. Not me. Say hi. Hola.
Scott Galloway 4:15 ↗
Hola. El Pero. Eel. Absorb self. Young person. Young man.
Ed Elson 4:23 ↗
See it South by Southwest.
Scott Galloway 4:24 ↗
No comment. Here's our conversation with Tarek Mansour, co-founder and CEO of Kalshi. Tarek, good to see you. Welcome back to the show.
Tarek Mansour 4:32 ↗
Thanks for having me, Scott and Ed. I'm excited.
Ed Elson 4:37 ↗
So, it's been a little over a year since I first interviewed you on First Time Founders. A lot has happened since then. Just looking at Kalshi as a company, your revenue has grown by about 1,000%. Your volume on this platform has gone from $280 million to $2.3 billion. You also recently raised a billion dollars at an 11 billion valuation. Basically, we knew Kalshi was going to explode, but it's exploded in a way that is kind of larger than life and getting a lot of attention. I'll just start with this. Why is Kalshi so popular right now and why are prediction markets so popular?
Tarek Mansour 5:24 ↗
You know, one, it's just the exponential. You know, when the numbers are small, the exponential, you don't really feel it quite as much. And then as you compound and compound, all of a sudden, you know, everything basically happens all at once. And you tend to see that with a lot of consumer businesses that really hit the mainstream and they're growing at an exponential or exponential-looking pace. And I think that's definitely happening in prediction markets or at least in the case of Kalshi. The second thing where I think we're benefiting quite... I think that prediction markets are benefiting from an overall societal wave which is sort of this general distrust in traditional news sources or information sources and I think people are looking for an alternative and you know I think they found it. You know, a lot of people have found it in podcasts. I don't think a lot of people have found it in social media. I think people have... I mean, social media had this kind of idea of, you know, crowdsourced wisdom or crowdsourced truth. But social media incentivized clickbait in a way that, you know, people over time are not feeling like, you know, news feeds are basically like split into two. The world is basically completely disparaged. Everything is polarized and prediction markets are in some ways some sort of antidote where you get the crowd wisdom. You have a lot of people participating in prediction markets but you have skin in the game. You know, people are putting money where their mouth is and that leads to some of the answers they get out of prediction markets to be more accurate. And that's been definitely a big catalyst of the growth.
Ed Elson 6:50 ↗
There are two things I'd want to kind of separate in this conversation. One is prediction markets as a content platform, which I totally agree with you on. It's been massively helpful for us. I think a lot of people find it interesting because it just tells you a little bit more about the future. If you're trying to understand an issue, you will go to the prediction markets and you'll find the question and then you'll get to see like this is what the consensus view is. This is a probability of this event occurring or not occurring. That's content. It's also a trading platform. Some would say a gambling platform, which is a different kind of thing. And it brings with it a lot of different issues. And I think as this platform has gotten so popular over the past year, it has also drawn a lot of criticism. And I think a lot of that criticism is reasonable, valid, worth talking about. So, I guess I'd love for us to dive into those criticisms. As the founder of this company, as the CEO, what would you say is the overall, let's say, the three or four biggest criticisms of the company right now? Based on what you're seeing, based on how things are being reported, what would you say are the issues that people are worried about when it comes to prediction markets and Kalshi?
Tarek Mansour 8:17 ↗
Any consumer company, and this is one of the things that we've learned and I'm learning in real time right now, most consumer companies that hit the mainstream, they go from like really exciting new technology and when they hit the mainstream there's this sort of flip where all of a sudden, you know, there's this sort of like let's just kind of air out all the risks, the dangers, all the ways that this could go wrong. You know, we've seen it played out with Uber, Airbnb had its fair share of it. We're seeing it play out with AI on many dimensions, many levels, and we're seeing it play out in prediction markets. And to some extent, I think that's a healthy thing. Like, I think society having a debate about new technologies and how to kind of deal with them is a good thing, right? If we all agreed on everything, you know, we probably are headed in the wrong direction. Look, my understanding is like there's one, you know, this question of like, you know, is this gambling, is this different, you know, are there kind of concerns about addiction and social isolation. Young man, I know you guys, Scott, you talk about this a lot. I think number two is there's the concerns of insider trading, like are... and to me I bucket it into kind of is the market fair, how do we police it, what is being done about that. But to me I don't think it's totally abnormal given, you know, the rate of growth and how fast it basically has gone mainstream.
Scott Galloway 9:33 ↗
Well, just to double click on that. So there's a real fear that a lot of big tech or a lot of technology companies as they scale tap into a less mature prefrontal cortex of men looking for dopamine hits and that essentially prediction markets are sort of the high IQ or graduate education version of gaming apps and that it preys on a dopamine-hungry male and that there's enormous incentive for... Well, first let me start there. Who is your typical... what's the demographic profile of your average customer and what is different from speculation or prediction markets from just flat-out gambling sites?
Tarek Mansour 10:19 ↗
You know, the vast majority of volume is really in the bucket of 25 to 45 years old and then we have a bucket in, you know, 60 plus, so retired, has sort of disposable income, time on their hand. And I think that like, you know, when I think about the typical customer, there's been recent reporting which I think was pretty interesting about this. You might have... I don't know if you've seen the New York Times article about the rise of the prediction market trader and they kind of gone through a number of, you know, and the most active traders, the people that basically, you know, drive a lot of the activity on the platform. You know, people that would kind of be considered like a super user or power user. Those are the people that like are spending quite a bit of time modeling. Like, you know, I'm passionate about the economy, I read the news a lot and like, you know, I'm going to basically be forecasting inflation on a daily basis. Or I like mentioned markets, you know, Joel, there was a whole profile on him on this New York Times piece and the guy like has built like, you know, pretty sophisticated models of like, you know, what words are going to be said and what appearances. And those are people that like, you know, have had an interest in something and then they figure out an outlet to basically like, you know, make money off of it or engage, you know, with a community that has kind of that shared similar interest. Like these are the most engaged in our Discord or we have this Kalshi Ideas platform which is basically Twitter but you can only speak if you have a position, so it's kind of a Twitter that's filtered for people that are position takers. But to me it's like, you know, I think the concern that you sort of outlined is a real concern, right? Like I think in my view any financial markets, and I think this concern applies to any financial market, I think it applies to, you know, day trading of options or these kind of idea of zero-day options that settle on any given day. Retail trading. I think it applies to crypto. Also the meme coins. And obviously it applies to traditional gambling and sports betting. And that risk exists in prediction markets. And I think the way that I think of it and as I build a company and as this company scales, there's certain things that are intrinsic to the model and then there's guardrails, like things that you add to the model around your business model to basically protect consumers from this sort of thing. So let's talk about the intrinsic piece. So I think prediction markets is a much healthier mechanism to engage with something than a lot of these other mechanisms. Like I think a lot of the problems that we've seen with dopamine hits and addiction and a lot of the issues that people generally pertain to as gambling have come from the gambling industry. And I think... and you ask why. Well, we got to look at the incentives in that industry. Like when you go to a casino or you go to, you know, traditional sports book, the revenue of that company is equal to the customer's losses. The way that that whole system, the business model is like, well if Ed comes to me, the business model is figuring out how much money can I take from Ed. That's how it works. So if that's your business model, what are you going to do, right? Well, what you're going to figure out is like, okay, I have Ed and Scott as customers. If Scott is a winner, I'm going to block Scott from participating because anything that Scott wins it's going to take from me as a business. And if Ed is a loser, I'm going to figure out how to create a habit, how to get Ed hooked in the platform and get them to come back pretty consistently. And that to me is a lot of where like kind of a lot of where it's a perverse incentive. And you know, show me the incentive, I can show you the outcome. Well, what the outcome is going to be is basically going to get people hooked and dopamine hits are going to basically be, you know, increasingly bigger part of the platform and so on and so forth. Prediction markets just don't have that inherent incentive. You know, I take a small fee and Ed is not trading against me, Ed is trading against Scott. It's inherently just more social. It's inherently more like... I think the model doesn't have the sort of embedded perverse incentive. And that enables me as a business model to just have much more versatility around solving that problem, around creating really good guardrails around that problem. Like, you know, when Ed comes, he's not basically facing an algorithm that's just sort of optimized to get Ed hooked. Ed is facing Scott, is facing you, and is figuring out whether Ed could be smarter than you, whether he could do research. How can he beat you? Intrinsically more social, intrinsically more competitive, intrinsically more interesting. In terms of the guardrail, we focus on this a lot and I think that like a lot of the guardrails are really what you want to prevent is excessive behaviors. I think anything taken to the extreme is bad. And you know, I talked about some of the trading, like retail trading, some of these examples, but you know, you see it in other places. You see it with drinking. You see it with online shopping. Like you probably have a... I mean, I'm the type of person like I have a bunch of [__] in my house like because I have these Instagram ads that keep feeding me all these like random trinkets that I keep sort of like clicking on and buying. And that's a form of excess. Like I somehow like find, you know, I do the thing and then five minutes later I'm like, why did I just buy that? Like why, you know, and I do this on Amazon. I do this on Instagram a lot. And all these things taken to excess tend to be bad. And so how do you, you know, you have to create measures around like, okay, how do you prevent excessive behaviors. You have to do a lot of customer education. We have tools around self-exclusions, limits, pauses. And then we also have surveillance where like when we do find someone especially on the younger side, you know, we do have age gating so you cannot participate as a minor obviously, but someone on the younger side, you know, repeatedly losing, repeatedly kind of taking aggressive actions, doing too much of their portfolio, we start showing warning signs like, hey, you should not put more than X% of your portfolio in one thing. Because you know, again, like long-term if you want to build a healthy ecosystem, you don't want these sort of behaviors to go off the rails. But then also our incentive is not misaligned with those guardrails. In some ways, it is aligned. We want people to be long-term participants in this model. We want them to be engaged socially. We don't win a lot if they come and lose a lot of their money very fast. That's actually a bad outcome for us.
Scott Galloway 15:57 ↗
The pushback to that point though, you make a point which I agree with. Show me the incentive, I'll show you the outcome. The pushback for a lot of people to that would be actually the incentive might not be that consumers need to lose or that traders need to lose money, but they need to trade. And if you can get them addicted, if you can get them to keep trading and get hooked, ultimately that actually is a boon for your business. So the guardrails you're describing, they are inherently counter to the incentives that are built into your business, which is we need people to trade as much as possible because that is our business model. We're taking a transaction fee on all the trades that happen. We don't want you to lose money, but we want you to put some money up. What would you say to that?
Tarek Mansour 16:46 ↗
I think there's a presumption in your question that's just assuming that all the trading is basically, you know, dopamine-type behavior, right? Which is not the case, right? Actually, like again, a majority of power users, the people that really contributing the most volume are the people that are making... these are actually necessary. Their trading is necessary to this because they're making the forecast more accurate, right? The stock market doesn't get efficient if nobody trades. You need the trading and you need the informed trading, you need the well-researched trading. And actually the trading that grows the most over time is the winners, is the people that like are essentially very well researched. They predict the weather because they're scraping satellite data. These are people that are building models. They're in the spreadsheets. They're doing math. They're building systems. These are people that are actually rejected from traditional, for example, like sports betting because they're making too much money. They get blocked and limited there, but they can come to prediction markets. It's a good home for that. So like yes you want the trading but you know the dopamine-level trading is not necessarily the thing that makes the forecast the most accurate, right? Like it's not, you know, it's part... you know, it's part... you need that vibrant ecosystem, you need speculators, you need, you know, forecasters, you need hedgers which we can talk about. But um, and then but you don't necessarily need the excessive behaviors. And the excessive behaviors are the things that you can cap over time to build a well-balanced ecosystem.
Ed Elson 18:05 ↗
We'll be right back after the break. And if you're enjoying the show so far, send it to a friend and please follow us if you haven't already.
Scott Galloway 18:18 ↗
We're back with Prof G Markets. I just want to go back to some of the criticisms. And by the way, the reason I'm interested in this is because this is what everyone is interested in when it comes to prediction markets right now. I was just on a PBS panel where, you know, this was the entire conversation. There was a focus on young men and young men's issues, this prevalence of addiction and this trend towards gambling and this question of do prediction markets sort of fit that description. And so what are we supposed to do about it? How are we supposed to feel about them? So one thing that I found interesting and I want to get your reaction to, I read somewhere that almost 90% of the volume that is happening on these prediction markets and I think on Kalshi is related to sports. So it's prediction markets trading but if it's trading based on like what color is the Gatorade going to be at the Super Bowl halftime show, that to me fits the bill of gambling. It's to me is a kind of a different thing from the looking at the satellite data and figuring out how will this affect weather patterns. So I guess my question is one, is that right? Are you seeing that amount of sports prediction markets trading and two, does that not fit your definition of gambling?
Tarek Mansour 19:47 ↗
So we're seeing a lot of sports. Sports has grown astronomically last year. We don't have the Gatorade market. Again there's, you know, unregulated, regulated. So, but we don't have the war, terrorism, assassination markets either. You know, the insider trading is also not, you know, the Maduro trade and, you know, the capture, that's not regulated prediction markets or Kalshi. But look, I think there's sort of definitional... like okay, maybe like let me just kind of... let me just... let's just align on some definitions so we can have like a precise conversation, right? When someone is buying an option that expires end of day, retail participants buying it against Citadel and the open market on, you know, traditional, you know, the most boring names like NASDAQ or Chicago Board of whatever, do you consider that to be gambling or a form of gambling? I think it's something different from investing and so I would consider it... I would call it gambling. Yes. And that is why I'm very interested in the regulatory rules around options trading which are stricter than buying a stock for example. So long answer, short answer: yes.
Ed Elson 20:58 ↗
So let's just establish a definition and then we can like basically, you know, have a principled conversation here. So there's a few definitions we can basically take on, right? It's like one definition could be there's a threshold of research or understanding in a certain market that needs to happen for this to be a trade or not gambling. And obviously you see kind of the problems with that definition from a delineation perspective because how do you know who does research and you get into nasty questions and like now you have access, you know, open access problems etc. One other one that I believe to be too broad is one that a lot of states in their state rule books hold, which is like you're staking some money in the hope of making more money on something you don't control. That's one. You know, now you could see where that lands, right? You know, if you and I just leave this call and open Schwab and buy a stock, even if we're investing that stock, that's gambling, right? Like we just gambled. So, so what is the line like? I mean, how do we define that line?

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APA

Elson, E. (2026, February 27). Prediction Markets vs. Gambling: Where’s the Line? | Prof G Markets [Interview transcript]. Prof G Markets. CEOInterviews.AI. https://ceointerviews.ai/interview/3003330/

MLA

Ed Elson. "Prediction Markets vs. Gambling: Where’s the Line? | Prof G Markets." Prof G Markets, 27 Feb. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3003330/.

BibTeX
@misc{elson2026_3003330,
  author       = {Ed Elson},
  title        = {Prediction Markets vs. Gambling: Where’s the Line? | Prof G Markets},
  howpublished = {Interview transcript, Prof G Markets. CEOInterviews.AI},
  year         = {2026},
  month        = {feb},
  url          = {https://ceointerviews.ai/interview/3003330/},
  note         = {Speaker-attributed transcript with timestamps}
}