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David Pierce
Editor-at-Large; Co-host of The Vergecast, The Verge

The forgotten Chromebook that started it all

📅 Oct 04, 2026 Version History and The Verge 82 MIN 77740 VIEWS 290 SEGMENTS · 3 SPEAKERS
Google didn’t even call the first Chromebook a “Chromebook.” The CR-48 had no interesting design and no bright logos – it wasn’t even designed to be a product you could buy. Instead, it was a portal to a big new idea about computers. David Pierce is joined by The Verge’s Nilay Patel and MKBHD’s Marques Brownlee to explain the history of ChromeOS and Chromebooks, and figure out whether Google’s approach to computer hardware was the right one. Vote for us in the Signal Awards! Vote Vergecast: Best Technology Podcast - https://bit.ly/3VGqL1T Vote Version History: Best History Podcast - https:/...

What David Pierce said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

David Pierce hosts a podcast about the CR-48, the first Chromebook, with guests Nilay Patel and Marques Brownlee. They trace Chrome OS's origins to engineer Jeff Nelson's 2006-2007 'Google OS' project, and Google's belief that 'devices don't matter, the cloud is everything.' Pierce notes Sundar Pichai's 2010 launch emphasized speed, the Chrome Web Store, and a setup under 60 seconds, but the CR-48 was positioned as a cheap, disposable test device. They debate whether Chrome OS's 'it's only Chrome' pitch was a mistake, with Brownlee arguing the original should have stayed just Chrome. They discuss the device's cellular connection, 12-inch screen, and keyboard innovations. The group places the CR-48 as 'right idea, wrong time' on the time matrix, fails it for the hall of fame, but agrees it changed history by pushing apps to the web.

Key takeaways

  1. The CR-48 was conceived as a test device for Chrome OS, with Google stating 'the hardware exists entirely to test the software.'
  2. Google's pitch that 'devices don't matter' and the hardware is 'disposable' was a strategic mistake that hurt later products like the Chromebook Pixel.
  3. The CR-48 included a 3G cellular connection with free Verizon data, an idea the guests wish had persisted in modern laptops.
  4. The group concludes the CR-48 was 'right idea, wrong time' and that its core thesis only became viable over a decade later.
  5. Despite failing the hall of fame test, the CR-48 changed history by helping cement the web browser as the dominant app platform.

Numbers and commitments

FigureWhat it refers toTypeAt
2007 Year of early Google OS projects timeline 4:35
120 million Chrome users at 2010 launch metric 14:33
60,000 CR-48 laptops ready for pilot program commitment 21:35
3.8 lbs Weight of the CR-48 metric 28:08
100 megabytes Free monthly cellular data from Verizon commitment 28:36
12.1-inch Screen size of the CR-48 metric 29:47

Chapters

  1. 0:00Origins of Chrome OS
  2. 10:202010 Chrome OS launch event
  3. 26:24The CR-48 hardware design
  4. 29:47Cellular, screen, and keyboard bets
  5. 31:38Marketing the disposable laptop
  6. 32:30Offline limitations and the apps problem
  7. 55:08Would a premium Chromebook have worked?
  8. 1:00:31Time matrix: right idea, wrong time
  9. 1:13:46Hall of fame verdict on the CR-48

Questions asked in this interview

8
  1. 12:53Are these apps or links to websites?
  2. 1:05:13... every one of their ideas was imbued with, I think, the optimism that everybody found it infectious that they could do things right from a new foundation and it didn't come with all of the baggage that all of big tech comes with now, right?
  3. 1:05:54It's like that's not going to go now, you know?
  4. 1:06:47Hey, it's Google is most of the net, right?
  5. 1:10:19How did I forget about that?
  6. 1:12:26We know this answer. Is it the no logos?
  7. 1:15:08The keyboard wasn't good, but it had an all-day battery life and you're like, is this a good netbook?
  8. 1:17:48that was the question. Did it change the world?
David Pierce 0:00 ↗
By 2007, the internet wasn't the future anymore. It was just life. And Google developed this big idea that maybe instead of Google being a search engine and Chrome being a browser, that Google could take over your entire computing life. And maybe we'd even get to the point where your computer didn't matter at all. From The Verge and Vox Media, this is Version History, a show about the best and worst and strangest and most important products in tech history. I'm David Pierce, and today on the show we're talking about the early days of Chrome OS and the very first Chromebook.
Support for the show comes from Granola. Granola is an AI-powered notepad that makes your meeting notes useful. It captures what happens in your meetings and turns it into clean, structured notes with decisions and action items pulled out and made easy to find. Once you try it on a first meeting, it's hard to go without. You could try it totally free. Head to granola.ai/verhistory. That's granola.ai/verhistory to get your time back. Go to granola.ai/verhistory and try it on your next call.
All right, we're back. Let's talk laptops. Joining me in the studio, The Verge's Nilay Patel. Hello, sir. You are, I would say, as longstanding a Chromebook person as anyone I know. You have believed in Chromebooks a very long time.
Nilay Patel 1:33 ↗
I have, longer than Google, I believe.
David Pierce 1:35 ↗
Certainly more consistently than Google. Have you owned Chromebooks over the years?
Nilay Patel 1:40 ↗
No, I give them to my parents.
David Pierce 1:42 ↗
Smart. They're the ultimate parent computer for a variety of reasons that we can get to. I love it. Also joining us from the Waveform Studio, and thus we are rivals today, Marques Brownlee. Welcome to the show, buddy. Good to have you here.
Marques Brownlee 1:54 ↗
Thanks for having me.
David Pierce 1:55 ↗
Yeah, you have, I believe, the subject of our show sitting in front of you. Usually remote guests don't get to play with the thing we get to play with. You do this time.
Marques Brownlee 2:03 ↗
I do have one, and I heard we were talking about it, so I had to go dig it up. I didn't have to go digging very far because I've just got this thing around me all the time.
David Pierce 2:10 ↗
You just carry it in the backpack just in case.
Marques Brownlee 2:12 ↗
Yeah. You know, this is the greatest blank matte black laptop ever made. It's the CR-48.
David Pierce 2:17 ↗
Oh, I just realized how on brand this is for you. You just have to have it around, right? Unbranded matte. That's perfect.
Marques Brownlee 2:24 ↗
Yeah, it's great.
David Pierce 2:25 ↗
You take it to briefings with other companies. You're like, 'This is what I'm looking for. Another one, please.'
Yeah, truly. So yeah, that is the CR-48, the very first Chromebook. It's not even technically a Chromebook. We will get into that. The CR-48 predates the word Chromebook, which is very fun. But so to go all the way back, I want to go back extra far, in particular for you, Nilay, because we spend a lot of time making fun of Google for being just a mess of a company. And this is a perfect version of the mess that is Google. So there's one version of the origin story of Chrome OS, which predates even the Chromebook. We're going to get to the launch of the actual hardware, but if you go back a ways, there's this guy Jeff Nelson, who's an engineer at Google, who basically decides to create an operating system called Google OS. It was just a chopped-down version of Linux. And he eventually files for and gets a patent for what's called a network-based operating system across devices. It wasn't based on Chrome because Chrome didn't exist. It was based on Firefox. But the idea was basically like, how do I build a very fast operating system? He builds a very fast operating system, tests it for a while, that's very cool. He would tell you he invented Chrome OS, and that there are some steps in between, and that became Chrome OS. There are a bunch of other people who helped create Chrome OS who would tell you that is not the story.
Nilay Patel 3:47 ↗
It's Google in a nutshell.
David Pierce 3:48 ↗
Like you can pick any year of Google's history and be like, there was a guy who created a cut-down version of Linux and called it Google OS. And that would be true every year of Google's existence. We were just at Google I/O, and the big demo of Gemini was it can code an operating system now.
Nilay Patel 4:04 ↗
Because that is in Google's DNA.
David Pierce 4:07 ↗
They can't get enough of it. Yeah, Marques, this is just what this company has done for as long as any of us have been paying attention, right?
Marques Brownlee 4:12 ↗
Yeah. I'm sure there's four or five versions of this story, but none of these people have spoken to each other. So this is just the one that made it to the top.
David Pierce 4:18 ↗
Yeah. So this is the thing, and this is actually the thing I love about it, is actually, especially given Google's culture, it is perfectly plausible that all of these stories are true. That there was a guy who built this thing, and then there were a bunch of other people who basically simultaneously built the same thing, and they had no idea about each other.
Marques Brownlee 4:34 ↗
What year is this?
David Pierce 4:35 ↗
This was 2006, 2007-ish when these products first started. And the thing I think is, if you look at that time, I think that the thing that is sort of obvious in retrospect was that this was an idea whose time had come. Right? This is kind of a thing we talk about on the show, like, was this a sort of singular genius moment, or was a bunch of stuff all running at each other, and anyone paying attention saw them crashing into each other? And so I think in this case, you look at the internet is very mature and very modern and very mainstream, and also is becoming a relatively successful app platform. Right? Like Web 2.0 is in full swing, and the idea that you're going to be able to run full apps on your web browser is very much alive. Also, Windows and Mac OS are heavy and messy and complicated, and Windows in particular is problematic in lots of ways at this point. For Google, but also for anyone who had to use Windows, like it's just not a great user experience at this time. So you can sort of see how you'd look at it and say, well, we believe in the internet. We don't believe in Windows. We think apps can run this way and sort of land in the sweet spot, right? Like this doesn't, Marques, strike me as like a massive sort of meteor from the sky at this moment in time.
Marques Brownlee 5:49 ↗
I mean, this kind of feels in line with some of Google's other let-us-do-the-compute-for-you ventures, where I guess, correct me if I'm wrong, but it sounds like the thesis is, okay, you don't need a ton of local computing power. We're going to let Google do a lot of the most intensive things to make the browser and the stuff happen faster, and then it just shows up on your end eventually. The same thing they did with Stadia, the same thing they did with a lot of other things that sound like that.
David Pierce 6:16 ↗
Yeah, I think that's exactly right. Google's whole theory of the case at this point is devices don't matter, computers don't matter, the cloud is everything to everyone.
Nilay Patel 6:28 ↗
It's a Pixel.
David Pierce 6:29 ↗
The end.
Nilay Patel 6:30 ↗
Yeah.
David Pierce 6:30 ↗
Yeah. Basically, what if we shipped you an underpowered Linux? Is that something you're interested in?
Nilay Patel 6:36 ↗
I would just put this in slightly different context. And the reason I said Windows was a problem for Google is that no one ever thinks of it this way, but the web is Google's app platform.
David Pierce 6:47 ↗
Yes.
Nilay Patel 6:48 ↗
And it is in fact the most dominant app platform of all time. Every new desktop app ships as a web client, and then if it shows up on the Mac or Windows, it's usually wrapped in Electron.
David Pierce 6:58 ↗
Yes.
Nilay Patel 6:59 ↗
Right, which is just... and our friend John Gruber gets very upset about that, and our group gets real mad about it. But that was a huge threat to Microsoft, and they knew it. And the idea that you would install Chrome on a Windows PC and get all of your apps through Chrome broke a lot of their model. The idea that you would need a more powerful Windows PC on a cadence broke a lot of Microsoft's model and the way they license Windows. The idea that Google eventually would give all this stuff away for free to run on Intel computers really, really broke Microsoft's model. So Microsoft had every incentive to crush web browsing on Windows, and they tried to do it with Netscape and using Internet Explorer. They definitely were headed that way with Chrome. So I think Google just saw, oh, we need a hedge against Microsoft's desktop operating system monopoly, and we can maybe do our own with Linux because you don't need an operating system really anymore. You just need a web browser because that's where the apps already live.
David Pierce 7:56 ↗
Totally. Did any of that work out in the end? I don't know. But like that moment in time was so much about the web browser becoming an operating system that ran on the operating system you already had, and no one knew if it was going to work, right? And I think if you're Google, you're like, okay, we've built Chrome. It's very fast. It is essentially hamstrung both in performance and capability by this layer of software underneath it that maybe we don't need anyway.
Nilay Patel 8:26 ↗
So Google is just like, let's cut the middleman and just give you the thing that you want, which is the internet, right? Like that is, Marques, you're exactly right. That is the thesis here, is that you don't need anything. The phrase they kept using was 'nothing but the web,' like over and over and over. That's the tagline for Chrome OS and even Chromebooks. But just to continue on this, like Google saw this coming. Here's a line from a story Eric Schmidt wrote in 2006. He wrote this for The Economist. He says, 'In 2007, we'll witness the increasing dominance of open internet standards.' Wrong. 'As web access via mobile phone grows, these standards will sweep aside the proprietary protocols promoted by individual companies striving for technical monopoly.' Wrong. 'Today's desktop software will be overtaken by internet-based services that enable users to choose the document formats, search tools, and editing capability that best suit their needs.' There's the thesis right there, right? Like that is before all of this ships. But that is the big idea of Google, is not we are not going to be a page in a web browser. We are going to move down and be your device, and all of that turns into Chrome OS.
Marques Brownlee 9:28 ↗
It's so interesting because a lot of this, like a lot of the Google things do, the pitch evolves over time. When I think of a Chromebook today, I think of, oh, you don't really need a lot of the other stuff that would come from having an operating system, and so you're able to pay for less computer, cheaper computer, less powerful computer, and still get everything you want because you're just going to use a browser anyway. But it sounds like that wasn't at least explicitly part of the original pitch, that you could get a cheaper thing, or maybe it was implied.
David Pierce 9:56 ↗
It becomes one very quickly. And I actually think one of my big questions for the two of you is, was Google totally wrong to pitch all of this as cheap? Was the fundamental original sin of Chrome OS that they couldn't stop talking about how cheap it was?
Nilay Patel 10:15 ↗
I've been told I'm not allowed to discuss the Chromebook Pixel on this podcast. I'm ready to do it right now for hours.
David Pierce 10:20 ↗
As you will see, I want to build to that because as you will see, the whole sales pitch, like you said, Marques, by the time this thing starts to come out, is about how unimportant the device itself actually is. So let's fast forward here. So in 2009, Google sort of reveals the idea that they're working on this thing called Chrome OS. They don't share a ton about it. They put it out as part of the Chromium project. But it just kind of, sort of in Google's way, they're just like, ah, we did a thing. Here you go. But then in 2010, they do a real sort of proper, honest-to-God launch. They explain what Chrome OS is. They talk through the Chrome Web Store. It's a very sort of like Apple-style announcement. He gets up, he does the thing. Dave Limp, who was at the time running all the Kindle stuff at Amazon, comes out and demonstrates Kindle for Web, which is a product no one has used then or since. It's just so... but all this comes, and then I just want to play you a clip from this. I want you to notice two things. One, Sundar Pichai, now the CEO of Google, is an absolute baby in this. And two, he explains the setup process of what Chrome OS and a Chromebook is supposed to be.
Nilay Patel 11:29 ↗
This is when Sundar is running Chrome.
David Pierce 11:31 ↗
Correct.
Nilay Patel 11:32 ↗
Okay.
David Pierce 11:32 ↗
Let's switch now to a Chrome notebook. And this is what users will see when they first open the lid. You can basically... you open the box, this is what you see to choose your internet connectivity, obviously. So you can do that. The next step is for you to read and accept terms and conditions. Sure, everyone. So once you do that, we check for updates. In this case, we are in the latest version, and then you need to log into your machine. You can continue without logging in if you want. The next step is for you to take a picture. Wait. It turns out such as this is... can one of the product users don't like their pictures being taken. So we need to improve this step, but Ken clearly is not one of them. So let's go ahead and take a picture, Ken. So we'll click okay, and what you will see is we are now going to launch you into the Chrome notebook. Four steps, and you're inside in a brand new Chrome notebook with your applications, your bookmarks. I just want to pause on that bit very briefly first because I want you to notice there are things like an app called PopIt, which EA made that was going to be a big, huge, exciting web app. There's a Sports Illustrated Snapshot app, which I have absolutely no idea what that is.
Marques Brownlee 12:47 ↗
I think we all know what that is.
David Pierce 12:48 ↗
There's an NPR app. There's a New York Times app. Google Reader, RIP.
Marques Brownlee 12:53 ↗
Are these apps or links to websites?
David Pierce 12:55 ↗
Yes. Correct, Marques. I could not have said that better. But anyway, so he runs through this whole thing, and let me just play at the very end of this clip. Your bookmarks, your themes, your extensions. Zero to done in less than 60 seconds on a brand new machine. So that, in a nutshell, the whole pitch for Chrome OS, right? Super fast setup, super simple product. You didn't have to figure out how to use it. Did you catch the thing where he said 50% of users didn't like having the camera automatically appear? That made me laugh. It's a real like jump scare when all of a sudden the webcam turns on and there's your own face. I really got a kick out of that. But this is the vision. It is part app store, part web browser, part computer. And I think from the beginning they're just like, it's very fast. And that's kind of all they have to say about it, which I find very strange.
Marques Brownlee 13:50 ↗
I actually do hear a little tiny bit of maybe the budget pitch in there too because he used a certain word, which I don't know if you caught that, but he said netbook. And I remember explicitly when he said that, a whole bunch of memories came flying past me. And I remember like around that time, this new thin and light category, people trying to make, you know, super portable, super thin, like a sub-laptop category of what they were calling netbooks, where it was like, oh, you really only have to do a few things, like go on the internet, emails, word processing, whatever. Netbooks are perfect for that. If you want less computer, here's a cheaper thing. And then Sundar goes on stage and he said the word netbook, and I think that kind of implies like this is directly competing with those, but it's Google's version, and you really just need Chrome.
David Pierce 14:33 ↗
Yeah, I think you're exactly right. And one of the things that jumped out to me from this launch event is it is very much, the CR-48, the device comes at the end. There's a whole big explanation of Chrome OS, but they really thought the Chrome Web Store was going to be huge. He talks about at one point how there are at that point 120 million Chrome users, which he said made it bigger than any other app store platform at the time, which is like not exactly apples to apples, but okay, Sundar. They talk about the security, the app model. They had a bunch of interesting UI ideas in Chrome OS about how apps might work. Like they really thought this was going to be an app platform, and I think even then were deeply confused about what that was supposed to look like inside of a Chromebook and inside of a web browser. Okay, two things. One, I think Marques is totally right about the netbook thing. We built this house on the failed netbook experiment. Shout out to our friend Joanna Stern, who covered every single one of them. I used to have a text expander for writing blog posts, and it just typed out the specs of any Asus netbook. I don't remember them because I had a text expander for the specs, but I wrote them so many times.
Marques Brownlee 15:39 ↗
Amazing.
David Pierce 15:39 ↗
And that whole product category was going to be Linux.
Nilay Patel 15:43 ↗
Mm-hmm. Like the first netbooks ran Linux because they didn't have to pay the licensing fee. So they could make the cheaper computer, and then Microsoft was like, no, no, no, no, we are not doing that. We'll license you Windows Starter for a dollar. Sure. And in the classic Microsoft fashion, that version of Windows was ultra limited in like very stupid ways.
David Pierce 16:02 ↗
Right.
Nilay Patel 16:02 ↗
So I think Google was like, do you want to run Windows? Do you want to run dumb Windows, or do you just want Chrome that's fast? And you can see a world in which that all on its own was a compelling pitch.
David Pierce 16:16 ↗
Sure. I don't want any of this garbage. I certainly don't want a nerfed version of Windows. I just want fast Chrome.
Marques Brownlee 16:22 ↗
They talked about speed so much because all these browsers, you know, even Chrome was like a reaction to Firefox, which was a reaction to Internet Explorer, which was a reaction to Netscape. Like there was a period of time when every new browser was just marketed in terms of speed because the old ones had gotten full of cruft. And Chrome was that thing for real.
David Pierce 16:45 ↗
Carry the weight of Windows at the browser because this is actually a thing you want. Yeah. The second thing, and it's just not everyone was confused about app store models in 2010. That's fair because the iPhone had hit. The iPhone App Store was a phenomenon, and then even Apple showed up with the iPad, and they're like, the future of computing is the iPad App Store, which has gone about as well as the Chrome Web Store.
Nilay Patel 17:14 ↗
Sure. And for a long time was, do you want to run iPhone apps? Very large. Has anything changed?
David Pierce 17:23 ↗
That's fair. I don't know, Marques, looking back, Chrome Web Store, reasonable idea in 2010, or kind of lost in the sauce even at that time?
Marques Brownlee 17:32 ↗
I was one of those optimistic people who was like, maybe I will go all in on Chrome web apps. So I do kind of remember this was also like Chrome has the bloated reputation now, but this was kind of back in the day where Chrome was the fast one. Like people did browser benchmarks, and it was like, oh yeah, this is the fastest browser significantly. So I was like, okay, yeah, this is going to be a really fast computer. I'll just have Chrome, and if I want to do extra stuff, I will find the apps, extensions to make this possible to all work on this fast computer so I can get away with spending less. I'm a student. I'm younger at the time. I'd happily spend half the money. And yeah, it did. It actually seemed reasonable from a user perspective, as long as you were optimistic about those apps actually getting made and working. Whether they did actually work and get the things done is another story. I didn't obviously stick with that for very long, but I was optimistic.
David Pierce 18:21 ↗
Yeah, I think there were good reasons to be, right? Like your computer can be very fast and much simpler and much cheaper. It's just a good pitch, and to some extent it does come true over time. Like parts of that turn out to be right. I want to mostly leave Chrome OS behind here, but I do just want to show you one thing I found. I don't know if you guys might have seen this before, but I went back like deep in the Chrome OS YouTube archives and found a UI concept video of how they thought Chrome OS might work with some like genuinely fascinating ideas about how apps might work on this thing. Let me just show this brief clip of it to you. Other applications can be accessed from the Chrome menu. Some of these will open in application tabs, and others will open in small overlays that we call panels, of course. Yeah, little tiny mini apps in the bottom corner. These allow you to use small applications and chat with friends without leaving the page you are viewing. These panels are collapsible and float above your regular content. If I swap tabs or even create a new window, these panels stay readily accessible, allowing me to look things up while I chat with friends.
Nilay Patel 19:24 ↗
Every five years or so, Google reinvents widgets.
David Pierce 19:27 ↗
Yep, they can't help themselves. Basic file handling is also provided in Chrome OS through the panel system. For example, if I want to access a photo on my camera, I can just plug it in and browse to the file I need. This eventually turned into like a hideously ugly browser tab file manager.
Marques Brownlee 19:43 ↗
Of course. Yeah.
David Pierce 19:44 ↗
To navigate between open windows, you may use shortcuts and mouse gestures, or you can zoom out into overview mode.
Marques Brownlee 19:51 ↗
Wow.
David Pierce 19:52 ↗
Chrome OS also supports the concept of sidebars.
Marques Brownlee 19:54 ↗
This one's good.
David Pierce 19:55 ↗
If you don't want your panels to overlap your content, you may easily drag and dock them to either side of the screen.
Marques Brownlee 20:01 ↗
That's horrible.
David Pierce 20:02 ↗
Looks like our notification system is telling me it's time for me to go. We look forward to revealing more about Chrome OS in the coming months. Thanks for watching. Okay, am I crazy, or is that vastly more ambitious than anything that ever shipped in Chrome OS in terms of like making this feel like a desktop operating system?
Marques Brownlee 20:20 ↗
Yeah, they're doing the thing where they're trying, it looks like they're trying to make it familiar to people who are going to be coming from Windows or thinking about multi-window experiences or dedicated apps, which I think happens in almost every product category. It's like, here's a brand new thing. We know you're going to be used to a certain paradigm, so let's give you equivalents, but they're kind of bolted onto the side of the real idea.
David Pierce 20:42 ↗
Yeah. Yeah. It's very much like, oh, you wanted your car to have steering wheels. This one has two levers, you know, but you're still doing turns. You love turns, right? Like there's an element of that with every one of these new interface paradigms. And just to put this again in the same context we've been talking about, this is the era of radical new operating systems every week.
Marques Brownlee 21:03 ↗
Yeah.
David Pierce 21:04 ↗
Like Windows Phone was like, it's all text, just showed up out of nowhere. WebOS was like, here's some wacky ideas about the web and tabs. You interested in those? Two levers, still turns. And like over and over again, like we would write lengthy blog posts dissecting every UI element of an entirely new operating system at every turn because there were so many at that time. But most of them were pointed at mobile, right?
Marques Brownlee 21:29 ↗
I think what's unique about this is this was the first time someone had pointed all of that energy at a desktop operating system.
David Pierce 21:35 ↗
That's true. Which really hadn't happened in quite some time. So at the end of this event, they talk through Chrome OS, they talk through the Chrome Web Store, and at the very end, Sundar says he's been using a notebook with this operating system as his main PC for the last six months, and he says lots of people in Google have, and he says we're now ready to start testing it for real. And then he holds up this thing, the CR-48, this like deeply undesigned, unadorned... it's soap... beautifully designed. Yes. And he says Google is going to start a pilot program, right? Basically, the idea is we need to get real feedback from real users. We can't just ship you Chrome OS to install on your thing because there's some of the stuff in this that requires new hardware and new ideas about how these laptops work, but we're going to give these away. He said they had 60,000 laptops ready to give away to various testers. People could apply. Everyone in the room that day got one, which was like a big exciting Oprah Winfrey, you get a car kind of moment for everybody in that room. But he said that this line has stuck in my head ever since I first heard it. He said, 'The hardware exists entirely to test the software.' Like immediately, just like, don't even worry about the laptop. This thing is not important. Whatever. But then in the same breath, he also says, but there are some things in here we think our partners might want to do. There is a thesis in this device about what a laptop is supposed to be that he didn't really quite want to talk about, but was still very much in there. So this thing is the CR-48. They end the event by being like, we're going to start shipping this to people soon. We want everybody to test it. We really look forward to your feedback. It all gets very exciting. Marques, did you get one in that first run?
Marques Brownlee 23:16 ↗
No. I remember this really vividly now. I really wanted one. I couldn't get one. I think there was some sort of application process or whatever. I was trying to get one, and then I didn't get one, and I was like, oh, come on, Google. I'd make a video, like, please. I wanted to try this thing out. I couldn't get it. And then a YouTube friend of mine actually, he did get one, and then when he was done with it, he sent it to me, and that's how I got my hands on a Chromebook.
David Pierce 23:39 ↗
Is that the one you have there?
Marques Brownlee 23:40 ↗
And that is the one that I have here.
David Pierce 23:42 ↗
You never sent it back? That's kind of messed up, man.
Marques Brownlee 23:44 ↗
Yeah, no, he never asked for it back. He was done with it. So that was... yeah, I did. And this was right around when I was starting, like I was starting to make hardware videos, so I don't know that I reviewed it, but I did make videos about it. Yeah, it was tough to actually get my hands on it, but for the people, people really wanted to get their hands on this thing.
David Pierce 24:02 ↗
Yeah. Yeah. Especially because it's beautiful.
Marques Brownlee 24:05 ↗
Yeah, it is. So if you're listening to this, not watching, and you've never seen a Chromebook Pixel before, I want you to picture an all-black, matte black laptop. No logos on it, none on the back, none on the front. And it has simply the generic things that you need for it to be a laptop. It has a port, it has a charging port, it has one USB port, it has a headphone jack, it has speakers, a trackpad, and then it just has a really simple keyboard. And I think there was maybe one... yeah, there's a couple like window management, like Chrome buttons at the top of the keyboard, but no logos, nothing, no fancy bells or whistles or anything. It was simply a laptop, and that was great.
David Pierce 24:42 ↗
Yeah. It's just, it literally, as you describe, you're like, laptop. It's a... if you... the icon of a laptop, if you made it real and then gave it the sickest like material finish, this like matte black rubbery...
Marques Brownlee 24:54 ↗
All matte, and the display was matte. Everything was matte. It was nice.
David Pierce 24:58 ↗
Yeah, it's great. Yeah. So okay, let's take a quick break, and then I want to dig into the hardware of this thing because it is deeply fascinating. We'll be right back.
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All right, we're back. Let's talk the hardware on the CR-48. So this thing again was straight up a prototype. They actually named it CR-48 because it's named after an isotope of chromium that is particularly unstable.
Nilay Patel 26:38 ↗
Google's full of a bunch of nerds. It's a great, great code name. I have no notes.
David Pierce 26:42 ↗
They shipped it to people after saying, like in a blog post, they were like, the pilot program is not for the faint of heart, is what it said. Things might not always work just right. They ship it to people with what I think might be the funniest manual of all time, which is not a thing I ever thought I would say out loud, but I just want to read you a selection from this product manual. It says, 'This product contains sensitive components. Do not drop, disassemble, open, crush, bend, bake, deform, puncture, blend. Guess we'll never know if it'll blend. Shred, incinerate, paint, bring to the moon, or insert foreign objects into the device. Do not spill liquids, rocks of any size, or food on the device. Do not expose the device to water, moisture, or rap music. This product contains small parts which may present a choking hazard to small children as well as men who have not emotionally matured. Keep the device and accessories away from small children regardless of how much they want to bang on the keyboard.' It goes on like this for some time, right? Like over and over, and then at the very end there's like really fine print of regulatory notices. It's like, it's perfect. You can just tell immediately that this thing is not a real product. It's fun. It's silly. It's insidery. The very first line on the manual says, 'Don't panic.'
Nilay Patel 27:50 ↗
Sure. Perfect. That's what everything should say.
David Pierce 27:52 ↗
But so they ship this thing to people, and Nilay, I want you to pick it up and guess how much it weighs. This is just a fun game we're going to play right now.
Nilay Patel 27:59 ↗
I'm just going to warn the audience that ours is particularly unstable, so when I pick it up, it's going to turn off.
David Pierce 28:04 ↗
The CR-48... hold the power button in. Well, we don't have a battery, so...
I'm going to go six with a battery. No, that's... This is good. You're going to be pleasantly surprised. It was 3.8 lbs, which was like heavy, but not absurd for a laptop. Sure. It ran an Intel Atom N455 chip, which no one would have been all that impressed by even in 2010.
Marques Brownlee 28:26 ↗
Yeah. Netbook chip, a gig of RAM, I believe.
David Pierce 28:28 ↗
That's right. Yes. And it was, as you were describing, Marquez, it is sort of the minimum viable laptop.
Marques Brownlee 28:35 ↗
160 GB hard drive.
David Pierce 28:36 ↗
No, please. 16 megabytes. I was going to say, yeah, it doesn't need any storage at all. Yeah. I was trying to remember the netbook that these are the standard netbook specs basically. Yeah. But there are a couple of things I want to point out on this device that I think are very interesting. Well, Google really didn't want to talk about the storage on it to the point where people couldn't really figure out how much storage there was because Google was like, 'Don't worry, you don't need storage.' There was one USB port that nobody could figure out quite what to do with. Some things you plugged in worked, some things you plugged in didn't. It was just a delightful mystery. It had a headphone jack, which kudos. It had Wi-Fi, and here's a big one. It had a 3G connection. It had built-in Verizon cellular networking. I thought about that. And one of the deals that they got was that if you got this computer, you got 100 megabytes of data a month free from Verizon. And then they had plans at, you know, all different amounts. You could buy day plans, you could buy monthly plans, whatever. But like they really thought cellular was a key part of this. That was like one of the big bets, one of the things they hoped other people would adopt is cellular connection inside of your laptop. Boy, I wish I'd had stuck.
Yeah, this is how I feel too. I think basically there are, as far as I can tell, three ideas in this laptop. Like if you go back to Sundar saying we think there are some things our partners should adopt and look at. I think there are three of them. There's the 12.1-inch screen which is what this is. The size and aspect ratio I think they really thought was the correct size for a laptop to be. And Nilay, I know you as a 12-inch MacBook stan agree with that. They were correct about this. Marquez, I feel like all of your laptops are enormous. What do you think about 12-inch laptops?
Marques Brownlee 30:17 ↗
No, that was fine with me. I'm actually coming back to Earth on... I have like a smaller laptop now, so it sounds about right. Yeah, that's a whole another podcast, though.
David Pierce 30:26 ↗
This sounds about right. But Google's idea. Again, this thing is supposed to be very light, very portable. They really thought 12-inch was the right thing. And then the third thing is the keyboard and trackpad. So, the trackpad on here is not particularly humongous. For 2010, it was humongous. And they really believed in this idea that they should have a very good, very large trackpad. And the other thing was they swapped caps lock and they swapped the function keys for just basic controls, windows and brightness and all that stuff, and a search key instead of the caps lock key. This was like the main Chrome OS interface change for the longest time was we ditched caps lock.
Marques Brownlee 31:07 ↗
These are some horrible arrow keys just looking at them right now.
David Pierce 31:09 ↗
They are very bad arrow keys. They're the half-size vertical keys and the full-size horizontal keys. Bad.
Marques Brownlee 31:13 ↗
Yeah, but getting rid of caps lock for the search key. That was the innovation. Like when the local news covered Google made a laptop, they would do the slow pan.
David Pierce 31:23 ↗
Yes. I'm confident we're going to do it on this show, too. I'm sure.
Marques Brownlee 31:26 ↗
That's our B-roll. But the slow pan over the magnifying glass key.
David Pierce 31:30 ↗
Google's made a laptop. And you know what I'm talking about. Oh, absolutely. Marquez, what do you think of these ideas? Cellular, 12-inch, simpler keyboard and trackpad.
Marques Brownlee 31:38 ↗
Okay, so 12-inch laptop, I think loved that. I was testing a lot of other netbooks at the time that were floating in that 11 to 13-inch laptop range and this was perfect for that. I think that I have no notes on that. The cellular I also wish had stuck more. So what ended up happening is we ended up just tethering it to our smartphones way more and they got built-in cellular less and less. But the idea of this just being your main computer and being able to use it anywhere, I still want cellular in all my laptops. So I like that idea. The search button on the keyboard, I do. Yeah, I have a lot of memories of that being the thing that made the headlines that people were talking about. You can Google stuff with one touch. And that was also one of those things, maybe I'm a little susceptible. It made me want to build my life around this search button. I want to search, I'm going to hit this button and rapidly search things all the time. I ended up not doing that as often as I probably pictured me doing.
David Pierce 32:30 ↗
If Google made this laptop today, that would 100% be a Gemini sparkle and you would still get got. I know it in my heart. It's probably true. I have information to share about the product we're here to talk about. Oh, right. So, I attempted to boot it. Yeah. And it crashed into recovery mode, which is fine because it's ancient. Sure. Here's the model name of this product, which I never knew before. This is model IEC Mario Pony 6101. Oh, it just turned off again. That's what it says on the screen. Well, that's... Did you know that this was the Mario Pony? Mario Pony. If memory serves, the keyboard on this computer was also quite good. Is the keyboard good? Keyboard's good. That's how I got to the Mario Pony mode. Yeah, true. I was just banging away on it. It is good. There you go. See, Mario Pony. Yeah, netbooks are always a little bit challenged with the keyboards because they were a little bit smaller. You have a little bit of a smaller screen, so the deck is a little smaller. So, you have to crunch some of those keys a little bit and be a little decisive with that stuff. So, yeah, the arrow keys are kind of rough, but the keyboard itself, the travel was nice. They laid it out nicely. I thought this was a good keyboard. It's clicky. You know, the thing about the cellular, which I think we all are in agreement, it'd be better if more laptops had it. This was also Google's Droid era if I remember correctly, and that was a huge Verizon partnership. Yeah. Yeah. Verizon had famously spurned the iPhone. They took their first attempt into smartphones with the BlackBerry Storm. That did not go well. And then they went all in on Google with the Droid line. And they were doing all the Droid does ads. And I'm pretty sure Google was like, 'Hey, can we get 60,000 laptops on your network just for funsies?' and Verizon was like, 'Yeah, we're the future.' In a way that maybe did not carry through to any of Google's partners, right? Yeah. No, I think that's exactly right. And I think that was a thing that Google had going for it that it kind of squandered over the years. Yeah. It really could have pushed on a lot of that stuff in a way that would... And this was also like as Google was working on Google Voice, like Google was really pushing on new connectivity ideas that it never quite... Marquez, did you just make a face of Google Voice? Yeah, man. See, killed by Google is such a long list at this point. Like there's so many things that they were working on that were like if they didn't get a trillion users they were gone. I sound such a gullible... I was like, Google Voice is great. I'm going to have every device is going to ring at once. It's going to be amazing. Yep. Okay. So, Google starts to ship these things out to people. People start testing them and almost everyone kind of immediately figures out the same pros and cons. And in order to quickly run through some of them, I'd like to play you just a brief video from one of my very favorite YouTubers. Is that okay? Go for it. Basically, everything that's awesome already about Google Chrome as a browser just turns into everything that's awesome about the operating system. So, the super fast startup times, you can open up the laptop and it'll resume like nearly instantly. It's very secure and it's just really, really fast. Everything just works. You even have device sync, so it'll sync with the Chrome on your other devices. So, things like that, it just makes it seem like a very complete platform. And why not use Chrome? You can hear the optimism in his voice. You can hear... And he does a good job of laying out why this is a good idea. It's super fast. It's attached to the stuff you're already using. Quick startup time. Yeah, it's a no-brainer. Some good ideas. So, there were a bunch of like little additional ideas inside of Chrome OS that again in addition to that UI concept thing that they were showing. Like, you can tell they had thought about what else can we do to an operating system while having it still be the web. And then you can tell they sort of accidentally backed their way into mostly making Windows and then tried to pull it back and not mostly make Windows. So, there's just this constant push and pull, but they talk a lot about how fast it's supposed to be. It has a really like crappy file manager and a media player. And Chrome. And that's basically what this thing turns out to be. There was a feature at the very beginning where you could have a local text document, just like a little scratch pad that would sync to a folder in Google Drive. That's a good idea. They should bring that back. It's just neither here nor there. They've launched and killed that product 50 times. What are you talking about? My... Yeah, it's fine. I spent like an hour trying to fix a very specific local Google Docs related problem for my dad this past weekend only to discover in the research for this that Google solved this 16 years ago and then killed it. It's just very irritating. But anyway, what I find myself wondering and I want to play one more video from young Marquez Brownlee. Oh boy. Who elucidates some of the downsides and then I want to see if we can figure out if Google could have made this work right out of the box, right out of the gate with just a couple of little teeny tiny changes. Here he is. So, you got to have apps because you can't just live in the browser forever. Sometimes you need to just get stuff done with applications. There is a Chrome app store. It's called the Chrome Web Store. So, these are turning into things that are way beyond just glorified websites or shortcuts. So basically sometimes you get an app in the Chrome web store where you click on the icon it just takes you to the website for that app where they're actually turning now into real apps like applications that are running your browser. So you click on it and you'll get this, you know, beautiful interface that looks nothing like the web app and it's really interesting to use. So this is the thing baby Marquez was wrong about in this video. Marquez, I'm sorry to tell you you got a lot of things right. The optimism in the voice there was tinged with I would say like a bittersweet tone. I swear it's not the web app. It's so not the web app, I promise. But it does make me wonder and you go on to say in that video that, you know, you have to do things like video editing and there's sort of other stuff you want to do that wants to be on a desktop. And I find myself wondering if Google had just done a little tiny bit of that or a little tiny bit of exploration at what that might look like at the beginning if that might have helped because everyone's immediate reaction to this computer was the same thing. Including from what I understand Google executives all the way back to the beginning of this project which is why would I have a computer I can't do anything with offline, just period. They're like it's the airplane problem. I can't use it on an airplane. And that even in reality was only kind of true. Google had been working on offline modes for a bunch of its stuff. You could with a little bit of work make most of the Google Drive stuff work offline. And there was some basic HTML5 app stuff you could do offline, but there was just this sense of like, you're offering me a web browser. What am I going to do when I'm not on the internet that Chrome never really recovers from in this case? And I just found myself wondering like could Google have done a little bit of work at the very beginning to resolve that. Maybe the answer is actually execute on the Chrome Web Store better. What is Google's office suite called today? Workspace. Okay, sure. For now, by the time this publishes, who knows? At the time it was called Google Docs I want to say and the person in charge of it I believe was Sundar Pichai who solved this problem right they built an offline mode in Chrome to run Google's office software. They got... the constraint they made them solve it in some tiny way. And then the other piece of it which I think is incredibly interesting that Marquez brought up like video editing or design or whatever other people complain about all of that stuff works now. We are recording this podcast in a web-based video capture tool that offers this like outlandish AI video editing capabilities in it and it's one of several competitors. Figma exists because of WebGL and then now whatever standard Figma runs on now like Google eventually built all of the capabilities into the browser and into the standards so they could solve this core problem of applications and I want to say they won. Yeah. Like every interesting new application comes out as a web app in some way. Even the most powerful applications exist. Canva exists. Totally a web app through and through. And that is just pure productivity software that works in a variety of ways. One of the worst Electron apps you will ever experience in your life. And it's funny because none of that stuff works on the iPhone because Apple is like if we give up our app model to the web, we'll lose and we won't be able to collect fees. And so famously Safari and the iPhone, there's just a wall and you can bash into that wall as much as you want and there will never be more capabilities than that and then you got to ship an app in the app store and Apple makes its money. But I think Google had the right ideas at the beginning and they had to build all of the technology to solve those problems and in the end they did. That's fair. Yeah. I mean in that sense I think history largely because of Google has been kind to that original thesis but it just wasn't there at that point. No, not even close. Yeah, but I think if they had said, 'We're going to build X, Y, and Z, and that will be how everyone distributes all of the most interesting apps in the world,' and they hadn't really talked about the Chrome web store. Like, I think maybe the way people reacted to it from the beginning would have been different. That's interesting. Marquez, what do you think about that? Yeah, it's always interesting thinking about the reactions at the beginning versus what the product ended up turning into. And I always have this, I guess the analogy if we go back to like new paradigms like you see electric cars coming out today and a lot of what they do is they know it's somebody's first electric car. So they have a bunch of features and a bunch of weird things that are kind of emulating a gas car again. Like they'll make noises like a gas car or they'll like creep forward when you let off the accelerator. They'll literally apply torque inefficiently to feel more like a gas car. They do all these things that are maybe a little bit odd. And I think maybe sometimes not doing any of the stuff to appeal to the previous paradigm is a better way to get people to embrace the new thing and then you can build more onto it later. So in the case of the Chromebook, maybe that's just there is no apps and I mean this is how the iPhone started, but like there are no apps. Everything you can do on the web is what this will be really good at and then we want to add stuff around the edges later. I'm not sure if that would have landed with enthusiasts like me at the time who wanted to figure out how to, you know, edit videos and move files around locally and do all sorts of other stuff, but it would have been curious to see how that landed if they had just gone, it's just Chrome. It's just nothing but Chrome. Well, so let me put you back in your netbook reviewer days because what you were up against constantly was it's a netbook. It runs a nerfed version of Windows on a super cheap processor that is absolutely starved of RAM, of storage. And I don't know if that was better than it runs Chrome really well and has nothing else. Yeah. Right. And it's like that was the, at least in that world, the competition and then like hovering around it was the iPad and Apple's whole pitch was well those are all garbage, right? This thing is at least beautiful. Yeah. Yeah. So it might have hit. It might have hit. Yeah. It's just like which one of those was better and the answer is like all of those products kind of failed and Apple just sort of insistently kept making iPads. Yeah, I think there is definitely something to that. But I mean like Marquez, your conclusion at the end of that Chrome OS video. I will not play the third clip that I brought up because I feel I've tortured you enough. But you do two things, right? You basically say this makes a lot of sense to me as an idea for a secondary machine, right? Cheap, portable, easy, not super complicated to set up or mess with, like great second computer, probably never going to be your first computer. But then you say, 'Wouldn't it be awesome if they would basically make one that was way better?' And you essentially, and there are a bunch of comments on that video from like years later that are like, 'Oh, he just described the Chromebook Pixel.' And so you find yourself in the middle of that being like, I completely get why this thing is the sort of low-end straightforward, not trying to do too much thing that it is, but god, wouldn't it be great if it was better? Yeah. And I just... I'm still... that is so to me the story of the Chromebook. Yeah. That's like I get all of the decisions that they made and I wish they had tried harder. They did make the Chromebook Pixel. They made one perfect laptop eventually. Eventually. It took years. 25 years later, 2015, 2016 was Pixel. It was perfect. It was also $1,000. Yeah. And it can only run Chrome. Yes. So, and the 'it can only run Chrome' thing is I think the original sin of Chrome OS that I want to talk about here is Google did itself so few favors by making that argument the whole case for Chrome OS, right? 'It can only run Chrome' was a feature, not a bug to Google. And it was nothing but the web. Their whole idea was this is already how you live your life. You're only in a web browser. People were like, 'No, I'm not.' And they were like, 'Yes, you are. You love web browsers.' And they just continued to push at the argument that no, trust us, this is all you need. And not only is this all you need, the hardware doesn't matter. Like they said this over and over and over again. Eric Schmidt in some kind of like fireside chat thing used the word disposable that the hardware should be disposable. It shouldn't matter what device you have. And I have two things that I want to play you just to prove this. This is how Google marketed Chromebooks. Just to put this in context, this is marketing materials for Chromebooks. So, one is this is a chunk of a long video where the shtick is guy sits down at a table, starts trying to do something in a Google doc and somebody comes and takes his laptop and destroys it in ever more elaborate ways. And the case, the argument they're trying to make is it doesn't matter what the hardware is. You can sit down, log in, and everything is right there. Let me just play this video for you. This is again, this is marketing material for the Chromebook. Traditionally, photo editing is something that you normally do in programs. He opened Picnik, which is an old image editor on a Chromebook in a Chrome tab. He selected a cat. We're cropping the cat. We're cropping the cat. There's like... Oh, there's a hazmat guy and he's taking it to a testing lab. Testing lab. Oh, if only it were a testing lab and it sits on a... Oh, they're lighting it on fire. They're heating it. They're superheating it. Okay. And now it's just lighting on fire like... And you can see like the green vapors in the plastic. Oh, they're torching this thing. Here, look. Have a Chromebook. We'll light it on fire for you. Is that a marshmallow? They put a marshmallow on a fork. I would not eat that marshmallow. Google's got jokes, man. I mean, the banjo music at the end for no reason. This is how Google tells you to buy a Chromebook. It'll burn. I don't know. Roast a marshmallow over these feelings. I hate it. As an argument for Chrome OS, it's very compelling, right? If what we were saying is you have a laptop you hate, put Chrome OS on it until it dies. I don't know, like that's a good argument. Mhm. This is a terrible argument for buying a new piece of hardware. Let me just show you one more. What Marquez was saying is Google just wants your brain to be in a vat in the cloud. Yes, very much so. You don't need a computer. Let me just play you one more. This is just a 15-second video I found on Google's Chrome YouTube. Why this exists, I don't know. But here it is. It's just someone throwing ninja stars and taking a katana to a Chromebook. Sure. That's the whole video. Nice. That's it. That's the whole video. What are we doing? So, this is what I mean. So, Google is as aggressively as you possibly can telling you that it doesn't matter. These things suck. Don't put any energy into making them any good. They should be as cheap and terrible as possible. They should be disposable. And they keep having this idea that oh you can log in to any computer you want and all your stuff will be right there and that is so completely not how people live their computing lives. Like how many computers do you use in a day? The answer is one. It's your computer. And Google is just like you're going to use all the computers and everything will be fine. And it's just... I don't know, Marquez, am I out of my mind here? This just strikes me as completely the wrong way to think about computers. A little bit. There's a tiny piece of it that is like if you're working, you've always had that thing where you're working on a document or you have these files, whatever. You spill something on your laptop and then you lost that, right? So the solution is like what if I had a computer where I never lose anything. So that's like a small use case where I guess they're obviously exaggerating it, but it's like hey, you'll never lose anything because everything's always in the cloud. But that's only a part of the value proposition of a Chromebook. So, they didn't do a good job in these ads anyway of explaining why you might want a Chromebook other than, 'Hey, you won't have that issue where you'll lose things.' They didn't even say that out loud, though. They were just like, 'I'm going to light this dude's laptop on fire.' Yeah. Yeah. It's like, 'Oh, that time my laptop lit on fire, I wouldn't have lost those files.' Like, I guess somebody's thinking that. So, do you think it's possible, Marquez, that Google saw it the same way that you did? That this is not actually going to be anyone's computer, that this is some other thing they... I mean, they talked a lot about education even in the early days. Like this will be a crappy thing we give to kids who can't be trusted not to destroy their laptops. Like... It seems to me that Google had no ambition to build great computers with Chromebooks and maybe they saw the same way that you did that. Well, we'll never crack that anyway. Why even try? Yeah. Honestly, I think this is a long-standing Google thing and obviously those ads did a very poor job of it. But I think what they were trying to give people and their mistake was just people like to have nice things and if you can give people a nicer bigger screen and a better keyboard and bigger battery like that actually does make a meaningful difference. But their theory was that all you'll want to do is the software part and you kind of don't need to think at all about the hardware. That's exactly the problem I've had with Pixel for like a decade as a phone where they're like, 'We don't really compete on like the fastest charging or the biggest camera sensors or the fastest processors, but you're going to love this software.' And they're right about a lot of it, but people still like to have the nice hardware, too. So, some amount of the crowd who just wants to save some money and get a viable product for less money will find that Chromebooks are great and they can lose a Chromebook and install, you know, Chrome on the next machine and have everything where they left off, right? But they are missing a massive part of the market in the people like to have nice things part. Well, this is like classic Google. There's what they say their strategy is. And then there's the reality which is we make this dumb phone to keep Samsung honest. That's it. That's the whole... that's why the Pixel exists, right? It's just there so that if Samsung steps a little out of line and Bixby gets a little too Bixby, Google be like, 'Well, what if we invested in the Pixel?' Sure, it's right here. What if we cared about this 10% more? And I think the Chromebook was that for the entire low end of the laptop market. Obviously they had partners like Samsung and Acer, Asus who were alone in the laptop market and then this is at a time when the Apple Google relationship was just about to become very testy but I don't think had yet. I think that's right. I mean and the funniest thing about this is that part super works for Google, right? Like not to spoil the end of the Chromebook story which is for a number of other episodes but like that works. Google absolutely decimates and takes over the low-end laptop market and more or less still has it, right? Like I don't know anyone who really loves their Chromebooks and holy god do a lot of people have. I bought my parents a new Chromebook over the holiday break and I was at Best Buy and I just went to the store and I was like I'm going to just get whatever is here and I bought the most expensive one because I figured that's got to... this has to be whatever weird MediaTek processor is faster. Whatever it is theory, it's the nicest one. And I'm at the checkout and the person at Best Buy said, 'Are you sure you want this? A lot of people give these back.' Those ones run Windows. Oh no. The reason I always buy my parents Chromebooks is modern laptops, new Mac, new Windows PC, whatever it is, they are full of competing interface metaphors, right? Like a modern Mac does not know what it wants to be, especially if it's running Tahoe, which is like god awful. Like I was just like not doing this to my parents. Yes. And so I'm like what you want is Chrome. Like I know what you want to do is go to YouTube and then like open the New York Times and then go to whatever crazy Indian websites you want to go to because that's a thing they want to do and all that needs to render and like here it is like just use Chrome and they're very happy with it except now Google has added in Android apps and other interface metaphors and we're kind of right back to where we started which this interface is full of competing ideas about what the computer should actually be and where the application should live. Okay, I'm really glad you brought up Android apps because a fun fact that I learned is people have been asking Sundar Pichai, why won't Chrome OS run Android apps since about 4 minutes after he launched Chrome OS. Yes. He gave an answer at the time basically explaining why he didn't want to do it. He ends up giving this answer that is essentially like we believe in the web. We want these to be web apps. We think the web is the thing, which is kind of a compelling and true answer. But I also have found myself in the course of getting ready for this episode wondering maybe they should have just brought in Android apps from the beginning and maybe making that paradigm make some kind of sense would have worked. A lot of these categories have gotten more capable and therefore overlapped with each other more over the years. So like if you use an Android tablet today, it's doing so much of this stuff. I do tend to think kind of like I mentioned earlier that like the original Chromebook should have just been Chrome, just Chrome. And like you can embrace the fact that that's the only thing it does and it does that really really well and maybe then add some extra stuff to the side. Maybe a little file manager here, maybe a little... the Windows stuff they're doing is already a little too much. I think it should just be Chrome. But yeah, I guess you know, they were trying to look at the rest of the market they were competing with and what those people are doing with their computers and thinking what should we do to bring some of that stuff to our brand new platform. So, they made some mistakes along the way, but I tend to think they should just keep it just Chrome. I do like that you trust that our shared audience is the only group of people in the world where you can confidently say if you use an Android tablet today and assume that that is a thing they might have recently done. Yeah. Outside of this vault. There might be one person of us. There are dozens of us. Okay. So, before we get to the version history questions and debate the legacy of this thing, I just want to talk for a second about the like...
Nilay Patel 55:08 ↗
If we're talking about EVs, what if they had done the Tesla thing and shipped the Roadster first? Like, what if the Chromebook Pixel had been the first thing out of the gate for Chrome OS instead of this, you know, bit of hardware that doesn't matter that they don't care about? Throw it on the floor. Set it on fire for all Google cares.
David Pierce 55:27 ↗
If they had come out and said, kind of, you know, Marquez, what you were talking about with the Pixel, if they had come out and said, 'We think we can do hardware and software in a way that is great and works for this next phase of where we think computing is going.' Do you think it works?
Marques Brownlee 55:44 ↗
That would have flopped super hard. I think it would have, because that audience who spends $1,000 on a computer wants to do way more with their computer. And so it's sort of overlap. The Venn diagram of overlap is less. Like the person who was going to maybe buy a $1,000 Windows laptop now has a $1,000 Chromebook and they're thinking about doing completely different things. Whereas like the super, super low purist 'this is just Chrome' argument works because you're only spending a fraction of what you would have spent to do just Chrome on a cheap Windows laptop. So I think it would not have worked the other way around.
David Pierce 56:16 ↗
What do you think, D? You want to say it would have worked as badly as I do?
Nilay Patel 56:20 ↗
I think it would work now.
David Pierce 56:22 ↗
Really?
Nilay Patel 56:23 ↗
The set of enabling technologies to make it work did not exist at the time the CR-48 came out.
Marques Brownlee 56:31 ↗
Yeah, I think that's...
Nilay Patel 56:32 ↗
And so, like, I agree with Marquez, like at that time it absolutely wouldn't have worked because you would have just been like, 'This is really nice hardware and I can't use it on PL.'
David Pierce 56:40 ↗
My favorite thing is, like, I think the thing that most convinces me you guys are right is even the, like, nerdy tech bloggers at the time, like Paul Miller at Engadget, shouts to our friend Paul, wrote a whole long thing about how cool and interesting this whole project was and landed on, 'Well, there's not that much you can do with it.' Yeah, that just, that was the take even among the people with the sort of, you know, gumption and resources to theoretically pull this off. But you think...
Nilay Patel 57:06 ↗
But now again, I just keep... all of the big, most interesting apps tend to come out with web versions in real, meaningful ways.
David Pierce 57:16 ↗
And all of the big AI models, all the chatbots, they're on the web. They're happening in the cloud, right? There's some amount of, like, cool local stuff happening. But, you know, if you're somebody who spends all day long in cloud co-work, that's a web app that's happening in the cloud.
Nilay Patel 57:34 ↗
Yeah, and all those people walking around San Francisco with their MacBooks cracked half open with their thumb so that, you know, co-work can just run, like, you could just do that on one of these because the token spend is happening in the cloud. So there's just a universe in which all of the big important web technologies that were needed to actually run applications in the cloud are now developed. I'll just come back to Figma as, like, the example. Figma dominates the design space. It is a complicated, heavy app in its way. They're never going to make a native desktop client, right? They just don't need to. Yeah. So, like, I think you could do it now because you could credibly say, 'Look, all you ever use is a browser,' but Google has gotten so spun up with, like, Android apps and blah, blah, blah. Like, they can't. There's probably somebody at Google right now, like, vibe coding a totally new operating system to run it back, right? And come on the show.
David Pierce 58:28 ↗
Marquez, I'm sure there's still a set of creative tools in your life and work that still don't meet that bar, right? Like nobody's made the web video editor that actually works yet.
Marques Brownlee 58:41 ↗
Very barely. Yeah. I mean, I think the overlap of things that I do on my laptop and things that I can do in just a web browser is very high, but there always will be some things outside of it, like video editing is one of them for me. Um, I even do a lot of my, like, don't tell our graphic designer this, but I can do a lot of my thumbnail design stuff in the web app of, like, whatever. So, yeah, it's mostly just the external, the, like, little specialty app things that I do, but I think for a lot of people, like you said, Neil, it's mostly you can do most of what you're doing in the browser. And so, today it would probably be okay. But also that would rely on Google making a nice piece of hardware, which, like we said, they've only done once. They've only done it once and it was so...
David Pierce 59:28 ↗
This is, these are episodes for another day, but they've done it twice. Justice for the Pixelbook, my other favorite laptop of all time, which had giant bezels and was otherwise perfect. And I will hear no arguments.
Marques Brownlee 59:41 ↗
I don't know about otherwise perfect. I think you said the thing that made it not perfect. You said it...
Nilay Patel 59:45 ↗
Otherwise perfect is the story. He was real ugly. Handsome. Like, I don't know what you're talking about.
David Pierce 59:51 ↗
Um, but no, I think you're right. And I think that there are a lot of version history Chromebook episodes left to do. And I think we have a lot of time to spend litigating whether this idea can still come. But as we make those episodes, I will continue to hold on to the idea that Google did itself no favors in that Google has spent a very long time telling people not to buy nice Chromebooks. That makes it very hard to tell people to buy nice Chromebooks, including the next version of nice Chromebooks Google is about to try and sell you. But let's get to those in a minute. First, we're going to take a break, then we're going to go back to do the version history questions. We'll be right back.
All right, we're back. It's time now for the eight version history questions. The questions we ask about every product to try and figure out its legacy once and for all. Question number one is the time matrix.
Nilay Patel 1:00:40 ↗
God, the Nilay Patel memorial time matrix. Everybody's favorite concept. A gimmick chart and I, man, nobody has any questions.
David Pierce 1:00:46 ↗
This plots idea versus time. Was it the right idea at the right time? Was it the wrong idea at the wrong time? Or somewhere in between? Uh, Marquez, you go first. Where in this quadrant would you put it? And again, this is the...
Nilay Patel 1:01:00 ↗
Wait, I want two answers from you. I want young Marquez and modern.
Marques Brownlee 1:01:04 ↗
Great question. Baby Marquez is like top right. Marquez is... we all know the optimism. I had the sparkle in my eyes back then.
David Pierce 1:01:11 ↗
So, this is CR-48 specifically, we're saying.
Marques Brownlee 1:01:13 ↗
Yeah.
David Pierce 1:01:14 ↗
Yeah. The very first... I'll sort of give you Chrome OS, but it is like, it is this exact moment in time. We haven't even shipped these things to consumers yet. This is like the first ideas about Chromebooks and Chrome OS.
Marques Brownlee 1:01:25 ↗
I feel like I can still sell myself on right idea. And the time, the time, I guess if you're still going to say this is going to be cheaper because we had this whole netbook thing going on. If it's still going to be cheaper, it's still going to be super bare bones and it's only going to do online stuff. This feels more today than ever before. So maybe it is slightly wrong time, but right idea.
David Pierce 1:01:48 ↗
So you kind of want to lean like almost overlapping on the axis, but that feels gently right idea, wrong time.
Marques Brownlee 1:01:55 ↗
Yes.
David Pierce 1:01:56 ↗
Neil, what do you think?
Nilay Patel 1:01:57 ↗
I'm hard right idea, wrong time. All the way up.
David Pierce 1:02:00 ↗
Really? You want to just yank it up here in the corner.
Nilay Patel 1:02:03 ↗
Yep.
David Pierce 1:02:04 ↗
Totally right idea. Totally wrong.

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APA

Pierce, D. (2026, October 4). The forgotten Chromebook that started it all [Interview transcript]. Version History and The Verge. CEOInterviews.AI. https://ceointerviews.ai/interview/3003578/

MLA

David Pierce. "The forgotten Chromebook that started it all." Version History and The Verge, 4 Oct. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3003578/.

BibTeX
@misc{pierce2026_3003578,
  author       = {David Pierce},
  title        = {The forgotten Chromebook that started it all},
  howpublished = {Interview transcript, Version History and The Verge. CEOInterviews.AI},
  year         = {2026},
  month        = {oct},
  url          = {https://ceointerviews.ai/interview/3003578/},
  note         = {Speaker-attributed transcript with timestamps}
}