Hello and welcome to the Vergecast, the flagship podcast of private cloud compute, a phrase we heard 650,000 times at today's WWDC. I'm your friend David Pierce, joining me all the way from New York, Jake Kastrenakes and Hayden Field. Hi friends.
Confused to be here, David. Just to be totally candid.
This is good. I'm glad you brought this up. This was okay. I've been covering WWDC, I think I did the math, it's either 14 or 15 years. I can't remember which one. This is the weirdest WWDC I have ever participated in in my life. This was the strangest keynote ever. So, just a brief bit of inside baseball for anyone who is curious. We prepare for these aggressively. Um, Jake, do you want to just like, this is a fun little inside baseball Verge game. How does the Verge approach a WWDC day? We don't know what's coming from Apple. We often get briefed and we often get embargoes from other companies. We never know what's coming from Apple, and so we, and specifically you, spend a lot of time preparing for how this is going to go. What just, will you describe what a normal prep process looks like?
Yeah, I mean, so this happens for every Apple event and we know the general scope of what they're going to announce, right? At an iPhone event there's going to be an iPhone, so we prepare to write that. WWDC is usually a very easy one that you prepare, you assign a writer to prepare a story for every single operating system because that's what they do. They start with iOS, they go to iPadOS, they go to macOS. Oh, here's a little thing about watchOS. They remember they had visionOS. Maybe we get tvOS, maybe we don't. But they just go down the list. And you know, we've got some extra leeway built out because sometimes they'll sneak a little surprise in there or have some exciting new feature that crosses all these platforms, but basically it's, we have a story for every single operating system and they go in order and they spend a few minutes on each operating system. It's very, very, very, very predictable.
And for reference, usually I can like pre-write part of my story and then I just write it during the keynote and then I can like zone out for part of it. Not a big... Couldn't do that today. Could not.
Yeah, so this is, I just, this is a good way I think to get into why this was such a strange keynote because traditionally what happens is one of these starts, we have everybody in a Slack channel, everybody is assigned to a specific story. So somebody is like, you're writing the iOS story and you go in and you fill out the details as they're talking about it. You add some analysis as it's useful and we publish as we go. Like we try to be very fast on these days. Like four minutes into today's WWDC, Jake and I were slacking in the background being like, 'Oh, this is all blown up. Everything is about to be different. This is completely unlike any other WWDC we've covered.'
This was total chaos. I mean, they announced, they both announced all the operating systems at once, like two minutes in, and also didn't announce them at all. Like, didn't say their names. They were just like, 'Here's the number 27.' And then they just started talking about different things. They're just like all over the place. There were... Yeah.
And there was a hippie bus involved, you know, live.
Yeah. So there were basically, they framed it in three ways, right? So one was like operating system improvements. One was trust and safety and one was AI. I think we can dispense with the operating system improvements pretty quickly frankly because they were basically like, all the things we broke last year we are trying to fix now. They spent a lot of time talking about how it's going to be faster. They're fixing the rounded corners in Tahoe, which is now called macOS Golden Gate, which is very exciting. They are unglassing Liquid Glass, which is just a terrific victory lap for me because five minutes after WWDC last year, I wrote that Liquid Glass sucked and was a bad idea. Good call by me and then eventually everybody. But we have to talk about AI, right? Like AI was the story of the thing. Siri was the story of the thing. My Siri just went off. I'm so sorry to everyone who this is going to happen to. I'm just going to, I need to turn off all of my devices very quickly. But the big push here, right, two years ago, Apple launched Apple Intelligence, big promises about Siri, big promises about AI, and then it all sort of collapsed. But now they're back announcing essentially that stuff again, right?
Yeah. This felt really like the same stuff they announced two years ago, which I, Hayden, like that. Yeah, it was a lot of that. Exactly. Like some of it was announced even in 2024 via TV ads and now we're seeing it finally happen. So it was interesting to see, like it would have been really, really impressive like two years ago or one year ago. It's still impressive but you know, it's like it's the game of playing catch-up and it was funny to see how much of it was announced even in 2024, not even in 2025.
Totally. So yeah, I want to talk about the playing catch-up of this because I think the most straightforward way I can describe this, and Hayden, you should gut check me on this, is it seems like Apple basically, and I mostly sort of mean this as a compliment, like went around the rest of the AI product industry and caught up. It just announced everything every other product already has. It has a bunch of stuff that's in Claude. It has a bunch of stuff that's in ChatGPT. It has a bunch of stuff that's in Gemini. The big overarching pitch was, but it's Apple. Is that, I mean, is that, and again, like I think there's something to that and we should talk about it because again this is where we get back to private cloud compute and Apple talked a lot about privacy and Apple is like very much trying to present itself as the good guy in the technology space. But Hayden, I want to know your read on this as somebody who follows all of this really closely. Did Apple do anything from a feature perspective that struck you as sort of new and fascinating?
The only stuff that really struck me as new and fascinating was just how these tools interact with Apple's already existing products. So, it's more just like the way it's going to impact a user's everyday life. Nothing crazy in terms of, you know, groundbreaking besides that. And you're absolutely right, like a lot of this is just playing catch-up. Like I have a list of like 12 to 18 things they said that were just them copying competitors, which I mean they should be doing.
Give us, give us some of the list. What's on the list?
Okay, let me, let me scroll down here. We have adjusting expressivity and tone kind of like OpenAI announced, you know, a few months ago. We have like auto-deleting chats and like some of the encryption stuff that Meta was talking about. We have like Write with Siri which everyone offers. Viewing old conversations like in a list or a grid of some sort kind of like OpenAI. They even said like OpenAI when they were announcing this. You know, coding assistant stuff and also, yeah, like Ask Siri, certain like in-house web search products which we've seen from others and like a dedicated app which a bunch of competitors have launched in recent years or non-recent years. And yeah, a bunch of other stuff that's just like the first, oh, multimodal stuff like inserting a photo into your search. So yeah, basically just catching up with all three main competitors, OpenAI, Anthropic, and Google. And, you know, also integrating a lot of their products somehow into Siri. So, they're really going at it from both ends here. They're trying to work on their own stuff and then also being like, you know what, let's also bring in every competitor just so we can try to catch up in some way.
And this is my big question too, right? Like they sort of tried to act like there's something new and novel in Apple here, right? There are Apple foundation models underpinning all of this, but actually those models were created using Gemini and basically what they announced, everything is mostly just a Gemini feature, right? Like it seems to me that a lot of what Apple Intelligence now is, is Gemini with Apple branding and there's clearly some distinctions, but it's very hard to tell where they are and exactly what they are. And Apple has all these different tiers of what's available where, to which platforms, to which, you know, power of device. It's like weirdly complicated for an Apple product. I mean, I think I agree sort of infrastructurally, but I think the big bet here if you're Apple is we can solve a, the user experience and b, this pervasive feeling of creepiness that people have when they use AI, right? And I think like that, so much of the message of this keynote was Apple being like, we can do AI in a way that doesn't have to make you feel bad. And a big part of that is again, it's about private cloud compute and it's about the fact that Apple is able to use all of your queries and information when it's useful and it's in context and then delete it all as soon as it's done. Right? Like this is a way that Apple is able to do something that others are not. They are desperate to store all of your stuff on the cloud and Apple can be like, we don't do that. We just want to sell you iPhones. That's all fine, right? Like I actually think Apple's ability to take this stuff and do it in a more private way is real and true and good. That's all fine. I think the question of like, a, is there anything here that you couldn't do already on your phone? I think is an interesting and complicated question. And well, I guess I should say that differently. Is there anything here that you couldn't do on your phone except that Apple is giving itself special privileges, which is what Apple always does, right? Like this is the stuff that if you're somebody who thinks Apple is a monopoly that turns off all of its features for all of its competitors, you're OpenAI or Anthropic looking at this being like, we have all the same technology. Why won't you let us have access to these same sorts of things? But I don't know. I'm so torn coming out of this. This is why I'm so confused. Like either this was very smart and Apple said we're going to do the thing that we always do which is build the features in a way that is integrated and thoughtful and smart, or this is Apple like completely failing to have a single new idea about AI.
I mean, this is where I'm so interested in the Gemini of it all because we know what Gemini is capable of on Android phones and on the Pixel and it's like it can do a little bit of some of this right with Magic Q. It can occasionally pull up things that are useful, but Google, which I think it is fair to say is farther ahead than Apple when it comes to AI stuff, has not by any means nailed the integration of AI and your operating system. And now Apple is mostly re-announcing stuff they announced in 2024, saying that they can actually do it, presumably using Gemini technology. And so the question is, can they actually do it this time? Because I do think they are saying that they have a deeper integration than any other platform is offering. And if they actually do that and they can actually pull it off and do it accurately and not feel creepy about it, like that is, it's a lot of ifs, but like that would be a really big deal.
That's exactly what I just wrote. I was writing like in my notes like, 'Oh, if they can do it, it'd be amazing. If blank, blank, and blank.' And that's a big if. I literally wrote that because that's the thing. I mean, a lot of these are more, you know, intense promises like we've seen before. So, we're going to have to actually test it when it comes out. I mean, some of the stuff they showed would be really impressive if you could actually do it like, you know, and creepy. It's worth saying like, like David said, you know, like writing an email to your boss or writing a text to your friend and analyzing the way in which you usually communicate with them and mimicking that tone. Pretty creepy. Apparently, you know, maybe you don't have to worry about it privacy-wise as they kept harping on, but if you can do that, it's interesting. Also like things like, you know, deciding which photos have who in them and automatically uploading them to a shared album. That's a problem I had last weekend when I went to a wedding. It took me forever and it was really annoying. So, if you could actually do that with an agent feature, great. Also things like vibe coding-esque type of tools in Safari, like describing an extension you want for a web page and that creates it for you. So, it's kind of at the, like we said, just copying a bunch of competitors here. But if you could actually do it on your iPhone, and I think that's the main thing here. It's just that Apple has an advantage because it has a lot of captive users who if you integrate this stuff deeply enough, they're going to use it. Especially when it comes to Ask Siri and all these new like drop-down menus and automatic like stuff in the Dynamic Island that they announced.
Yeah, I think the thing that I expected coming into this was that Apple would be maybe slightly more reserved because obviously it screwed up so badly two years ago that it wound up causing huge ramifications around the company, right? Like there were big leadership changes. I think this company blew it in a way that it is not accustomed to blowing it two years ago. And so I figured that Apple would come in and, you know, start relatively small and just sort of do things that they knew they could do in the right ways. And I think there's something to that. But then I look at things like Image Playground where like we are forever debating, you know, what is a photo and we're always in this question of like Apple has done a better job of outwardly saying like we care that photography is photography and that when you take a picture, it should be the picture that you take. We want to just collect more data to do more stuff. And then they show a demo that's like I have a photo that I am going to reframe and when I reframe it, it's using the spatial data that it used to take the photo in order to reframe it and then it generates new things from the new perspective and it's like oh, you just fell over the line. Like now we've gone from you are doing a really interesting idea of how to honor a photograph by also adding the data that you're able to collect with these new kinds of cameras into you're just generating stuff with AI and it's like we've just, you almost had it Apple. And there are so many moments like that to me here. And I think like Hayden, what you're talking about with even the sort of mimic my own tone of voice thing feels like the line between something feeling really cool and something feeling really creepy is very fine in AI. And I think what you would hope given Apple's reputation is that it would have done a better job than most of staying on the right side of that line of doing useful things with AI without doing creepy things with AI. And there are a lot of useful things. Like I got a lot of notes as soon as somebody on stage said tab management, it's like this is my time to shine. And the stuff in Safari is very cool, right? Like the ability to understand what's on a web page, which of course your browser can do, and group your tabs in a way that is easier for you to manage, fabulous. Like that is a good use of AI. And that is the kind of thing Apple does better than most. The image generation stuff just felt gross. And some of the ways that it's like we're going to seem like you on your device just feels gross.
And like agentically changing all your passwords again, in theory good. It just feels, that's a feeling I got throughout. It's like there are some things extremely useful. Am I going to change my own passwords? No. For certain.
See, that's why I'm all in fa... I'm all for agentically changing my passwords. Like, everyone's password hygiene is so bad that there's no chance AI is going to do it worse.
Yeah, that's... just go change everybody's password. It's going to be fine.
But yeah, it was interesting just seeing like, you know, some things were just slightly over the line. Like it reminded me of reading like The Circle by Dave Eggers, you know, because even some of the kids stuff, like very, very helpful and useful in many ways, but then the amount, the way that they describe some of this stuff with like the data that they may have on like a kid's usage habits, for example, they say they're not going to save it. But it's just the data that is available there is a little scary when it comes to hourly usage, daily usage, what time of day kids are using what. It just, there is a lot of data there that Apple has at their disposal. And as we've seen in the past, can we always trust tech companies to do what they say they're going to do with data? No. So, it creeped me out a little bit.
Sort of just from a big picture strategic standpoint, I'm actually like so curious about Apple's decision to go hard on AI here. You know, like the deep integration with the OS, that is something that you need Apple to enable for you, but there's a whole lot of this stuff that is just like you can download a bunch of different apps and get access to it, right? If you want a chatbot, you can download Claude, you can download ChatGPT, Grok, whatever the heck you want. You can get these image tools yourself, you can get the chat features yourself. Apple could have just said, go ahead, do that, it's fine, it's in the App Store, we have that. If you want AI, you can get it. Particularly given all the very strong feelings around AI right now. And so, I'm kind of curious, you know, I think a couple years ago, it felt like they want to be there. They want to be a first mover. They want to be seen as aggressive and ahead of the curve, and now they're behind the curve, and everyone is really mad about AI. And I'm wondering, you know, if what are they trying to achieve here, right? Because they're kind of just throwing themselves into the same position as everybody else now where they're more, I mean we haven't tested this yet. I could be wrong, but I think more than likely they're going to end up with a product that is good but very, very, very imperfect in some really problematic ways. And that's just going to lead to the same frustrations that I think bother people on every other platform. But now Apple is really putting it in everybody's face. I think the problem here is going to be, or I think what they're banking on here is that...
They are going to have a whole new market because you know with AI assistants in general and voice assistants, like there is a totally different demographic that is super loyal users of Siri. In my experience, like my anecdotal experience in my personal life, it's a lot of my friends' parents, my parents ask Siri this, ask Siri that, they're like extremely loyal users and none of my friends do that. And so I think that what Apple's banking on here is just the AI assistant experience into a totally new demographic and market. One that's kind of impossible to ignore and they're going to have to be careful because we, they don't want it to be like a Windows Microsoft 11 situation where it's just forced into everything. But it seems like I think their biggest boon here is going to be that talking to Siri as a chatbot looks like an iMessage. There's an automatic voice mode button at the bottom of the message. Like there's a lot of ways that anyone could easily use this without any friction at all, which is a good and a bad thing. And I think they're just banking on the fact that more than the people that are really mad about AI right now, there may be even more people in the untapped market that just don't use it and may fall in love with it at a moment's notice with zero friction, which again may not be good, but I think that's what they're banking on.
Yeah. And this is access Apple has to your information and devices that nothing else has, right? Like Jake, that's the counter to your why not just download a bunch of apps thing. And also like bold strategy to be like, you could, why fix Siri when you can just download Grok. Like I love that take from you Jake. Like I really do.
I mean like if they could just wash their hands of AI and be like this stuff isn't ready yet. Download Grok if that's what you want.
Okay. I would like to make a different case which is that some of it is ready. Like there were a bunch of features like take a screenshot of this calendar lineup for a music festival and it will add it all to your calendar is ready. That technology is ready. It works. You can do it on Android. Like it's a thing that's out there. And there were a bunch of those in here. The kind of thing that I think is interesting like you can see stuff in your email that it can go through and be like, 'Oh, look a thing that you can add to your calendar. Do you want to add this to your calendar?' Again, a thing you can do in Google products, but that's the sort of thing that I think is really productive. Like you, Hayden, you mentioned the photos thing. In iMessage, somebody's like, 'Hey, can you send me that photo?' Being able to automatically go parse and find that photo. Great, good, useful AI technology. This is the sort of thing that like if AI wasn't the buzzword that it was, Apple would never tell you the technology behind it. It would just be a software feature and it would be a good one and people would like it. And I think where we get tripped up in how we talk about so much of this stuff is how we put the image generation stuff next to the chatbot that's your best friend stuff next to the take a screenshot of this thing and it will find the times and put it on your calendar. Those are not the same software, but we talk about them the same because everything has gotten like lumped into this idea of just AI is everything to everyone at all times. And how the Apple struggles now.
It's, yeah, it's completely meaningless. It drives me insane. But I think Apple is struggling with this too because like AI is so buzzy that you have to call it AI in order to get anybody excited about anything supposedly. Even though I think frankly like we made apps open faster turns out to be pretty exciting to a lot of Apple users. But to then get to the point of saying, 'Well, we just want this stuff to work now, but it's AI.' You like, you just wind up having to play this very challenging game if you're Apple that I think they just kind of didn't play correctly. I don't know.
Yeah, there was, um, there were a couple interesting moments too with like AI generated text. Um, you know, and right now it's like a trend that a lot of people are using ChatGPT to write like breakup texts and things like that. And now you can... Yep. Cursed. But now... Don't do that. Like people do do that. But like don't, don't do that. Don't do it. Um, and now you know you can say, 'Hey, send a message to my group chat and see if everyone wants to come over for a World Cup match and send the menu.' And like they did that as an example. The text did look AI generated for sure. Maybe some people wouldn't care and yes, you can edit it, but I think we're all gonna see an uptick in AI generated messages coming our way, many of which we'll be able to clock. Um, there was also an interesting moment that I thought was just so like Apple marketing, just typical Apple marketing kind of trying to make sure that everyone knows, oh, like even though we made a mistake, it's actually a good thing. So they said, 'Some appear to be racing forward pursuing AI for the sake of AI. At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone.' So basically they're saying like, 'Oh, like we didn't rush.' See, like we're two years late, but we didn't rush. And we're working on something that's human-centric. And even that is pretty late because we saw Microsoft and a ton of other companies rebrand AI last year to be power, like human-centric AI. And they all coined these terms to kind of make AI look less scary. Didn't really work. Um, but yeah, it's just funny how Apple's saying, 'Oh, it's good that we're late and we're doing this new thing making it about humans,' which is the marketing tactic that every single AI company is using right now.
Yeah, it's good that we're late on these things that we promised you two years ago and have since been sued over. Uh, yeah. Any, the Apple's ability to turn totally blowing this into a marketing victory, never not impressive. Just mind-blowingly great. Um, can we talk about the new Siri voice for just a minute? I have a clip of the new voice of Siri, which I actually think this is like a meaningful part of the thing, like the actual experience of talking to these assistants is really important. This is a thing I kept hearing from people even in the very early days of ChatGPT that's like if you make these things fun to talk to, you solve most of your other problems. Like they don't actually have to do anything if they're fun to talk to. Um, can I play you this clip of the voice and then I just want to litigate if this voice is actually a good Siri voice. Let me see if I can do this.
Said team, these apricots are peak. Have they always been this good? Why has no one told me? I'm telling you, man. I've been changed. Clear the fridge. No, clear all the fridges. On it, Jaws. And you can customize Siri's voice like never before, adjusting expressivity and pace until it clicks. Hi, let's find the right voice for you. I'll practice some things I like to say while you listen. Let me try this one out. You have one new message. Here's another one. Your timer is set for 1 minute. Now for some directions. At the next stop sign, turn right.
Okay, our chat is as thrown by this as I am. Um, Hayden, I want these apricots are peak. I want to know what you think. How do you feel about the apricots?
I cringed so deeply hearing this live like during the keynote. I couldn't, I had to stop writing and just stop. I couldn't handle it. Also, I think it combines the worst most cringe part of people trying to adopt like slang and the worst parts of like the millennial voice of yesteryear. You know, like the BuzzFeed style. Like what did it say after the apricots being peak? It was like, um, clear the fridge. No, clear all the fridges.
It reminds me of like, it's just like the old like YouTube like... I don't know. It just, it's very stuck in the past and very cringe just like what I'm sure they, whatever voices they trained it on, you know?
Uh, decidedly not Scarlett Johansson on this one. Just gonna...
Decidedly not. Uh, yeah, I think, I don't know Jake, what's your read on this? It is undoubtedly better than old Siri like for that.
You, the first time I, we were all in Slack chatting about it and I was like I think my headphones messed up like that couldn't have been right like... but no. Yeah, that's, it's weird that they said it's more expressive and then they like immediately play something where the voice just like is supposed to get excited and then is like I'm going to stay really neutral. Like I were reading ad copy for a pharmaceutical and it's like I, that was...
That is what it was. Maybe that was part of the unnervingness. It was like not only was it trying to be like hip but also the vocal energy didn't match that either.
Um, so you didn't believe it. It's like, yeah, like ad copy. That's what it read as. And it kind of was, which I don't know, maybe that's healthier for all of us if we're like, ah, this thing's kind of stupid. Like that's what we need out of our AI assistants this year.
I'm now just imagining the like, it's the voice reading the side effects in every medication ad in history.
Siri will destroy those jobs. That is what...
Absolutely will. Um, I do love the idea that you can customize it actually. Um, we just had a commenter saying that they prefer that their robot voices sound like robots. Um, I fully agree with that. I want my robot voices to either sound like a robot or like a 1920s newscaster with that like mid-Atlantic accent and the sort of crackly staticky, like give me one of those telling me what's going on all the time and we're up to something. For me, it's like the robotic voice or if it's like a GPS, I need it to be a British man. Those are my only two. That's my only mix.
Just very gently telling you when to turn left.
Yeah. I said if I'm going to have a man yelling at me in my car, it's going to be a British guy. That's what I always...
I respect that. I get that. Um, the one other thing I want to talk about and we should pivot off of AI because there's other stuff to talk about here, but um, this idea of sort of Siri app intents and Spotlight search and the idea that you can like pull everything into the AI strikes me as the place Apple actually has a shot at doing something meaningfully different than what anybody else can do, right? You have like endless competition in terms of what thing can I ask questions to and I think a lot of people already have habit built there. Siri has been so bad for so long that a lot of people I think happily use Gemini and Claude and whatever. Like I talk to people every single day who have the action button on their iPhone to voice mode for some AI thing. But the idea like we're seeing here in the stream that you can grab a bunch of files and right-click in the Finder and ask Siri about them is so much better than pulling it all into Claude or ChatGPT or something else that it's like these are the things where Apple might have a real chance to win because it is just so seamless. And when you go to Spotlight and you just start typing and you ask a question, having it ask Siri that question and understand that you're asking Siri a question rather than looking for, you know, just a file in your computer. That's the kind of stuff where it's like, okay, if you believe in AI, this is the stuff where Apple has a real like user interface chance to win here. Am I crazy thinking that's the stuff that's actually exciting if you're Apple?
I think that's true. And I also think that a lot of these companies are just so divorced from like what consumers actually want. And in this case, if Apple can actually deliver on some of this stuff, it is some of it, as we said, there's a big range here, but some of it is really what consumers want. Like one example is, you know, the iMessage search has been horrible the past year. If I search for someone's address, can't find it. Like I always have to ask again. And then one of the examples they gave was, oh, like what's Jeff's new address? Yeah, like pull up the directions to this nature spot with a stop at Jeff's. So, if it can actually deliver on that type of thing, great. We all have so much data right now in our lives that like searching through it in a better way is something that every consumer wants and gets extremely frustrated by. So, I think, you know, this is one of the areas where they can win.
Yeah, they right now as we speak, Craig Federighi is giving some kind of like technical explanation of how this all works. And I think every time you say Hayden, if it works, I just keep thinking, well, it's going to work because it works when Gemini works and it's just Gemini. So I think to me this question of like to what extent is this just Gemini and to what extent is Apple doing its own thing trying to run stuff on device like this mix of private cloud compute and on-device processing and Gemini, I feel it is unknown enough that we should probably still be skeptical that it's going to work. Just the fact that Gemini underpins it, I feel like gives me vastly more confidence than I had in, you know, their ability to do this two years ago.
Well, that was the only stuff we saw that was like fully new, right? It's like they kept doing these goofy demos that we've seen a hundred times before of planning a party or a trip or whatever. And it's like, okay, like this doesn't happen every day, so this isn't very useful. And we are fully aware that chatbots can pull together an agenda for you. Great. It is specifically highlighting files on your computer and having it go to a private server to give you an answer based on whatever is going on with them. That's new. That's unique. And that's a thing that if Apple can pull it off, this will actually be a somewhat at least more compelling product than a lot of the other things.
It's also why we don't know if it's...
Actually going to work yet. It's kind of like, as we always say, or I always say this, enterprise AI is like the most useful right now for a lot of different reasons. But this is kind of like enterprise AI for the consumer, because it's like you can search your own data and files and query them. So, like, I mean, that's one of the main reasons enterprises pay big bucks for this stuff. So if you can do it yourself on your own files, great, that will actually be a useful AI agent for one.
Totally. Yeah, I totally agree. Okay, the only other thing we should talk about on AI, and I left this till the very end because I know I'm the only one of the three of us that cares, you can now vibe code shortcuts, and that is going to be the greatest thing that ever happened to me. I'm going to ruin my phone trying to vibe code shortcuts, and vibe code extensions for Safari that let you do things. But this idea of like you can do things on your phone just by asking your phone to do it is what AI is supposed to enable. And I think that that's one instantiation of it that I think is very cool.
Actually, I thought it was very bold of it was surprising to see Apple adding basic bits of vibe coding. Particularly, they also added in Safari you can vibe code extensions that like change individual websites, which is like actually a very powerful little feature. And I think among the many problems with AI, it is taking this very kind of abstract product and productizing it. And that's one thing where it's like, okay, this is still for power users, but you can figure out ways to use that.
Yeah. Yeah. I think all of that stuff again remains to be seen how this is all going to work. Potentially very cool. Shortcuts, my opinions about shortcuts are well documented. Shout out to our buddy Steven Rob who is in the room at WWDC and I'm sure are just like passed out out of joy that we can vibe code shortcuts now.