📅 Jan 19, 2026Axios9 MIN223 VIEWS22 SEGMENTS · 2 SPEAKERS
Axios publisher Nicholas Johnston speaks to Rubrik CEO, chairman and co-founder Bipul Sinha at Axios House in Davos.
Questions asked in this interview
6
2:34How do you balance the huge opportunity with all that can go wrong?
4:26Like how do you counsel enterprises to understand and manage that risk?
5:18Like for advice that folks can take back to their own organizations — like culturally, how should executives think about this to get this right, and what are the bottlenecks that lead people to get it wrong?
7:01How do you approach thinking about that — like the dangers and the risks, and how companies should prepare for what inevitably will go wrong?
8:16Do you think like a more realistic approach that you completely zero that out?
8:28What are you excited about? What are your first impressions?
Very grateful for Rubrik for making today's conversation possible, and so I'm very excited to welcome a View from the Top conversation to the Axio stage. Rubrik CEO and chairman and co-founder, Bipul, great to see you. Welcome to...
Standing room only. Let's start big picture for folks who don't know you maybe well or don't know Rubrik. Give us a little bit of your background and what you're up to.
So, Bipul Sinha, co-founder, CEO, chairman of Rubrik. I'm essentially three things: I'm an engineer, I'm a venture capitalist, and I'm also a founder CEO scaling a business. And all three combined has given me a unique perspective about starting a business and scaling a company. Rubrik is a security and AI operations company. We help businesses keep their operations running even when they have cyber attacks. And with the new Rubrik Agent Cloud, we are helping businesses roll out agents at scale with confidence.
We talked the other week about AI because, of course, everyone talks about AI before they get ready for Davos because that's the big topic here. You have a good historical framework for the way you approach it. So why don't you — I'd love for you to share that here before we go a little bit deeper on it.
In my mind, AI is a new industrial age. If you go back 300 years, we were in an agrarian economy with a lot of human labor and very little capital equipment. And then we had the industrial revolution, where a lot of capital equipment and a lot of labor created this whole economy that Europe primarily benefited from. And then we had like this knowledge economy, computer software, where the capital equipment actually was a smaller piece of it, but knowledge worker and knowledge labor was the big piece. Now we are back into the industrial economy, where the factories — like GPU factory, call it data center — which is heating, cooling, a lot of capital equipment that is creating intelligence, and that intelligence is doing the work in government, in the businesses. And only America and China has the capital to actually invest and scale these factories. So it's a very interesting industrial age we are in, and it also ended the knowledge economy and it started a new economy, what I call intuition economy.
And so there's a huge upside to this, as we've talked about, right? If you have AI agents or AI tools that can do a hundred times, a thousand times the work of a traditional worker, there's a flip side as well, though, right? If they get something wrong — and the risk. Talk a little bit about how companies should navigate that. How do you balance the huge opportunity with all that can go wrong?
In the modern workplace, you will have two kinds of workers: AI worker and human worker. And AI workers will do knowledge work. Knowledge work is something that is codified. Anything that data can decide will be decided by AI. And then humans have to connect new dots to create value. And as soon as the new dots are created and the market accepts it, it becomes an accepted knowledge and it goes to AI. So as you can see, the AI work is going to be huge because every codified knowledge AI is operating on. So it's a 100x opportunity because now AI can write your code, do customer service, write your contract — like AI can be a doctor and do some lots of basic stuff. But then if AI gets compromised and somebody sitting in North Korea controls your AI agent, then they are actually refunding millions of dollars to your customers without you even knowing about it. So that's the 100x risk. So how do you manage this 100x opportunity with 100x risk? And that's why you need to have a very strong strategy around AI governance. So understand what AI agents you have, what are the guardrails, what they are allowed and not allowed to do, and should they misbehave, do you have a rewind button to undo their action?
Where does that awareness sit? Right? Like we've almost got like a bifurcated workforce here — like the AI workers and the human workers who know things and know different things. Where does that come together? Who is the person? Is it at the board level, at the CEO level, at the manager level? Like how do you counsel enterprises to understand and manage that risk?
So AI risk management will also be done by AI. So you will have like judgment agents or judgment models that are saying right or wrong, allowed or not allowed, and then you have human beings which are steering this whole operation. So human beings are not doing the work, but they are steering — so making decisions, taking a look at the exception, but most of the judgment is done by agents itself. So you'll have two agents: worker agent and then judgment agents.
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Sinha, B. (2026, January 19). View from the Top with Rubrik [Interview transcript]. Axios. CEOInterviews.AI. https://ceointerviews.ai/interview/3024205/
MLA
Bipul Sinha. "View from the Top with Rubrik." Axios, 19 Jan. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3024205/.
BibTeX
@misc{sinha2026_3024205,
author = {Bipul Sinha},
title = {View from the Top with Rubrik},
howpublished = {Interview transcript, Axios. CEOInterviews.AI},
year = {2026},
month = {jan},
url = {https://ceointerviews.ai/interview/3024205/},
note = {Speaker-attributed transcript with timestamps}
}