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Kara Swisher
Co-host, Pivot; Host of On with Kara Swisher, Pivot

The wellness industry is lying to you

📅 Apr 13, 2026 On with Kara Swisher and Katie Couric 59 MIN 64367 VIEWS 132 SEGMENTS · 4 SPEAKERS
On the heels of the weekend premiere of her new CNN series, “Kara Swisher Wants To Live Forever,” Kara brings together a panel of experts to talk more about longevity, anti-aging, and the money that’s pouring into the wellness industry. Katie Couric is a journalist. She’s also been a longtime advocate for early cancer screenings since her first husband died of colon cancer and she was diagnosed with breast cancer. Amy Larocca is an award-winning journalist and author of the book, “How To Be Well: Navigating Our Self-Care Epidemic, One Dubious Cure At A Time.” And Kara’s brother, Dr. Jeffr...

Questions asked in this interview

11
  1. 3:33You know, I think even though Ronald Reagan had, you know, polyps and I guess did he have early stage colon cancer?
  2. 13:26So, if you have a doctor who's pushing their own for-profit supplement line, for example, we all know that supplements, they're not great, right?
  3. 15:19So if you're feeling sick, you don't call, you don't have your doctor who you're able to reach easily, right?
  4. 20:20Why has there been this vacuum?
  5. 26:31And I feel like that is kind of what wellness social media does, right?
  6. 27:42Seriously, how is this even possible that these things are being propagated on the internet?
  7. 28:34So how do you get the average person not to fall for these scams?
  8. 34:27You know, should I change this? Should I change that?
  9. 36:00And to stuff that doesn't work or doesn't do anything, right?
  10. 39:02I'm lazy and sometimes I'm like, 'Wow, if I didn't have to do that, I really don't want to do that. What else can I do?
  11. 45:02So what the [__] is going on?
Kara Swisher 0:00 ↗
What about my fish oil?
Katie Couric 0:01 ↗
Right. That's fish oil. Fish oil.
Kara Swisher 0:03 ↗
Yeah, except you get fish breath with fish oil.
Katie Couric 0:05 ↗
You know what? You get no. Put that down and go cook yourself a piece of salmon.
Kara Swisher 0:17 ↗
Hi everyone. As you know, I've got a new CNN series, Kara Swisher Wants to Live Forever, where I dig into longevity, anti-aging, and what's real versus hype. That's also what we're talking about today with three expert guests, Katie Couric, Amy Larocca, and my brother Dr. Jeffrey Swisher. All bringing very personal perspectives on health and wellness. I think it's really important to talk about these issues from different points of view. Katie, as everybody knows, made history by having a colonoscopy on camera after her husband died and brought really great information to people, very smart, and at a time when people really listen to good information. Amy, of course, has written a book about how bad information really hurts and is dangerous to people and how the wellness industry is peddling a lot of snake oil. And my brother, Dr. Jeffrey Swisher, always has given me good advice about a range of things. He saved my life when I had a stroke. He himself has had some health issues and also he knows a lot about where it's going as a practicing clinician himself. This is a fantastic conversation. So, stick around. Katie, Amy, and Jeffrey, thank you for coming on. I appreciate it.
Amy Larocca 1:24 ↗
Thanks for having us.
Jeffrey Swisher 1:25 ↗
Glad to be here, Kara.
Katie Couric 1:26 ↗
Thank you. Good to be here, Kara.
Kara Swisher 1:28 ↗
I'm excited to get the three of you together in conversation because I find that sometimes these kind of unexpected groupings of people lead to some of the most interesting conversations and each of you in your own way have talked and reported on and discussed, and Jeff practices healthcare. And so, let's take a minute and have each of you explain your personal and professional connections to health, science, and wellness. Let's start with Katie, then Amy, then Jeff.
Katie Couric 1:53 ↗
Okay. Well, I think many people remember my husband Jay was diagnosed with stage 4 colon cancer in 1997 and died 9 months later. He was just 42 years old when he passed away and our daughters were six and two. It was really my first experience losing someone close to me and my first experience with cancer in a real way. And so I think because of my position at the time, I was co-anchor of the Today Show, I used that as an opportunity to educate the public about colorectal cancer, which is now the number one cancer killer of people under the age of 50. And we can talk in a little bit, Kara, about early onset cancers, which are on the rise. But subsequently,
I lost my sister Emily to pancreatic cancer just a couple years later when she was 54 and a rising star in the Democratic party in Virginia. Anyway, as a result of those two losses, I became a fierce advocate for colon cancer screening and cancer research in general. I am one of the co-founders of Stand Up to Cancer and really advocating for early detection screening and more research dollars committed to finding better treatments and one day hopefully a cure has really been my most important life's work.
Kara Swisher 3:22 ↗
Yeah. And you have also been doing that. You did a colonoscopy on camera. You also were diagnosed with breast cancer and talked about it a lot which raised the profile in many ways.
Katie Couric 3:33 ↗
I think I hope, you know, one of the things that I've been able to accomplish is to destigmatize these diseases. You know, I think even though Ronald Reagan had, you know, polyps and I guess did he have early stage colon cancer? I can't remember. There's still this shame and discomfort about talking about that part of our bodies. And like every part of our body, as Amy will tell you, we have to keep that healthy.
And I think I later was diagnosed with early stage breast cancer just a few years ago. And so I use that as an opportunity to educate women about dense breasts and the fact that mammograms alone can't necessarily detect breast cancer, especially in the 42% of women over the age of 40 who have dense breasts. So, I've really tried to use my personal experiences, Kara, dealing with these various forms of cancer to educate, first educate myself and then share what I've learned with the public at large and it's been really gratifying work for me.
Kara Swisher 4:41 ↗
Yeah, it was very groundbreaking when you did that colonoscopy. I think shocking.
Katie Couric 4:44 ↗
I told them I draw the line at a pap smear.
Kara Swisher 4:48 ↗
Okay.
Katie Couric 4:50 ↗
Thank you.
Kara Swisher 4:50 ↗
Okay. Well, today you do. All right, Amy.
Amy Larocca 4:53 ↗
So my background is as a journalist. I was a fashion journalist for many years at New York Magazine. And I switched over when I started realizing that this thing called wellness was really eclipsing fashion in the zeitgeist. And I kept hearing about it and all the fashion people were talking about it. They were switching over their fashion careers to juicing or cleansing. And I noticed that wellness and our health was kind of occupying the space that luxury handbags used to and supplements were the new accessories. And I became really interested in that. And I originally conceived of the book I wound up writing that came out last year called How to Be Well as a kind of light-hearted thing. And then halfway through my reporting, COVID happened and it made me realize this wasn't just a light-hearted thing. The way we treat health in this country is really serious and treating health like a luxury product is actually quite dangerous. So, I ended up spending about five years writing and researching a book all about what I call the wellness epidemic in America, which is both the light stuff about boutique fitness classes and colonics and face creams and supplements, and also the kind of deeper stuff about what happens to a culture that does treat healthcare like and market healthcare like a luxury good.
Kara Swisher 6:35 ↗
Right. Right. That it was and you also were looking into a lot of false stuff that we'll get to that in a minute. False stuff. Jeff, you go ahead.
Jeffrey Swisher 6:43 ↗
Well, as you mentioned, I'm a physician. I have been a doctor now for what, more than 35 years. I'm an anesthesiologist and so a lot of my practice, more and more because insurance pays for it, is doing anesthesia for colonoscopies and upper endoscopies. So I certainly see a tremendous amount of those kind of cases and I do also, my specialty is liver transplantation and just general surgery as well. So I'm seeing a lot of younger and younger patients, you know, with cancer, not just, you know, colon cancer, but colon cancer that's metastasized to the liver and to other areas where that is now a problem. And I don't know, Katie, I'm so sorry about your husband. It's just tragic. I don't know if you know that Kara and I lost our dad when he was 34 years old. He had a berry brain aneurysm.
Katie Couric 7:43 ↗
I remember Kara telling me that and my goodness, so young. So young.
Jeffrey Swisher 7:47 ↗
It's so. But you know, Kara asked how we got involved in health issues. Oops, the lights just went out on me here. See, I'm in a... Anyway, I'll see if I can get him back on again. We are, you know, we're from a health family because, you know, we've had other, my aunt was a physician as well and I personally have had issues with, I have muscular dystrophy as well. And I've been dealing with that since age 40. And very recently, unfortunately, in the last year, my wife was diagnosed with stage three colon cancer.
Kara Swisher 8:18 ↗
Oh my gosh, I'm so sorry.
Jeffrey Swisher 8:19 ↗
Yeah. So, and she's doing well. But I mean, certainly, I suppose over the course of this, we can talk about some of her experiences.
Kara Swisher 8:26 ↗
I would love to hear about them.
Jeffrey Swisher 8:28 ↗
And I recently in the last couple weeks have had a little surprise thing happen to me. I'm 65 years old, you know, Medicare age. Thank you. And I recently discovered that I have a fairly significant coronary artery disease. And 10 days ago, I had a stent put into my arm.
Kara Swisher 8:44 ↗
Oh my goodness. Wow. God, you look great.
Jeffrey Swisher 8:46 ↗
Thank you. I feel good.
Kara Swisher 8:48 ↗
Well, it's so interesting that you just found that out at this point at 65. I'm surprised there weren't any indications previously.
Jeffrey Swisher 8:56 ↗
Well, that's where we can talk about issues about screening, etc. I mean this is something that I'm sure this conversation we can discuss about screening and about the values of, you know, predictive testing and various things like that. Yeah, anyway.
Katie Couric 9:08 ↗
Yeah because a lot of his signs weren't showing that at all.
Jeffrey Swisher 9:11 ↗
Exactly. And that's and it's very true with colon cancer. Many people like my wife for instance who had a normal colonoscopy 10 years ago out of the blue developed colon cancer just 6 months before her next colonoscopy.
Kara Swisher 9:24 ↗
But every 10 years I would say that's a little long to wait, Jeff.
Jeffrey Swisher 9:28 ↗
Of course it is. Unfortunately, that's what the guidelines are.
Kara Swisher 9:31 ↗
Thank you, doctor. You're right. Yeah.
Jeffrey Swisher 9:33 ↗
Yes, we'll go into that.
Kara Swisher 9:34 ↗
All right. So, let's talk about what's happened because there's been so much misinformation around what it means to live a healthy life because as the exposure of information has happened, the exposure of misinformation has happened really rather significantly. Katie, as a journalist, you see firsthand how people have lost faith with institutions and experts. Now, we have a vaccine skeptic, I would say more than that, running HHS. Unfortunately, giving people accurate information isn't enough. People believe what they want to believe. So talk about why you think healthcare has been particularly vulnerable to misinformation because one of the things you set out to do was give information and do good reporting on the topic.
Katie Couric 10:07 ↗
You know, I read a book a while ago called The Death of Expertise. So many people, I guess I don't know really why it's happened, but this idea that experts shouldn't be trusted is so counterintuitive and antithetical to everything I believe. You know, people with this deep knowledge of a topic, and I mean I think part of it is what Amy has investigated, which is this plethora of wellness influencers, right, who purport to have a background that would allow them to give medical advice and they don't know shit from Shinola basically while we're on the subject of colonoscopies. And there's just this widespread effort to basically tell people things that have nothing to do with expertise. And I mean there's a whole psychological thing going on with misinformation. I was talking to David Axelrod earlier today, we were going to be doing a panel on truth and facts and
Kara Swisher 11:14 ↗
And Andrew was there too and we were all saying some people, they don't, you know, how Jack Nicholson said you can't handle the truth, a lot of people just don't want to know the truth. You know, it's, I think knowledge has been so inextricably linked to identity now or a view of the world to who you are and what team you're on that people it seems don't want to know factual information and I think they want shortcuts. They don't necessarily want hard truths about what they need to do. I don't know. I'd love to hear what everyone else thinks and why this has happened. But plus you have leaders, you have people in positions of authority, you know, basically giving factually incorrect medical information. So I can understand why the average person is confused. Right.
So Jeff, Jeffrey, why do you think people are more inclined to trust a random person online over a doctor? Was it COVID that was pushing over there? Was it social media?
Jeffrey Swisher 12:19 ↗
Yeah, I think the combination of social media and COVID was a watershed moment for this country and it's the first time we actually had a pandemic while we had social media and of course everybody becomes an armchair expert. And I mean I think that, you know, in retrospect some of the ways that things were rolled out could have been done better, but let's just, you know, listen, Dr. Fauci is a national hero and the fact that he was vilified by the Trump administration was literally one of the most horrific things that happened during that administration. And I think the combination of everybody's got a platform, everybody has a voice and not all opinions are valid. You know, like it's the old adage that, you know, you're welcome to your opinion, but you're not welcome to your own facts. Well, people felt like their facts were more valid than everything else. And so we have this problem now that, you know, doctors aren't trusted, priests aren't trusted, you know, etc.
Kara Swisher 13:15 ↗
Is it, what has the medical profession done that has created that? Is it just that people have new facts that they can use at their disposal or is there something that happened? What was the break?
Amy Larocca 13:26 ↗
I think there's a few things that are super problematic within the medical profession that have happened. One is the increase in sort of for-profit endeavors inside of the medical community, right? So, if you have a doctor who's pushing their own for-profit supplement line, for example, we all know that supplements, they're not great, right? They're not going to improve your health. Very few...
Jeffrey Swisher 13:58 ↗
That's not true. Some are good. I mean, like if you have a diagnosed deficiency in vitamin D, if you have a diagnosed deficiency, iron deficiency, you need to supplement. But really, the first line of defense should be a healthy diet.
Kara Swisher 14:21 ↗
You start with, say, a dermatologist. I think what you're seeing is because of the merger of the beauty and the health industries in what you call wellness, you get into a position where you don't know. You're like, am I at the doctor? I'm at a spa. Where am I? What's happening? Like, is this medicine? Is this something else? So the kind of world in which healthcare and spa world are merging creates a kind of for-profit industry in which beauty and medicine merge, combined. I mean, Gwyneth Paltrow's Goop was sort of the first avatar of... And so you start getting into a world in which you get the kind of hybrid influencer person. You also get into a world in which a lot of people don't have relationships with their doctors, right?
Amy Larocca 15:19 ↗
So because of the way the healthcare system is set up, a lot of people go to the emergency room when they're sick. They don't have a GP who they have a relationship with. So if you're feeling sick, you don't call, you don't have your doctor who you're able to reach easily, right? So the idea that Dr. Oz is so-called America's doctor is more true than... I mean, you're getting a lot of your health information on social media, on television because you don't have that personal relationship with a doctor who you trust, who's someone you know, you have known for years, who's familiar with your health history. So you don't have that relationship, so you don't have anyone that you trust, so you're turning to these other sources, these parasocial relationships.
Kara Swisher 16:10 ↗
Katie, are you gonna add?
Katie Couric 16:12 ↗
Well, I mean, I don't think you can say all supplements are bad, Amy. I don't think that's accurate. I think there are supplements that help. And there was a COSMOS study about multivitamins that showed that it actually had a very positive impact on cognitive decline or slowing cognitive decline. I was just interviewing somebody about longevity actually a couple of days ago and she mentioned it and I started taking a multivitamin. You know, I'm 69 years old and I thought it's not going to hurt me. I'll just pee out what I don't absorb. Right. Anyway, I'm not a big supplement person, but I don't like blanket statements either.
Amy Larocca 16:51 ↗
I think that's totally fair. I think what I mean by it, I think the supplement market has gone berserk.
Katie Couric 17:02 ↗
Yeah.
Amy Larocca 17:03 ↗
And I think people spend a lot of money on things without great deliverable outcomes.
Kara Swisher 17:10 ↗
So Dr. Swisher, tell, why don't you jump in here?
Jeffrey Swisher 17:13 ↗
Well, I mean, I'll take a middle road. Some supplements have shown some benefit, like creatine has some benefit. Vitamins have some benefit for people who are vitamin deficient. If you have a balanced diet, you're getting mostly more than you need for vitamins and minerals and as Katie says, you tend to just pee out stuff. Now, the fat-soluble vitamins like vitamin D, vitamin E, etc. can be problematic. If you have an excess, there is something called hypervitaminosis D where that's a problem. It's very rare. I mean, if you want to spend your money on worthless things, go for it.
Kara Swisher 17:48 ↗
In the manosphere. You know, you just did that really excellent thing with Louis Theroux about the whole manosphere and the promotion.
Jeffrey Swisher 17:54 ↗
But the one thing is when you say doctors, I mean, that's a very tiny percentage of physicians. Most of us are literally clinicians. We care about our patients. We want to do the right thing.
Kara Swisher 18:06 ↗
And absolutely, you're talking about social media science. I'm pro-doctor and the... we're looking at a 0.1% of physicians.
Katie Couric 18:16 ↗
Absolutely. The disbelief of experts I find terrifying. I find the anti-vax movement terrifying. I find the fact that we've gotten ourselves painted in this position where so few Americans have personal relationships with their doctors that they consider Dr. Oz the doctor they know best so upsetting, or Gwyneth Paltrow. They get their medical information from Goop.
Kara Swisher 18:47 ↗
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Katie, you know, a lot of this started with television and with Oprah and things like that, and you obviously deliver good information about colon cancer, right? Really it's solidly reported information. When you watch that develop, what did that seem like when you saw Oprah sort of platforming some people who had questionable situations? How do you look at that?
Katie Couric 20:20 ↗
I mean, listen, whenever I would impart medical information, I would talk to experts. I would talk to doctors, you know, and of course everything that I talked about when it came to colorectal cancer was vetted and, you know, was scientifically proven stuff, you know. I didn't watch a lot of Oprah to be honest with you. What I got upset with is I think there was a big piece on Dr. Oz and the fact that he was financially benefiting from all these different cures and, you know, berries and, you know, supplements and pills. Yeah. Like, and I thought this is so wrong and he was such a well-respected... I think he was a cardiac surgeon if I remember correctly and I remember, I know a lot of doctors, I think just because of my cancer advocacy work, and he was so highly thought of and then a complicated figure because he was such a sellout. And I just think it was irresponsible obviously for in cases when he was giving junk science to have Oprah platform somebody like that. At the same time I think it's really interesting because I think it does speak to what you were asking earlier of Jeff and Amy, like what has the medical community done wrong? Why has there been this vacuum? And I think a lot of it is because not only do people not know their doctors, doctors, as Jeff can tell you, have very little time for their patients, you know, they have what, 15 minutes to meet with them. And I think the other problem that I've always noticed is people in the medical profession are notoriously bad at explaining stuff in an accessible, understandable way. You know, I know Alan Alda had this whole organization, I think he still does, where he works with scientists helping them explain things in simple terms so people can understand. I had to learn how cancer and cancer therapies work because I was so desperate to find something for my husband. So, I had to know like, oh, anti-angiogenesis. That's like when you cut off a tumor's blood supply. So, imagine a grape and the vine being cut and the grape shriveling up and dying. That's apoptosis. That's what happens to a tumor and cancer. But they're so bad at kind of helping people visualize stuff. I think it's created a lot of confusion.
Kara Swisher 22:52 ↗
And I think I would say, rather than the medical profession, I would say like the problem of how little time doctors have with their patients has to do with the insurance companies, has to do with the, you know, sort of threats of loss. Like I just, the whole way the healthcare industry is set up, as Jeff said, like, you know, my experience with doctors, my experience with nurses is like these are people who have chosen a profession of caring and they're then sort of hamstrung, right? Like totally crimed. It's like sort of... let me interject. Let me interject. Into the void comes all this very handwavy stuff. So, you know, and there's also hospital consolidation, a shortage of doctors. McKinsey, let me just say McKinsey estimates that the wellness industry, which is unconstrained not the way someone like Jeff is, is estimated it's worth about two trillion dollars globally, which, and it's only growing.
Amy Larocca 23:58 ↗
Every time I do an interview, I have to check beforehand because it's bigger.
Kara Swisher 24:02 ↗
It's bigger. So Jeff, when you think about this, like, is it the lack of ability to explain things to people? Is it into the, you know, you must look at Instagram and lose your mind when you see some of this stuff? And I was on Google and I looked at these two young women who were huge. And I looked through all their claims and all of them were wrong, like very wrong kind of stuff. And I called them and I said, you know, where did you find this out? I didn't even say you're very wrong. And they were like, 'Oh, we Googled it.' And I'm like, 'Oh my god, you're very wrong.' Like it was really, they were unconstrained, I would say, because they're not clinicians. And then you have AI, which is giving advice unconstrained in the same way you are. Correct. Talk a little bit about that.
Jeffrey Swisher 24:40 ↗
So all right, so in the area where I know obviously a lot about is anesthesiology and I'll give you two areas in anesthesia where there is so much misinformation and one of those is epidural anesthesia for labor. The amount of nonsense that is on the internet about epidurals and, you know, horrible things. I actually wrote a Substack piece called 'You Might Get Groceries' in my Substack about my personal experience as an anesthesiologist when my wife went into labor. And it was a hilarious situation where, you know, a doula went up and put up these crazy things about all these horrible, you know, dying of narcotic overdose when the child is 22, things like that. And so I went up to the board and I wrote, you know, trip to the grocery store, and I wrote, you know, attacked by aliens, anally probed, blah blah blah. And I wrote down at the corner, you might get groceries. I mean, because the reality is it's nonsense what most of people are posting. The other is spinal anesthesia, for instance. Nonsense. There's so much nonsense about this kind of anesthesia in general. So my area, I can see how easily it is to have misconstrued information on the internet. I can't even imagine how complex somebody like an oncologist, when they're trying to write super complex stuff, how much nonsense there is about. And again, everybody has an opinion not based on anything but opinion with no expertise whatsoever. It gets very difficult to explain very complex things and medicine has gotten very complex. I mean when we look at drugs like Repatha which is a, you know, PCSK9 inhibitor, you know, what does that even mean, right? When you're throwing all these names around and we do that, we tend to use complex language to describe very complex things and it's very difficult to make it simple and I think that's where we could benefit from trying to do that.
Amy Larocca 26:31 ↗
Yeah. My husband and I have this like game that we play called 'I don't know, but if I had to guess,' which is like we're intelligent people and you take like a tiny shred of information and then you sort of spin out a narrative thread. And I feel like that is kind of what wellness social media does, right? And I think of it like collagen is my favorite example. Like you will never find anything that tells you collagen products work. Like you can drink it, you can slather it, you can... you will not find it. You will not find a single thing that tells you you're going to get that collagen to grow again in your face. Like unless you find a time machine, like that's just it. It's not happening. But you can just picture like all these rooms where people are like, 'Collagen. Okay. So, it's the thing that makes your skin young again. So, maybe if you push it like this or like, you know...' You can find the demos with like these people being like, 'The method is you make it warm and then you smush it or you drink it and then you gargle it' or whatever it is. Like, you just make up the stories.

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APA

Swisher, K. (2026, April 13). The wellness industry is lying to you [Interview transcript]. On with Kara Swisher and Katie Couric. CEOInterviews.AI. https://ceointerviews.ai/interview/3033433/

MLA

Kara Swisher. "The wellness industry is lying to you." On with Kara Swisher and Katie Couric, 13 Apr. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3033433/.

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@misc{swisher2026_3033433,
  author       = {Kara Swisher},
  title        = {The wellness industry is lying to you},
  howpublished = {Interview transcript, On with Kara Swisher and Katie Couric. CEOInterviews.AI},
  year         = {2026},
  month        = {apr},
  url          = {https://ceointerviews.ai/interview/3033433/},
  note         = {Speaker-attributed transcript with timestamps}
}