CEOInterviews.AI
Start App
Simon Gergel
Lead Portfolio Manager, The Merchants Trust; Chief Investment Officer, UK Equities, Allianz Global Investors, Merchants Trust

The Merchants Trust: What does decades of investing teach you?

📅 Aug 07, 2026 Allianz Global Investors Investment Trusts 10 MIN 237 VIEWS 32 SEGMENTS · 2 SPEAKERS
In this episode of A Value View, Simon Gergel, lead fund Manager at The Merchants Trust, reflects on more than 30 years of investing through changing market conditions. From the dot-com bubble and the global financial crisis to COVID-19 and today's AI-driven market rally, Simon shares how experience has shaped his approach to investing and why discipline matters more than emotion. Discover why successful investing isn't about being contrarian for the sake of it, but about building conviction through rigorous research, maintaining perspective during periods of market volatility and staying f...

What Simon Gergel said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Simon Gergel, lead manager of The Merchants Trust, discusses what decades of investing have taught him. He emphasizes the importance of perspective and humility, noting that markets repeat patterns but never exactly the same. He highlights the TMT bubble of the late 1990s as a parallel to today's AI-driven market, where many unprofitable tech companies have surged, though he stops short of calling it a bubble. Gergel notes that while today's AI companies are highly profitable, investor behavior and flows into that theme have left other areas, like the UK stock market, behind, creating opportunities. He stresses the importance of disciplined, evidence-backed contrarian investing, writing down investment theses, and rechecking them when prices move, rather than being swayed by sentiment.

Key takeaways

  1. Experience teaches perspective and humility, not certainty; markets rhyme but never repeat exactly.
  2. The TMT bubble parallels today's AI rally, but today's profitable giants make it inevitably different.
  3. Write down investment theses and recheck them when prices move 10% to determine if fundamentals changed.

Numbers and commitments

FigureWhat it refers toTypeAt
30 years Gergel's total market experience timeline 1:08
20 years Gergel's tenure managing The Merchants Trust timeline 1:08
10% Threshold for share price movement prompting thesis review metric 9:14

Chapters

  1. 0:00Lessons from market experience
  2. 2:21Major shocks of the last two decades
  3. 3:54TMT bubble and AI parallels
  4. 5:35UK market left behind
  5. 6:41Staying calm and disciplined
  6. 7:27Backing judgment and contrarian thinking
  7. 9:01Practical advice for investors

Questions asked in this interview

8
  1. 0:49And how does it help you when everyone else is getting carried away or even panicking?
  2. 1:08How does it help you do better in your day-to-day work?
  3. 2:50Do any of them hold anything in common when it comes to the way you need to approach the markets and the stocks that you choose to invest in?
  4. 3:37But why does it still matter today?
  5. 4:57Is it going to burst in the same way as the TMT bubble did?
  6. 6:30So would you say that on the whole, Simon, you're a pretty calm fellow?
  7. 7:17Okay, so what would you then say is the biggest behavioural lesson that you've learned over those years that shaped you?
  8. 8:51So for people who are watching out there now, listening to this now, what's the simplest way they should apply that thinking?
Simon Gergel 0:00 ↗
I think the biggest lesson that I've learned is to back that judgment, to be willing to stand aside and stand apart from the general trend. It's not about being contrarian just for the sake of being contrarian. The market can often be right. It can be telling you things you didn't know.
John Cronin 0:26 ↗
Hello and welcome to a value view from the Merchants Trust. I'm John Cronin, and in this episode I'm joined by Simon Gergel, lead fund manager of the Merchants Trust. Now, Simon has spent around two decades managing the trust, investing through the financial crisis, the COVID pandemic, inflation shocks, and plenty of market ups and downs along the way.
But rather than simply looking back, in this episode we're asking something more useful. Namely, what does long experience in markets actually teach you? And how does it help you when everyone else is getting carried away or even panicking? Simon, it's great to see you in the studio.
Simon Gergel 1:07 ↗
It's great to see you again, John.
John Cronin 1:08 ↗
Well, I'm really interested in just finding out some more about your thoughts here, based on the experience that you've had. We talk about 20 years with the Merchants Trust; it's actually 30 years for you, a little bit more in the markets themselves. I guess the first point I'd like to discuss with you is: what does that actually teach you? How does it help you do better in your day-to-day work?
Simon Gergel 1:33 ↗
Experience gives you perspective in the market, and I think humility. I mean, there are lots of things we can't ever know, and we can't know with certainty, but experience teaches you to recognise certain patterns of behaviour, certain patterns in the market, and certain events. So things never recur exactly the same, but as they say, history rhymes. So you get to see familiar patterns in markets, and you get to see and learn how you yourself deal with that in the behavioural response. So I think experience is enormously useful, but it certainly doesn't teach you everything. It teaches you humility above everything else, actually, I think.
John Cronin 2:10 ↗
And when you look back over those 20, those 30 years, talk to me about some of the major events and how they've shaped your approach to what you do now.
Simon Gergel 2:21 ↗
Well, in the last 20 years we've had the great financial crisis followed by austerity. We've had the COVID pandemic. We had in the UK Brexit. We've had the Ukraine invasion and so on. So there's been an enormous number of shocks to the system, really quite major events, many of which were quite unpredictable from the outside. And so we've seen an enormous variety of environments, I suppose, in the last 20 years.
John Cronin 2:50 ↗
Do any of them hold anything in common when it comes to the way you need to approach the markets and the stocks that you choose to invest in?
Simon Gergel 2:59 ↗
Well, very often what you see is a narrative that develops, or a theme that develops, and the market, or the stock market, sort of goes in one direction, and there's almost like an overwhelming drive in that direction. And that can lead to overexuberance or overpessimism sometimes. At the financial crisis, there was far too much pessimism, actually, by the time you get to March 2009. Really, I think what you see is periods of overexuberance and also panic, I suppose, on the other end of it. And those can create great opportunities for disciplined investors who can take advantage of those cycles.
John Cronin 3:37 ↗
Let's take a case study and wind back just a little bit further, at least 30 years, and think about the TMT, the technology, media, telecom bubble. You've cited this in the past, many others have as well. But why does it still matter today?
Simon Gergel 3:54 ↗
I think it's a really pertinent example, because during the late '90s, when the internet was really becoming a force and developing, there was a massive boom in companies associated with telecoms, media and technology, and share prices moved to extremely high valuations, expecting or discounting enormous growth out into the future. And it's a little bit reminiscent of what we've seen in the last year or two with the rise of generative AI and the way that the hyperscalers, as they're called, the way those shares have moved, and many other actually quite a few non-profitable technology companies as well. So there's a parallel with what happened 25, 30 years ago.
Although there are also differences, of course. The companies at that point, 30 years ago, many of them were tiny and very small and not very profitable. Today's most successful technology companies are often gigantic companies, but are still growing at a heady rate. But you can still see parallels in investor behaviour and the way that money has flowed into that theme and actually away from other areas of the market.
John Cronin 4:57 ↗
So does the TMT bubble teach us to expect something similar with what's currently happening with AI? I guess I'm asking you: is this an AI bubble? Is it going to burst in the same way as the TMT bubble did?
Simon Gergel 5:14 ↗
It's hard to judge because there are differences, and particularly the difference that the companies investing this money, a lot of them are incredibly profitable — some of the most profitable and large companies that we've ever seen on the planet. So it is inevitably different, but I think the emotional way the market's moving behind it, and the way other areas of the stock market have been left behind.
Although, take the UK stock market — it has been left well behind the US market in the last few years. I think there are parallels in that; there may be great opportunities that are left behind because there's so much focus elsewhere. So I wouldn't want to say whether it's a bubble or not, but I think what it's creating is opportunities elsewhere to invest in very sound businesses at sensible valuations that pay good dividend yield and deliver, hopefully, a good return.

13 more exchanges in this transcript

Sign in free to read the rest of this interview. No card required.

Sign in to read the full transcript

Cite this transcript

APA, MLA, BibTeX
APA

Gergel, S. (2026, August 7). The Merchants Trust: What does decades of investing teach you? [Interview transcript]. Allianz Global Investors Investment Trusts. CEOInterviews.AI. https://ceointerviews.ai/interview/3040291/

MLA

Simon Gergel. "The Merchants Trust: What does decades of investing teach you?." Allianz Global Investors Investment Trusts, 7 Aug. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3040291/.

BibTeX
@misc{gergel2026_3040291,
  author       = {Simon Gergel},
  title        = {The Merchants Trust: What does decades of investing teach you?},
  howpublished = {Interview transcript, Allianz Global Investors Investment Trusts. CEOInterviews.AI},
  year         = {2026},
  month        = {aug},
  url          = {https://ceointerviews.ai/interview/3040291/},
  note         = {Speaker-attributed transcript with timestamps}
}