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Mati Staniszewski
Co-founder & CEO, ElevenLabs

Why ElevenLabs Could Only Have Been Built in Europe | Mati Staniszewski

📅 Sep 30, 2026 etn. 32 MIN 386 VIEWS 69 SEGMENTS · 2 SPEAKERS
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What Mati Staniszewski said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Mati Staniszewski, co-founder and CEO of ElevenLabs, discussed the launch of Eleven v4, a text-to-speech model supporting 90 languages, with high expressivity including laughter and whisper. He highlighted the company's growth, crossing $600 million in ARR with 55% from enterprise adoption, citing customers like Deliveroo, Deutsche Telekom, and T-Mobile, and a UK government deal. He addressed passing the Turing test in conversational AI, predicting it within three to six months, and emphasized the importance of EQ alongside IQ. Staniszewski argued that ElevenLabs' European origin shaped its multilingual approach and localization, and advised founders to be passionate and user-focused. He outlined plans for healthcare, citizen support, and education, envisioning personal teachers for everyone.

Key takeaways

  1. ElevenLabs crossed $600 million in ARR, with 55% from enterprise adoption.
  2. v4 text-to-speech model covers 90 languages and leads benchmarks, including a Turbo version with under 100 ms latency.
  3. Staniszewski predicts someone will pass the Turing test in conversational AI within 3-6 months, likely ElevenLabs.
  4. Enterprise deployments include Deliveroo, T-Mobile, and a UK government deal for citizen voice services.
  5. Company's European roots drove a multilingual-first architecture, avoiding English-centric models.

Numbers and commitments

FigureWhat it refers toTypeAt
$600 million Annual recurring revenue crossed recently metric 6:12
55% Share of ARR from enterprise adoption metric 6:12
90 languages Languages supported by Eleven v4 metric 3:13
under 100 milliseconds Latency to first byte of audio on P50 for v4 Turbo metric 13:43

Chapters

  1. 0:00Eleven v4 launch and capabilities
  2. 6:12Enterprise adoption and ARR growth
  3. 11:12Turing test and emotional intelligence
  4. 15:29Localization and vertical focus
  5. 18:57Founding story and founder advice
  6. 23:28Building enterprise and product-led growth
  7. 27:52Dream use cases: healthcare and education
  8. 31:23Daily focus and long-term mission

Questions asked in this interview

12
  1. 0:11You have a good setup. What do you think?
  2. 0:32Like, I was curious when we saw you — where did we see you? In Paris?
  3. 0:53Okay, great. Did you bring it over?
  4. 2:26Do you want to give us a rundown of exactly what it is?
  5. 5:38How fast are things growing internally from the monetary side, from the value side?
  6. 9:53Alex was doing it. Do some work, right?
  7. 11:12How were those hurdles to pass, and do we feel like we've hit that Turing test now?
  8. 14:39Do you go and attack one culture by one kind of thing, but then it kind of multiplies across different questions in different situations?
  9. 18:57Yeah, what advice would you have for them?
  10. 23:28... kind of build this product that then you've shifted focus away from what you were doing before and conquered a completely different side of the market, but still remained focused on the other side and still catered to them incredibly well?
  11. 27:52What's the dream use case for the co-founder of ElevenLabs?
  12. 31:23What's that thing that's driving Mati?
Interviewer 0:00 ↗
Hello sir. Hello sir. How's it going? Good to see you, man.
Mati Staniszewski 0:04 ↗
Very excited. Very excited to see you coming in. Thanks for having me here.
Interviewer 0:11 ↗
This is great. You have a good setup. What do you think?
Mati Staniszewski 0:14 ↗
No, it's a great space. It's pretty cool, right? No, it's great. You have good energy, good immersion into the voice space. So that feels on topic for us.
Interviewer 0:26 ↗
Yeah, absolutely. I love the jacket, by the way. We've got to try and get a hold of some of those sometimes.
Do you rock that every day? Like, I was curious when we saw you — where did we see you? In Paris? We saw each other in Paris. Yeah, and I was like, I've literally never seen him not wear one of those jackets.
Mati Staniszewski 0:44 ↗
I only wear these these days. It's this, or we have those quarter zips. So when we are deep into the night, I suddenly swap for the quarter zip.
Interviewer 0:53 ↗
I have a quarter zip. Okay, great. Did you bring it over? No, I was at — I think it might have been pre-ElevenLabs for a launch that you guys did.
Mati Staniszewski 1:03 ↗
Yeah, maybe like a year and a half ago. Dawn Capital's offices.
Interviewer 1:06 ↗
Yeah, yeah, yeah. If you remember the V3 or V2 — maybe it was V2, I think — but I got on there. And I have a cap as well, which is great.
But we have something for you. Actually, Monty — Monty, whilst we were away, when Amjad came in, we got him a present because we're fans. But what it is from Monte, I'll go a little closer. So, we know how important your high school was to you in Warsaw. You met your co-founder.
Mati Staniszewski 1:34 ↗
100%.
Interviewer 1:35 ↗
So, we got you — we built you a...
Mati Staniszewski 1:37 ↗
Oh, wow. That's cool.
Interviewer 1:39 ↗
The logo and then your class photo.
Mati Staniszewski 1:42 ↗
No way. Amazing. Thank you, dude.
Interviewer 1:46 ↗
I hope you like it. It's just a small memento to take away from the ElevenLabs studio.
Mati Staniszewski 1:51 ↗
This is amazing. You know, it's crazy, but this — so the picture is taken when we were class 2. And the 2 is now our logo, or it's the logo effectively.
Interviewer 2:01 ↗
Oh, dude, that looks super familiar. It's kept in the picture. Let's go. I love that. I love that.
Mati Staniszewski 2:06 ↗
Apart from that, there are a few other people from 11s here. So we have Magda here. So it's quite a few people that joined ElevenLabs' journey since.
Interviewer 2:14 ↗
You must be like one of the only companies that has, you know, that many employees from their high school still working.
Mati Staniszewski 2:24 ↗
Yeah, just on the side. It's great.
Interviewer 2:25 ↗
That's great. Legend.
That's insane. And we have to talk about Eleven v4. Congrats on the launch. Do you want to give us a rundown of exactly what it is? You guys have crushed benchmarks — we were just going through it — but would love to hear from you.
Mati Staniszewski 2:40 ↗
No, thanks for having me here, first of all, and I'm very excited for what you guys are doing for the European ecosystem and for what we hope to do for the European ecosystem over the many years to come. But ElevenLabs started in 2022, so almost five years ago, and the first thing it started with was — and as a company we combine research and product. The first model was a text-to-speech model, the first model to finally move past the uncanny valley of speech, where the quality of turning text to audio sounded as good as the human.
And that was the first one for the industry. It suddenly was good enough for narration, for voiceover. And this is a full-circle moment since that moment, because now, five years later almost, we release a new version of that model that covers now 90 languages. So it can do extremely high quality across Japanese, Mandarin, Hindi, all the variants in other languages and dialects in those — it can do Catalan. So it's really a global model.
And once again, it's leading on all benchmarks. So it's a model which is crazy to see that over all those years, my co-founder Piotr and the research team behind are time and time again being able to outcompete the big and the small companies alike across that modality. And that happened once again with the v4 launch with the text-to-speech model, over the years that expanded to speech-to-text, to orchestration and TTS models for voice agents, to localization models, to music models. But being able to ship that model yesterday was a big milestone, and the model is coming with an additional set of functionality over the classic text-to-speech.
Super high expressivity. So you can finally generate all the non-verbal elements that are tricky, whether it's laughter, whether it's the whisper, whether it's almost the singing part. It's extremely reliable, so you have great consistency across long fragments. It supports the 90 languages. Then we have a version optimized for conversation, where you actually can understand the emotions on the other side and pronounce that in a much better way. And you've probably seen some of the benchmarks, but on the benchmarks it jumps. It's another step. So just proud of the research team and all the people that are just crushing it. And it's hard. It's hard because you've probably seen the number of people building in the voice and interaction space today.
Every company is building in that space. So being able to ship that yesterday and show what's possible has been tremendous once more, and now it's shipping across all of our products, whether it's our agents, whether it's the creative space, whether it's the wider set of API users. We are bringing it everywhere.
Interviewer 5:27 ↗
That's amazing. Let's just quick clap for... We got... I'm clapping for the v4 and the team back there.
Shout out to the team as well. Shout out to the team. If we could just zoom out a little bit on the growth trajectory, I'd love to know from your position, how has it been being at the epicenter of this? Obviously you have an amazing team around you. When we spoke to Luke ages ago, he mentioned that the team still operates with small SWAT teams and everyone's horizontal. There's no vertical hierarchy. Everyone's just moving at startup speed 24/7, and you see it reflected in the ARR numbers. How fast are things growing internally from the monetary side, from the value side? Because I imagine that the ACV deals you're doing on the enterprise side now are just getting bigger and bigger.

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Cite this transcript

APA, MLA, BibTeX
APA

Staniszewski, M. (2026, September 30). Why ElevenLabs Could Only Have Been Built in Europe | Mati Staniszewski [Interview transcript]. etn.. CEOInterviews.AI. https://ceointerviews.ai/interview/3048645/

MLA

Mati Staniszewski. "Why ElevenLabs Could Only Have Been Built in Europe | Mati Staniszewski." etn., 30 Sep. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3048645/.

BibTeX
@misc{staniszewski2026_3048645,
  author       = {Mati Staniszewski},
  title        = {Why ElevenLabs Could Only Have Been Built in Europe | Mati Staniszewski},
  howpublished = {Interview transcript, etn.. CEOInterviews.AI},
  year         = {2026},
  month        = {sep},
  url          = {https://ceointerviews.ai/interview/3048645/},
  note         = {Speaker-attributed transcript with timestamps}
}