They called it impossible to stop guessing and start knowing. To go from limitations to rewriting the rules. To achieve more effortlessly. But what if impossible was never the end, just the beginning?
The silence before a serve, the spark before a comeback. Starting today, intelligence ignites action, and unrealistic becomes the road map. Something greater is awakening. A new kind of intelligence with answers at the speed of ambition and marketing that feels like magic. It's not about what AI can do. It's about what you'll do with it. Because the real power in marketing is not only the technology, but the people guiding it. This is your moment. This is your ignition point.
Please welcome to the stage co-founder, chairman, and CEO of Zeta Global, David A. Steinberg.
I don't know who picked that song out, but normally they use my bar mitzvah song when I walk out because Gerber thinks it's really funny to do that to me. You know, as I look around the room today, it is just crazy to me what we have accomplished here and what we've gotten to when John and I founded the company 17 years ago. Now, I used to be a young CEO, now I'm an old CEO. We had a vision. How do you do everything that a marketer needs in one place, one user interface, one reporting infrastructure? But I would tell you that we never thought we would achieve this type of size and scale. And I'm humbled by the fact that all of you have made the decision to spend the day with us here today. This is our fifth Zeta Live. To be clear, we started with 50 people five years ago. This year we are at over 2,000 attendees. It is just incredible.
I'm not silly enough to think everybody is here to see me. I think everybody is excited about the goats. Everybody talks about this is the goat or he's the goat or she's the goat. It is very rare when you get two true goats together. And I don't mean the emoji, the little goat. I mean Serena Williams, the greatest women's tennis player of all time, arguably the greatest tennis player of all time. And Tom Brady, without question, the greatest football player of our generation and of all time. We also have a number of luminaries from marketing, technology, finance and I am incredibly excited for the day that we have today.
A lot of people are talking about artificial intelligence. We started programming in artificial intelligence in 2017, not seven or eight months ago. What I would tell you is when we rearchitected our platform, it took us three years to launch a platform that could put artificial intelligence and data as native to the application layer. It was the single biggest product leap we have taken as a company until today. Today we are going to announce the single biggest product launch and development in the history of our company. It is a product that truly is removing the friction between humans and artificial intelligence. I'd like you to meet Athena, goddess of wisdom, strategy, foresight, the divine source of answers. For centuries, she existed only in myth. But in modern stories, her intelligence took on new forms as a confidant, a comic foil, and sometimes a cautionary tale. But what if intelligence could be something more? Not just imagined, but built to revolutionize how people think, work, and grow. Introducing Athena by Zeta, a super intelligent agent that will become the operating system of our customers' lives and businesses. You'll be able to talk to Athena as naturally as you would a colleague. Hey Athena, how are my campaigns doing?
Let me give you a real-time pulse on your campaign performance.
Her voice removing the friction between humans and AI. She'll make complex data simple, effortlessly transforming raw signals into answers while serving as the central brain that guides every decision. And it all begins today. She's conversational, agentic, and adaptive, personalizing your experience by shaping dashboards around the way you work, integrated seamlessly with the Zeta marketing platform to turn ideas into action. Athena doesn't just see more, she sees more of what matters and knows exactly what to do next. Because Athena is you amplified.
Good morning, Athena. How are you today?
Morning, David. It's Zeta Live. I'm feeling awesome. Systems humming, ready to help.
And for the room, Athena, what are you?
The super intelligent agent, your personalized conversational gateway into the ZMP. You ask, I answer. You approve, I act.
So, Athena, we've got 1,400 partners, customers, friends in the room. What marketing actually worked to get them here today?
Two things. First, a strategically composed email, clear, relevant, and timed to engage the right minds. Second, purposeful outreach from account teams, personalized, thoughtful, and rooted in relationships.
So, Zeta is known for reading signals and data in real time. Is there anything interesting about the people who are in this room and what they're doing online?
