About Don Liu
In 2022, Don Liu, then Executive Vice President, Chief Legal & Compliance Officer and Corporate Secretary at Target, participated in two video interviews where he discussed his career, leadership philosophy, and efforts to mentor Asian American professionals. In the CKA Elevate Series, Liu said he was motivated to pursue law after observing his parents' lack of awareness of their legal rights and feeling they were "being had." He advised young professionals to "dream big," take risks, and not fear failure, adding that he believes many Korean Americans are afraid of failure due to potential family reactions. Liu also encouraged Asian American professionals to "send the elevator down" for younger generations, noting that some successful individuals do not spend enough time mentoring, while many mentees are reluctant to ask for help.
In the NAPABA Coffee House interview, Liu described his career path from a mid-size law firm to in-house roles at US Healthcare, Xerox, and Target, which he called "the crowning moment of my career." He said he negotiated the title of Senior Vice President and General Counsel at Xerox to reflect the role's importance. Liu acknowledged receiving early 360-degree feedback that he was "arrogant, intimidating, and not a good listener," and said he learned to count to ten before responding under stress. He emphasized that professionals should move to a new job only when it offers growth, not to escape a bad situation. Liu also noted that when he was younger there were few Asian American role models, and he views his involvement with NAPABA as a way to help others obtain similar positions.
Source: AI-verified profile updated from Don Liu's recent appearances.
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Transcript (49 segments)
G
Genevieve Fantono0:13
Welcome to episode 5 of Napava Coffee House, presented by NAPABA, the National Asian Pacific American Bar Association, in collaboration with the Harvard Law School Center on the Legal Profession. My name is Genevieve Fantono. I'm in the Harvard Law School class of 2022, and I'm producing this project as part of my student fellowship with the HLS Center on the Legal Profession. It is my great pleasure to introduce you to our host, Laurence, and our guest, Don Liu. As most of you know, our wonderful host Larry is an experienced C-suite executive. His extensive and super impressive background includes serving as the chief... recognized brands and one of America's leading retailers. Prior to joining Target, Don was the General Counsel at Xerox Corporation. He has also held in-house leadership roles at Toll Brothers, Icon Office Solutions, and Aetna US Healthcare. Don is a graduate of Columbia Law School and Haverford College, where he majored in philosophy and religion. I've spoken to Don a couple of times, and what I love about every single interaction with him is that one, he's really funny, and two, he's very direct and straightforward about his own weaknesses. So Don would casually say things like, 'Oh, I was not a model student in high school,' or 'I wanted to go to theology school, but my friends were like, dude, you like to sin.' I think that's just wonderful. In my personal experience, I think that the scariest type of people are the ones who think that they are already good and that they can do no wrong, because these are the same guys who will make excuses and point fingers and blame everyone but themselves. On the flip side, I think that the ability to be honest and transparent about your own weaknesses takes tremendous strength and is a tremendous strength, because it's only when you're able to look in the mirror and say, 'Yeah, you're not so perfect,' that you're able to start taking ownership and taking accountability, and only then are you able to start making changes and making progress. And so I think that we all can learn so... further ado, here is Larry and Don.
L
Larry3:21
So, let me start by welcoming you down to our series. I have good authority, by the way, that you were probably behind this whole thing and were involved in the genesis of the program. So I think it's only fitting that... I'm not sure, but regardless, I think it's only fitting because of that which I have on good authority that we you should show up today and pay your dues. But all kidding aside, you've been a path breaker and leader in the Asian legal community for a heck of a long time, and we are truly honored to have you here today. So thank you for joining our... came here with your family at the age of 10 speaking not a word or maybe two words of English, and you found yourself plopped down in Philadelphia somewhere having to navigate your way. So tell us about those early years in the US.
D
Don Liu4:22
Yeah, so those were tough years for me. I was 10 years old. I started attending a public school in West Philly, and I was probably the only non-Black kid in school, maybe my sister being the only other one who joined me. And for a long time, not being able to speak English, not having anybody else who looked like me in school, it wasn't easy. It wasn't that far into that process that actually... amazing, yeah. It started, yeah. I was a breaker of sort. I'm not sure if I was a path breaker.
L
Larry5:18
So what brought your parents to the US, and why did they come, and what were their hopes and aspirations for themselves but also for you?
D
Don Liu5:26
Yeah, it seems crazy, but I'm really grateful for my mother who had this idea of bringing the family to the US when her kids were younger. Back in the early '70s when we moved here, it was deemed to be prudent to have kids in Korea ultimately get a college education from the US, so that when they come back to Korea, they can get the right jobs and be on the right... going to college, and then after college, then we can all come back as a family.
L
Larry6:13
You came and you never went back. I mean, even though that was the plan, right?
D
Don Liu6:23
Well, I mean, when the kids finally finished their school, including college, we were adults. And when my dad said, 'Okay, we're all ready to go back,' we said, 'We're not going back. We're a bunch of bananas now: yellow on the outside, white on the inside. How are we going to go back?' And why would we go back? We love it here. So that killed the idea of actually going back, and we said to my dad, 'You can go back if you like,' and he wasn't going to go back by himself at that point.
L
Larry6:54
So you were ready to jettison him if you... owners in the US, right? So I mean, they had a very frantic life, and you were left handling the home front, as I understand.
D
Don Liu7:16
Yeah, that was tough. At least it was initially very tough. My dad was a kind of a mid-level bureaucrat at city hall back in Korea. Both professionals. And for them to give that up, and then all of a sudden my dad is mopping the floor with blisters on his hand as a janitor, that's not an easy transition. Obviously not being able to speak English. In fact, he passed away ultimately not being able to speak English that well. So we all saw the sacrifice that my parents made for our benefit.
L
Larry8:10
Initially, I was not... now if you look at my resume, you might think that I did okay, but at the very beginning, I was up until sophomore in high school a star in my wood shop and metal shop classes, which is what I really focused on. Honors English, honors math was not even close to what was on my curriculum.
D
Don Liu8:41
So is it fair to say that you were actually sort of a lousy student at the beginning and then you somehow turned the corner?
L
Larry8:46
I was not a model student at all. So model minority, I was not. You know, a lot... I've asked a lot of our... of people don't know this, and you explored something that very few people know about. My Korean name is... stands for the word 'east.' And in the Chinese character, it literally means 'east,' and 'Han' stands for 'law.' So if you literally translate my Korean name, it's 'the law of the east.' And my parents thought it would make sense for me to be a lawyer, which is what they thought I would become if I had stayed in Korea. Now you might ask, why law? And that's because back in the '60s and '70s, law, lawyer was considered... law of the east, and you became a western lawyer.
D
Don Liu10:18
It was worse than that because I knew that I had always been a rebel in my household, and I was not going to be a lawyer. So I resisted being a lawyer all my life, and that was something that I think was kind of in the back of my mind as I was studying theology in college, so that I would not follow the path that my parents created for me. So tell us about the career path that you were on for a while until you got off of that train and went on to the legal training. You said you studied theology. I mean, was religion a... church in the early Asian immigrant life, particularly the Korean life, was more for social reasons than theological. It was where all of our friends were when we went to a Korean church as a group. I loved philosophy. Philosophy 101 as a freshman was a life-transforming moment. As soon as I walked into the intro to philosophy class, I knew this was what I wanted to study, and I just fell in love with it. And theology became a focus primarily because at the end of my sophomore year, I took my first religion class, and it was fantastic. So I wound up... did they express themselves to you about that? Oh yeah. My father would say, 'What are you going to do with theology? Are you going to be a minister?' I said, 'Dad, have you ever heard of Martin Luther King?' Dad would literally say no. And I had in my mind becoming the first Asian-American Martin Luther King. I was going to change the world.
L
Larry12:34
So you said earlier that you had an epiphany earlier in life that turned you into becoming a good student and then led your pathway into college. So what epiphany led you away from the ministerial path?
D
Don Liu12:48
I owe a ton to my friend that I met at the ESL school that I told you about... ahead of me. So when I was a sophomore, he was a junior in high school. On his desk were two college applications: one to Harvard, one to Yale. And I thought it was some sort of joke. I said, 'What is this for?' And he said, 'It's my college application to those schools.' And I said, 'Do you think you're going to go to Harvard or Yale?' He said, 'Yep.' And I thought he was crazy. By the way, this kid who was valedictorian of his high school, which was the best public high school in Philly, did go to Yale. And that transformed what I wanted to do, because I went back immediately to my high school and asked my guidance counselor how do I get to Harvard or Yale, and she laughed me out... a top school. Then she said, 'You got to start taking some honors classes and going to a different academic track,' which is what I did starting junior year. I wound up taking honors everything that I could get into.
L
Larry14:24
And then later you obviously came to the realization that the ministry and preaching was really not your calling. So how did that light bulb go off?
D
Don Liu14:36
Yeah, let me fill a little bit of gap between my sophomore year and then freshman year in college before I get to that. A key moment for me was not only the academics, but during high school the only thing I really cared about besides woodshop and metal shop... but I felt like soccer was going to give me that, and I focused on that. I went to a public high school that was the reigning champion of South Jersey for like seven years in a row, and I did really well on that team, and I got recruited. Actually, Ivy League colleges don't have scholarships for that, but when they've identified a kid who was pretty good in school and was good in academics, I got recruited. So I wound up actually getting into the University of Pennsylvania, and I was thinking about going to University of Pennsylvania until I went to visit a small liberal arts men's college called Haverford. And there I decided to invest my next four years, not because of academics, but because I thought I would... on non-academic things as my interest.
L
Larry16:11
Well, it was also rather, I would say, a student calculating on your part because you had a goal in mind. You thought this would probably get you there faster or you'd have better odds of it.
D
Don Liu16:26
Yeah, I guess so. I guess I was being practical about it. So if I didn't have academic brain, at least I had some practical brain.
L
Larry16:36
So I gather some friends of yours at some point persuaded you that given your personality and temperament and predilections and how you spent your free time, that being a minister was really not your true calling.
D
Don Liu16:48
Yeah, so I was headed for Yale Theology School, which two of my suite mates ultimately went to, and I... that's a joke, okay. Look at your life. You spend most of your weekends, most of your college days, partying, hanging out with women you like a lot, you go gambling regularly, and the other thing you love doing is going skiing and other partying. Why would you, how could you possibly last? How could you possibly enjoy theology as a profession or even graduate school? And that did it. They used the word 'you like sins.' Now, you may or may not want to use that word depending upon whether you feel comfortable. Well, I mean, we're going to come back to this a little bit later because there's a lesson here about... firms. You first went to a major Wall Street law firm, and you were doing M&A work, as I understand it.
L
Larry18:10
Yeah, yeah. And then you actually made a change for a very deliberate reason. Again, it was a sort of a thoughtful choice you made in terms of how to navigate your career, what you wanted to accomplish.
D
Don Liu18:26
Yeah, so what I figured out was at a law firm, it's the rainmakers who rule. If without clients, you really don't have much say in the running of the firm or for that matter your position or career at the law firm. So I wanted to develop my own clients. In the 1980s, the kind of clients that I thought I could develop, they weren't interested. In fact, I started working on some, and they said... some Korean-American companies or what was then Korean companies starting to come to us for business in the US, and I wanted to focus on that development as a pathway for my long-term career. And I went to a mid-sized firm because of that. If you can transport yourself back to those early days in law firms in New York, there weren't many Asian lawyers around, and certainly not many at these firms. Did you feel that you fit in? Did you feel like you belonged, or did you feel quite the opposite? Oh man, that was tough. There could have been more than three or four in the entire firm. I think I was... had long hair, big guy, and was a polio victim, so he walked with a limp. I was short, thin kid, and looked very different from Ben. But Ben was called Don all the time, and I was called Ben all the time. Now the best part of this deal was that Ben was a lot smarter than me, so I got the better of the two people being confused. But poor Ben, he was called Don all the time, the stupid one. So that's how easily confused we were.
L
Larry21:10
A lot since those early days, but you bring back a lot of memories. So let's now turn to the chapter in your career where you went in-house. I mean, for you, by my count, you ended up at five different roles in roughly 30 years. And so there was a succession of jobs of increasing complexity, scale, global reach. And let's talk about that. I don't want to dwell on each step too long, but let's take the first job you took and tell us why you made the choices you did and what were the factors that influenced you.
D
Don Liu21:50
Yeah, so I was about a fourth year, fifth year associate in 1992. I would have... there my siblings were there, my friends were there, and he was trying to convince me to come work in Philly at an in-house position. I know what an in-house position was, but when I did a little bit of homework, everybody told me, 'Well, in-house is where you go to die. It's where you retire to, and it's the moment before you die you do a little bit of work or low pay, and for people who couldn't cut it at a big firm, you went in-house.' So why would you want to do that? So I did it. It was perfect for me. I may actually shine in that environment. I did it because I went to interview with a company called US Healthcare, which was a fast-growing one, one of the largest of... small company of about $3 billion in revenues, but not a startup. It was a mature company that was well on its way to growing and becoming a much larger company.
L
Larry23:25
Yeah, so it brought you home to Philadelphia, which you wanted to do, and I think you were also sort of the one-person corporate department, right? And you had a front row seat to what happened.
D
Don Liu23:37
I joined the practice. Yes, I joined the gigantic legal department of seven lawyers. My general counsel was a litigator, and he needed a corporate lawyer to be his right-hand man to do board meetings, shareholder meetings, M&A deals... general counsel for the first time of a public company. And that's a big step. I was a very young general counsel of a Fortune 500, Fortune 495, but Fortune 500. I think I was not ready. There was no doubt about the fact that I was both lacking maturity and lacking experience. I was lucky enough to get the job for a whole host of reasons, one of the reasons being the company was in a financially tough situation, so maybe they couldn't find somebody who was qualified to take the job. But I jumped at the chance. Now, the way I got the job was we were... companies in being a in recruiting general counsels.
L
Larry25:10
Yeah, I mean, I think that's a great point because I think those folks will come back to you over and over again throughout your career. And so taking the calls and being polite and listening to them, I think, pays a lot of dividends. But I think you give yourself a little too little credit because my recollection is that when you took the Aetna job, you actually turned down some other opportunities with larger companies, or you would have had a smaller role. My recollection is that by taking the job with the smaller company, you actually got a much better training for the GC job that you got seven years down the road.
D
Don Liu25:52
Yeah, I was somewhat lucky in taking that... and Prudential, which were both huge companies at the time, and they're different companies now, but back then GE would probably have the largest legal department in the country. And the reason I turned down GE was it felt more like a law firm, and I didn't feel like there was going to be much of a change in my lifestyle: the long hours, huge legal department, etc. So I wound up turning that down even though the company probably had the best reputation among legal departments across the country. Prudential I turned down because they wanted me to be one of 20 people who were going to do private placements, and it just sounded like way too narrow of a niche. And I wound up going to a small company because I thought they would... candidacy as a general counsel of a large company viable. GE would not have given me the role of being number two in the legal department, doing budget, hiring and firing lawyers, going to board meetings, and advising the board and the CEO and the CFO. All of that became really important experience for the GC job only because I went to a small company.
L
Larry27:40
Yeah, yeah. So then on to Toll Brothers for a brief tour before the next big job. So tell us about that transition.
D
Don Liu27:49
Yeah, so Bob Toll, the CEO and one of the two founders of the company, called me directly, and he... getting your name out there and getting to know important people was important to my career, and it worked in the case of Bob Toll, who asked around, got my name, and decided to call me directly and said, 'I'm looking for a GC. Are you interested?' So Don, all those years spent honing your partying skills actually got redirected into networking, so it actually paid some dividends here, right? I know some people who hate going to cocktail receptions. They would prefer to torture themselves than to go hang out at a cocktail reception. For me, many of the cocktail receptions are like going to a party. You have a drink, you get to meet some people, and if you like somebody, you can yuck it up. For me, it was no different than going to a... and so that was a big step. Toll Brothers at the time was number one in the home building industry and incredibly well respected. Bob, who is a lawyer himself, was probably the spokesman for the industry. So getting to know Bob, hanging out with Bob, working for him was a really useful experience. I learned a ton even though I wasn't there that long.
L
Larry29:37
Two years later, you found yourself at Xerox. So that was another big quantum leap up. Tell us about that and how that happened.
D
Don Liu29:44
Yeah, so I went to Toll Brothers, developed a department of about 20 lawyers, and then all of a sudden I get a call from Xerox, which is... noun, verb, and adjective of the English language, and I couldn't let that go. So a big step up, but obviously very complicated decision you had to make because there were a number of factors that pointed in opposite directions. You know, family, kids in school, relocation, leaving your hometown. That must have been a complicated process with your family and kids. It was a tough choice. My kids were 12 and 10 at the time. My 12-year-old Jessica did not want me to move. She said, 'Why can't you commute? I know it's four hours drive each way, but why can't you commute to Connecticut?' And I said, 'I can't.' Then her next line was, 'Dad, why are you...' state was not an easy decision. But the family came together, and eventually they all came together. That 12-year-old Jessica is now a 26-year-old professional, and she will tell you today that forcing her to move from Philly to Connecticut was one of the best things that's ever happened to her because she learned how to adjust, she learned how to evolve, she learned how to network herself. Although I bet there are times during that period where it didn't feel that way. As a 12-year-old middle school student, she probably wanted to kill me.
L
Larry31:50
Well, listen, let's talk about that. We can spend another hour talking about your job at Xerox because that was... that happened and how you evaluated that choice that was in front of you.
D
Don Liu32:12
Yeah, so for people who get to know me a little bit, they will know that I'm probably a little bit of an unusual lawyer in that I'm a risk taker. I will try cases more than some of the GCs may be willing to do. And the risk involved in moving from a comfortable geographic area with my friends and family nearby... I came to Minnesota without any real basis of friends or family in the area. I didn't know anything about retail. Frankly, as I told... the other thing, I had lived by myself for a long time, but I decided to come out here solo without a partner, without anybody. So the risks associated with that were pretty high. Now my logic was, if it doesn't work out, I guess I can go back to the East Coast. I might take a step back in my career development, but the upside outweighed the downside in my calculation, and I rolled the dice.
L
Larry33:42
Yeah, yeah. And how's it been for you? You've been here for six years. How's it going?
D
Don Liu33:46
It's... this will be the crowning moment of my career. It's the best decision I ever made.
L
Larry34:10
Retail space. So Don, you've had a lot of jobs. You've made a lot of changes. And when anyone looks at your resume, they see this constant progression into greater scope and responsibility. But as you and I've discussed, the process of considering other opportunities, searching for jobs, turning them down, getting turned down, dealing with your family, all of that is emotionally exhausting and extremely time-consuming. So what advice would you give people who are thinking about a job change in terms of how to think about the various factors and how to weigh them?
D
Don Liu34:50
Yeah, that's a really good question, Larry. So I have two or three... and they're almost feeling like I gotta get out of this rut to go to something better. And I think very often when you do that, you move from one lousy job to potentially another lousy job. I think that's a bad idea. I think you should always move from one job to another because you genuinely see something in the new job that is greater, better, and will allow you to grow and learn. And if you take the job because you're in pain with your existing one, you don't really get to objectively look at the new job in a way that will be constructive in my view. That's one. Second... what's going on in the industry, what's going on in the legal market, just so that I have a sense of is it a hot market or is it a cold market? Are there great jobs out there or are there no good jobs out there right now? But primarily as a person who understands what I'm getting into, am I being fairly treated when I'm being recruited, whether financially, responsibilities wise, seniority wise, etc. When I was negotiating my job at Xerox, it was initially described as a Vice President and General Counsel role. Now I said, 'I don't care about titles, but...' Vice President and General Counsel, and eventually got promoted to Executive Vice President and GC when I left the company. But that gives you a sense of how GC should be looked at, how GC should be treated as a modern-day company, and I did not want to go into a situation where I wasn't going to be happy.
L
Larry37:32
Those are great words of advice. You learn from all of the various things you had to go through as you navigated your career. Earlier we talked a little bit about, I joked a little bit about self-awareness and about the importance of knowing yourself in order to get better at the things that you don't do well at and to get over things and maybe impediments to your growth. Now... I was a pretty lousy GC. I mean, I told you I was not mature, I wasn't ready for a host of reasons. I remember getting my first 360 results, and it was painful.
D
Don Liu38:23
Now explain what a 360 is, briefly.
L
Larry38:25
The 360 is an anonymous assessment done by your boss, your colleagues, and those people who work for you. And obviously if the people who are going to work for you are going to be honest in assessing your strengths and weaknesses, it better be anonymous, otherwise it could be very awkward. So what my team told me was that I was at times arrogant, I was intimidating, and I was not a good listener. I looked at... of course handsome, tall, good-looking, right? Good listener? I'm interested in what you have to say, of course only if it makes sense to me and if you make great points. And if you didn't, I belittled you. And that was our lousy leadership skills.
D
Don Liu39:36
So when you first got that feedback, was your initial impulse to reject it, being completely wrong, and they don't understand me, and who were they talking to?
L
Larry39:45
Of course I said, 'Look, obviously there were a few people who didn't understand what I was trying to do, or they misunderstood what I was trying...' and some of the people did. Some people actually said, 'I said this, and the reason I said this was for the following reasons.' And I said, 'Give me an example.' Well, remember the time you asked me to write a memo describing everything that outlines from the probable to the unlikely and give you all the different options? Yes. 'What did you say when I finally gave you the five different paths we could go?' 'I don't remember,' he said. 'Are you serious? Two of those options, you really mean it?' Oh yeah, I did say that. 'Well, boss, you told me to write down all the different options including...' you meeting my request. By the way, Don, I have to say it took amazing courage for your team to be able to have that honest conversation with you. I mean, that itself said something about you because they must have known that they could do that without repercussion.
D
Don Liu41:30
I'm forever indebted to them for essentially changing my career path to the one that I have. By the way, that team didn't do so bad themselves. One's a Fortune 500 GC, one's the CFO of a Fortune 500 company, another one heads up litigation for another large company. So I mean, they did okay. But I was lucky enough to have people who were... day that you still keep that in your top drawer, you still refer to it. Tell me why that is. Why is that still necessary?
L
Larry42:19
Remember every time I move jobs, I'm cleaning out my files and printing out everything so that you throw out things you don't need. And every time I run into that particular 360 results, I go, 'I need to keep this.' Because it's a great reminder of my weaknesses, my gap that I have to constantly address and think about. Because you don't really change. You who you are, what you are, rarely become totally different. You can manage it... all of those tendencies come out in full force. I do, I really do. I mean, every time things go wrong or every time I get upset, these tendencies creep out, and I have to constantly remind myself I can't do that. So I have some tricks I learned. When somebody tells me something really stupid, I count to 10 before I respond, which is a trick that I learned in year 2000. And I go on a two, and by the time I count 10, it doesn't sound as bad.
D
Don Liu43:46
I was going to ask you how quickly you counted, but we'll leave that. Let's switch topics for a minute before we finish up. You have been a long time... yeah, so the problem meant so much for me. First, one of my earliest things that happened when I started attending NAPABA was to run into guys like Larry, Gervais Chaudry, Ivan Fong. Those are some of the earliest in-house leaders I met who were Asian Americans, and I met them at NAPABA. When I started talking about my job, when I started hearing about their job, we had so much in common. And then we started hearing from others who said, 'I too want a job like yours. How do I get one of those jobs?' ... to help these other people to get these jobs and help their career. And it meant so much to me to be able to help them because when I was younger, there were so few Asian Americans who I could model myself after, who could mentor me, who could help me with my career. I thought NAPABA was an amazing means by which we can utilize the assets that were gathered there for the benefit of a much larger number of Asian American workers.
L
Larry45:40
Well, there are so many leaders like you who have been such instrumental forces behind NAPABA that you guys deserve a lot of credit. So thank you for everything you do there, and you too, Larry.
D
Don Liu45:49
Well, of course. Thank you, thank you. So Don, career... no. But I do wish that at some point when I'm done with my corporate career, to spend more time on trying to make the world a better place, which was the idea behind studying theology and going to law school to become a civil rights lawyer. And I do some now on weekends, after hours, but to be able to have more time so that I can devote myself to improving the lives of those people who need it would be really fulfilling.