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Ethan Mollick
Professor of Management; Author of One Useful Thing, The Wharton School

Radar: Never Normal Heroes – Ethan Mollick on Co-Existence & the End of Apprenticeship

📅 Oct 20, 2026 nexxworks 35 MIN 7 VIEWS 40 SEGMENTS · 2 SPEAKERS
In this Never Normal Heroes episode, Peter Hinssen talks with Ethan Mollick about his new book, Co-Existence: The Next Phase of AI, and why AI’s jagged frontier still matters even as AI conquers maths. They also cover the end of apprenticeship, rogue AI swarms, and why every executive needs to use a frontier model themselves.

What Ethan Mollick said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Ethan Mollick discussed his upcoming book 'The Next Phase of AI,' noting that AI made writing less frustrating through research and fact-checking. He emphasized that nobody, including AI labs and government officials, has a handle on the pace of change, calling it a 'takeoff kind of situation.' Mollick argued that education becomes more valuable because it provides wide and deep knowledge and certification, while apprenticeship in companies has 'broke 100%.' He proposed that companies must become serious about learning or partner with universities. Mollick expressed doubts about Andrej Karpathy's academy approach, citing the need for broad knowledge and questioning Karpathy's predictions. He noted that AI adoption carries risks, but the feared big data breach hasn't happened, and he urged executives to use frontier models themselves, recommending Claude or OpenAI, and to give AI ambitious work.

Key takeaways

  1. Mollick said apprenticeship in companies has 'broke 100%' because everyone uses AI, so companies must become serious about learning or partner with universities.
  2. Mollick recommended executives pay for at least a $20 monthly account for Claude or OpenAI and use tools like Codex or Claude Code on ambitious work.
  3. Mollick doubted the approach of Andrej Karpathy's academy in San Francisco, saying Karpathy hasn't been good at predicting the future.
  4. He said that AI agents like MetaMuse are not a flash in the pan, citing OpenClaw as the base implementation.
  5. Mollick mentioned that an Epoch study showed Claude Opus 4.7 can do two to 18 weeks of engineering work, indicating the technology's power.

Numbers and commitments

FigureWhat it refers toTypeAt
$20 minimum monthly cost for a frontier AI model account price 33:33
$200 higher-tier monthly cost for frontier AI model account price 33:33
5 weeks work output from a single AI prompt metric 8:54

Chapters

  1. 0:00Writing a book with AI
  2. 2:56Pace of change in AI
  3. 4:47Jagged frontier and limitations
  4. 9:47Impact on education and apprenticeship
  5. 12:56Critique of Karpathy's academy
  6. 15:11Industrial Revolution parallels and economics
  7. 19:03Policymaking and existential risk
  8. 22:49Geopolitics and Europe's AI failure
  9. 27:02Consumer AI agents and marketing
  10. 29:14Hidden risks and advice to executives

Questions asked in this interview

12
  1. 0:43I just have to start by asking, how horrible is it to write a book now these days?
  2. 2:21How are you coping with that speed of change?
  3. 4:25I mean, is that something that you still fundamentally see as the reality today?
  4. 5:45How are you seeing that evolve?
  5. 8:54So, what is your advice to young people or to parents?
  6. 12:21Do you see that happening more and more?
  7. 14:16When we now see that this might be happening faster and more intense, do you think that countries, regions, society is ready for that amount of change?
  8. 18:00How much time do you spend with policymakers?
  9. 21:44... whether we should even just even be part of the whole frontier AI race because it seems like maybe it's more important that we focus on the diffusion of innovation than on the innovation in the labs itself. What's your opinion on that?
  10. 26:21Do you see that this is going to be a big thing or is this just a flash in the pan?
  11. 28:55The whole AI debate is front and center in the media, but what do you think are some of the things that people are not seeing that they should pay more attention to?
  12. 30:57Are there moments when you're, you know, thinking maybe I'm too optimistic about this?
Host 0:01 ↗
Welcome to the Never Normal Heroes, where I get to invite some of my absolute heroes to talk about what is happening in the world. And this time I am super happy, Ethan, that you could join us. Ethan Mollick, ladies and gentlemen, is, I think, one of the most important voices in the world of AI. He is a professor, he is an author. Time magazine puts him on the top of the 100 people that matter in the world of AI. And we had the pleasure to work together in Las Vegas, of all places, a while ago. We just connected and I invited Ethan. So Ethan, super happy that you're on this podcast.
Ethan Mollick 0:41 ↗
Thank you for having me. I'm excited to be here.
Host 0:43 ↗
Well, I loved your previous book and you have a new book coming out in October, which I'm super excited about. I just have to start by asking, how horrible is it to write a book now these days? I've written six books and by the time you finish a book and the time it actually is out there, it seems like ages. And in this age of AI, in this never normal where everything changes so quickly, it must be so frustrating for you to not have the book out right now.
Ethan Mollick 1:16 ↗
You know, it's interesting, right? Like, I mean, so there's two ways of saying how frustrating to write a book. This is my fourth book. It is the least frustrating book to write because AI helped me. I wrote very, very, I mean, very little AI writing in the book at all, except, you know, the like, I wrote basically every, you know, everything otherwise it sounds like Claude, right? And so, and I'm a writer of the old school, so I write all my own drafts, but like, honestly, as a researcher, it fact-checked every book. You know, I paid fact-checkers, I got better fact-checking, more research. It made it much easier than I've ever written a book before. On the other hand, it's still, writing still is terrible. But on the other hand, things are changing fast. I think the thing I've gotten better at is kind of seeing where things are going and focusing a little less on the technology and more on the trajectory, you know, but it's called The Next Phase of AI because I think it's valuable in the pre-AGI world as long as that lasts.
Host 2:08 ↗
Yeah. So, just for everybody who's listening right now, we recorded this before AGI actually happened. We have no idea when this is going to come out. We have no idea when...
Ethan Mollick 2:18 ↗
For everybody listening, October. This was before AGI happened.
Host 2:21 ↗
Exactly. So, [laughter] this is a pre-AGI recording. That's the most important thing that we can say. But how are you coping with that speed of change? That's something that I'm curious about. I mean, this week I was in Brazil in the beginning of the week and I had a 10-hour flight to London and by the time I had landed in London, we had the Australian incident where, you know, rogue AI agents broke in. We had the United Nations assembly talking about AI. Trump had rebranded AI to super intelligence. I mean, I have to change my slides almost every single day. How are you coping with that speed of change?
Ethan Mollick 2:56 ↗
I mean, so nobody is, right? I mean, I can tell you as somebody who talks to the AI labs, it texts the government officials, like CEOs, nobody's got a hand on this change happening right now, right? Like, all we're doing is discovering stuff. I mean, you're leaving alone that Opus 5, which I had some early access to, turns out to be even better than it first appeared once you start poking around at it. That the labs are, you know, several iterations behind. They've announced that they have better and better recursive self-improvement. I mean, we are in it right now, right? I mean, this is a kind of classic, you know, I think people, what happens next, we don't know outside of science fiction, but this is what a takeoff kind of situation feels like, right? News is happening more quickly, but also even if this was just like the steam engine and wasn't evolving itself, adoption is happening very quickly and adaptation has to happen. So there's news coming from everywhere and then there's waves of news, right? So people who are regular listeners or readers of your Substack probably have a better sense of what's going on, but like part of why there's a wave of panic is this hacking stuff that happened to Australia is sort of old news for those who've been following things since Hugging Face and the METR reports, but is obviously bigger news to a larger section of people. And so it's all kind of happening at once. The only way to keep up, I mean, unfortunately, so like online social media, especially X, for better or for worse, is where most of the interesting stuff is happening here, but it's getting very hard to stay up to date on all the stuff that's occurring. I think if you have an idea of where the sweep is going, it's better than if you don't, right? It's less about this tech news of each day and more about, you know, I think a lot of stuff we expected to happen is now happening, even if more quickly than we thought.
Host 4:25 ↗
Yeah. Oh, absolutely. So, the previous book, this idea of the jagged frontier, like it's not an even distribution. It's not something that happens, you know, regularly. It's just bits and pieces here and there. It's jagged, right? Yes. I mean, is that something that you still fundamentally see as the reality today?
Ethan Mollick 4:47 ↗
Yes. I mean, I think it's, I mean, it is very clear if you use AI a lot to do a lot of things, if you're not consciously or unconsciously compensating for the jaggedness of that system, and that could be anywhere from the jaggedness of human systems. I still need to go and talk to a person about this thing to the idea that, like, listen, the AI results are kind of similarly, and it might look like you're running a two-line prompt, but you actually know the AI really well. So you're guiding it towards the area where you know it's going to do really impressive and away from the area where it won't be impressive. There's a lot of like these jagged edges and writing is a key one. I mean, AI is, it still remains a terrible writer and plotter of long, like if you were doing your Substack entirely with AI, people would stop reading at this point, right? Like it just can't pull together the argument as well and it's fluffy. That's a jagged frontier, right, of these systems. So I think there's still jaggedness there that's real, you know, but there's less jaggedness than there was, right? I mean, math used to be the obvious weak spot of AI two years ago. And now it's, you know, conquered mathematics. That's a real thing.
Host 5:45 ↗
I mean, I love the title, right? I mean, you talk about coexistence. You're going from co-intelligence to coexistence. And I think this is probably the phase that we're now in. We're going to have to learn how to live with AI. And I think you and me, we're both super excited about this. I mean, I think we're living in this and thinking, wow, this is the greatest time to be alive. But I'm sure you have the similar type of encounters with your audiences, right? So when, you know, we had that OpenAI announcement, yet they solved the Navier-Stokes problem and it was a big thing. I think the day after it came out, I gave a keynote and I was talking about this and I said, you know, this is an 89-year-old math problem that has now been solved and you don't care. But I said, if you would be doing your PhD in mathematics right now, that could probably lead to depression. After my talk, there was a dinner and I didn't know, but I sat at a table and the guy next to me said, "How did you know?" And I said, "What do you mean, how do you know?" He said, "My son is doing a PhD in mathematics and he's like super depressed when this news came out." So I think this idea of coexistence is a wonderful idea, but for some people it's probably going to be more impactful than for others. How are you seeing that evolve?
Ethan Mollick 7:08 ↗
I mean, I think it's going to be kind of like that for everybody to some degree at some point, right? And I mean, it's interesting that for all the focus going into math, I think coding is the area where this is happening fastest and most weirdly, right? True. And the thing is the jagged frontier is jagged enough that if as a coder you are freed from writing code for most coders and giving directions for even the best coders in the world, that feels exciting. But I mean, that is a field that is in complete transformation. What is the art in this now? You're being pre-, you know, I mean, it's very industrial revolution looking, right? So the same kind of thing, art and craft was like one of the things that people don't get about math, right? It's a very craft-heavy field. Like they're not really trying to prove those theorems. They're trying to do a lot of, I mean, they are, but that is a small part. Like in proving the theorems, you learn things, it's beautiful to do, you are guardian of this great intellectual tradition. So there's lots of other things that are threatened when the core thing that you publicly are famous for is threatened, right? And, you know, there's debates in math whether it's useful or not to have this solution to this problem if we didn't do it by humans because we didn't learn anything. Is it like the equation doesn't really matter very much? And so I think part of what we're going to see is it's sort of like the flip side of what we're seeing in organizations. Organizations were starting to learn, do we actually want that report? Like, was the report the goal? Was the PowerPoint the goal? Because we could now do 4,000 PowerPoints. So, obviously, the PowerPoint wasn't the goal. There was something else that was the goal. I think we're going to find that field after field where we're going to actually reexamine what the goal is. Like, there's a, you know, what is the game mathematicians are actually playing? And I think that kind of search for meaning is going to be a wave across everything, right? And it's compensated for in some extent by the fact that now you can do, you know, electrical engineering if you couldn't before, and now you could do coding and you couldn't before. But there's losses and gains that are coming for all of us.
Host 8:54 ↗
So I'm sure you get asked this a lot. I mean, you are teaching, you're a professor, right? You're at a university. I mean, the number one question I get asked by any audience is, okay, we'll figure it out. But what do we tell our kids? How is education going to change? And I'm curious because you are an educator and you have been a huge fan of not pretending that AI isn't there, but, you know, use it. I mean, try to prepare a next generation of students for a world where AI is going to be normal. But at the same time, it's quite challenging. I mean, I've been teaching at London Business School now for 15, 16 years. And the whole idea of London Business School was you pay a lot of money, you get a wonderful degree, you get a job in the city, you at an investment bank. But that whole proposition is being changed by AI right now. So, what is your advice to young people or to parents?
Ethan Mollick 9:47 ↗
So, I mean, there's a few things. One is I actually think the value of it, I mean, I'm contrarian about this and you have to recognize I'm a professor who also went to 26th grade myself before, you know, getting degrees. But I think that there is, I think education becomes more valuable because it's the only place where we can actually both force you to get wide knowledge and deep knowledge and certify that you've done that. And like it got a little disconnected, right? There was sort of an idea in business school, look, you go through, you do the work you're supposed to do, you get your degree and, you know, your socializing is part of it, learning is part of it. But I mean, the certification was sort of the weakest part, right? Like whether you got an A or an A minor. But I think that increasingly the mission that universities had of, we need to teach you to be broad in knowledge and understand many topics. We need to go deep in one area. We need to certify that you've learned about this and that you are good at this. That mission feels more real than ever. And the disruption to teaching styles feels more temporary compared than other fields. Like, yes, it's a complete mess right now, but education is always a mess, right? Like we pretend case studies are, there's no research that says case studies are a good way to teach. Like none, right? And so like we still do that and like we pretend that's the important way to teach. We don't know the answer to these questions yet. And so what we do know is active learning and tutoring are both good. So we'll end up having AI tutors outside of class, active learning inside of class. We'll figure it out. I'm not worried about us. I'm worried about us as a link in the chain to that city job in London. What I'm worried about is what happens is you're a generalist coming out of LBS and you become a specialist by working at a bank that teaches you stuff. And it was a great deal because we taught people the same way we've always taught them, apprenticeship. And apprenticeship just broke 100%. Right? Because the whole idea of apprenticeship was incentives were aligned where you had junior people who were desperate to show they were good and they would do everything they could to show they were good even though they weren't very good and middle managers who even if you yelled at everybody every day they were still learning and that all broke because everybody's using AI for everything. So I'm actually worried about the second phase. I almost wonder if, you know, in the book I proposed two solutions. One is that companies need to start being serious about learning, which they're not really. Like the function is not zero to one learning at a uni-, like it's about topping people off and certifying them, or they will, and they will need to become less efficient to do that because learning is not efficient. They'll have to have people work without AI to do stuff, or they're going to have to partner more deeply with universities. You may end up having a third year, you know, or second year at LBS where, you know, the, where what you learn during that year is going to be, you know, associated with, you know, Baillie Gifford or whatever the, like, sponsored by this organization that is paying for you to get formally trained there.
Host 12:21 ↗
And I think you probably see that. I mean, you saw the announcement this week, right, when Andrej Karpathy just started his academy in San Francisco, basically saying, you know, if you want to start a company now these days, going to college probably isn't the best route, but we have assembled, you know, an entourage of, well, they call it educators, but people who can do coaching and basically guidance to basically start preparing the entrepreneurs for tomorrow for these new types of startups because it's not what you learn. Do you see that happening more and more?
Ethan Mollick 12:56 ↗
I mean, I see more and more experimentation. I'm very doubtful of that approach. One, like I said, deep knowledge is one thing and wide knowledge is another, right? Like increasingly, if you know a little bit of, you know, like you're this, you know, you're obviously mixing genres. You're talking to me from a cathedral full of Mac things, right? Like you have to understand a bunch of different stuff. What makes AI great is if you know a little design and know the language of design, how to appreciate design, you now can do design work in a way that defaulting to Claude won't let you do. If you learn a little bit of how coding works, like there is a broadness of this too that's intellectual that's important and I think will become more important. And I'm also extremely doubtful that we can target people for the new world of, like, I don't think Andrej Karpathy has been particularly great at predicting what the world's going to look like in the future. True.
And I think that, and I think there's a, there is a Silicon Valley, you know, crusade against education for a wide variety of reasons. Some of which is very well-founded, some of which is philosophical. And I, you know, and but I think that there is this sort of idea of like, and if they do, like, and it's motivated, right? If they could skim the top set of people off, look, it's just a natural progression of entrepreneurship, which is if I can get 16-year-olds or 17-year-olds to join my university and skip college and I fund them, I can fund them for cheap and they'll do labor for me and that's great. And so I think we have to be careful of motivations. I do think we're going to see a lot of changes in education.
Host 14:16 ↗
Yeah. So you referenced the Industrial Revolution. And I see that more and more. I think this is exciting. I mean, this summer I read Cory Doctorow's "Reverse Centaur," which I thought was a really interesting way to look at it. I mean, he says some of the jobs are going to be centaur, but some of it going to be reverse centaur. I read Sarah Connor's, you know, "We Are Not Machines," which was a really interesting take as well, and many of them reference the Industrial Revolution. One of the things that had fascinated me is that if you look at the Industrial Revolution, you know, it had a huge impact on the growth of companies. I mean, GDP of countries just skyrocketed, but the average wages of workers was quite flat for a really long time because there was an enormous amount of adjustment. When we now see that this might be happening faster and more intense, do you think that countries, regions, society is ready for that amount of change?
Ethan Mollick 15:11 ↗
So, it's interesting. There's two sides to this. One is, I mean, you know, to, as Claude would say, you're absolutely right. The Industrial, I mean, the Industrial Revolution had really weird effects when you get into the micro level, right? Like it did actually raise standard of living for huge amounts. Like wages might have been flat, but the standard of living increased by a huge amount, but it also decreased in some areas. I mean, it was the era of like Dickens and Marx and like every, it was chaotic to live through, right? The end results are undeniably good, right? Like you have to really reject public health along with modernity to say that they were, you know, that, you know, and starvation, like it is undeniably good, but living through it kind of sucked, right, for a lot of people. And part of how wages ended up growing in the end was there was a fight, a negotiation between capital and labor working through government at strikes and unions, and it was a process by which workers clawed back some of that returns. I think when I talk to economists, what's interesting is we have much better tools right now, like we have much better tools for adjusting in this kind of, you know, than we did in the 1800s to adjusting to boom-bust cycles, to adjusting to worker displacement. The debate is what happens, right? We don't know what the, like, we can't do policy till we actually know, is this going to lead to a boom or a bust for which kinds of workers? There is also no doubt at the individual level that we get to make choices about whether this is a reverse centaur process. I discuss Cory's argument in the book. I think he underestimates the power of the technology to some degree. Like I think that there's a bet that this is an automation technology rather than the, like, I can ask the, to do, and Epoch has a study showing you could with even just Claude Opus 4.7, you can get two to 18 weeks of engineering work out of it. That doesn't, that's not a, like, that is not you pull the lever kind of stuff anymore. I agree if we get to a world where all we do is verification, that's a disaster, but that's not where we're going either because the AI is going to be superhuman at verification if it isn't already in your field. So I think there's something more profound here than the Industrial Revolution. So there is obviously Industrial Revolution parallels, right, which include the idea of disruption of labor versus not. But also the people being attacked now are also the people who have the most money, the most levers of power. Like I often tell people, do you really like the mathematicians are pushing back against math being changed, which is weird, right? Like, but wait till they come for the doctors and lawyers. Like there, like Congress in the US is like a third of it is lawyers. Do you think the bar associations of the US, whatever the equivalent is in Belgium and, you know, the UK and everyone else are going to, like, we are going to be required to use human lawyers along with AI, no document can be signed without a human lawyer signing off, you know, doctors will have the same kind, like we're going to have adjustments that are, that slow this down, or it's going to be everything, everywhere, all at once, in which case we're in a post-industrial society and I don't know what happens, or post, you know, need society, or we're all doomed. I don't know, it's fictional pretty quickly.
Host 18:00 ↗
The question is, I mean, do we need to, you know, do the scenario planning to prepare for that? I mean, I'm sure that you, I mean, I saw you speak in front of a primarily corporate audience. I think I spend most of my time with, you know, companies, corporations who are trying to figure this out, and I think many of them will. I mean, I'm not, you know, doubtful there. I don't know how much time you spend with governments. I don't know how much time you spend with policymakers, but I have the impression, I mean, I'm, you know, living in Europe, there is an enormous amount of complexity because I think a lot of the policymakers don't even realize the real power of what is happening. There was a super interesting thing that happened just a couple of weeks ago in the Netherlands, and I'm half Dutch. The Netherlands started a new initiative. It's called the National Institute for Disruptive Innovation, and I have no idea whether it's just a, you know, think tank or, you know, really something that they want to try and figure it out. But at least I thought that is really cool. At least you have a couple of people who are trying to do the scenario planning to try and guide this. How much time do you spend with policymakers?

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APA

Mollick, E. (2026, October 20). Radar: Never Normal Heroes – Ethan Mollick on Co-Existence & the End of Apprenticeship [Interview transcript]. nexxworks. CEOInterviews.AI. https://ceointerviews.ai/interview/3097738/

MLA

Ethan Mollick. "Radar: Never Normal Heroes – Ethan Mollick on Co-Existence & the End of Apprenticeship." nexxworks, 20 Oct. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3097738/.

BibTeX
@misc{mollick2026_3097738,
  author       = {Ethan Mollick},
  title        = {Radar: Never Normal Heroes – Ethan Mollick on Co-Existence \& the End of Apprenticeship},
  howpublished = {Interview transcript, nexxworks. CEOInterviews.AI},
  year         = {2026},
  month        = {oct},
  url          = {https://ceointerviews.ai/interview/3097738/},
  note         = {Speaker-attributed transcript with timestamps}
}