The New Era of Social Media Has Just Begun

I believe we are now in the not social media but interest media. Meaning social was inherently like who is your social network? Who are your friends? We are now in an era where what are you interested in is coming to you from the algorithm. And so what you should be looking at is views. The only thing I really care about on every platform is views achieved because the creative is the variable to the views. Now, people that are watching right now that have never posted, if they post a remarkably good piece of content, that piece of content now has the ability to get more views than something I post, and I'm one of the most followed people in the world. That is profound. You get content based on what you've recently been into.

Do you know that if you went outside right now and made a video of eating a banana and drinking a rum and coke and posted it, that people that have a high propensity of interest in bananas and rum and coke might be the first people that see that content? You can actually reach these people in their feeds by making the content organically without them even following you. You need to become a psycho at that because the company's got smarter. It really was driven by TikTok. For all the OGs in the room, it was originally done by Tumblr years ago. I was an early investor in Tumblr and I thought it was going to be bigger than Facebook and Twitter. Those were my first three investments. Thank god I wasn't making prediction videos back then because I would have definitely made that video.

And it was because I believed I knew that I loved the Jets and wine and other things that I would like them forever. I also knew that some high school friends, some former co-workers, some college friends would come in and out of my life. There was more consistency of what I was interested in than who my acquaintances or lightweight friends. Best friends can stick. They're family. And so I could already see when social exploded and I was very early on it. I was already 31. I wasn't 16 or 14. So I'd lived enough to see the social dynamics move enough where I understood that social had some vulnerabilities if it was just based on who you followed. People change, interests change, lifestyles, life journeys. But interests, the core interests we all have here, they stick. New ones join. And when they join, like for example, if I got into fishing right now, very quickly, all my social networks would be showing me fishing content because I would start to search and explore fishing content.