Videojet Technology Brand Pillars, with Ondrej Kruk

🎥 Nov 15, 2024 📺 Videojet Technologies Inc. ⏱ 2m 👁 329 views

Welcome to a defining moment for Videojet Technologies, where we delve into the heart of what makes us a leader in the product ...

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About Ondrej Kruk

In a November 2024 appearance, Ondrej Kruk, Senior Vice President and Group Executive at Roper, discussed Videojet Technologies' "four pillars" of adaptability, consistency, usability, and expertise. Kruk described these pillars as keeping the company "anchored around the customer-facing priorities." He stated that adaptability involves "responding and even anticipating the customer needs," while consistency is about delivering "the best quality product to product line to line, factory to factory, region to region." Kruk added that usability focuses on "delivering that simplest user experience" due to customers' difficulty in accessing qualified labor, and expertise involves "letting our customers be experts in what they do and letting us be the experts in marketing coding." He also said the company's culture is built on "a high sense of purpose and integrity" and a "strong culture of continuous improvement." In a 2020 feature, Kruk, then President of X-Rite Pantone, highlighted three reasons for his enjoyment of working there: the industry's focus on color, the challenges presented by customers, and the talent of the teams. He described the company's mission as helping make the human experience of color "as vibrant, accurate, and consistent as it can be," and noted that the organization builds on "a legacy of innovation that goes back decades."

Source: AI-verified profile updated from Ondrej Kruk's recent appearances. Browse all interviews →

Transcript (3 segments)

Ondrej Kruk0:00

At Videojet, we are the world leader in marking and coding. It's essentially about printing variable information on products and packaging. We help our customers meet the market and coding requirements for product identification, traceability, and brand protection, while at the same time helping them maximize the packaging line uptime.

At Videojet, we have the four pillars of adaptability, consistency, usability, and expertise. For us, these pillars really keep us anchored around the customer-facing priorities. Adaptability is all about responding and even anticipating the customer needs, and making sure that we have future-proof solutions that can grow with our customers. Consistency is all about making sure that we deliver the best quality product to product, line to line, factory to factory, region to region, regardless of the customer application. Usability is all about how you interact with our solutions and delivering that simplest user experience, because we know our customers have difficulty in getting access to qualified labor. So it's our key priority to make sure that we bring them solutions that are simple to use and easy to adopt. Expertise is about letting our customers be experts in what they do, and letting us be the experts in marking and coding. Here we take a lot of pride in making sure that we help our customers run smoothly, effortlessly, and we deliver safety, quality, productivity, and reliability to our customers.

Our people are the key to our success, and we have a strong culture starting first with a high sense of purpose and integrity. That's something that we never compromise. We then think about how we can solve our customers' challenges, so there's a real problem-solving, creative element to our teams. And finally, we have that strong culture of continuous improvement so that we can be the preferred partner for our customers today as well as in the future, and they can rely on Videojet being that strong partner for their business.