McCormick CEO on the company's service levels
About Guy Peri
Guy Peri, Chief Information and Digital Officer at McCormick, said in an April 2025 interview that the company's digital transformation is "anchored right to the McCormick business strategy," focusing on demand creation, product innovation, retail execution, and operational efficiency. He stated that the company uses digital tools and AI to optimize raw material procurement, improve manufacturing efficiency, and forecast pricing using 30 years of data. Peri emphasized that data hygiene, governance, and quality are "foundational for AI and analytics success," and that the company is working to upskill its workforce so that every role can work with AI agents as "co-pilots." He also recommended the book "Competing in the Age of AI" by Kim Lani and Marcos as a practical resource for applying AI capabilities. In a September 2023 appearance, Peri discussed service levels, stating that McCormick's service to customers had recovered from pandemic-era challenges and was "looking good." He noted that the company had restocked retailers in the fourth quarter of the prior year, which contributed to that quarter's performance. Peri also commented that consumers were "trading up from private labels to the brand" in search of quality and emotional connection.