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Carol Surface
Chief People Officer, HP Inc.

Compensation Committee panel discussion with Amy Cappellanti-Wolf, Carol Surface and Kelly Malafis.

🎥 Nov 02, 2020 📺 Amy Cappellanti-Wolf ⏱ 40m 👁 684 views
This panel was part of the Corporate Board Member's Compensation Committee Virtual Summit held on Sept. 16, 2020. Title of ...
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About Carol Surface

Carol Surface, then senior vice president and chief human resources officer at Medtronic, participated in a Compensation Committee Virtual Summit panel on September 16, 2020. During the discussion, she stated that the role of the chief human resources officer has evolved from transactional discussions about executive compensation to a more systemic view of the organization, including succession, retention, diversity, and pay performance. Surface noted that during the pandemic, Medtronic prioritized income protection for employees and invested in their health and well-being, and that the company made difficult decisions around incentive compensation, resulting in zero short-term incentive payouts but adjusted payouts for broad-based employees. Surface also addressed the relationship between compensation committees and HR leaders, saying that a good CHRO brings knowledge of how incentive compensation drives behavior and a broad understanding of human capital issues. She emphasized that boards need a consistent set of metrics on talent, succession, culture, and inclusion, with granular data to identify challenges. Surface added that human capital metrics such as employee engagement, cultural transformation, retention of key performers, and diversity were reported quarterly to boards, reflecting increased exposure, expectation, and accountability.

Source: AI-verified profile updated from Carol Surface's recent appearances. Browse all interviews →

Transcript (29 segments)
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Dan0:02
Welcome back. Making good pay decisions requires having an understanding of the full context of the culture and human capital issues that fall under the CEO's leadership. The best performing compensation committees know how to leverage their chief HR officer and the HR team to glean these insights. A good chief HR officer brings knowledge of how incentive compensation drives behavior and a broad understanding of human capital issues to the compensation committee relationship. Before we begin, a couple poll questions. Which of the below areas does your compensation committee collaborate with the CHRO to leverage their expertise? Select all that apply: culture integration, talent strategy, employee engagement strategies, diversity and inclusion initiatives, director onboarding and education, none of the above. Second question: on a scale of one to four... strategic partnership. Please welcome Carol Surface, Senior Vice President and Chief Human Resources Officer for Medtronic, where she leads the human resources strategy for more than 90,000 employees worldwide. Prior to joining Medtronic, she served as Executive Vice President and Chief Human Resources Officer at Best Buy and also held a series of human resources leadership roles at PepsiCo, including serving as Chief Personnel Officer for PepsiCo International. Let me also introduce Amy Capellanti-Wolff, former Senior Vice President and Chief Human Resources Officer for Symantec. In addition to serving on the executive team and managing Symantec's global HR function, she led Symantec's workplace and workforce strategy as well as overseeing planning, real estate, and facilities. Amy also led HR teams at Cisco, Sun Microsystems, the Walt Disney Company, and Frito-Lay. Moderating the discussion is Kelly Malafis, founding partner with Compensation Advisory Partners. Kelly has 20 years of executive compensation consulting experience working with compensation committees and senior management teams in a variety of industries including financial services, insurance, pharmaceutical, manufacturing, and retail. With that, I will turn it over to all of you.
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Kelly Malafis2:34
Great, thanks Dan. Good morning everyone. I'm Kelly. I'm excited to be here with Carol and Amy to get the benefit of their experience as CHROs in today's environment. As Dan alluded to, we've seen an evolution of the compensation committee and their role with an increased focus on human capital strategy and the impact on the organization. We've even seen the SEC asking for more disclosure for organizations around human capital measures to help investors understand the strategy, which is really a very new concept. While the focus and the primary responsibility of compensation committees is executive compensation and pay structures, we find that compensation committees make the best decisions when they have context around what's going on in the broader organization, and who better to provide that information than the CHRO. So let's get started. Amy, let's start with you. With the oversight of human capital strategy becoming more and more critical, how has your role as CHRO evolved in working with compensation committees and the full board of directors?
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Amy Capellanti-Wolff3:56
Well, I think you referenced it. I think way back when, it used to be very transactional, very compartmentalized discussions related to executive compensation and performance at the top of the house. But what now is happening in these compensation committees — and this has been emerging over the last several years, it's not just happening now — is a more systemic view of the organization. This is context of what's occurring in the business: succession around key and critical roles, retention, diversity, pay and performance related to equity, and pay gender. So lots of different things have come into fold related to the overall talent landscape. It's not just about compensation. Talent and compensation come together very strongly. It's actually extended into the broader board construct. It's not just the compensation committee handling all things related to compensation; it's now become a board discussion. It's everything from reporting out quarterly on performance related to culture and DEI, and it's also into how you actually relate pay and performance to getting to the outcomes you want to drive towards. So it's a much bigger, more holistic conversation than I've seen in the past.
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Kelly Malafis5:17
Yeah, and I would agree it has been an evolution. Succession planning, talent management have always been on the minds of the board members, but it's just become so much more enhanced and emphasized. The issues you raised... how about you, Carol? What do you see?
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Carol Surface5:36
Yeah, look, I think Amy really described it well. It's a much more holistic conversation rooted in what we are trying to achieve strategically. Someone that I used to work for, who is now a director on a few different boards of publicly traded companies, says he finds it a very rare occasion when a board or a management team is talking about strategy that you don't get into the conversation of what type of talent, what type of capabilities do we need to help us actually achieve that strategy and deliver against our expectations. Number one. Number two: what is the culture that is going to enable us to achieve it? And then: what type of incentives do we need to ensure that management is engaged and appropriately incented to achieve these goals? About a year ago, I was engaged in a study that included the perspectives of CEOs and directors of boards of publicly traded companies. We asked the question: what do you expect from your CHRO, and what are the capabilities that you're looking for? Overall, the answers were we need a CHRO who really can be the board's leader of human capital. They built that out and said: we absolutely need the perspective of the CHRO to build shareholder-approved executive compensation that needs to reflect the full gamut of all stakeholders, including employees, but also the broader remit of executive compensation and the governance aspects. The second aspect identified was a CHRO who is going to help us plan and support CEO and senior executive succession. Of course, it's the board's responsibility, but we need the CHRO to help us lay out that process: what is the future profile of the CEO we are looking for, and to ensure that we execute this process in the timeframe that we are planning to do that. And then finally, this notion of being able to surface and respond to external trends and put plans in place to respond to those trends. I think this past calendar year has really highlighted how that role has materialized: between the response and how we handle a pandemic, what are the implications from a compensation and incentive plan standpoint, how do we help protect the employee base and ensure that we are taking all of the appropriate actions, and then of course racial and social injustices and how the whole diversity, equity, and inclusion agenda gets handled. So that's one frame of reference, and I really do think it has broadened the aperture much beyond what used to be solely executive compensation to a much broader remit.
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Kelly Malafis9:06
Yeah. Just keeping with your comments around the pandemic and the response of the organization and the compensation committee's role, what would you see as the top priorities? You mentioned diversity and inclusion and equity, and the outcome on the incentive plans. Would you say talent retention, employee well-being? What are some of the top priorities especially given the pandemic?
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Carol Surface9:36
Great question, Kelly. I do think it depends a bit. I'll speak from Medtronic's perspective. Different industries have faced different challenges. Clearly, if you're in the travel and airline industry, really tough decisions needed to be made around furloughing employees and so forth. For us, we were in a position where we have a healthy company, liquidity, all of those positive aspects. We also just happened to be completing the CEO succession process with a new CEO stepping into the role in the midst of this pandemic. You could really see the three roles of the board's leader of human capital coming together. The context was a new CEO stepping in, and he felt quite strongly that our role needed to be to provide a level of income protection for our employees, number one. Number two: do absolutely everything we can to invest in their health and their well-being, to make sure they had confidence in the future of Medtronic and to be able to support both them and their families to withstand the more challenging phases of the pandemic. So we made a lot of investments in supporting our employees and responding to the pandemic in that way. The directors on our board, many of whom are sitting CEOs or recently retired CEOs from different industries where the context wasn't the same, may have had a different point of view about our new CEO's position, which was: "I'm going all in, investing in the engagement, the support, and protecting the income for our employees, because I believe that's going to hold us in good stead as we exit the pandemic, and that level of loyalty and engagement will really be important." Clearly, we had to make different decisions in responding to incentive compensation because our fiscal year was timed in such a way that we were forced to make difficult decisions. Our fiscal year ended at the end of April, and as a result, our fourth quarter — primarily two months — was quite heavily impacted by the pandemic. As a result, our short-term incentive payouts were zero. Coming back to this point around supporting employees, our incoming CEO had a real strong point of view that we needed to adjust that short-term incentive payout for 63,000 employees to an adjusted payout — not 100%, something less than that, along the lines of ensuring income protection. But at the same time, holding a pay-for-performance culture and saying: "I am not putting myself or the senior executive team into that category. We will not retroactively adjust anything for that senior executive population." So really the point being: balancing the new CEO's incoming perspective, how we responded to those external events, with a framework around the importance of broad-based employees but still holding senior management accountable to the incentive plans as they played out, not doing any sort of adjustment or positive discretion.
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Kelly Malafis13:45
Yeah, you described very well the conundrum that many companies are facing, where you have employees working harder than ever, but the challenges in the economy are impacting the financial results. So how do you balance employee retention and motivation with the shareholder experience? It's certainly something that I think all of the conference attendees are struggling with right now. And you had to make the decision earlier than others. Amy, from your point of view, what are some of the top priorities of the CHRO? Are they similar or different?
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Amy Capellanti-Wolff14:20
Well, I think the good and bad of this pandemic is, for those who are HR practitioners, it's been our time to shine or to not. People are realizing the real juxtaposition between business and people. From a CHRO perspective, I think we have been really focused on how do we keep the business in a place where it is sustainable and resilient and can perform during this time, and then how do we make certain our employees are sustained in their practices. I think the head of HR role has become much more data-driven — the good ones have always been data-driven — but it's incumbent upon us to be slightly ahead of the business, to think about the downstream impacts of decisions related to furloughing, cutting pay, taking down real estate and forcing people home — and in some locations, that's really quite untenable based on the size and internet capability. Also looking at things like retention and engagement. What becomes particularly taxing right now is this notion of inclusiveness, because we've already struggled with that when we were face-to-face, and now we are all on the phone with managers who perhaps don't have the ability to bring people together in a different way. So I think the head of HR job has become much more operational than it ever has been in the past. It's at the forefront of talking about how you think about the financials but also, back to Carol's point, how do you keep people for the long term, because people are going to remember how they were treated now five years from now versus today. It's really incumbent that every decision made, we understand the impact to that constituent. The last thing I'll say is we also have to think about different ways to think about benefits. Child care is super important right now. How do you think about mental health benefits? How do you think about elder care? All the things that were off to the side that we kind of did because it was table stakes for how you ran your business have now become incredibly forefront, and we have to be ahead of that as well.
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Kelly Malafis16:40
Absolutely. I want to thank you, Amy. I want to talk a little bit about what information should the compensation committee be asking the CHRO about. What are some of the key metrics, what data should they do to be effective in their job? But before we do that, we have our poll questions answered, and I think this will lend itself to that question. The first poll question: "Which of the below areas does your comp committee chair collaborate with the CHRO to leverage their expertise?" The first was culture integration, and that was 17%. The next was talent strategy, 32%. Employee engagement strategies, 13%. Diversity and inclusion initiatives, 23%. Director onboarding and education, 15%. So I think we talked about talent, and that came to be the highest. But Amy and Carol, from your perspective, does this resonate with what your compensation committees are asking about and what they should be asking about?
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Amy Capellanti-Wolff17:52
Yeah, I think we should throw the kitchen sink in there too while we're at it, thinking about the number of things that are on their mind. Absolutely, it's everything from overall just what's happening in the business and what's the impact on your employees, to what are the metrics related to actual performance against objectives — are you really measuring performance — to how are you thinking about the culture and how people are working in the culture, and what are the retention rates and the performance rates. There are so many levers to be pulled right now. I have found that the compensation committee — this is especially important, especially critical to them — is how are you treating the employee base, and is that resolute to how you are treating the executive base? If there's a big gap between the two, then there's a big problem, because one, it morally is not right, but two, from a disclosure perspective, it's going to hurt you in the long run. So I do think there's a finer view to that.
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Carol Surface18:58
Sure. I would say just a consistent set of metrics, whether it's talent and succession and number of folks for pivotal roles. These are types of metrics that full boards, not necessarily just the compensation committee, ought to be looking at. To the point around having the CHRO be the driver of culture and purpose in an organization, that ties back to some of the inclusion and diversity aspects and being able to measure really quantitatively, and not over-aggregating data to hide where there may be challenges. I think that's a really important aspect. Then to be able to say, "In aggregate, such and such company looks like it has an inclusive culture and is driving the type of behaviors, and employees are reporting in a positive way," but if you over-aggregate, I think boards ought to be asking: "But where are there problems? Where do you really need to work?" Because it can't be all sunshine and rainbows. There have to be pockets or areas of the organization that you need to work on. Another question that ought to be asked is: "How are you holding leadership accountable — line leaders — for driving the performance metrics, for driving the type of culture that you are looking for?" Some of these metrics include cultural or engagement surveys, annual succession plans, and the performance metrics of the leadership team. I think these are some of the things that boards and committees ought to be looking at. Then that raises the question: if how are we holding executives accountable, and should some of these aspects be included in incentive compensation, or are they better served in your day-to-day or yearly performance evaluation that may or may not tie to short- or long-term incentives? On the topic of ESG, that's where many of us are questioning how far and how fast do you go with ESG-type metrics formally linked to incentive compensation, whether short or long term. I'm sure there are a variety of perspectives on that topic, and we're seeing that play out certainly across industries across the Fortune 100, 200, 500.
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Amy Capellanti-Wolff21:43
If I can just jump in on Carol's point, back to what you show the compensation committee and the board. There were times in the past where you showed them just the meta-metrics, which really didn't get into the heart of the issues and concerns. In the most recent discussions with the compensation committee and board, we've gone as far down as to what our choke points related to diversity and inclusion are in terms of people being able to get to a particular position, and then they reach their ceiling. So we're showing, I believe, a level of detail that has never been shown in the past, because glossing over it is not going to fix the problem. The good boards are very interested in this, and they really want to engage and understand it versus just sort of being reported out to. So it's more of a working, collaborative kind of relationship than just "we're going to be governance and hear the report and not really respond to it."
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Carol Surface22:30
I have an example on that point. On the topic of pay equity, which is clearly directly related to the remit of the compensation committee, last year we went through the exercise of disclosing aggregate pay equity by gender, globally and by country, along with our ethnic diversity pay equity in the United States. Exactly to Amy's point, although the numbers for us were good — 100 percent in some cases, 99 in other cases — the conversation with the compensation committee went to a level of granularity around what type of job families do you have issues with. So let's look at sales, where there is not 100 percent pay equity; it is something less than that. And then what are you doing within that particular cohort of employees to fix that? So I think that is a good example of that level of micro-analysis and not letting an over-aggregation of data be all that you communicate with your compensation committee. They need to understand at a micro level of analysis where the good spots are and where the opportunities are.
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Kelly Malafis23:51
Yep. Amy and Carol, I have found that when management is proactive about sharing this information and being detailed about where the gaps are, it gives compensation committees a level of comfort that this team has got it right. It might not be perfect; there may be areas that need to be improved, as opposed to "Why aren't we hearing about it?" or "Why is it so high level?" or other things that are being hidden. So the transparency, I have found, goes a long way with the compensation committee. We do have another poll result for the second question. It was on a scale of one to four: "Is the timing of the interaction between the compensation committee and the CHRO infrequent?" 13% said infrequent. "Only before meetings" was 13%. "As needed" was 40%. "Frequently throughout the year" was 33%. So "frequently throughout the year" and "as needed" are much higher than "only before meetings" and "infrequent," which I think is great, because communication and transparency, as we have been talking about, is really important. But Amy or Carol, what are some of the approaches that you have used to establish relationships and gain the trust and confidence of compensation committee chairs, since that relationship is so important?
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Carol Surface25:28
Building off the bridge that you just built from the previous conversation, on this notion of transparency. First of all, just getting to know the compensation committee chair and having a personal connection — understanding backgrounds, perspectives, how you think about things — is important, versus just a transactional relationship. The second point truly is transparency: being able to communicate, I call it, "the good, the bad, and the ugly" in a really transparent fashion, so that there is confidence that management isn't trying to hide something or just paint a rosy picture of what is occurring, which would cause any director to wonder what they are hiding or when the shoe is going to drop about something they haven't been told about. So I think it is this level of transparency. And then finally, asking for advice and counsel. I think this is a relationship where it's a very delicate balance. If I were a director, you don't want your CHRO in a position where you are wondering whether they are just advancing the CEO's agenda and pushing hard for a management perspective versus really understanding the broad stakeholder landscape, which includes broad-based employees, the executive team, governance experts, institutional shareholders, and so forth. So building a relationship based on transparency, good judgment, and making sure there isn't a perception that the CHRO is just trying to drive the CEO or management's agenda is an art. Being able to establish that right out front is important.
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Amy Capellanti-Wolff27:50
You know, I don't know if there's much more to add. I think you nailed it, Carol. I think it is an art and science, because your role is to facilitate the relationship between management and the board related to how you are thinking about compensation and all the things we just described. It's easy to get pulled from one side to the other. I always found my best relationships with the compensation committee chair were ones that were steeped in relationship. We would spend time together, we would troubleshoot together, we would try to triangulate because sometimes the CEO may be talking to other members of the board related to compensation. So how do we make certain we are more aligned and making certain there's nothing that is out of context that could hurt the relationship or decisions that are made? I remember one time, we had a board member — actually our chair — talked to the CEO about "You're creating a mercenary environment because you are all about making people rich versus really driving performance based on merit." It was a really strong conversation because the compensation committee chair and I had been talking about this; we had been coaching the CEO, yet the CEO would come in with these grant-aggrandized views of how equity ought to work to make his people rich, and it started to erode the trust. When the board chair said "You are creating a mercenary environment," it was almost like we had talked to him about that, and he stepped into it. So it's a lot of triangulation, making certain everybody is on the same page, and if there is a disconnect, let's talk about it and not have something unfold in the compensation committee meeting that could have been best discussed in advance of the conversation, so the meeting gets to the outcomes you want to drive towards. There are lots of war stories, I'm certain Carol could talk about this as well, but sometimes you are the conduit to the board and to the CEO, and you have to figure out what your role is in relationship to driving the outcomes you need for the business.
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Carol Surface29:54
Yeah, and to add to that, you also have the responsibility of working with a compensation committee's independent compensation consultant and making sure that the relationship there is working effectively. How do you as a CHRO work with the independent advisor to make sure that management's point of view is represented so that the advisor is not making recommendations in a vacuum?
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Amy Capellanti-Wolff30:19
I'll go ahead and take this one. To begin with, very closely. I have worked with independent board advisors that have been very board-focused — because they're hired by the board — but to the point where they are so tight-lipped that it's been hard to figure out how to find common ground, so we are both hearing each other related to what the management team wants and what the board wants. I have worked with others who have been open kimono, sometimes perhaps too much, and they have been in the position where they are playing both sides of the game, and that never benefits anybody. So I have found the best relationships are ones that are transparent and ones where I'm like, "Help me work through this, because I'm not seeing what the board is seeing." As opposed to having a conflicted discussion, it's more highly collaborative, back and forth, and using each other in support of what we are trying to drive towards — the outcomes. Back to Carol's point, it's hard because as a CHRO, you are part of the management team, so you have a seat that you are trying to support the CEO and their desires, but you also have to make certain you are supporting the shareholders and all the stakeholders and constituencies you just referenced. So that relationship with the board consultant can actually be very creative if you know how to work with each other and really go through where you think there are gaps in the discussion.
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Carol Surface31:42
I think that's really well said. The way I come at it is reminding myself that, as Amy said, the compensation committee consultant is hired by and reports to the board, period. That independent perspective and point of view has to be preserved, and the board needs to feel like it is absolutely independent and not simply trying to advance management's agenda. Sometimes they are important but tactical indicators of that: ensuring that the compensation committee consultant's materials are all their own materials, and that it's not management's hand writing them. Having frequent conversations with the compensation committee consultant to ensure alignment: "This is what I'm hearing from employees, from executives, from the CEO. How did your latest conversation with the chair of the compensation committee go? How did that executive session debrief go? Are there some pieces of feedback that we need to take into consideration?" Especially as we were trying to navigate all the impact of the pandemic around incentives, we were doing things really on the fly and ahead of so many other companies by virtue of the timing of our fiscal year. Everybody was trying to figure things out and write the playbook as we were going. So I think it is just being transparent and having the compensation committee consultant feel like they can very transparently share: "This is the committee's perspective, this is management's perspective, and this is our independent perspective on how we might think about balancing the different stakeholder perspectives here to get to the right outcome." In some cases, there is a conversation that says, "Look, we are not going to be able to manage all of the variety of stakeholders here or meet everyone's needs in this particular instance; we are going to prioritize X." So I just come into it reminding myself every day that they have a role to play, and that independence is a really important aspect for the directors to feel like they have confidence in, and to know that they are going to take management's perspective into consideration as well.
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Kelly Malafis34:24
Great. Yeah, I think what we are hearing is that transparency and communication all around can lead to better outcomes, so it's really helpful. We do have an audience question that came through for either Amy or Carol: "How do you define the outcomes you are trying to achieve, and then how do you measure them and share progress to the compensation committee?" I'm assuming this is from a human capital perspective.
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Carol Surface34:51
I think it comes back to the metrics that we talked about, whether it is under the talent dimension, advancing the culture dimension, or pay equity as an example. If our goal is to achieve pay equity in aggregate for gender globally and for different ethnicities within the US, let's continue to report on that. Success looks like pay equity, and to the previous conversation, at a granular level — not just in aggregate, but in some of these other areas, whether it's sales or operations, where we may not have reached pay equity yet. Similarly, on culture, if we are wanting to build an inclusive culture where truly all diverse talent can thrive, what does that look like? So I think aligning the overall strategic imperatives along with the metrics to be able to inspect what you expect is a success, and making sure that we are aligned on what those outcomes look like both from a qualitative and quantitative fashion, and then being able to report on that on a regular basis, whether that's quarterly or every other board meeting, getting aligned on the timing.
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Kelly Malafis36:15
Have you seen that change in terms of the timing? I feel that several years ago, talent might have been a one-meeting annual discussion, and I'm seeing a little bit more of these metrics creep into each compensation committee meeting and also the full board getting a download from the CHRO on talent, DEI, pay equity. Is that something that you think is new, or it's always been there but just more in the limelight now?
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Amy Capellanti-Wolff36:46
I think it's much more frequent now, and it's something that has probably evolved in the last couple of years, maybe the last 18 to 24 months. I'll be on my soapbox for just one minute. We all focus on P&Ls — revenue, number of customers attained, new logos — and we make those so critical. Yet equally as critical are all the human capital metrics that Carol just referenced. So now I'm seeing those getting much more exposure and expectation and accountability into the board discussion. On a quarterly basis, we did report out on employee engagement work, cultural transformation, retention of key performers and pivotal roles, and DEI. Unfortunately, I don't feel like any company is doing as good as we would like to do, but it's much more inspection, as well as "how can we help?" perspective, than I have ever seen in the past. I think you are going to see more of that in light of everything that is going on around us. More frequent report-outs, and also: "What are you going to go do about it?" Not "Oh, that's a shame, let's move on to the next metric." It's "Okay, what's your plan to go fix this?" I'm excited about that because I think that level of accountability helps us do our jobs more effectively.
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Carol Surface38:09
Absolutely. I would say the full board engagement on talent topics, talent culture, diversity, is what I have seen. At every meeting. Coming off a CEO succession event where the full board drove that process, that was in every meeting — four or five times a year — a discussion that included all of the metrics that Amy referenced in terms of other talent, bench, and culture metrics. So I think that pattern for us will continue, and I think that's probably becoming more common: full board discussions versus just particular committees on broader talent, succession, and culture topics.
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Kelly Malafis39:04
Well, thank you both. This has been really helpful and very insightful, and keeps your roles exciting, right? And on your toes. But we are at the end of the session, so I just want to thank Carol and Amy for sharing their experience and expertise with us today on our panel. Thank you.
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Carol Surface39:29
Thank you, Kelly. Thank you, Amy.
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Amy Capellanti-Wolff39:31
Great, thanks.
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Dan39:34
With that, I'm going to thank Kelly, Amy, and Carol. Excellent session. We're now going to take a 25-minute break, so grab some lunch, check your email, and visit the resource center where you can find additional insights from our sponsors: Nasdaq, Pay Governance, Pearl Meyer, Meridian Compensation Partners, FW Cook, and Compensation Advisory Partners. You can also find content from the Corporate Board Member Institute, update your profile, and find fellow attendees to connect with. We're going to reconvene at 12:55 PM Eastern time. And as always, please open the polls tab within the live discussion box and rate this session. Thank you, and we'll see you after the break.