Gary Gillheeney8:47
Sure. Well, Apligraf, as I mentioned, continues to be the gold standard not only in the industry but certainly in our portfolio. It was the first and is still the only therapy that's approved by the FDA to treat both diabetic foot ulcers and venous leg ulcers, which are among the two most common types of chronic wounds. We also have a unique placental portfolio which includes the only fresh placental products in the market. These products, Affinity and Novacore, contain viable cells, growth factors, cytokines, and proteins consistent to our heritage of living technology. And our patent-protected PuraPly antimicrobial brands are the only purified native collagen regenerative products on the market with PHMB, which is a broad-spectrum antimicrobial. Only product like it in the market. Incredible product, helped transform the company and the patients that we serve. And with our placental portfolio and our PuraPly brand, we can treat any wound from head to toe, including the surgical and sports medicine space, excluding third-degree burns. So Apligraf is a below-the-knee product, venous leg ulcers and diabetic foot ulcers. With the introduction of our placental portfolio and our PuraPly brands, we now can treat any wound from head to toe, excluding third-degree burn. So that changed the TAM of the organization by a multiple of six and really expanded the utilization of our regenerative technologies. And to date, our focus has really been on treating chronic wounds, Jim. And chronic wounds are wounds that basically have stalled and are no longer healing, and currently affect over 7 million Americans annually. And chronic wounds are most often associated with other comorbidities, and this is a real problem particularly for the healthcare system. And those comorbidities are things like diabetes, cardiovascular disease, and vascular disease. And as we see the population aging, we're seeing an incredible increase in these comorbidities. And if left untreated, these wounds can lead to further complications, and as many as 30% of these wounds will result in an amputation, which is devastating not only for the patient but also the healthcare system. And 85% of all leg amputations are preceded by a diabetic foot ulcer. And this is a staggering statistic, Jim. The five-year post-amputation mortality rate is 50%. So if you had a diabetic foot ulcer and you had an amputation, your five-year mortality rate is 50%. That's higher than the five-year mortality rate than all cancers combined. So a chronic wound truly is a medical emergency and needs to be treated. And one of our missions is to make sure that not only the payers and Medicare and the policymakers understand the severity of these wounds and understanding the disease state and how proliferate these wounds are and how devastating they are to the patient and to the healthcare systems. And fortunately for our patients, our portfolio addresses every type of chronic wound in all sites of care, from the doctor's office to the operating room. Looking ahead, we'll continue to build on our foundation in wound care and leveraging our regenerative technologies and expand aggressively into surgical and sports medicine.