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Daniel Ewoldsen
Senior Vice President and President of Johnston & Murphy Group, GENESCO INC

Heritage Meets Innovation: How Johnston & Murphy Stays Relevant with Danny Ewoldsen, President, J&M

🎥 Jun 17, 2025 📺 Footwear Distributors & Retailers of America—FDRA ⏱ 0m 👁 478 views
In this Shoe-In Show Footwear Leadership Series episode powered by @ortholitefoam, Danny Ewoldsen, President of Johnston ...
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About Daniel Ewoldsen

Daniel Ewoldsen, President of Johnston & Murphy, has discussed the company’s approach to balancing its 175-year heritage with ongoing evolution. He stated that the brand holds onto its core commitments to quality products and service while adapting to consumer needs, adding that “if you don't move with a consumer, you're just going to be gone.” Ewoldsen emphasized that the company focuses on growth by bringing new customers into the brand, describing it as “the most important thing that we can do.” He noted that Johnston & Murphy has diversified its product range from flip-flops to formal wear and expanded its distribution to be “channel agnostic,” aiming to reach customers wherever they shop. Ewoldsen has also spoken about his leadership philosophy and personal background. He described his unconventional path to the role, having worked as a professional guitarist before entering retail, and said he disagrees with the idea that employees must change jobs frequently to advance. He advocates for transparency and empowering employees, stating that “everybody in our organization knows that they are empowered to help a customer.” Regarding workplace flexibility, Ewoldsen said the company tries to be “pragmatic” rather than enforcing stringent rules, creating an environment where people want to be present. He characterized the Johnston & Murphy consumer as a “successful, articulate, self-made guy” who trusts the brand to help with his confidence.

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Transcript (1 segments)
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Daniel Ewoldsen0:00
But if you don't move with a consumer, you're just going to be gone. And if you think about it, this is the longest continually operated footwear company in the United States. So there's very much a long view in around these halls on this business. We want to stay relevant and we want to keep moving forward. I think the most important thing we do is listen to our consumer, and they let us know where we need to go. The things that are in the DNA, like we're hugely committed to quality products and quality service. Those are old tenants and old ideas, but they transfer across categories. Whether it's a dress shoe or a sneaker, you still want to be delivering great quality, great comfort, great innovation, and premium materials, delivered with great service by great partners. Those things don't change. You hold on to the best of what you have been and what's got you to the dance, and then you continue to evolve based on what your consumer needs.