Sinead Condon42:00
Well, my journey to Spiral Dynamics, which people can Google as well, really comes back to my foundations in agile, which you and I have talked about before. Those that are listening may think of agile as a project management methodology used in engineering, but in reality agile is really about ways of working. There's a myth out there that it only works in engineering teams because people hear the ceremonies of agile being retrospectives and daily standups, etc., which I think everybody should do a retrospective after everything that they do because it's all about what did we learn. Even in your personal relationships, because it's all about continuous improvement, and who doesn't want to improve? And so as an agilist, and I've been an agilist for many, many years now, I was lucky enough on one of the agile transformation retreats to be introduced to this idea of Spiral Dynamics through a number of mentors of mine. Spiral Dynamics, which actually was kind of born out of research that a professor called Clare Graves at Union College in Upstate New York had done on the experimentation of human systems and how human systems evolve. And he called it something else, but it was fundamentally about our levels of consciousness as humans and how that evolves depending on how we progress or regress, depending on our life experiences and the natural evolution of things. There are kind of two pieces to it. One is, is there a natural evolution to the human system that typically happens every five years? In other words, where you are now, what you are at this very moment, will in time evolve as your level of consciousness evolves, to a large extent because your experiences will teach you and you'll form new ways of thinking about things as you mature, etc. But that can also happen through trauma. So anyway, Spiral Dynamics is really all about how we think about human systems and the evolution of those human systems. So why would somebody like me, who is a software geek that has worked in companies my whole life, be interested? Because we are constantly changing, and in order for us to transform organizations, we must seek to understand and learn and know what makes us as humans take and what brings us to the next level of our understanding, what brings us to a level of understanding by which we understand and we become part of what the tipping point is to change or whatever that is. And you had said Spiral Dynamics has lost its traction a little bit. Well, the person, and I was very honored to be certified by Don Beck, Dr. Don Beck, who really took Clare Graves' work and carried the torch of Spiral Dynamics for 30, 40 years after that. And he just passed away in 2017. And I think there are a number of people now, certainly considering as we look at the complexity of the world, and gosh, the backdrop of the world is just in such flux, it would appear all the time, that so many of us, in fact I would probably venture to say that every single human on the planet, even coming out of the pandemic because it was something that we all shared and to some degree galvanized around because we all drew parallels to it in some form or fashion, have all asked ourselves one question: in its raw form, 'What the hell is going on?' And 'What the heck am I going to do in it?' And 'How do I be in it?' And that's where I draw on my experiences as a practitioner of Spiral Dynamics to try to facilitate that. And if you look at it as some sort of stage theory, which I know there's controversy about kind of stage theory, but if I... I don't even know stage theory. It's just having different stages, different phases to the process in terms of the human system. And the one thing I would probably say, as I think back 15, 20 years ago, what I called myself, and people have heard me say this, this is another moment of vulnerability, I think I would have called myself a transformation strategist. And now looking back, I would have said I was a fraud. And what do I mean by that? I'm going to be very intentional when I say this. I would go into organizations, whether it was as a consultant or in whatever role I was in, and I would be looking to create some sort of change and recognize that what I was trying to do was difficult, was going to be hard to a large extent because the ecosystem itself, the system was complex. Got a bunch of humans running around with all different value systems. But when they didn't understand me, when they didn't get what I was selling, I would literally go into my office or wherever I was and go, 'What's wrong with these people? Why are they not getting it?' Because I didn't for a moment recognize or acknowledge that they were where they were for a reason. We're all on our own journey.