Back
David Bergman
Chief Financial Officer, UNDER ARMOUR INC

The Purpose of the CPA: David Bergman

🎥 Nov 25, 2024 📺 Maryland Association of CPAs – MACPA ⏱ 14m 👁 42 views
Even at its highest levels, the CPA profession's purpose goes back to critical basics like ethics, business acumen, and lifelong ...... CPA coming out of school great stuff there from David Bergman CFO with Under Armour so glad he could take time out his busy ...
Watch on YouTube

About David Bergman

David Bergman, Chief Financial Officer at Under Armour, discussed his career and the role of the CPA profession in a December 2024 podcast. Bergman stated that he has been a CPA for 30 years and said he feels he is learning something new every week. He described the CPA profession as bringing "extra clarity or integrity to the business world." Bergman noted that his accounting background and CPA certification provided the building blocks that allowed him to move into treasury, financial planning and analysis, and ultimately become CFO of a multi-billion dollar company. In a September 2020 appearance, Bergman, then identified as a Principal at Health Management Associates, discussed digital health and telemedicine. He described opportunities to use digital tools to address provider shortages and to deliver care such as medication-assisted therapy for opioid addiction. Bergman said that by using digital health tools, providers can remove barriers for patients, such as the need to travel long distances, and help them achieve recovery.

Source: AI-verified profile updated from David Bergman's recent appearances. Browse all interviews →

Transcript (11 segments)
B
Bill Sheridan0:08
T gang, Bill Sheridan here with the Maryland Association of CPAs, ready to start your week with yet another great CPA story. We've been on the hunt for the elusive CPA purpose, the why behind what CPAs do, looking to change the narrative surrounding this noble profession. This week my guest is David Bergman. We're going big corporate this week, folks. David is the CFO of Under Armour. He's a Jersey native, came to Maryland in high school, graduated from James Madison, and after a couple of stints in public accounting, he's been with Under Armour for the past 30 years, operating among the very largest levels of the profession. But even there, his CPA purpose goes back to the critical basics: ethics and integrity first and foremost, the extra level of accountability they foster, the basics of running a business and the stories the numbers tell you about where your business stands, and finally, lifelong learning. David says, 'I've been a CPA now for 30 years and I feel like I'm learning something new every week, and I don't know you'd be able to say that in a lot of other professions.' So I'm going to let David explain all of that for you. Here is Under Armour CFO David Bergman with his CPA story.
D
David Bergman1:32
For me, the original interest was that I knew I enjoyed math, it was a natural strength, but I was also very interested in the business side. The accounting profession was that natural intersection of math and business acumen, so that's what originally drew me to the major in college. Also, understanding the amount of opportunities that can come with an accounting degree, the building block side of it. My desire was always to understand how the nuts and bolts worked. I was a kid who grew up playing with Legos, wanting to take things apart and rebuild them. Understanding the business side, the debits and credits, how things translated and made their way through to the financial statements was always interesting to me. It was a combination of math and business acumen, and also knowing it was an industry in high demand, so there should be a good career path when I got out of school. I didn't have a lot financially to go back on from home, so I had to make sure I was going to do something that would carry me forward on my own without family support. It seemed like a really good profession from that perspective, with opportunities to advance your career. Alumni who came back to speak at James Madison when I was in my business fraternity were very driven and hardworking, and that was opening up opportunities for them. It felt like through hard work and dedication, you could make a good career path into a lot of different angles.
B
Bill Sheridan3:58
That's great. I'm hearing that from more and more people, that one of the unique things about the profession is that there are so many different ways you can go once you have that foundational knowledge. There are a million different areas you could pursue in terms of a career, which is pretty unique. Anything surprise you once you started digging in and getting to know the profession a little more? What surprised you about the path you had chosen?
D
David Bergman4:31
I think probably the first thing early on was realizing how quickly you learn so much. When you start out as a CPA at one of the big four public accounting firms, you're on a job run by a senior auditor who's two years out of college. You look at that person and think, how on earth do they know so much already? How do they know how to supervise me and teach me so many things when they've only been in their role for two years? But then you realize after your first year and into your second, you're ready to run a job, run an audit, have conversations with the controller and CFO, and work through business issues. It's amazing how many different touch points you have with different industries and roles early on, and how quickly you can become a very experienced and knowledgeable professional. Next thing you know, you're leading jobs. That was probably one of the most surprising things, how quickly you develop and progress in the industry.
B
Bill Sheridan5:56
That is a really cool thing. I'm interested too because you've come at this from a couple of different angles. You got your start in public accounting and now you're on the corporate side. As you look at what you do, I'm interested in what you think might be the purpose behind your work. CPAs talk so much about what they do, but why do you do what you do? What kind of impact does it have? What do you accomplish by being a CPA?
D
David Bergman6:26
As I worked further through my career as a CPA, one of the things that felt meaningful to me was that becoming a CPA or passing the CPA exam is no easy task, and it comes with a sense of accomplishment and pride. I also appreciated the ethics and integrity aspects of being a CPA. It fostered that extra level of accountability, which is important to me. At the end of the day, the CPA profession brings that extra clarity and integrity to the business world, which I think is really important and valuable. As I progressed out of public accounting into corporate accounting, internal audit, corporate controllership, financial planning and analysis, and ultimately into my role as Chief Financial Officer, understanding how the components work is really important. Understanding the debits and credits, the revenue implications, gross margin implications, SG&A implications, and how to drive working capital—all of those pieces. Having the accounting background and the CPA keeps you very grounded. As you go through financial, analytical, and business conversations, in the back of your mind you're always grounded in knowing how the numbers ended up where they are and what can influence them. It gives you that extra sense of control or grounding.
B
Bill Sheridan8:36
From a personal point of view, David, what do you love most about being a CPA? What's most gratifying or inspiring to you about the work you do?
D
David Bergman8:54
I would say it's always fairly challenging. You're always layering in new experiences and new learning. In the earlier years, you're touching on so many different industries, which is great. Then generally you start to become a bit more of a deepened expert in a certain industry and continue to layer on. But it's always challenging, always giving you an opportunity to take on something new and learn something different, whether it's a different client, a different industry, a different accounting principle, or a new standard coming out. There are always different angles to learn. I've been a CPA now almost 30 years, and I feel like I'm still learning something new every week or every month. That's pretty cool. I don't know that you can always say that in other professions.
B
Bill Sheridan9:59
No doubt. That's great. In that light, if you were sitting across a table from a high school or college student, somebody just beginning to figure out where they fit in and what they might want to do, what would you tell them about accounting?
D
David Bergman10:18
I would say it's a great career path to step into the business world with a lot of options. Some folks who go heavy in college down the finance road find it's not very easy to switch back towards controllership or the CPA side; it just doesn't translate as easily. However, if you start down the accounting road, become a CPA, and ultimately want to move towards the finance or FP&A road, you have a lot of the essential building blocks to be able to do that fairly easily. It just takes a little bit of a different analytical mindset, which is not hard to develop, and many CPAs already have it. So it's a really versatile profession or career path to step into. I'm probably a good example of that. I spent 10 years in public accounting at Arthur Andersen and Ernst & Young doing audits, consulting, advisory work, etc. With that knowledge set and being a CPA, I was easily able to transition into the corporate environment, where I helped a large global company get ready to become a public company and go through their IPO by starting up an internal audit department and helping them get ready for Sarbanes-Oxley compliance. After we went public, I transitioned into becoming the corporate controller for my company, again using what I learned as a CPA. Having those experiences and being able to leverage them, it's not difficult to transition into the finance or FP&A side. I was able to take on treasury, financial planning and analysis, and ultimately work my way into being Chief Financial Officer of a multi-billion dollar company. I don't know that I could have done that as easily and gone through those different experiences if I hadn't made the initial decision to be an accounting major and go for my CPA coming out of school.
B
Bill Sheridan12:53
Great stuff there from David Bergman, CFO with Under Armour. So glad he could take time out of his busy schedule to be with us here today. I want to hear from you as well, so head on over to macpa.org and share your story with us as we try to offer a little bit of inspiration to the next generation of accounting and finance professionals. We want to hear what your CPA purpose is too. In the meantime, thanks for being here as always. We'll be back again next week with more stories to share. Until then, have a great week everyone, and we'll talk to you soon. Take care.