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David Bergman
Chief Financial Officer, UNDER ARMOUR INC

What They're Watching - David Bergman

🎥 Apr 07, 2020 📺 State of Reform ⏱ 2m 👁 97 views
David Bergman is a Principal at Health Management Associates. He joins in this edition of "What They're Watching" to discuss the ...
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About David Bergman

David Bergman, Chief Financial Officer at Under Armour, discussed his career and the role of the CPA profession in a December 2024 podcast. Bergman stated that he has been a CPA for 30 years and said he feels he is learning something new every week. He described the CPA profession as bringing "extra clarity or integrity to the business world." Bergman noted that his accounting background and CPA certification provided the building blocks that allowed him to move into treasury, financial planning and analysis, and ultimately become CFO of a multi-billion dollar company. In a September 2020 appearance, Bergman, then identified as a Principal at Health Management Associates, discussed digital health and telemedicine. He described opportunities to use digital tools to address provider shortages and to deliver care such as medication-assisted therapy for opioid addiction. Bergman said that by using digital health tools, providers can remove barriers for patients, such as the need to travel long distances, and help them achieve recovery.

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Transcript (1 segments)
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David Bergman0:05
There are a lot of interesting things happening around digital health and telemedicine, and how the flow-through of information and funding is going from governments to payers to different kinds of providers, and how those tools are actually being used by consumers in order to drive behavior change that ultimately results in cost savings. It's about delivering the right kind of care at the right place for the consumer when they're ready to consume the care. You have to design these systems in a way that allows people to remove all of the barriers, so it's really a seamless way that they're interacting with different kinds of health systems. There's a component of this that's also figuring out how you're actually going to get reimbursed for this, and there are constant changes to how the federal government and states and plans are reimbursing for some of the services that are available through these means as well. But there's really a huge opportunity, particularly around addressing shortages, whether that's because you're in a rural community or there are a dearth of providers of certain types or certain kinds of services that are just not widely available. Medication-assisted therapy, for example, is a big area where there are some opportunities to deliver some of that care digitally and to do it in a safe, effective way. Often what you find is that individuals who are suffering with some kind of opioid addiction, one of the barriers when they have to keep coming back for some kind of medication-assisted therapy is that they have to travel long distances in order to get to a provider. By using digital health tools, providers can stay in touch with them, can continue to monitor progress, and can authorize the ongoing medication that supports their ultimate recovery. So you're removing a lot of these barriers and helping people achieve a level of recovery that would otherwise have been very difficult.