Kate Broer19:04
Thanks for that. Maybe it's a great segue into: so long career at Coca-Cola, now I would think we all get comfortable, we feel pretty good, we know everybody in the team. And then along comes Tilray. For those we mentioned, Tilray, cannabis company, really cutting edge. Coca-Cola, long-standing established company. You were going to have a geography change. Tilray is based where I live, headquartered in Canada. You've been working in Atlanta, so that's a pretty courageous move. So tell us a little bit about the Tilray ring. It's probably one of the things people ask me most about because it's not a typical career path, and I recognize that. I had 17 years at the Coca-Cola Company, and you've described it perfectly. You get very comfortable, even changing roles within the company, you get comfortable. You know the industry, you know the business, you know the people. So it does take some courageousness to jump to a new position, let alone a new industry. For me, it was about I had done a lot of the roles. I still felt like I had a long enough career in front of me, and as I mentioned, I love learning. Frankly, I felt I was ready. I led teams at Coca-Cola, I was ready for that GC role and wanted to reach for that. So I was interviewing with a number of companies probably more in line with the Coca-Cola Company, and a recruiter called me about this global cannabis position. At first, I laughed on the phone and said, 'I'm not sure why you're calling me because I just spent 17 years at the Coca-Cola Company, consumer product goods. I know nothing about cannabis. I'm coming from a very large company, very large legal function. Tilray was a public company but on high growth, and so I just didn't see how I could add value.' This was a great learning for me. The recruiter said, 'Will you have a conversation with the CEO?' I said of course, and I sat down with the CEO, and he said to me, 'I don't need someone that knows cannabis. You can learn that. I need someone who knows where we want to go, who understands what great looks like.' He felt like my Coca-Cola experience would bring that, and he said, 'Help us just get there. Have that vision for where we need to go.' The more I thought about it, the more exciting that became. Here was an industry literally coming out of a state of prohibition into the light from a global perspective. This was a global company, and an area where regulations were literally changing week by week, month by month on a global basis. I thought for a lifelong learner, this was going to be the challenge for me: learning the industry globally, learning a high growth company, something I hadn't done before. To me, it was just going to be that exciting opportunity. So I made the jump, surprised a lot of people, but never looked back or regretted it. To me, it was just an opportunity to learn and to put the skills to work.
I'm really intrigued, and we talked a little bit about this before we all joined together with our audience, but you mentioned that you surprised a lot of people. Just talk a little bit about that because we all live with these expectations that people have of us, and that's something that sometimes we have to overcome.