D. Koch2:50
Thanks again, Sheree. Carlisle is headquartered in Scottsdale, Arizona, quite a change of climate for a third-generation Duluth, Minnesota kid like me. In fact, people in Scottsdale ask me quite routinely, with such a tough winter climate, why is Minnesota such a successful place for so many businesses? And I tell them, and I'm going to give a shameless plug to my friend and our own Professor Miles Shaver, I tell them the headquarters economy that Miles published in 2018. It's a great billboard for why Minnesota has some structural benefits that enable corporations there to thrive. Now on a little more serious note, well, First Tuesdays are important. We don't want to forget that we are in the midst of a global pandemic, and our thoughts must continue to be with those affected by the virus, their grief-stricken families, and those on the front lines combating the coronavirus for our collective well-being. Also, last week the United States faced national protests of violence surrounding another death involving law enforcement, this time in Kenosha, Wisconsin. Simply put, there is an immediate need to address the systemic racism that exists within our country and the degradation into violence and social unrest that has permeated all of our lives as a constant threat to our future. Finally, I just want to thank all the Carlisle employees around the globe for their resilience and determination during this really difficult year. I'm here speaking today, but each one of them will likely have just as meaningful a story to tell if they stood here and told you what they did both personally and professionally to get through this crisis. Turning to today's subject of my talk, I've spent the last 12 years at Carlisle. Over that time and before, I've had the great fortune to work with a variety of leaders at many levels who I've learned a lot about management, life, and leadership. What I'm going to share with you today might seem a bit simple, boring, or you may feel it's been said by others, but what I've found is that the most fundamental lessons in business are often quite self-evident. The real challenge for us is systematically executing on those fundamentals every day. It's baseball season for Twins fans on the call, of which I'm one. No one has a clearer view of what is required for a World Series ring than those players whose livelihood depends solely on clear objectives and executing the basics every day: catching fly balls, running bases, pitching, taking batting practice, throwing no-hitters. It's the clarity around what is required to win that coalesces the team. So what I'd like to share with you today is a continuation of that fundamental thought: that there is power with clarity in a crisis, and I'll emphasize that especially in a crisis. When I use the word clarity in the context of Carlisle and maybe even baseball, what I really mean is clarity of strategy, clarity of communications, which drives clarity of execution, and basically how you win. There's one element I would suggest you need to utilize as a leader in today's uncertain and turbulent times: it's clarity. As I'll talk about in the presentation, at Carlisle, having clarity in our strategic plan coupled with a fundamental understanding of how the business works increases the likelihood of successful execution, provides great comfort to our leadership team, helps smooth investor communications, and I believe provides Carlisle's frontline workers with the confidence they need to operate for success in turbulent times like these. Carlisle has tended to be a low-profile company over the years that, when I run into people, is somewhat misunderstood and seems to be more complicated than expected. We've been around for over 100 years in many different industries. I think it's become known as a portfolio of industrial businesses, but rather than tell you all about Carlisle, let me show you a short overview video which Carlisle's marketing team actually just produced. In fact, they were very happy to hear that the world premiere of their work would be this First Tuesday event. So let's look at the video, and it will show you some highlights of who we are as a company and what we've built as a team over the past 100 years.
Now that you know a little bit more about Carlisle, let's turn our attention back to this idea that clarity matters. Everyone in this audience understands that driving growth and profitability consistently is very hard, and let me repeat that: it is very hard. In a recent Bain study of approximately 5,000 companies around the world over a 10-year period, fewer than one in ten consistently grew and earned profits and returned their cost of capital over five sequential years. That's less than 10% of the companies, and that's really a statistic that when I heard it seemed unbelievably low, but reconfirmed how difficult driving growth and profitability is. At Carlisle, we understand the pressure to grow by our daily interactions in the capital markets and by simply looking at our share price. I'm reminded of the early days at HB Fuller where I had the honor of spending some time with the well-known management advisor Ram Charan. Ram shared with us the simple concept that a company's share price is the management scorecard. So if you believe this, then every day in a public company you get feedback on how you're executing your vision. So it's really important to understand how to manage the company to best optimize the chances to achieve superior performance, because that performance is what drives sustained shareholder value over time. So why specifically is it hard to sustain growth over time? In my experience, it's largely due to the fact that organizations lose focus on what matters most and waste valuable time, energy, and talent pursuing non-critical activities. As a senior leader, an essential part of my job is just to cut through that complexity and communicate a clear, direct, simple strategic vision for the organization that informs their priorities, educates them on mission, and guides their everyday actions. As a CEO and leader, all the work is really done through others, and one has to be sure that the strategies and actions we seek to drive aren't diluted as the message spreads through the organization. It is really essential that one be clear, simple, consistent, and importantly, repetitive in communication. As a leader, one gets paid to allocate talent and capital effectively. The organization has to understand very clearly what is expected. If the message isn't incredibly clear, the business will, as I said before, waste resources including time, which we all know may be the most valuable resource we have. Unfortunately, the fact is that organizations will get the answers right some of the time but not all the time, despite our best intentions. With the understanding that no one in an organization seeks to fail, the fact of the matter is, like the old game of telephone, we lose a fraction of our message each time it is repeated, and by the time it reaches a few people down the line, it's fundamentally altered. So think about that: just from CEO to a mid-level manager, without clarity, the message can be lost. At Carlisle, we found the best strategies focus on answering a few key questions like those on this slide to resolve resource allocation and ensure there is clarity on those few elements of the business model which differentiates us in the eyes of our customers. It's also important to understand that strategy done well appears almost self-evident. So realistically, many of you sitting in the audience at home maybe saying right now, 'Yeah Chris, I get it, we learned all this stuff at the Carlson School.' And we did. But what I mean by this self-evident statement is that the most powerful strategies are almost always very easy to understand, but the hard work comes in translating those strategies into actions that employees can implement. So despite a clear message and a solid framework, it is extremely important that the fundamental communication piece be done with clarity, at least that is what I'm finding during my tenure here at Carlisle. So I'll say it again: though not difficult to understand this idea, it's extremely difficult to communicate clearly and to drive efficient execution completely through the organization, especially in an uncertain work environment like we are all experiencing now. So how do we address these five questions at Carlisle? In January of 2019, when I took over as CEO, a couple of things were on my mind. First, we all knew that the leadership transition to a new CEO is fraught with challenges. Quite simply, change is hard for everybody, so the most important thing was to have a successful transition from the previous CEO to me in that first year. Secondly, as a new CEO, there was an expectation that there would be a new vision. Investors, board members, employees, and shareholders are all asking you the question as a new leader: 'What are you going to do now that you've taken the helm?' And one thing was for certain, there was no question I wanted to take a ground-floor-up approach. The reason this was important is it was tied into clarity. It was important for everyone in the organization to understand where we were headed. So first, we needed to have a common set of communication tools with the business from shop floor to C-suite. Next, we needed to be clear on the key drivers of value that would differentiate us, and to be clear on those activities and actions we absolutely were not going to pursue. For example, some of Carlisle's focus was to be on maximizing price, utilizing the Carlisle Operating System to unlock value, and clarifying where we would focus and again not focus our M&A efforts. What we were concentrating on was indoctrinating the organization on clarity. And as a reminder, clarity was important not just for the internal team; we were also seeking to provide clarity to our board and the investment community, whose support of Vision 2025 was essential. What's interesting is that when we presented our approach to investors, one of the first questions I got was why we spent so long developing the strategy, because we took probably a year to do it. My answer was we really didn't spend the year solely on strategy; we spent some of the time on strategy, but the majority of the time was focused on driving clarity in the message and within the entirety of the organization. So we had clarity of mission, but how good is clarity of mission if you don't have an ability to fund it? In addition to having strategic clarity, we also focused on having clarity on our sources of liquidity, cash flow generation, and the balance sheet strength for the duration of the strategic plan. Even to this day, when I talk to investors especially after the onset of COVID, I'm frequently asked: 'Do you have enough funding to continue to execute on Vision 2025 in this time of crisis?' And the answers are really simple: yes. We've always concentrated on driving yearly margin leverage and we avoid too much debt to maintain flexibility and liquidity even in the toughest situations. Through the crisis though, I've been reminded of a quote supposedly attributed to Jamie Dimon that came out of the 2008 recession, and that quote was: 'You can never have too much liquidity.' Our financial strength has historically served Carlisle very well, and it's continued to serve us well during this COVID crisis. So big question: how did we do on Vision 2025? By all objective metrics, Vision 2025 was delivering solid performance for Carlisle shareholders. We had excellent traction in the marketplace. Our shareholders rewarded us for our consistent improvements in growth and profitability. And then the pandemic hit in early 2020, bringing tragic consequences to people worldwide and devastation to all our economy. Needless to say, in the first few days of the crisis for the Carlisle leadership team, clarity of mission and clarity of communication focused on the health of our global team, their families, and the communities in which they live. Once we put in place the safety and security requirements for our team members, the question then occurred quickly: can Carlisle continue to execute Vision 2025 while facing this unprecedented market turbulence? And even more importantly, was the clarity of focus that was developed as part of Vision 2025 still relevant when the COVID crisis hit us in early January, first at our Chinese facilities? The initial focus was, as I said, to respond to the immediate threat by protecting employees and stabilizing the business. Carlisle's strong balance sheet and ample liquidity ensured that leadership's focus was on the employees and serving the customers, not dealing with a financial existential threat to the business. Carlisle's financial position allowed our leaders to rapidly move to the next and current phase: accelerating through the recovery. In fact, our goal was not only to accelerate through the recovery but to quickly move on to retooling for what would be the new paradigm. That was essential: to reconfirm Vision 2025 and get moving on accelerating through that recovery to gain a competitive advantage where we could. Even now, we are actively focused on where and how to create additional value for our shareholders, identifying attractive new opportunities that might be pursued at a discount, and delivering to our customers at an even higher level of engagement. It's still early days, but our business is recovering. We fully expect to accelerate our growth trajectory and come out of the pandemic with an unchanged focus on our vision. So back to Vision 2025 for a minute, and how clarity helped us through the crisis. Let me offer a few observations here. First, we built a strategy not just for a two or three year time period; to me, that's just long-term budgeting. We actually looked out seven years so that we could pressure test our vision in good times and bad, to understand if even in the case of recession or some other negative impact we'd be able to perform. So lesson one then was to incorporate the difficult decisions around what could go wrong and how to manage around it over a longer time period. Finally, we leverage our conservative financial mindset. A great example of this was early in the crisis we refinanced a portion of our debt, taking advantage of lower interest rates that were created by the downturn. All this has given us the ability to react quickly to new market opportunities, and more importantly, we tried to treat all the key constituents we serve very well through the crisis, because I think as everyone knows, people remember being treated well, and that generates long-term positive growth and a lot of employee satisfaction. So lastly, and more broadly, let me offer a few thoughts on other important elements of clarity, strategy, and leadership that I've found useful as I've progressed through my career since I graduated from the Carlson School. We talked about the leader's role in allocating capital and talent. Great leadership enables teams to succeed and reach their full potential. It's really as simple as that. Without leadership, even the best strategies will falter. It's the role of the leader to both stay out in front of the organization but also to be able to stand behind the team and push them to accomplish more than they think is possible. Returning to the baseball analogy, it's the coach's job to ensure the fundamentals of the game are understood, practiced, and executed flawlessly at game time. That wins baseball games. So from my perspective, there are three critical elements to great leadership. First, steady, consistent focus on the goals and targets that have been agreed to: Carlisle's Vision 2025. Sometimes organizations can get distracted by the latest diversion. It really is the job of the leadership team to consistently reiterate the vision and hold the team accountable to the commitments they made. Secondly, you can't have clarity in the organization as a leader if you only stick to the 30,000-foot view. You must have the ability to dive down to the front line and understand what matters to the people doing the work, and more importantly, understand how the work gets done. Without a clear understanding of where and how the business adds value, it's difficult to see how a leader can drive efficiencies and effectiveness through their teams. And finally, leaders need to be balanced. That's what clarity of vision brings. Even in a crisis, you don't get overwhelmed or panic. People don't see tension or anxiety; they see the leader having clarity, sticking to the mission, and driving an organization with purpose. When there's stable leadership in a crisis, people don't focus on the crisis; they focus on their work and on the execution of the work, because that is what will bring them together and get them through the crisis. Humor me for a minute as I choose to close with a few thoughts on common mistakes leaders can make when thinking about strategy. I won't review all of these, but let me highlight two in particular. When I took over from the previous CEO of Carlisle, we made a conscious decision to challenge everything. And the great thing was the former CEO was still Chairman, and he supported that approach because we both understood that you can't assume what made you successful yesterday would work tomorrow. Part of a great strategic planning process is then questioning everything you take for granted. It's always surprising to me how often people take performance for granted and are surprised when their world changes unexpectedly. It's important to examine every aspect of the business and ask questions that may seem incredibly basic or fundamental. You'll often find great insights as you examine the answers. And finally, it's our human nature to be equitable; we all want to treat our businesses the same, but that's not the reality. Rather than allocating those precious resources of management time, talent, and capital evenly across the businesses, it's the job of the leader to make the tough decisions on talent and capital allocation. I found this at Carlisle and in my previous work experiences, and by the way, this is something all of you have heard before and it's true, but I'll reemphasize it: making the tough decisions can be lonely and uncomfortable, but as a leader, there will be times where you are in a situation where the support seems thin and you have to make the call. Those decisions will define you as a leader. I really appreciate everyone taking the time today to hear my thoughts, to hear about Carlisle, and to hear about the power of clarity in a crisis. I want to once again, on behalf of everybody at Carlisle and my team, thank Sheree and the entire Carlson School for giving me and Carlisle this First Tuesday opportunity to speak. Sheree, back to you.