Micah Gelman (2016 Edward R. Murrows)

🎥 Oct 10, 2016 📺 RTDNA ⏱ 1m 👁 69 views

The Senior Editor of the Washington Post talks about how the organization has continued to thrive in the 21st century media ...

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About Micah Gelman

Micah Gelman, Director of Video at Graham Holdings, has spoken about the Washington Post's video strategy, emphasizing a shift from scheduled daily shows to producing short, relevant content that aligns with how audiences consume media online. He stated that the video team is embedded across the newsroom to work alongside print reporters, and that the organization is committed to enterprise storytelling without being "confined by the rules of television." Gelman noted that the video team grew from 40 to 70 people in 2017, adding capacity for breaking news, motion graphics, immersive 360 video, and scripted content. Gelman has discussed the evolution of live video, saying the Post planned to reduce its use of Facebook Live while applying lessons learned to other platforms like Apple TV and YouTube. He described live video as a way to offer immediacy and deep dives, and to engage with audience feedback in real time. In earlier remarks, Gelman emphasized that writing remains a fundamental skill for journalists, stating that "everything else is learnable," and that the future of online video is unpredictable, with what works today likely to change.

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Transcript (4 segments)

Micah Gelman0:05

While we're very excited to win the award because newspapers are increasingly doing a significant amount of video, and we're committed to enterprise storytelling. It's very important for us to win this award because it shows our commitment to enterprise video storytelling.

This is about making sure that our video is working hand in glove with the reporting that the Washington Post does. We've embedded the video team across the Washington Post to make sure that we are telling stories just the way the print reporters are doing.

I think the Washington Post is a great place to be. We've got a really strong commitment to storytelling on all platforms, and video is just one of those platforms.

I think it's a commitment to enterprise storytelling. We have a sizable video staff, and a significant portion of those people are dedicated to doing stories that matter. We're not confined by the rules of television, so we can spend some time digging and doing a really good story.