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Susan Quackenbush
Senior Vice President & Chief People Officer, DYNATRACE INC

Leena AI presents, AI Edge Podcast, ft Sue Quackenbush, Chief People Officer at Dynatrace

🎥 Apr 19, 2025 📺 Leena AI ⏱ 31m 👁 83 views
In this episode, we're joined by Sue Quackenbush to uncover how AI is transforming business operations, strategy, and growth.
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About Susan Quackenbush

Sue Quackenbush, Senior Vice President and Chief People Officer at Dynatrace, has described the company's employee experience as "consistently inconsistent" when she joined, and said the organization is in the middle of a multi-year transformation to rearchitect that experience around key moments. She stated that Dynatrace is piloting a global performance enablement initiative and has implemented a globally scalable career framework and job architecture. Quackenbush noted that this is her third CPO role at a company that appointed its first Chief People Officer, and she described the challenge of balancing being the face of employees while also building scalable infrastructure as a business leader. Quackenbush has spoken about the potential impact of AI on HR, saying she believes the next 5 to 10 years will see a shift from tactical to strategic work as AI automates routine tasks. She stated that no employee at Dynatrace has expressed fear that AI will take their job, and she advocates using AI to automate routine work while humans focus on skills such as communication, collaboration, and change management. Quackenbush also suggested that AI could improve compensation analysis by evaluating pay based on skill sets and specific work rather than by role alone.

Source: AI-verified profile updated from Susan Quackenbush's recent appearances. Browse all interviews →

Transcript (26 segments)
H
Host0:16
Hello and a warm welcome to the latest episode of the AI Edge podcast presented by Lenai. Today we have Dynatrace's Chief People Officer, Miss Sue Quackenbush, who will join us as a guest. Thank you so much for doing this for us, Sue.
S
Susan Quackenbush0:34
Oh, thank you for having me. I'm excited to be here.
H
Host0:39
Absolutely. To kick us off, tell us a bit more about what Dynatrace does and a bit about your role and what you do at Dynatrace.
S
Susan Quackenbush0:50
So, what Dynatrace does is basically unified observability and security. We provide a platform that provides analytics and automation powered by causal AI. Dynatrace has been in existence for 20 years. We've been publicly traded in the US for the last five years. My role as Chief People Officer is really to focus on how we ensure we have the right talent, really focused on those roles that can capitalize on their skills so that we build product and provide solutions to our customers that wow.
H
Host1:35
That makes sense. Sue, tell us a bit more about the landscape of the companies, like how many people do you have, where are they placed? So the listeners have an idea of your presence globally.
S
Susan Quackenbush1:47
Sure. Dynatrace is absolutely a global organization. We have Dynatracers across 50 plus countries. The majority of our employees, we have over 5,000 employees, about two thirds are outside of the US, a third in the US. And we keep expanding into different countries, so it's never stagnant. We keep moving and growing.
H
Host2:14
That's amazing to know. That's exactly what you always want. So let's get right to the meat of the podcast now. As a Chief People Officer, we've been hit with something we did not expect over the last two years, right? GenAI is something that nobody expected, it just hit when it did. As a Chief People Officer, there are a lot of things that you're thinking about regarding the future of work. There are two aspects to this. The first aspect is from an organization aspect, you want more adoption while you have to be safe. You want to move fast because companies might just die, there might be a Nokia moment for anyone in this industry at this point. But on the other hand, you have to be safe. The second thing is how are you empowering your own HR team to be more efficient and productive? What are your thoughts around that? So kind of a two-part question. As a Chief People Officer, you have both hats on. Tell us how are you thinking about this from both perspectives: adoption of AI in the organization at large, how do you get that done, and the second is how do you use AI to improve your own HR function?
S
Susan Quackenbush3:35
Sure. Absolutely. And it's a wonderful opportunity. When you think about how do we use AI within HR, we're just at the beginning stage of thinking it through. I think there's a huge opportunity from an HR operations perspective to streamline, to ensure that when an employee has a question, they can get a very robust answer quickly with the right context and the right information. My team and I have been on this journey of really transforming the employee experience across Dynatrace. When I joined, our employee experience was consistently inconsistent. A lot of that is because of how the company grew up. We had multiple HR teams really focused on different areas, so we had multiples of things. We didn't really have a harmonized approach; we were more regionally or functionally siloed. So we're in the messy middle, or the wonderful middle, of a multi-year transformation where we're essentially re-architecting the employee experience around those key moments that matter. We're putting in a new service delivery model so that employees, managers, and leaders can get information quickly. We're harmonizing our approaches and then we're putting in tools to support all of that. Where AI will come in is how can we make that process or that inquiry much more streamlined and make sure it's accurate and up to date, because the current focus is on harmonizing approaches, creating knowledge artifacts, and putting it in a service delivery model, but we're constantly changing. How do you keep it relevant, up to date, and accurate? Even with all the different legislation that's changing, how are you keeping up with that? Right now it's dependent on individuals. How can we bring AI in to really streamline that and help us so that we know we're giving the right information at the right time? That's one piece within the organization. The other piece, and I see this crossing both lines, is there's a huge opportunity from an AI perspective with regard to employee growth. Career growth and opportunity, we talk about career pathing and learning paths, but at the end of the day it's an experiential plan for an individual to continue to fine-tune and grow their skills and understand maybe what other avenues they can go down. I believe that AI can really help pull in different facets of experiences and learning moments to help an individual craft and move forward, because a lot of times people want to progress in their career but really don't know where to go. Some people might want to switch careers. I switched careers; I started off in corporate finance, now I'm in human capital. Did I do it through a great plan? No. Life happens and it changed, but boy, would it have been great to have some type of mechanism that can help me say, 'Hey, you're making this pivot. Here are some of the key fundamentals. Here's how you navigate experiences.' I really do think there's a huge opportunity there from an AI perspective. The third piece, which I think is really going to be important for individuals but also for companies, is how do we deploy resources to get work done and what type of resources are we deploying: human or digital resources? I think companies need to start to think about this because in the next 5, 10, 15 years, the landscape of deploying a resource to get work done is going to be vastly different than what we do today. All of our mechanisms have been built around a career framework, job architecture, roles and responsibilities. It's been really tied into something that's very locked in: how we compensate, how you build a career path. AI introduces a whole different way of doing this. So how companies can really assess how do I deploy resources, what resources am I deploying, is something we all have to figure out.
H
Host8:16
No, I think that's amazing insight. I loved what you said about consistently inconsistent. It's funny how we work with a lot of customers doing exactly that, like HR, finance, help desk automation. I don't think somebody has been able to say the exact same thing in such simple words: consistently inconsistent. But I love it. I think you also made a very good point about the future of the workforce. It's going to be a mixture of humans and agents working together in the future. Some of the jobs that exist today, it's actually pretty interesting to think about. If you look at how you joined the workforce as an entry-level finance person and then made your way up and pivoted to human capital, I think some of those levels, especially the entry ones, might get automated very quickly. So now this goes back to thinking, you might be entering the workforce at a much higher level already on day one. There's going to be a gap of like three years of training where you were learning and training on the job while doing those roles. Let's say an AR analyst or AP analyst, maybe those don't exist in the next two years. So we need to think about how to enter people at the third level without the knowledge of the first two. I've been thinking about this lately. I'd love to know your thoughts and how you see that progressing in the future.
S
Susan Quackenbush10:09
Well, I think it's a great question. Don't put me on the spot or anything, but I think to answer your question, you almost have to unravel the role. So you talk about AP or an analyst, unravel almost into small increments of what skills and what work is really being done. I've heard the term 'pixelate a role,' just take it into the smallest components and figure out where is an agent doing it or is a human doing it. But from a human's perspective, the skill sets that are going to be critically important: there has to be knowledge, an understanding of the work that's being done. The individual may not be doing it, an agent may be doing it, but then it's the understanding of the work, the logic and the rationale, and what the individual will be able to add to that work to progress it. There has to be the human aspect of it. When we think about what's critically important: strong communication, collaboration, simplification, being able to have strong change management. These are leadership skill sets that we're going to have to double down on. We think about how strong or not strong our communication skills are these days. A lot of times people communicate only through technology; they really don't know how to connect and build relationships and collaborate. I think those are skills that are going to be really important. It's almost like that old-fashioned is brought back to say, wait a minute, there's a magic that happens in that human interaction that can't be replicated by an agent at this point. So we need to discover what those are to add to what an agent can do.
H
Host12:25
That makes a lot of sense. It's like whatever in a job role is repetitive and boring and probably very siloed, you take that away using agents. The human does what humans do best. Maybe we start training for that even earlier. Maybe we got to change the curriculum in high school and even in college, focus on areas that need development so they can actually enter at a higher level. Nobody really wants to do those entry-level tasks. I've done everything from support requests to whatever, and it gets mind-numbing. Humans don't and should not be doing that work anyway. So you got to focus on automating the repetitive and mind-numbing things while investing more in skills that humans should be doing, like strategic thinking.
I think that makes sense, Sue. In this dialogue that you're talking about, there has to be a continuous dialogue on how this is going to happen. One of the stakeholders is also the people who are doing the work today. As a Chief People Officer, I'm very sure you would have experienced this: has someone come to you and said, 'Hey, I'm afraid AI is going to take my job'? Has that happened to you already, and if yes, what did you say to them and how did you handle that?
S
Susan Quackenbush15:39
No one has come and said, 'Hey, AI is going to take my job.' Maybe it's just not in our workforce that hasn't happened. I have heard from other colleagues and clients where people talk about AI being a huge cost savings and replacing all of these roles. My response is, 'Okay, what's the best outcome? How do you use AI to take the routine and make it automatic?' At its simplest form, and as AI progresses, there's going to be logic on top of that and thinking on top of that, but how do we use it so we're capitalizing on the efficiency that can be gained, the combination that can be gained, and then really free up time for the strategic thinking, for the consultative work? From my team's perspective in HR, being able to have any kind of reporting or dashboarding or answers very quickly delivered so that the business partner can work with their stakeholder and really talk about trends, implications, making those decisions. Too often we're spent creating the numbers or the trends or the data. If that's done very quickly, securely, and accurately, it's more about 'Okay, what are we going to do with this and how do we move forward?' So you're going to see a shift in the work from the tactical to the more strategic.
H
Host17:20
That makes a lot of sense. Today, HR business partners or the people function overall spend a lot of time doing operational work. You'll have the same talent, the same number of people, but they'll now be able to do 20 times what they were doing earlier. They were answering a lot of queries, HR ops is a big area, so you cut that because it's routine and mind-numbing. You take that away and spend more time doing strategic work with every single one of your managers. That makes sense and it also touches really well with what you said earlier about personalized growth paths. That's impossible to do today with a 5,000 plus person organization. It's impossible to sit with every single person and keep updating it every two or three months because the world is moving so fast. But probably with AI now, you can actually give that single consultant to every single person and scale that across the organization.
S
Susan Quackenbush18:23
Absolutely. And just something that can be done when that individual wants to engage. A lot of times the learning opportunities are very controlled and set in a period of time, and it might be in the middle of a day when you have a million things going on. You might do it because you're supposed to, but can you retain it? You only have so much capacity to focus. With everything, the pace of work is very quick. Having something that can really help you when you want to focus, I think you'll get much better gains.
H
Host19:05
That makes a lot of sense. I initially mentioned two areas: AI in HR, which you answered very well, and I'll summarize as HR ops is one big area, the second is growth paths, and the third is more on the lines of having AI do the operational part of any role, thinking about how all of these organizations will now in the next 15 years have both humans and agents doing the work. You mentioned the scalability of human skills, saying let's look at every job role, do a task analysis, figure out where time is being spent, pixelate it as you said, and see what can be done by an agent and what the human will continue doing. In that regard, Sue, do you think people listening to this podcast should start thinking about this at a 2-year horizon? Is that a reality in 2 years, 5 years? What's the time scale that you think this is going to be really real?
S
Susan Quackenbush20:27
I think it can be really real now. Start small. Really think, is there a body of work, is there a role associated with that body of work that could be done through an agent? I'm a big believer in piloting. Start small, pilot it. You really look at it as testing to see how this works because you're going to learn. We're all learning. So I think you can start now. There's no reason not to, assuming you're working within your AI governance and things like that. Really think about how can we test this. It's that curiosity that will lead to adoption. If there is a fear of this, you're not going to start. I would rather say let's look at this as an opportunity, let's be curious and see how we can test this out, where can we start, but really start small.
H
Host21:34
Kind of sits well with what you said before. In HR, you started with HR operations because it's an easy area. Nobody wants to keep answering simple questions again and again, same tickets. Nobody wants to keep doing that. So it's probably high ROI while also being very low risk. There's not much that can go wrong there. Of course, we have the benefits part of the house where if you give a wrong answer, it's a big problem. But we're going to make sure that the employees also know that this is an experimental AI system or this is an AI system. No AI system is 100% accurate, so you should verify before you take any action. AI is going to keep getting better every day. So is that what you mean, find areas where you can have very high impact but also lower risk? Are there any other areas that you've seen apart from this that you think could be that for the HR listeners in the audience today?
S
Susan Quackenbush22:41
From an HR perspective, definitely HR ops, 100%. I also do believe there's an opportunity with regards to using AI from a recruiting perspective as well. Is there a way to streamline the actual process of recruiting and scheduling conversations? Can this streamline and help make that faster and more efficient? We talked about career development, which I think would be a really fun one. And then the other one is the resource deployment aspect. I think that's more further out because it would require a strategic workforce plan, really understanding how work gets done and whether an agent can do that work or not. I think that's a little further out. But I do believe recruiting and onboarding can be another opportunity for AI to help streamline and provide information quickly so that someone can react to it. I'm not saying that an agent would take away 100% of the work, but if it can augment an individual so that they can quickly procure the information and then say, 'Yep, that is right. Let's go.' It just helps provide a more consistent and streamlined experience.
H
Host24:25
Looking back, this is exactly what a lot of customers also do with Lenai. They'll come in and say, 'I want to reduce tickets by 70% in HR, IT, operations, and case management.' Onboarding is a big thing because it's very cross-application and cross-functional. That means that breakage can happen in any of the applications or functions, and generally HR is going to be held responsible for the lack of good experience. I think that's why we see a lot of our HR CHRO customers go for onboarding because it is their responsibility while it is cross-functional and cross-application. It allows you to patch experience in a really important moment that matters. I think that would make sense. If you were to bet on something that we have not talked about, we have talked about some things that are already possible, technology is already doing it. If I was to ask you one use case or one thing that you think AI could do in the next five years for HR teams, or what would you want in the next five years AI to do for your team or for you that you don't think is possible today, what would that be?
S
Susan Quackenbush26:01
Oh boy, that's a hard one. That's a great question. Coming from inconsistently inconsistent to providing experiences that are robust and wow you. What can AI do in five years? For me personally, it's how do you grab contextual information across different functions of the business, also pulling in external information, so that from a CPO or CHRO point of view, you're getting the latest, most robust contextual trends or information that you can react to. I belong to a lot of different associations, I have different CHRO organizations, I pull from our data inside Dynatrace, but I'm the one trying to pull and piece this all together. Because of the complexity of so much data out there, AI could really help. I hope that in five years, AI can pull the right pieces of data to build the right informative report or information that someone can really take and use, knowing that it's something that is this is it, this is where we are at this point in time with the greatest latest thinking, where we are from a company perspective, and how does that formulate the future course of that organization. That would be pretty cool.
H
Host27:52
So it's like your own Robin, basically. So you're saying pull information externally, pull information internally, look at benchmarks, and come to Sue and say, 'Hey Sue, I think that we are underpaying our engineers in Poland because of these three sources, and this is your internal Workday or SuccessFactors data, and this is what I'm seeing.' An AI doing this 24/7, 365 for everything that you do today. Is that what you mean?
S
Susan Quackenbush28:36
Yeah, I mean the pay one, we grab a lot of information, but if you take that and take it down to this skill set, this body of work would be paid this way because we pay by role, we don't pay by skill or by actual body of work. So take it to that next level where it's almost not piecemeal but could get to that piecemeal answer. But I'm also thinking about as you think about your company and the future strategy and the opportunity that each organization has in front of it, how do you capitalize on that opportunity? From a talent perspective, is there a way to really grab those key insights, information gathered both internally and externally, to help maybe give a better probability and guidance on what that next step is? With the world changing, change is happening so much quicker than in the past. Disruption, we can go on and on about what's going on in the world. I really believe it's like how do we still chart and move forward in a way? To be able to pull information and really use AI to get that information to those decision makers, I think will be great.
H
Host30:14
I love it. I love your vision for the future, Sue. Hopefully someone builds it, hopefully we build it at Lenai. I think this has been amazing. I wish you all the best and all the luck. I know you're doing a multi-year transformation journey from the consistently inconsistent to consistently consistent and great experiences. I wish you the best and hopefully I'll have you again sometime soon to give the audience an update on how the transformation is going, whether you were able to use AI in HR ops, and what the ROI you've already gotten, and maybe in recruitment and other areas as well.
S
Susan Quackenbush31:00
Absolutely, I would love to. Thank you for having me. It is a journey, and I do look forward to applying AI to help the journey go a little faster.
H
Host31:11
Welcome it. Thank you very much. Thanks a lot, Sue.