Nexstar's Sean Compton on marketing channels to raise awareness of NewsNation
About Sean Compton
Sean Compton, President of the Networks Division at Nexstar Media, has been discussing the company's programming strategy, including the launch of the docuseries "100 Days to Indy" on The CW. Compton described the series as a partnership with Vice and IndyCar, noting that it will air as six hour-long episodes on The CW, a broadcast network he emphasized is available without a subscription. He also mentioned a companion one-hour documentary about the Indianapolis 500 that may air on The CW or NewsNation. Compton expressed personal enthusiasm for the project, stating that it combines business interests with his passion for the event. Regarding NewsNation, Compton has outlined the network's growth trajectory, stating that it launched with a profit and is expanding its live programming hours. He attributed the network's focus on news to Nexstar's strength in local news reporting and its lack of a studio or sports rights. Compton said the network aims to provide "good honest reporting" without political skew, citing its Ukraine coverage as an example of building credibility. He noted that the network's marketing campaign, which includes television and outdoor advertising, was delayed in the first quarter of 2022 due to sports and Olympic programming.