About David Popwell
In a September 2019 appearance on the podcast "Memphians on the Move," David Popwell, then president of banking at First Horizon, discussed the company's diversity and inclusion strategy. Popwell described the approach as "diversity plus affinity equals inclusion," which he said involves employees understanding their differences and valuing commonalities. He stated that First Horizon runs diversity and inclusion "like a business," with bank management meeting quarterly to review workforce data and hold leaders accountable. Popwell reported that between 2015 and 2018, the company increased the percentage of women and people of color in its top three salary levels from 33% to 41%, and increased men of color in senior management from 1.3% to 8.5%.
Popwell emphasized the business rationale for diversity, saying the company wants its workforce to "look like the markets that we serve" to foster creativity and increase revenue. He noted that the biggest challenge is in customer-facing roles, and argued that "if everyone looks like me and thinks like me, nothing changes." Popwell also highlighted First Horizon's Community Reinvestment Act lending, stating the company lent $93 million to people of color and $30 million in low-to-moderate income mortgages in the prior year. He described the company's culture, which he called "First Power," as a competitive advantage, with diversity and inclusion as core components.
Source: AI-verified profile updated from David Popwell's recent appearances.
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Transcript (72 segments)
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Stephanie White0:27
On behalf of Greater Memphis Chamber, we will highlight people and companies who offer a forward-lean approach to the growth of our great city. We will share a closer look at what makes Memphis attractive for economic growth, innovation, and expansion, as well as talent retention, tourism, education, good health, and great business. Welcome to Memphians on the Move by Methodist LeBonheur Healthcare. I'm your host, Stephanie White. Inclusion, while closely related, is a separate concept from diversity. Inclusion is defined as the achievement of a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization's success. Diverse workplaces are composed of employees with varying characteristics including, but not limited to, religious and political beliefs, gender, ethnicity, education, socioeconomic background, sexual orientation, and geographic location. Today we will discuss the distinctively different diversity strategy of First Horizon with Lynn Walker, Director of Affinity Strategy. But first, we will learn from First Horizon's President of Banking, David Popwell, why diversity should matter to all business and executive leaders, as well as how he reinforces accountability with his organization. David, welcome to Memphians on the Move.
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David Popwell1:46
Stephanie, thank you. I really appreciate the opportunity to be here today and talk about what's going on at our company. We're proud to be headquartered in Memphis, Tennessee, and to all of your viewers, thank you for supporting us and thank you for the trust that you give to our company.
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Stephanie White2:04
Now, the regional organization structure of First Horizon is one of large capacity. What does the footprint look like in terms of leadership and number of employees?
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David Popwell2:14
Total employees in our company is approximately 5,000 employees. 2,000 of those employees live and work here in Memphis, Tennessee, Shelby County. In the bank, we have 3,000 employees. Our footprint starts in the South and Key West, it goes north and as far east as Raleigh, North Carolina, and it goes as far west as Houston, Texas. We have approximately 25 markets where we do business, and within those markets we have a market president and a leadership team. In addition, we have nine specialty businesses that do lending and deposit work essentially nationwide. And then overall, we have a head of consumer retail banking and a head of all commercial wholesale banking. So it's a big organization and a big operation.
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Stephanie White3:08
Okay. Now let's unpack the evolution of diversity and inclusion at First Horizon National Corporation. Your company has adopted a culture of learning since founded as First Tennessee Bank in 1864. So can you walk us through some of the milestone accomplishments and where we got started?
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David Popwell3:22
In 1999, our president John Kelly, working with a group of women at the company, started our first employee resource group, which was our Women's Initiative. Susan Springfield, who is our very talented senior credit officer today, was there 20 years ago when they started the group, and she is still a leader in that organization today. But that's where we started. In 2005, we started a diversity banking group in Memphis. It was a group of African American bankers that wanted to focus on what I would call end-to-end or full-service banking for African American business owners, both on the business side and personally. And what we learned over time was that diversity and inclusion and affinity banking really should target many cultures, and so we morphed that strategy, and we'll talk about that in a second. In 2008, we started a Diversity Council within the company. We have generally two senior leaders today: myself as President of the Bank and John Daniel, our Head of Human Resources, lead that council. And what we do is we work with people throughout the company and we talk about diversity issues and we talk about how to improve the organization, particularly awareness from a diversity and inclusion standpoint. In 2009, we created a permanent role within Human Resources around diversity and inclusion. And then I think the really great piece, and you're going to talk about this later, is 2015 when we started the affinity banking strategy. Lynn Walker stepped up and leads that for us, and that's where we view this as a 360 business initiative: workplace, marketplace, and workforce. And I look forward to talking about that in our conversation.
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Stephanie White5:30
Right. Stay with us. More with David Popwell, President of Banking with First Horizon National Corporation, when we return.
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Narrator5:44
We believe that culture is a competitive advantage, and it's so important in fact that we have a brand for it. We call it First Power. And if you define First Power, it's the way we work with each other, it's the way we make decisions, it's the way we treat our customers, it's the way we engage in our community. That represents our values of who we are. One of the most important parts of our culture is this idea of diversity and inclusion. We also talk about affinity, which means affinity is the way we're alike, while diversity is the way we're different. Then you add inclusion to it, which is kind of the way we mix it all together. And we believe by creating the right chemistry, we lead to a more innovative culture. We solve problems more effectively, we work together more effectively, and in sum total, we've won multiple awards because of our inclusive culture. You know, we're not just bankers at First Tennessee. We have opportunities in marketing and communications, human resources, finance, and facilities. So at First Tennessee, you'll have an opportunity to pursue your personal and professional goals.
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Stephanie White6:55
Would you rather go to the beach or to the mountains?
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David Popwell6:58
I would rather go to the mountains.
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Stephanie White7:00
I'd rather go to the beach. Favorite movie genre?
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David Popwell7:01
Comedy, for sure.
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Stephanie White7:04
What's your favorite?
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David Popwell7:05
I love a good action film.
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Stephanie White7:06
Night owl or early bird?
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David Popwell7:07
Night owl.
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Stephanie White7:08
Burgers or pizza?
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David Popwell7:09
Burgers.
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Stephanie White7:10
Basketball or football?
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David Popwell7:10
Football.
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Stephanie White7:11
Pancakes or waffles?
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David Popwell7:11
Pancakes.
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Stephanie White7:12
Wow. Have you ever had a medical procedure?
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David Popwell7:13
Yes, I had a kidney transplant at Methodist.
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Stephanie White7:17
Wow, I was not expecting that. Today is my nine-month anniversary of my kidney transplant. No place I'd rather be when it came to get my transplant than at Methodist.
Welcome back to Memphians on the Move by Methodist LeBonheur Healthcare. Now David, let's pick back up where we left off in terms of evolution of diversity and inclusion at First Horizon National Corporation. Tell us how the diversity of your leadership team has evolved over the past few years.
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David Popwell8:10
Well, as we were talking about a second ago, in 1999 we started the Women's Initiative. And if I look at the leadership team of the bank today, Carol Yocum, our President of Middle Tennessee, female; Yolanda Greene, Murfreesboro, female; the head of all consumer banking at First Tennessee, Tammy LoCascio, a wonderful job, a key leader in the company; Tammy Crenshaw runs retail for Florida. And then I look at the senior leadership team of the company: Susan Springfield, Senior Credit Officer; Lynn Walker, Affinity Strategy; Dawn Morris runs marketing, digital, customer experience; Candace Steele, communications; Maria Giusto runs lending operations and fulfillment; Amy Shrieve runs deposit operations and fulfillment. And these are members of the senior team. I've left off a number of individuals, but throughout our organization, from the front office to the back office, we have very talented women in very senior key roles in our company.
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Stephanie White9:23
Okay. So what are some of the ways that you reinforce messaging and strategies of diversity as well?
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David Popwell9:33
We run this like a business. My bank management team meets at a minimum quarterly as a team, and we work one-on-one with key leaders on their diversity strategy, diversity and inclusion strategies. We give our leaders data on their workforce as it relates to the current composition of their workforce, the trends, and also what's going on in the posting and interviewing and things like that. Our key leaders have talent pipelines where we talk about who they're out in the community talking with. And we run it like a business, as I said: data, accountability, and collaboration. Once a quarter, we have a talent management meeting with my direct reports, and we get a lot of innovation and creativity out of that meeting.
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Stephanie White10:30
Well, now they've highlighted diversification in profit and loss roles and customer-facing roles. What's your take on this?
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David Popwell10:40
The biggest challenge, and in 2015 when we reassessed the way that we approached diversity and inclusion, we call it the affinity strategy again. We said to ourselves, again, we need to run this like a business. And where we are least successful is with customer-facing roles. And we want our workforce to look like the markets that we serve so that we can connect with those markets and better grow revenue. And so that's the goal: to have a workforce that reflects the marketplace so that we can grow revenue and foster creativity. You know, I like to tell my direct reports, if everybody looks like me, goes to church where I go to church, went to school where I went to school, we're going to have meetings and everybody is going to agree to everything, and we're all going to walk out and nothing is going to change. And so we want diversity of thought to spur creativity.
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Stephanie White11:49
Okay. Well, since you've been in the role of banking president, what are some of your most impressionable lessons that you've learned?
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David Popwell11:58
The most impressionable lesson that I have learned is that bankers really do have the ability to impact people's lives. Every time I go on a customer or prospect call, somewhere in the conversation I like to ask the business owner how they started their business. And invariably, they talk about a banker, someone who was willing to give them credit that really changed the trajectory of their business. Maybe it enabled them to start the business. There's a very wealthy real estate developer here in town who will tell you that the first loan he ever got was a $3,000 loan to buy a Volkswagen, and it put him in business. And today he's fabulously successful. We have a customer in Houston, Texas, who's the largest developer of retail space in Texas, and our president of that bank made him his first loan when he was a student in Austin, Texas. He loaned him the money to build or buy a duplex, his first piece of rental property. I could just go on and on about entrepreneurs, people who left a job, started a business, and got that first loan and went out there and made it happen. And when I go home at night and I think about what we do for our customers and the trust and loyalty that our customers show to us, it really makes me feel good about our company, what our people do every day, and what we try to do in our communities.
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Stephanie White13:41
Outstanding. David Popwell, President of Banking at First Horizon National Corporation. We will return with Lynn Walker, Director of Affinity Strategy, after a message from Epicenter, the hub of entrepreneurship.
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Narrator13:57
Today is my grand opening, just the start of a new beginning for big moments. And bringing big... More than Brandy is actually my Big Mama and my Granny. Everything that they instill in me, I want to give to others. We specialize in Southern soul food, American tradition with a Cajun and Creole twist. You have to eat the food. That chicken salad is remarkable. The macaroni and cheese is literally the best thing you've ever put into your mouth. It's my favorite food: macaroni and cheese. Kanaka represents where passion and perseverance meets resources. Memphis has tons of talented people with gifts; they just don't have the resources to fund those here. So I think Kanaka represents what Memphis can be. Pathway Lending is one of the organizations that provides the necessary financing to women-owned businesses and Black-owned businesses. We're in a place that we can provide financing necessary to grow a community from within. Pathway is a really important partner because they're nationally recognized experts in the distribution of capital to emerging businesses. Together, we solve a very significant challenge for entrepreneurs in Memphis. Everything that you're seeing here today, the funding for Pathway Lending allowed me to do that. This has really allowed my vision and my dreams to really come true. A lot of times because you're a woman, you're seen as unable to do so. I've always had that determination: nothing can stop me, I'm going to keep pushing. I wish that everybody in the city of Memphis knew about Epicenter and Pathway Lending. If I never gotten a phone call from Epicenter, I wouldn't be here.
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Stephanie White15:55
Joining me now is Lynn Walker, Director of Affinity Strategy at First Horizon National Corporation. Lynn, welcome to Memphians on the Move.
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Lynn Walker16:05
Stephanie, thanks for having us and giving us an opportunity to talk about our diversity inclusion strategy at our company.
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Stephanie White16:12
Well, we talked a lot with David about evolution and strategies. What is the 360-degree strategy at First Horizon?
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Lynn Walker16:19
One of the things that we've done traditionally well over the years is we have invested in building our culture. And a lot of that is thanks to John Daniel, our Chief HR Officer for the company. But in 2015, our leaders, our executive leaders, wanted to really step up diversity and inclusion and really run it like a business. And so that's when they asked me to step into this role. So what our 360 strategy does is it now connects all of the leaders in our company and employees across all of our markets into the marketplace, so the communities and the customers that we serve. And so that's what the 360-degree is. And to do that, you need great talent and great customers. No company can really make progress or be successful without those two things. It's the two greatest assets that a better company has. And so with that, you won't find those items on the balance sheet, but they drive every item on the balance sheet. And so that's our goal with our 360-degree strategy.
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Stephanie White17:30
Okay. So what makes the First Horizon strategy so unique?
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Lynn Walker17:34
There are several things that make it unique. One is the name, the affinity strategy. And we call it affinity, and our formula for success there is diversity plus affinity equals inclusion. And we frame it up that way because we say, first of all, it's for everyone. It's not just for women and people of color; it involves all employees. But what they have to do is understand their differences and value those differences, but come together and really focus on what they have in common, their affinities. And that's really the bridge to inclusion. So that's one thing. The other is, and I think David may have talked about this, the reporting structure. So I report directly to David, who's the key business executive and really has all the teams under him that directly impact customers. In addition, I dotted-line report to John Daniel, and that's where the talent connects into the marketplace. So that's another thing. A third thing is I grew my career in banking as a career banker in corporate and commercial banking. So I know the business of banking. I also am a female of color who grew my career in non-traditional roles in corporate and commercial banking, leading sales and product teams. And so it's that lens that I use and I bring to driving the strategy.
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Stephanie White19:00
All right. We'll stay with us. More with Lynn Walker when we come back.
N
Narrator19:35
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Since 1990, in the fall of September, something phenomenal has been taking place in Memphis, Tennessee, and it all revolves around one special football game: the Southern Heritage Classic, presented by FedEx. It's homecoming for many of us fans. The Classic weekend is full of fun with music from chart-topping musical acts, tailgate parties, and some of the best marching bands in the country, and of course the game between two of college football's fiercest rivals, Tennessee State and Jackson State. The Southern Heritage Classic, it's a celebration.
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S
Stephanie White21:35
Welcome back to Memphians on the Move by Methodist LeBonheur Healthcare. Now, metrics are key when evaluating diversity and inclusion growth. Can you share some more specific results about talent hiring and promotions in the organization?
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Lynn Walker21:49
I'll share both the talent side and one of the marketplace as well. On the talent side, we used our diversity staffing maps, the data, to show where our biggest talent gaps were. And like most companies, it was with women and people of color, particularly in upper-level roles. And so from year-end 2015 to year-end last year, 2018, we grew the percentage of women and people of color in our top three salary levels from 33% to 41%. So big improvement there. Likewise, in terms of hiring and promotions, we track that women and people of color, we grew those statistics from 71% to 73%. And then our biggest gap was with men of color. So in 2015, only 1.3% of men of color were in senior management roles. That's now at 8.5%. So some great progress on the talent side.
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Stephanie White22:53
Definitely. What is meant by Community Reinvestment lending, and what are your amenities here?
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Lynn Walker22:59
For community reinvestment, really all that is, it's a regulatory responsibility that banks have to serve all communities. And for this one in particular, it's for low-to-moderate income communities and communities of color. So what we are focused on is the lending piece, number one. So mortgages, for instance, we grew our mortgages to people of color by... Well, we actually lent $93 million there last year. And in terms of low-to-moderate mortgages, we lent $30 million last year. We also have a great partnership with Operation Hope to give financial education to those borrowers and to those communities. And they can go into our branches, meet with a financial counselor, and really learn some great money management skills.
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Stephanie White23:56
We will have final thoughts with Lynn Walker after a message from the desk of Greater Memphis Chamber President Beverly Robertson.
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Narrator24:03
In response to the resounding voices of both jobseekers and employers and the express need to bridge the gap between talent and opportunities, the Greater Memphis Chamber will convene regional stakeholders from the workforce ecosystem on October 22nd and 23rd with a major workforce summit entitled Upskill 901, with goals of upskilling 10,000 individuals with technical and essential skills and exposing them to high-demand careers and direct employment opportunities. We will do this over a 12 to 36 month period. We're hosting this two-day summit, which will include breakfast and lunch keynote addresses from experts, breakout sessions, and CEO roundtables on day one, and a preparation meets opportunity career fair on day two. Here, attendees will be provided multiple resources from on-site registration for programs to employer screenings for open positions. For more information on Upskill 901, the workforce summit, visit memphischamber.com.
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Stephanie White25:10
Would you rather go to the beach or to the mountains?
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Lynn Walker25:14
I'd rather go to the beach.
S
Stephanie White25:16
Favorite movie genre?
L
Lynn Walker25:17
Comedy, for sure.
S
Stephanie White25:19
What's your favorite?
L
Lynn Walker25:20
I love a good action film.
S
Stephanie White25:21
Night owl or early bird?
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Lynn Walker25:22
Night owl.
S
Stephanie White25:23
Burgers or pizza?
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Lynn Walker25:23
Burgers.
S
Stephanie White25:24
Basketball or football?
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Lynn Walker25:24
Football.
S
Stephanie White25:25
Pancakes or waffles?
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Lynn Walker25:25
Pancakes.
S
Stephanie White25:26
Wow. Have you ever had a medical procedure?
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Lynn Walker25:27
Yes, I had a kidney transplant at Methodist.
S
Stephanie White25:31
Wow, I was not expecting that. Today is my nine-month anniversary of my kidney transplant. No place I'd rather be when it came to get my transplant than at Methodist.
N
Narrator25:40
Since 1990, in the fall of September, something phenomenal has been taking place in Memphis, Tennessee, and it all revolves around one special football game: the Southern Heritage Classic, presented by FedEx. It's homecoming for many of us fans. The Classic weekend is full of fun with music from chart-topping musical acts, tailgate parties, and some of the best marching bands in the country, and of course the game between two of college football's fiercest rivals, Tennessee State and Jackson State. The Southern Heritage Classic, it's a celebration.
S
Stephanie White26:40
Welcome back. What have been some of your greatest learned lessons and best practices as it relates to diversity and inclusion?
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Lynn Walker26:48
I'll talk about two real lessons learned. One is that I think as marketplaces change, as people change, the demographics, everyone needs to learn how to be diversity fluid, that's what I call it, and be able to really effectively engage across cultural and different lines. So that would be the first one. If you don't do it, you won't be successful. The second one is simple math is hard to do. So the formula D plus A equals I. I'll tell a little bit of a story about myself. I flunked calculus my freshman year in college, and I was always great at math, but I had to pass that course in order to graduate. So my senior year, I ended up passing it. I was afraid to try again, but I passed it. However, now I'm finding that this math is even harder than calculus, and it's going to take all of us working together. But our team and our great leaders, we're determined to pass this test. So that's probably the biggest lesson learned.
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Stephanie White27:53
Amazing insight and even more amazing efforts by First Horizon National Corporation. I'd like to thank my guests, Lynn Walker and David Popwell. You are starting to make Memphis proud, and you are both Memphians on the Move. And we'll see you next time on Greater Memphis Chamber presents Memphians on the Move by Methodist LeBonheur Healthcare. I'm your host, Stephanie White. Thanks for watching.