Matthew Cox24:11
Yeah, each of us in our own worlds have a distinct culture, right? Culture is so important. I've worked for a few different companies. The thing that I like about our culture, I'll give you just a little bit of an example. My job's based in Honolulu these days, I'm there about one week a month. To this day, if a vessel is delayed and there's no milk in the milk section, they hang a sign up saying 'Matson ship is late, no milk today.' So there is accountability. It's in our culture. We're serving these remote economies, first Hawaii and then Alaska and other things. It allows us to have an unrelenting focus on on-time departures and on-time arrivals. It matters. We've set for ourselves an on-time target within 59 minutes of the scheduled arrival. In Hawaii, for example, there are trucks lined up at our gate. There's not much warehouse infrastructure in Hawaii because land is so expensive, so the vast majority, 90 plus percent, go directly to an individual store to be unloaded that morning and delivered. People go shopping, and if there's some snag, it's not there. So there's this culture of on-time, I don't want to say an obsession, a healthy obsession. We meet every morning, find out where every one of our vessels are, do we have an issue, how did this port work last night, did it achieve its goals for unloading the ship, is our gate turn time less than 20 minutes so the cargo moves quickly outside of our gates. That's an element of our culture. The other part of the culture that's been infused because of our Hawaii origin, we call it the 'Aloha culture.' What I mean by that is people work really hard on being on time, but it's a very collaborative culture, there's a kindness in which we operate. We have problems all the time, we're in transportation, we've got to solve them, but there's an understanding and a mutual respect that permeates our culture. I think that's one of the reasons why people think it's a great place to work. Bulls in a china shop do not last in our company. It's not the loudest, it's not the... we're going to work through this and there's a mutual respect. It's a very special culture. What we found is as we've expanded from our Hawaii roots, whether it's in Alaska or importantly in China, we've applied those same on-time metrics and focus on delivering to those markets. The Horizon Lines acquisition in Alaska, fortunately the culture was very similar in terms of reliability. What was interesting for us as we expanded into the international trades, it's less critical that cargo arrive on time for some reason that's unclear to us. So we said we're going to be the fastest and most reliable. We're a small player in these very giant markets in China, but we are without exaggeration the go-to carrier if you've got a production problem, if you've got a late order, if you're trying to take some cargo out of air freight and move it at a fraction of the cost of air freight. We're the go-to carrier in the central China markets we serve, and it's allowed us to be very successful. I think from the cultural roots, people notice whether you show up on time, and if you don't, they're going to call you on it by putting your name on a milk container. So that's a little insight into our culture which makes us, we think, unique and different from other places that I've worked.