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Angela Strange
Partner at Andreessen Horowitz, Andreessen Horowitz

The Future is "Default Global" w/ Angela Strange & Anish Acharya, Partners a16z

🎥 Feb 16, 2023 📺 RexSalisbury ⏱ 24m
█ Link to Article: https://a16z.com/2022/07/20/the-compa... Disclosures: https://a16z.com/disclosures █ Speakers:   / angelastrange     / anishacharya   █ Moderator Rex Salisbury, Founder @ Cambrian   / rexsalisbury     / rexsalisbury   Timestamps 00:00 - start 00:40 - Defining "Default Global" 08:37 - Investing in Jeeves 10:52 - Investing in Deel 15:38 - B2B vs B2C 20:49 - Second-Order Impacts 24:08 - It's time to build!
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About Angela Strange

Angela Strange, a general partner on the fintech team at Andreessen Horowitz (a16z), has discussed the concept of "default global" companies, which she described as businesses that are built from the start to operate across borders. In a February 2023 podcast, Strange said that "every company is going to be a fintech company" and highlighted investments in companies like Jeeves, a global expense-management platform, and Deel, a borderless hiring platform. She stated that compliance, when done well, can improve user experience and business economics, and argued that the current moment is "the very best time to be building something default-global." In a 2019 appearance, Strange discussed the banking startup landscape, stating that "there is easily 50% of America living paycheck to paycheck who have fewer options and are being gouged," and that serving those customers represents a "massive opportunity." She also noted that outside the U.S., the opportunity can be even larger due to high smartphone penetration and low credit-card penetration in many countries. Strange has advocated for an "infrastructure thesis" in fintech, focusing on selling tools and services to other businesses rather than building consumer-facing products directly.

Source: AI-verified profile updated from Angela Strange's recent appearances. Browse all interviews →

Transcript (37 segments)
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Narrator0:10
As a reminder, the content here is for informational purposes only, should not be taken as legal, business, tax, or investment advice, or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any a16z fund. For more details, please see a16z.com/disclosures.
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Rex0:33
So we have two awesome guests today, super excited, former colleagues Angela Strange and Anish Acharya. They're both General Partners on the fintech team at a16z, sharp thinkers all around, great humans, and they recently wrote a piece called 'The Company of the Future is Default Global.' So I want to jump right in. Angela and Anish, welcome to the program.
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Angela Strange0:52
Thanks for having us.
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Anish Acharya0:54
Thanks for having us.
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Rex0:56
I have a question for you: how do you feel about being outnumbered by...
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Anish Acharya1:10
That's different from the past. Yeah, so default global is a concept I think that we've been batting around for a few years, certainly when we were all together we spoke about it, Rex, and Angela has been the first one that really explored this theme with a lot of the work she's done outside of the US. The idea in a nutshell is that there's two ways to think about fintech: one is that it's payments, lending, insurance, banking, etc. And while that's certainly true, there's probably a broader view to be had of fintech, which is that it's a new business model for internet companies. And in a world where it is a new business model for internet companies, there's a lot of infrastructure and technology that needs to get built for those companies to be able to monetize in that way, because most financial services are so domestic, local, both in terms of preferences as well as regulations.
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Angela Strange2:10
Yeah, so I think there's two major themes going on. One, to build on what Anish said, I'm very fond of saying every company is going to be a fintech company. What does that mean? Your business model that you knew of, it used to be you'd use advertising, you would either charge consumers for the product, but now there's a third business model which is very popular, which is financial services. And in addition to bringing in more money, it helps companies better attract their customers, better retain them. Classic example: Lyft providing bank accounts for its drivers. But now if you're a company that is global, take ServiceTitan, which is an operating system for plumbers. There's plumbers in the US, there's plumbers in the UK, there's plumbers in Australia. If you want to let them add... next banking infrastructure companies of the future, and we're going to talk a little bit more about that, and it's versions of just creating global infrastructure or potentially orchestrating between best-in-class infrastructure in different countries. So that's big theme number one that we can unpack a little bit. Big theme number two just relates to how companies grow. You think back five years ago, your company would start in San Francisco because that's where you're based, but pick another major geo, you probably only hire people in that geo and in that location for X number of time, maybe years, and then you'd start to hire and do business around the world. Now, you're investing in the seed, like that's where a lot of your companies are: 'Hey, we're 10 employees and we're located everywhere.'
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Anish Acharya4:10
Real opportunity as a new CEO or new startup exists. I think that's right, and I think that's an important point to expand on. COVID was a catalyst for many things; borderless hiring is one of them. But I think that the mindset shift that teams went through as they started to hire globally, as well as start to operate globally, got them thinking about why am I not selling globally? Because a Zoom call is a Zoom call with a customer whether they're in the next town over or the next country over. And COVID catalyzed a lot of the global work in an obvious way, but I think it also changed the mindset of a lot of founders to go global a lot sooner.
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Angela Strange4:46
Yeah, totally. I think there's... and Angela brought this up, she mentioned Lyft. It's interesting to think about the companies that had to build financial services infrastructure. Maybe they started local, they weren't even... of international financial services infrastructure, which means there's now this class of operators who understand how to build these things and understand how hard it was. I think that's really the key insight for so much in the fintech space: people, operators figuring out, 'Oh my God, here are some of these huge problems that I have to solve,' and now they have some of the skill sets to solve it.
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Anish Acharya5:32
Oh, I was gonna say, I need to initially coined this right. And what entrepreneurs in this space are fighting is the huge demand from the default global companies. ServiceTitan, but when you think about financial services, the pool is very much default local. Every country has its own payment rails, its own regulation, even its own consumer preferences to pay. So how do you solve those things? And they're just some... you could sell into who are like, 'I really need these things.'
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Rex6:10
Before we jump deeper into the stack, I just want to talk about some of the benefits of operating as a default global company. I think the first and maybe major one seems kind of obvious, which is the global pool of talent, especially as engineering can be so expensive, especially in areas like the Bay Area. But I'm curious to hear what you see as some of the big benefits of operating globally for these companies.
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Angela Strange6:32
So I think there are the cost benefits, but I think there are also a bunch of benefits in terms of your ability to build a sales force that can sell across multiple segments. Because there are so many different customer archetypes and they have so many needs that are going to be a little bit different at least from region to region, it forces companies to actually build out a more scalable sales approach than they might have.
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Anish Acharya7:10
I think the one that's maybe less appreciated but huge is just the mindset, idea sharing, creativity you get from bringing consumer preferences, learning how things work in multiple different geographies. We've definitely noticed this on the investor side. We'll invest in similar business models in the US, in Mexico, in Brazil, and Colombia, and they all work slightly different ways, and there's a lot of things that you can pull back and forth. For instance, a very obvious one: Brazil has Pix, real-time payments, as default, and that's great and fast. To make it real-time in the US requires a much heavier lift. But you just get a better sense of some of the benefits, some of the consumer experiences or business experiences particularly. And so having your foot in multiple geographies earlier on, I think... else you're like, 'Wow, this is a fundamentally different way of thinking about it,' and you can cross-pollinate ideas both from the US internationally and internationally back here.
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Rex8:18
So I'm going to talk, we talk a little bit about the benefits of being a default global company: the size of markets, the access, the talent, the ideas you can access. But it's also not easy to build a default global company. We talked about the regulatory layers there, so hard. I want to talk about the opportunities, the areas that need to be solved for entrepreneurs to be able to more easily grow these default global companies. I think a great place to start, you guys have a great chart listing key areas. But before we dive into all of those, maybe just talk through the first two investments you've done along these themes: first being in payroll and then also in expense management.
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Anish Acharya8:54
So we invested in a company... this financial operating system for companies, so your employees can expense in whatever currency they are, you can get one consolidated statement in whatever currency that you want, and then they hook into the local bill pay rails. In the US it's ACH, in Mexico it's SPEI, in Brazil it's Pix, and you just dramatically shorten that pain point. And their growth has been very explosive, demonstrating that there really wasn't another solution there. And Angela, this is an interesting point because Jeeves does global expansion management, card issuing in 20 plus countries, but a lot of the capital markets powering those short duration loans before you pay off the balances on the card, to my understanding, that's all US capital markets for the most part that's actually backing that. So you need to put... have good risk models, your consumers pay you back. It's just been much more about just lack of anybody else being there, and then you can tap into more local capital markets, and that turns out to be a great advantage.
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Angela Strange10:21
Yeah, no, totally. And it definitely is a huge problem, and it's also a huge opportunity. If you look at expense management in the US, there are a bunch of very valuable companies, and you think about the problem globally, it's an even bigger opportunity and challenge.
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Anish Acharya10:36
Well, it's interesting because it starts with what everybody's looking for to start is, 'Hey, just give me a card because that's my need,' but then really what they realize is they don't have that multi-currency operating system, and they can run their whole global finance teams on that, and that's where the product becomes just really sticky and useful.
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Rex10:51
Totally. And then let's jump into Deel and payroll.
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Anish Acharya10:53
Yeah, payroll is really, really exciting. So I think of... solved historically was having a very expensive set of consultants that would process payroll, that would hire your employees for you, manage them for you, fire them for you if necessary, and do so at a 6, 8, 10 percent cost, 10 percent of payroll. That is Deel's original insight. And they weren't first to market, but I think they have the most novel approach, which was lead with the software instead of the services and consultants. And they started with a tool that allowed folks to generate contracts for contractors that were compliant in almost any country, as you know, Rex, and then they eventually moved into other parts of the hiring stack. And today, everyone from a contractor that's doing a two-week stint to a global office of hundreds of people domiciled somewhere else can be powered.
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Angela Strange12:10
Yeah, totally. And a lot of the core operating systems, whether it's Jeeves or Deel, yes, it is the money movement, but it's also the compliance engine. How do you manage regulations across so many geos that are constantly in flux? That's super hard. And this is, I think, important for payroll, it's also important for FX. A lot of times we talk about FX, at least I've historically thought of it as a money movement problem, but I think our view has evolved to one in which it's as much a KYB problem, or perhaps more so, than a transport layer problem.
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Rex12:42
Yeah, totally. And so I mean, those are two areas, Deel and Jeeves, great problems, great solutions. The more you build global companies, the more you discover other areas that also need to be built out. So I want to talk through some of the other sectors that you're excited about. I know in your list, and we'll share this... management. So talk to me, what are some of the core areas right now that you're seeing the most pain in, and therefore potentially opportunity?
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Anish Acharya13:20
So one of the themes that cuts across all those areas is compliance. And until very recently, compliance was viewed as this frustrating, slow, 'I should probably grab somebody out of a bank to run it and I'll put them in a back office and just kind of hope that it works.' And now I think there's just a strong realization that not only is it expensive and very manual, but if you do it well, it has an amazing impact to user experience and economics. Right? And so bring up KYB, then Anish did, just to figure out, 'Is this business who it is?' And make... often it's builders that had to deal with this in their first company, and they're spitting out, 'All right, everybody has this pain point, how am I going to solve this for other companies going forward?' Deel and Jeeves, I'm sure, have that specific pain point around KYB, onboarding companies globally, onboarding subsidiaries globally, and understanding what exactly that looks like.
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Angela Strange14:31
So totally related. There's a big opportunity around everything cross-border. So I'll start with the investing opportunity that I'll talk about, the customer problem. FX, everyone knows that it's opaque. It's actually one of the most protected profit pools that banks and financial institutions have. Now there's an open question: is FX actually a product or is it a profit pool? And a lot of... movement, FX being the largest, most liquid market in the world, it really hasn't been much that's changed in a long, long time.
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Anish Acharya15:19
Yeah, and technology often allows you to offer the same or better products at lower cost, which can change your business model. To your point, you can potentially commoditize or complement to some extent to offer FX at a lower rate, because really what you are is some kind of core operating system for money movement. That's just one example.
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Rex15:37
I also want to talk B2B versus B2C. First two investments you have done, Deel, Jeeves, B2B companies. Do you think that there's more of an opportunity set in the B2B sector for default global, or do you think there are other opportunities in the B2C?
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Angela Strange15:51
Well, I think the most successful... tends to be a lot of paid in the US, and then remember talking to the Nubank team, they're like, 'Or you could build a great consumer product in a market where consumers are so dramatically underserved, and our referral program just spreads.' And so they've managed to take that from Brazil into Mexico, but it is a very challenging aspect.
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Anish Acharya16:31
Yeah, I think what we're seeing with businesses, and this is the same in the US but definitely worldwide, is they're more underserved by financial services. FX is an example, but all fintech is generally fairly opaque and fairly expensive. I think from a business model perspective, the thing we look at a lot is often businesses are looking for financial services. So for instance, they want credit, they want cheaper FX... start with a software layer, become very sticky, and then layer on the financial services that add a lot of that monetization.
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Rex17:16
Yeah, and to dive into your Nubank example, I'm curious if you agree with this idea that maybe for B2C companies, they're more likely the global ones to start internationally and expand internationally, like Nubank did, than to start in the US. Because in the US it's a large unified market, other markets are smaller. So do you think that's a reasonable characterization, or do you think there's opportunity for the biggest B2C global companies to be started in the US?
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Angela Strange17:46
Yeah, I think it's hard to make a hard and fast rule. There are definitely great US companies who have expanded, but that is part of the reason... like I do love investing in... right, like you think of your business and everything as being multi-country right from the start, which is a significant advantage.
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Anish Acharya18:17
That's a great point. I think that's the magic of investing in Israeli founders as well. Just 10 million people, so there's no... funny enough, founders from countries that have 100 million people, I think it's easy to talk yourself into believing that may be a big enough market, whereas if you have three or ten, you just know that it isn't.
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Angela Strange18:34
I actually have two that I think are worth mentioning. So one, I'll cheat and bring up Deel again, and then I want to talk about Revolut quickly. So Deel, they're well known for enabling borderless hiring. They're less well known for actually offering financial services to the people that are being paid via Deel, which is actually a really straightforward insight. It's the one I brought up earlier: for a lot of folks, if you're working in the... and the nice thing is that one, they have a channel, but two, it selects for mostly white-collar workers that you can lend to and offer a richer set of financial services too. So I think that's actually the most interesting example that I know of. Revolut is cool too. Revolut has gone cross-border within the EU. They haven't done stuff that's really worked outside of the EU, but I would argue that Europe is sort of an academic construct, because each of those countries has their own consumer preferences, many of their own regulations and laws. And for companies like Monzo, they've had difficulty expanding outside of the UK because of those reasons, whereas Revolut started with a cross-border... about this is in Venezuela, something like 20% of retail digital transactions are done using Zelle. So it's a US KYC relative, and they're using their Zelle thing to do a Zelle transfer, which just shows you there's so much demand for that stability that you would go through this convoluted process to transact through your relatives' accounts in a foreign country so you don't have to deal with a hyperinflation local currency. So yeah, I think there's some interesting stuff about connecting the US system globally for consumers.
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Rex20:46
And then last point I just want to touch on too before we wrap things up is just think about some of the second order impacts of what being default global means... different countries. You think of what does it take to start a company? There are smart people worldwide, but then you would have to hire your 10 smartest friends, and preferably as you scale, people who had experience taking your company from 1 million to 10 million to 100 people. And just prior to this shift, most of those people tended to be in areas where large companies had been built before. And so what default global takes is: I can start a company and pick your country, and still hire your very smart friends, but when you start to need more experienced execs that might not exist close around you, you can hire those people in different geos. I'll take exact examples, some of my companies in LatAm have... the third order effect is now pick your country that didn't have any unicorns or huge startups. Those companies grow, those executives start to leave, they start their experience, they start to start new companies, and it just really accelerates entrepreneurship around the world.
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Anish Acharya22:24
I think the other interesting thing, Rex, is that with fintech as a business model for internet companies, you can perhaps contradict our point earlier a little bit: you can actually build pretty big businesses for a relatively small number of people. If you look at the gross profit per user, the ARPU for a single person in most internet companies, it's just not enough to justify a specialized solution for a country like Canada. So basically, you could potentially have businesses with ARPUs of five to ten dollars, which by the way Credit Karma started below five or ten, I think... true for you being Canadians having come to the US. But I think pre-pandemic, how many people I know in global cities? It's a very short list. And now I know people in Buenos Aires, CDMX, London, Lisbon, Paris, all around the world, that I communicate with regularly, and that was not the case 24 months ago. And I think a lot about networks, and I think networks matter in terms of ideas, etc. And so I think that's going to be one of the big exciting things, just to see what this new globalized community of people starts working on. The magic of the time we're in now: when we were in the pre-COVID world, networks and geographies were the very same thing. Silicon Valley was the place. And during COVID, everything was... folks that we know are global, but we can actually go visit them and interact with them and sort of rediscover that serendipity. So I think this is actually the very best time to be building something in default global and in tech generally.
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Rex24:22
I think that's a great note to end on. It's time to build globally. So thanks so much, Angela, Anish, for coming on.
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Angela Strange24:31
Thanks for having us.
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Anish Acharya24:33
Thank you.
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Rex24:33
Awesome. What a great conversation we had with Anish and Angela. You can see why I enjoyed working with them so much. Like I said, sharp thinkers, great humans. So if you enjoyed this content, please hit the like button or smash subscribe, and we'll catch you next time. Take care.