#JustDrive: David C. Dauch

🎥 Feb 04, 2022 📺 The Kiefer Foundation ⏱ 1m 👁 484 views

"Did you know that 10 people are killed each day due to distracted driving? This reckless act and growing statistic needs to ...

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About David Dauch

In a September 2022 video for the Just Drive campaign, David Dauch, chairman and CEO of American Axle Manufacturing, urged drivers to avoid distractions while operating a vehicle. Dauch stated that 10 people are killed each day due to distracted driving, calling the statistic "a reckless act" that "needs to change and change now." He asked viewers to "put down your phones, stop texting, focus on the task of driving and arrive safely at your desired location." Dauch referenced the 2016 death of Mitchell Kiefer, the son of his friend Steve Kiefer, in a car accident caused by a distracted driver. He described the incident as having permanently altered Kiefer's life and family. Dauch encouraged individuals to make a personal commitment to "just drive" and to serve as role models for the campaign, stating, "Let's all collectively do our part to stop distracted driving and most importantly save lives."

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Transcript (7 segments)

David Dauch0:04

Hi, my name is David Dauch and I'm the Chairman and CEO of American Axle & Manufacturing, a large Tier One automotive supplier.

As we approach the upcoming holiday season, I ask that all of you when in your vehicle to just drive.

In 2016, my dear friend Steve Kiefer tragically lost his son Mitchell in a car accident caused by a distracted driver. To say Steve's life and his family life will never be the same.

Did you know that 10 people are killed each day due to distracted driving? This reckless act and growing statistic needs to change, and change now.

At this time, I'm asking that each of you make a personal commitment and pledge to yourself, to your family, and others that you care deeply about to just drive. Put down your phones, stop texting, focus on the task of driving, and arrive safely at your desired location.

Let's all collectively do our part to stop distracted driving and, most importantly, save lives.

Thank you in advance for supporting the Just Drive campaign and for serving as a role model for this important and worthy cause. Your personal efforts and ongoing commitment to Just Drive are greatly appreciated. Be well, stay safe, and do your part. Thank you.