#USANA30: Start Something, Featuring Brent Neidig | David Mulham
About Brent Neidig
Brent Neidig, Chief Commercial Officer at USANA Health Sciences, has been involved in several company initiatives. In a July 2025 presentation, Neidig announced that USANA is changing the titles of "distributor" and "associate" to "brand partner," stating that the new name reflects a "trusted entrepreneur and business partner who shares our mission." He said the company is "elevating our opportunity, evolving our story and language, announcing many new products and product upgrades, and improving the tools you use to build your business." Neidig also stated that "new enrollees are leaving due to lack of early success" and that the company is addressing this with additions to the compensation plan. He described USANA's focus as making the opportunity "a stronger, more compelling and competitive offering." In September 2024, Neidig expressed enthusiasm about USANA's market launch in India, stating the company had been working on the launch for several years. He said "USANA is the right company, it's the right time, it's the right opportunity" and that the company's distributors are its "most important asset." In a 2023 interview, Neidig committed to improving his use of social media, saying he would "start something social" as part of a company program.