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Laura Bainbridge
Senior Vice President of Corporate Corporations & Head of Investor Relations, TRUPANION INC

Announcing TruCuddle!

🎥 Jun 18, 2021 📺 Trupanion ⏱ 3m 👁 497 views
Happy Veterinary Appreciation Day! Today, we're reminded of how grateful we are to work alongside those who are dedicated to ...
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About Laura Bainbridge

On Veterinary Appreciation Day in September 2021, Laura Bainbridge announced the launch of TruCuddle, a worldwide movement by Trupanion in partnership with MightyVet, Not One More Vet, the Multicultural Veterinary Medical Association, and WeRateDogs. Bainbridge stated that Trupanion recognizes the dedication of the veterinary community and described TruCuddle as a movement to bring joy and extra support to veterinary professionals. She said that together the organizations would overcome challenges facing the veterinary community. Bainbridge outlined that over the following four months, Trupanion would run a fundraising campaign to raise funds for grant, scholarship, and educational programs. She noted that for every new hospital that downloads Trupanion’s software as a payment solution, the company would donate $250. Bainbridge characterized the effort as a duty to support the veterinary ecosystem by joining together and looking out for each other.

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Transcript (8 segments)
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Narrator0:00
At Trupanion, we recognize the incredible dedication the veterinary community provides, as well as the 24/7 care and support for the good of our pets, families, and the veterinary professionals entrusted with their care. You help the hundreds of thousands of pets that we insure, putting wags on tails and smiles on faces. We want to make a difference for each and every one of you, to enhance your wellbeing while you do what you love and care for those that we love. On this Veterinary Appreciation Day, we're reminded of the extraordinary work veterinary teams do every day and every night. And, in partnership with MightyVet, Not One More Vet, The Multicultural Veterinary Medical Association, and WeRateDogs, Trupanion is proud to introduce TRUCUDDLE. TRUCUDDLE is a worldwide movement that will bring some well-deserved joy and extra support to you, our veterinary heroes. Together we will overcome important challenges our veterinary community faces. Together for pets, their families, and the veterinary profession.
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Not One More Vet Representative1:07
Not One More Vet is here to transform the wellbeing and mental health status of the veterinary community by providing resources. Things like our educational programs, our grant program, and our peer-to-peer support resources. Gosh, we have educational programs on things like leadership and coping techniques, wellness issues. Our support group program provides immediate financial support to people in distress. And we're working actively on LifeBoat, which is an online anonymous crisis support system.
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Multicultural Veterinary Medical Association Representative1:38
The Multicultural Veterinary Medical Association is a wonderful resource. It's an organization that not only supports the Black, Indigenous, and people of color within the veterinary profession, but also recognizes that we are a profession that is needing cultural competency. And so we also educate others and support their growth in that area.
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MightyVet Representative2:03
MightyVet is a registered charity that bridges the gaps between what we learn in veterinary tech school and the realities of everyday practice. In vet school, I learned medicine and surgery and the science behind them, but not about the barriers to care that prevent us from using them. So you get into practice, and you're not able to do what you're trained to do. And that's sad, and it's not just sad for veterinary professionals. It's also sad for the pet parents that trust us with the care of their family.
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Narrator2:28
Over the next four months, we will reinforce our commitment to support the industry with a special fundraising campaign to continue to raise much needed funds that will go directly to support grant, scholarship, and educational programs to empower, support, and educate the veterinary community. For every new hospital that downloads Trupanion's software as a payment solution, we will donate $250.
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Trupanion Representative2:51
We view it as our duty to support the veterinary ecosystem, and the best way to do that is by joining together and making sure we look out for each other.
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Narrator2:59
With that in mind, and on behalf of those who've come together to start this movement, we'd like to invite you to join us in a TRUCUDDLE with our entire veterinary community.
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Group3:10
Standing together, we stand stronger.