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Tracy Kerrins
Senior EVice President & Head of Technology, Wells Fargo & Co

Wells Fargo's Tracy Kerrins on AI Virtual Agent & Becoming a Digital-First Company |Technovation 783

🎥 Jul 10, 2023 📺 MetisStrategy ⏱ 22m
783: Tracy Kerrins, Senior EVP and Head of Technology at Wells Fargo, joins the broadcast to discuss the company's efforts in becoming digital-first and the new technology and innovations she is helping to drive. She highlights the introduction of Fargo, the company's first customer-facing AI virtual assistant, and dives into the broader use of artificial intelligence to improve customer service and experiences. Tracy also emphasizes the criticality of data and the organization's cloud strategy as well as the importance of empowering employees and creating a positive culture of collaboration....
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About Tracy Kerrins

Tracy Kerrins, Senior Executive Vice President and Head of Technology at Wells Fargo, discussed the company's digital transformation and AI initiatives in a July 2023 interview. She stated that Wells Fargo had reached 100 consumer rollouts of Fargo, its first customer-facing AI virtual assistant, which is powered by Google's Dialogflow. Kerrins described generative AI as a tool for improving customer service by allowing employees to focus on complex solutions while AI supplies information. She also noted the release of LifeSync, a data-driven feature in the mobile app that helps customers model financial goals such as retirement savings. Kerrins outlined Wells Fargo's hybrid cloud strategy, with Google and Microsoft as partners, and stated that about 15% of workloads had been migrated, with a target of 20% for the year. She emphasized a focus on core transformations, including payments platforms and core banking modernization, to improve products and real-time payments. Kerrins also shared leadership advice, encouraging candor in delivering bad news and accountability for details, and noted that technology now has an equal seat at the table with the business in strategy development.

Source: AI-verified profile updated from Tracy Kerrins's recent appearances. Browse all interviews →

Transcript (32 segments)
P
Peter0:10
Tracy leads a team that's executing an engineering-centric IT strategy to deliver stable, secure, scalable, and innovative services that provide Wells Fargo's global customers 24/7 banking access through branch, digital, ATM, and other channels. Tracy joined Wells Fargo in October 2019, and prior to that was the chief operations and technology officer of Ontario's capital. She's also held senior leadership roles at Bank of America, Accenture, and PricewaterhouseCoopers. Earlier this year, Tracy was honored as the 2023 Women in Business Award winner by the Charlotte Business Journal. Tracy, welcome to Tech Innovation. It's great to speak with you today.
T
Tracy Kerrins0:49
Thanks Peter, thank you so much for having me. I'm excited to be here.
P
Peter0:53
Oh, I'm excited for this conversation. I've been in a role like yours to provide at least a little bit of an overview of the business. Could you provide that, please?
T
Tracy Kerrins1:15
Sure. Well, you know, Wells Fargo, I'm the newly named head of Technology at Wells Fargo, so my remit in that role is really leading a dynamic, amazing team of technologists that spans across developers, infrastructure, security, etc. And really, we're delivering technology solutions for the 70-plus million customers that we support, as well as the 200-plus thousand employees across the globe. So it's an exciting time to be here. We're at a major point of transformation, which is one of the reasons I joined almost four years ago, to your point, is to be part of the transformation journey. And I have never looked back, Peter. Never regretted the decision.
P
Peter2:11
And can you talk a bit about how it sits together under me and my organization, and then there's business CEOs that we align to?
T
Tracy Kerrins2:11
So I have CIOs under me on my team that align with each CEO, driving the business. And their job is really to partner with the CEOs and make sure that we're thinking in advance of where the business strategies want to be, so we can deliver technology solutions kind of when they need it, but also before they even think they need it, so we're kind of ready at hand. And also, I mean, we're a huge part of the organization, full stop. So I look at technology as a business that we own and drive together, so we're always looking for ways to be more efficient, to automate as well, and just look at the overall role that we play in the financials of the company and the overall strategy.
P
Peter3:11
Very good. And how have your previous sets of responsibilities prepared you for the role you have now?
T
Tracy Kerrins3:15
Yeah, absolutely. So as you mentioned, I actually had two different CIO roles in my time here at Wells. I started off running Enterprise Functions Technology, which is all of the HR, audit, legal, risk, that really runs the core backbone of the company. And I did that for a couple years and loved it. We delivered some great foundational solutions like new HR platforms, ServiceNow that really drives all of our technology change portfolio. And it was great. And then I was given the opportunity to move over and run Consumer Technology, which was actually two legacy teams that we put together: Consumer Lending and the Consumer and Small Business Bank. We put those together to get more familiar with everything we were doing in the consumer space and help drive the consumer strategy at Wells. And then as we mentioned, just recently I was given the great opportunity, privilege, honor I should say, to run Technology overall.
P
Peter4:28
Well, congratulations again. It's an interesting pathway, and I appreciate you sharing a bit more about the roles you've had prior that have helped serve you well in preparation for this. I wanted to get into some specific topics and areas that I know are near and dear to your heart and representative of some of the innovations that you and the team have been working on. Artificial intelligence seems to be not only on the minds and on the lips of technology executives, but beyond technology executives now, especially.
T
Tracy Kerrins5:12
Yeah, I mean, it's one of the areas where we're super excited. This week we just got to 100 kind of consumer rollout of our new virtual agent, Fargo, as you mentioned, that runs on our mobile app and it's powered by Google's artificial intelligence, Google Dialogflow solution. And so it's kind of our first biggest foray into artificial intelligence, and it's also our first virtual assistant that's sitting in front of the customer and providing data insights and hopefully helping them improve their banking experience and give them information they may not have even known they needed when they need it. Which is one of the things that we're really looking to drive: help customers bank when they want, how they want, and where they want. And hopefully Fargo can be part of that solution.
P
Peter6:10
And I think you're talking about the role that not just Fargo, but artificial intelligence can play in the future of business and banking in general. So we're all really trying to think out of the box, that whole art of the possible, and where and how we can use AI differently, especially generative AI. I mean, as you know and I'm sure many of the listeners know, that is really kind of very hot and interesting right now, and it's causing us all to really look at just our lives, banking, etc., and how it can be used for the betterment. I think in our immediate perspective, it's definitely around improving customer service and customer experiences, so allowing our employees and agents around the world to...
T
Tracy Kerrins7:11
How does the organization go about the testing to determine the art of the possible? So a topic like AI or other technologies that you might play around with to validate potential value to the organization and uses and means of driving various facets of the strategies articulated. Who's involved in that? How do they work through that? The extent to which there's sort of a process that you might articulate?
P
Peter7:26
Yeah, well, we do have an innovation organization that sits under one of my peers, Ather Williams, who I know you've spoken to as well, where we do pilot and do some proof of concepts from a technology perspective and also look at partner firms. But I would say we try not to build solutions and then look for problems. So really our approach is working and partnering with the business to understand what they need and then coming up with innovative solutions or partnerships. So while we like to dabble, candidly, we have much better success when we're partnering with the business and figuring out what's needed. That's where we really get those more groundbreaking innovations. But I also think some of the most powerful, best innovations are those where we're just tweaking or enhancing existing processes and doing it in a different way, or starting with little incremental steps that turn into bigger benefits long-term. From an experience perspective, it can be a lot of different benefits, but sometimes when you just try and innovate for innovation's sake, you don't get a lot out of it. It's fun, and we do like to do that, but we are really working to align our innovations and AI in particular with business strategies.
T
Tracy Kerrins9:10
Well, I know we want to serve customers when they want, where they want, how they want. And as we look generationally, I have three teenage daughters. They first look for mobile everything, right? They're looking for advice, information, knowledge. What they get from and are willing to take in information and insight wise is kind of interesting and shocking in some ways, right? Whether it's from TikTok or whoever posted something on YouTube. So I think really looking at mobile-first, digital-first there, but also driving customers to the best. I want them to be able to get what they need when they want, how they want, and where they want it, whether that's mobile, whether that's self-service in an IVR channel, or speaking to an agent and making sure that agent has the information they need to serve them.
P
Peter10:11
I love that. Instead of dictating to customers what's best for the bank, serve them as they wish to be served. Surely that's the better pathway forward given this customer centricity that the organization has. I wonder if there are other innovations you might call out that you and the team are working on.
T
Tracy Kerrins10:31
Almost everything we're doing is customer-led or employee-led, right? It's really at the heart of what we're doing. If we're not, we really have to ask ourselves why. Even big core technology transformational bodies of work like we're looking at, you know, we have a new payments platform we're building out, or even if it's just core banking modernization which we're doing, which is all the debits and credits of the company. At the heart of that, yes, it's a big technology transformation, but why? Technology is just our means to get where we want to go for the customer. I mean, if the customer wins, we all win. That's how I look at it. I know it seems simple, but usually in the end, if the customer wins, then we all win.
P
Peter11:27
As you alluded to a moment ago, you also have the goal of empowering employees by supporting innovation, improving their connectivity and ability to collaborate. Would love to hear some of what you and the team are working on there, if you would.
T
Tracy Kerrins11:37
Yeah, well, that's one of the things I'm really proud of in the last three and a half, almost four years as you mentioned that I've been at Wells Fargo, is the change in the role that technology has played, our seat at the table with the business. We're not just creating strategies and then saying, 'Hey Tech, here's what we need.' We're partnering together. So that to me is something I'm super proud of. In addition, we've been really working on our employee culture in technology and the focus on engineering. So we've been skilling up our engineers, we've been really pushing everyone to all the great cloud training that we're doing because we have a big cloud strategy in our future. We're early on in the journey, but it's a really exciting time. So we want to make sure that our engineers really feel this is the best place for engineers to work in the world. That's my goal, that's something we're all working toward, that we're a technology destination for engineers. And to do that, you have to feel like you're able to learn, grow, and then also challenge and question. And that's where that equal seat at the table comes, so you're not just being told what to do.
P
Peter13:12
Past, present, future, what you're learning and seeing, because we represent our customers and hopefully we're all customers. Everyone in technology is a customer as well, so bring your viewpoint because chances are someone else, another customer, has the same thoughts that you do. And we want to make sure that's all heard. That's how we build the best products and solutions.
T
Tracy Kerrins13:35
I love that insight and the extent to which you have the blessing of being in an industry and with a company where you can be the customer of your offering and therefore have customer zero insights as to what's working or what might not be, or enhancements on top of what might be there. That must be a gratifying aspect of what you and the team can deliver as well.
P
Peter13:53
Yeah, it's gratifying and kind of speak your mind on what you're seeing, feeling, or where you think strategy, technology, innovation is going, and make that part of your everyday dialogue, including in debate. Right? Like we should have some good healthy debate. Then I don't think we'll ever get to that goal I mentioned before of this being the best place for engineers or technologists to want to work. You have to feel like you can express those feelings.
T
Tracy Kerrins14:37
Yeah, makes sense. I wanted to ask you also about a lot of what we've described, artificial intelligence being a prominent example of it, the role that data plays. Yours is an organization that is very data-rich, to say the least, especially given the vast amounts of data, the complexity of...
P
Peter15:10
Still, I think we've made great progress, but we're still early on in our data journey. So we're using data obviously to inform all the great products and innovation that we talked about. Fargo being one, I mean you don't get these great insights through artificial intelligence as you mentioned without good data. Good data in equals even better insights out, right? But we are still early in that journey, harnessing the data that we have and more importantly using it in the best ways possible to create those insights for our customers. And that will include artificial intelligence. So I think we still have work to do. We are so data-rich as you mentioned, but we're really early on in that journey. We are starting to do a lot of next best offer...
T
Tracy Kerrins16:10
We do that. And that's part of our cloud strategy as well, that'll give us more flexibility to run models in different ways, have flex capacity to run bigger bodies of data interrogation. And so that's all part of our longer-term journey.
P
Peter16:26
Can you talk a bit about the cloud strategy? You've mentioned it a couple of times here, and it sounds like that's also a work in process. What's the vision in terms of the use of the cloud or the degree to which you anticipate the cloud penetration to play out across the organization? What are some aspects of that, please?
T
Tracy Kerrins16:41
Yeah, well, we're doing a hybrid cloud strategy that we've been vocal out in the media. We've chosen Google and Microsoft as our two partners. We are early in the journey. We have migrated already about 15% of our overall workload, and we'll get to about 20% this year. We're really trying to do this in a transformational way, and so in ways that takes us a little bit more time, but we think it will bring greater advantages long term. So all of our new technology is being built containerized. We want to be able to port it very easily, take advantage of the best cloud offering whether it's Google or Microsoft depending on the need. So again, early, but we are just about to start to really make some significant momentum there in our cloud journey.
P
Peter17:39
Very interesting. We've talked about a number of trends that you all are riding at the moment, from AI to the use of virtual assistants, data analytics more generally speaking, the cloud journey and strategy that you just described. Are there other trends as you look to the future that you think are particularly important for Wells Fargo?
T
Tracy Kerrins18:12
I think helping customers achieve their financial goals is a big one. So using data and AI to help them achieve those goals, whether it's looking at net worth and what they need to retire, or what they would need to save to purchase something they want to save up for, whether it's a new home or a car, etc. I think that's really exciting and something that's going to be a differentiator for us. And it's something that we know our customers want, so we're very excited about that. And that's something else around data that you were asking about before, that's very data-driven. Our ability to do that really well will be defined by our ability to look at data and provide true insights that help them with their financial needs. Obviously data, as we talked about, cloud is a big one. We talked about generative AI. Again, I don't want to create solutions looking for problems. I think there's plenty of technology out there. If we can really harness generative AI in a way that serves our customers better, we actually execute on our cloud journey and use all of the data that we have in the right way, I mean that's really going to differentiate us beyond anything you and I could probably imagine.
P
Peter19:35
Yeah, that makes sense. I wanted to also ask you, Tracy, now that you take on this consequential role as the head of technology for Wells Fargo, as you reflect on your journey and the various stops along the way, the roles you've had across numerous companies, the chief roles you've had across multiple organizations as well, what comes to mind as you think about the secrets to your success?
T
Tracy Kerrins20:10
As we probably all have in our career, I was never afraid to take on a new challenge. I think that's one thing. And also take on a challenge where the stakes were high, so there was a lot to gain but there could be a lot to lose. And there have been some defining moments in my career when I wasn't so sure if I was going to be on the good or the bad side of that. But through that, you learn so much, and hopefully you have a lot of wins that come out of that and that will help propel you. But candidly, even when you have losses or bumps, those are some of the best learnings along the way. So that's one: never be afraid to take on a challenge. I think the next is, I talk about this a lot: don't be afraid to give bad news. One of my managers who became a mentor told me, 'Always give me the bad news first.' Because that's the best way to get in front of it and pull other people in to help you solve problems. So don't be afraid to give bad news. And the other thing I think too is, you can't be afraid, and this is a little more controversial because you have to do this in the right way as you scale in your roles, but don't ever forget that you are responsible and accountable for the details. I think some people, as soon as you think that someone else's job or role, you can find yourself getting into a lot of trouble. So the level and depth of the detail you need to know changes with scale, but you always have to remember you have to know enough, and you got to know when something doesn't smell or look right to go dig a little deeper and poke around, because in the end, that's how you...
P
Peter22:10
Tracy Kerrins, thank you so much for sharing a bit about your new role. Congratulations again. Some of the areas that you and your team are focusing on, some innovative topics that you are diving headfirst into. It's been a fascinating conversation, and I look forward to remaining abreast of your progress and your team's progress as well.
T
Tracy Kerrins22:29
Great, thanks Peter. Thanks for having me.