What is Jasper AI?

Yeah. I mean, there's probably two phases. There's ideation, which is, hey, give me a bunch of blog post topics. Give me some new angles. Give me here's my product description. Give me ten benefits that maybe a certain demographic might feel towards this product. So it's kind of ideation, break the writer's block. But then there's the actual execution of the content where it can write full blog posts, full LinkedIn posts. Whatever it is you actually have to execute on, it'll do that better and faster. I've done some most riders, but it's really there as a tool for marketers to use. We're a long way away, twenty plus years away from replacing marketers, but we're there to help assist and give marketers superpowers.

Yeah. I think knowing, being a good writer is definitely a huge advantage. For me, as somebody that knows copy, you go from being a writer to an editor. I think of it as you're now assembling great content. It's not that you're starting from scratch, but you're taking a hook and saying, that's really catchy. You're taking an opening paragraph, looking at five of them, and saying, okay, this one's actually better, and I would rewrite this one sentence. So it really is this dance where at the end of the day, you still have to know your reader, you still have to know the objective, you still have to understand the channel you're marketing on. All of those things will give you the knowledge and insight to steer the AI to help you. That would be the advice: still learn your craft, don't get lazy, but use the tools you have in an iterative way to build great content that readers will love.

At the end of the day, Google is going to reward great content. For a long time, there was this FUD about Google hating AI content. But at the core, what they hate is low-quality content. If users can't find what they're looking for, Google has trouble. But if you can use AI to write great content, and let's say the best article for a search term by far was an AI-generated article, you think Google's not going to show that? It solves the customer problem. So what we've always believed, and Google has now confirmed, is we don't hate AI content, we just hate bad content. Use AI to write great content, solve the user's pain, solve the user problem, and we will show your content. For people who just rely on the tool to crank out lots of low-quality content, we always try to encourage people away from that. As long as you produce good content, you'll be in great shape.

It's certainly been wild. We knew we were in this free period where we had some good competitors doing apples-to-apples stuff. It wasn't like we were the only people building here, but we knew someday this is going to end. We need to get as far ahead as we can, build up a really strong team, take advantage of this moment so we have a chance to build something great once the competitors come. And we're definitely in that zone now. With ChatGPT's launch, I didn't really know if it was good or bad. We've seen it 100x the top of funnel, the total addressable market. The awareness is huge. People go to ChatGPT, play around with it, like it. But if you're a business with a marketing team and you've got work to do, where do you do work with your team using AI? It's probably not ChatGPT. If you want user management and stuff like that, people come to Jasper. But if you're a freelancer trying to save money and you're agnostic to the tool, ChatGPT is a free or super cheap version that could meet your needs. So for us, it's helped us focus. We were probably a lot more general in who we were going after before. Now we're saying, hey, we're for businesses with marketing teams that want to collaborate together and do great work that's on brand, on tone of voice, and knows about your company. That's been really good for us. And then we have the incumbents entering the space. Every B2B SaaS tool will have this in there. For us, that's been a focus on having one unified tool that connects into all the other ones. So you're not using your Facebook ad business manager to write copy, then logging out and going into HubSpot with a totally different AI that has a different style and tone for your voice. How can we have one tool that connects into all of those seamlessly? We really think that's the best user experience, and so we're building for that.