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Bryan Schreier
Partner at Sequoia, Sequoia Capital

Mutuo Stage | Bryan Schreier & Errette Dunn

🎥 Nov 06, 2018 📺 Mutuo ⏱ 16m 👁 221 views
Bryan Schreier partner of #SequoiaCapital and Rever CEO Errette Dunn will talk about technology trends, why AI is changing the ...
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About Bryan Schreier

Bryan Schreier, a partner at Sequoia Capital, has spoken extensively about product-market fit, company building, and investment strategy in a series of public appearances. In a 2022 discussion, Schreier described product-market fit as a "holistic effort" that is "more of an art" than a science, and noted that many companies never achieve it. He emphasized the importance of a customer and sales-oriented approach, and said that early-stage founders should be prepared to "wear every hat" in the pursuit of product-market fit. Schreier also commented on the difficulty of securing Sequoia investment, stating that the firm meets about 2,000 companies per year and partners with only 10 or 12. Schreier has also discussed his firm's investment philosophy and the qualities he looks for in founders. He has stated that Sequoia's strategy is to be a partner from the idea stage through an IPO, and that the firm does not "optimize for exits." He has highlighted the importance of building a "world-class team" with people of "tremendous character," and has noted that more than 60% of Sequoia's portfolio companies were started by immigrants. Schreier has also advised entrepreneurs to be cautious about raising capital, stating that he encourages people "not to raise money" unless they have an "enormous opportunity" that justifies the dilution.

Source: AI-verified profile updated from Bryan Schreier's recent appearances. Browse all interviews →

Transcript (13 segments)
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Host0:04
So Bryan is now what Sequoia itself is known for—investing in companies like, if you pull out your mobile phone and open the app drawer, there's a big chance that a lot of the logos you see in there are things from Sequoia. First of all, if you even have an Apple device, you can thank Sequoia for that; they were one of the first investors in Apple. This wireless system is probably powered by Cisco, thanks to Sequoia. They were one of the first investors in Google, LinkedIn, WhatsApp, Airbnb, Dropbox—what am I missing? Rather, they're investing forever. And at Sequoia, Bryan focuses mostly on consumer and enterprise software companies. He's a director on the board of companies like Clever, Domino, Dropbox, Front, Here, Say Systems, Qualtrics, Tom Stack, Tuning, Zoom, among many others. Prior to joining Sequoia in 2008, Bryan was an executive at Google, where he led advertising sales operations and engineering across Europe, Asia, and Latin America. He also launched Google's Europe headquarters and was president of sales for Google China, right? And prior to Google, Bryan was in Morgan Stanley's Technology Investment Banking Group. Bryan has a computer science degree from Princeton University and graduated from Baylor Main College Prep. He is married with two daughters, enjoys surfing and making music with family and friends. A round of applause for Bryan for being here!
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Bryan Schreier1:58
I've only been in one heart for about an hour, but I've already seen such a warm welcome, and I'm really excited to be here. I want to apologize that my Spanish is terrible. I know that all of you probably speak English because it seems that all the countries outside of America do the job of learning other countries' languages, but Americans never do very well learning. So if I could just—and I'm not to repeat myself or clarify what I mean—so can we make that deal? Just give you the signal, and I'll say it again. But I'm looking forward to excellence.
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Host2:46
One of the things I did not mention about Bryan, and it's not in his official bio, is that he's a Tapatío by heart. He was telling me that he actually enjoys my reaction music a lot. Yes, he mentioned several songs that he likes, and he enjoys tequila reposado. So you're in the right spot, my friend.
Excellent. So over here in this room, I'm going to try to make it very conversational, try to engage you, especially the questions and answers at the end. But we have a mix of entrepreneurs—raise your hand if you're an entrepreneur. Okay, thank you. Raise your hand if you want to be an entrepreneur or are considering it. Okay, some hands there. If you are a programmer or doing some sort of tech profile job, if you work at another startup in any other function, okay. Investors—any investors in the room? Okay, yes. Any other population that I forgot to mention? I think that's a good idea. So here's the subject: I'm going to touch a few questions about Bryan—getting to know him personally, some of the things he likes about his story and everything. Then we're going to touch on a few different subjects: some technology trends that he's observing, what are the skills we need to develop to really make it and be successful in this new environment, a few subjects around entrepreneurship, and for those who are considering joining a startup, how to identify and judge startups. All right, so let's get started. One of the more notable parts of your early career is that you were an early Googler. You joined in 2002, more or less. How many employees were there at Google when you joined?
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Bryan Schreier5:06
Okay.
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Host5:08
And you left when there were 30,000 people. Okay, that's 300 people at Google when you joined, and you left when there were 30,000. That's an interesting experience, to say the least. Tell us a little bit about how you got into Google, your initial roles there, and the things you went through in those five-ish years that you were there.
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Bryan Schreier6:06
When I was trying to invest, the person that would have answered the phone or emailed me back was Sheryl Sandberg. Do you know what Sheryl Sandberg is? She's now the COO of Facebook. And so she offered me a job—not in the case of startups she said—'I'll offer you a job, and the job will change every month.' And from there, I was able to go on and bring Google to new countries. So I love international work, and my first job was moving to Europe and bringing jobs. I hired about a thousand people in Europe for Google, the first thousand or so, and then actually worked on Google Latin America and Brazil, mostly Brazil and Argentina, although I ran Google Israel too.
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Host7:22
Okay. And immediately after Google, your next actual job was when you entered the venture capital world at Sequoia. I'd love to hear that story of how you actually got that job offer at Sequoia, because you didn't approach Sequoia—you came to them.
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Bryan Schreier8:26
A second company idea. So I launched my second company idea, and after about four more minutes, they said, 'No, thank you.' And you know, my forehead—she was the first investor in Google itself—got up and he left and said, 'Don't call us, we'll call you.' Sequoia as an investor three months later.
Yeah, well, so it's interesting. I think one of the reasons I was drawn to Sequoia was because Sequoia is actually an international firm, and it's the most international of all the venture capital firms. So we have a team in China and a team in India, and we've also made some important investments in Latin America. Do you know Rappi, the delivery company? That's a Sequoia company. We have a company in Brazil called Nubank, which is going to open up in Mexico very soon. It's worth about $5 billion, so it's the biggest startup in Brazil right now, and they're going to open up here. But you know, the truth is, Eric, it is actually very difficult to get an investment from Sequoia. We meet probably about 2,000 companies per year, and we're only able to partner with about 10 or 12. So people kind of see our name and they see WhatsApp and Google, and they think that maybe we make lots and lots of investments like a hedge fund or something like that, but it's the opposite. And when we partner with a company, we're looking for the right team, the right business, the right market, on down the list. There's something that's really important to note, which comes back to this international theme I was talking about: more than half of the companies that Sequoia has partnered with are started by immigrants or people that were not born in the United States. I think it's actually over 60%. And so I think it's important to share in this audience—not that you're going to leave Mexico. What are the differences in the success rates of hardware companies versus software companies? Traditionally, hardware companies have been much more difficult, and I think it's largely because they're lower margin. So it's really hard to make a good gross margin on a chip or a camera or a computer, and it's hard to keep that going and grow to a large scale. Although I think there's been a renaissance in the hardware space recently because, just like people have been iterating on software, there's now an ecosystem that enables startups to iterate on hardware and produce products at a smaller scale. It's much easier to create a virtual hardware company. It's also easier to create a virtual consumer product company, like there are makeup companies that are doing $600 million in revenue that are three people in a back room and the rest of it is outsourced. So it's a really awesome time in the world to start a company or join a startup because really anything is possible right now. It's pretty cool—you guys know that though.
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Host12:23
Oh, nonprofits. So one thing I'll say—if you don't mind—one thing that people don't really know about Sequoia is that we invest money, and our money actually comes from nonprofits. The vast majority of the money that we put into companies comes from nonprofits, and thus when there's a big IPO or a big return, the money goes back to nonprofits. So back to WhatsApp: WhatsApp made over a billion dollars for nonprofits, and those are global nonprofits with offices everywhere, from education to civil rights to medical research, etc. For nonprofits, I think—I mean, do you mean more like how to get started and how to grow? Is that more of the question, or just in general?
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Bryan Schreier13:23
Yeah, so I think everybody's heard of YC, Y Combinator. They have a great nonprofit program, which I'm not sure if you're aware of this, but you can apply to YC just as you can apply to YC as a startup; you can apply to YC as a nonprofit. And YC is based in Silicon Valley, but I think probably about half of the companies that go through each batch come to Silicon Valley from outside the US. That's pretty interesting, and they always have part of the batch that are nonprofits. I do think for building a nonprofit or any company today, technology in the form of software is more important than ever. Five years ago, the average small business or nonprofit was paying for one piece of software, and today the average is about a dozen pieces of software that they're paying for. What that means is you can start a smaller organization and operate more efficiently using software, thanks to tools that the engineers, designers, and product managers in this room are building. I hope that helps. I'm happy to talk more about it later, but I'm glad you're here to talk about nonprofits.
Yeah, that's a good question. So if you can incorporate in the US, it does make it a lot easier to raise from US-based investors, if you want that, and it also makes it easier to take your company when you do your big IPO on the stock market, if you want to do that in the US, which is what most companies want to do. Even my Chinese companies and European companies, it's easier if you start as a C-corp early on and you incorporate in Delaware or somewhere else in the US. I hope I didn't offend anyone in the government here or in other areas, and I could be very wrong because I don't pretend to understand the environment here in terms of how you do business. But yeah, it makes it easier for folks like us to invest if you're incorporated in the US, so if we're your target, it makes it easier.