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Ron Cohen
Former CEO, Acorda Therapeutics

Amplifying Scientific Innovation® Video Podcast with Dr. Ron Cohen, CEO, Acorda Therapeutics

🎥 Mar 24, 2022 📺 TheSophiaConsultingFirm ⏱ 39m
In Episode 13, Season 4 of the Amplifying Scientific Innovation® Video Podcast, Dr. Sophia Ononye-Onyia, Founder and CEO of The Sophia Consulting Firm, interviewed Dr. Ron Cohen, President, CEO and Founder of Acorda Therapeutics, a role that he has held for over 26 years since he founded the company in 1995. Acorda Therapeutics, Inc. is a public biotechnology company developing therapies for disorders of the nervous system, including Parkinson’s disease and migraine. In recognition of Brain Awareness Week in March, this episode showcases Dr. Cohen's unique perspectives on science advocacy, hea...
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About Ron Cohen

In a March 2022 podcast interview, Ron Cohen, then President, CEO, and Founder of Acorda Therapeutics, discussed the company's history and challenges. He stated that the company lost its patents on the drug Ampyra after a judge overturned them, a decision he described as "capricious" and "unfair," noting the same patents were upheld in Europe. He said the company subsequently lost most of its revenue from the drug and had to restructure multiple times. Cohen also described the launch of an inhaled form of levodopa for Parkinson's disease in March 2019, which he called a "vital drug," but said commercial and reimbursement challenges followed the onset of the COVID-19 pandemic. Cohen shared his perspective on company culture, stating that everyone at the company should consider themselves as "practicing medicine" with a responsibility to prioritize what is best for the patient. He also recounted the creation of a spoof Twitter handle, "ron cohen's hair," which he said became a "little piece of biotech history." On diversity and inclusion, Cohen said it "needs to be done locally at every company" and that leadership teams need to "get religion about this," while cautioning against creating resentment.

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Transcript (19 segments)
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Sophia0:13
and CEO of the Sofia Consultant Firm, a WeBank certified life science marketing and communications consultancy that was established in New York City with the goal of amplifying scientific innovation. The goal of this broadcast is to showcase the importance of science advocacy, health equity, and influential leadership through conversations with senior leaders who will share their unique perspectives on their leadership journey, corporate vision, and industry outlook. My guest today is Dr. Ron Cohen, President, CEO, and Founder of Acorda Therapeutics, a role that he has held for over 26 years since he founded the company in 1995. Acorda Therapeutics is a public... Summit Live in Boca Raton, Florida, following an invitation from the conference's chief curator and chairman, Dr. Ahmed Khalali. Excitingly, Ron and I have over 280 mutual connections on LinkedIn, and I'm absolutely thrilled to welcome to the show Dr. Cohen.
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Ron Cohen1:30
Thank you so much, Sophia. It's wonderful to be here.
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Sophia1:34
It's my absolute pleasure. So I always start the podcast the same way, which is to ask you: what is your definition of scientific innovation?
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Ron Cohen1:43
Well, that's such a big question. Everyone is going to see it through their own particular lens. As a physician and not a bench scientist... here at this time next year discussing it. But if we just talk about healthcare innovation, to me it really is anything that ultimately improves our ability, or the ability of healthcare professionals, to improve the lives of patients, full stop. If that means a novel scientific platform, for example stem cells or mRNA, that one can then use to launch a whole new generation of therapies that are more effective, more broadly applicable than others had been before, then that's obviously scientific innovation. I think in addition, finding new ways of accelerating the time to market for therapies that can improve lives, or just to get them to market at all when otherwise they might not have been for lack of the right data, the right trial design, the right execution, even that is scientific innovation. It's really anything that has not been thought of or reduced to practice before that effectively advances our understanding of disease, of illness, of biology, and enables us to manipulate that or apply that understanding in a way that improves the lives of our fellow human beings.
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Sophia3:52
Wow, I absolutely love that definition. Well, the interest in medicine, there's a pretty straight line from my dad who was a neurologist, actually a neuropsychiatrist. He practiced both, and he was on staff at the Neurological Institute at Columbia for over 40 years. Even after he reached mandatory retirement from the medical center at 75, he went to grand rounds every week, he asked questions, he stayed up in the literature, and he continued to practice at his home office until he was 87 years old. Because he had a home office and because he not infrequently would take me up to the medical center on weekends when he did rounds on his patients, I... why did you decide then to switch to the biotech field? Like, what inspired that?
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Ron Cohen5:10
Well, I actually did want to mention that my mother was a magnificent concert violinist, and the reason I didn't become a concert violinist is that I was very far from magnificent at the violin. Getting into biotech was serendipity. I actually had another passion in life, and it wasn't the violin, but it was in the arts, in theater, and primarily musical theater. I grew up singing and being in shows all my life since I was in first grade through college through... theater and medicine. In college, I didn't declare pre-med until junior year, which is very late. I had to make up the courses during the summers, and right at the end I sort of flipped: medical school, acting school, medical school, acting. It was when I realized that there's a truism in medicine that says the person with the lowest GPA in your medical school class is still called doctor, whereas actors who can be the finest actors in the world can be waiting tables for 25 years. So I essentially took the easy way out and went to medical school. When I got to my residency at University of Virginia in internal medicine... that what we knew we had to do and what we know how to do as physicians is a fraction of what people need us to know. That goes back to our innovation question and the desperate need constantly to be innovating and advancing medical progress. I was going to do a neurology residency like my dad, and I was about to apply, and I did this show my senior year as a resident because I had a three-month block of primary care where I had no night call. They were auditioning one of the musicals I always wanted to do. I auditioned, I got the lead. It was the town theater, and we did the show, and then we got a really good... putting my neurology residency on pause. It turns out I never got back to it because I went back to New York and I was living a dual life for a few years where I was practicing medicine, doing emergency medicine, doing walk-in clinics, urgent care centers. The reason I did that was that again I had no night call, so I could do the theater and juggle my schedule. I could work two or three days a week or even do two 24-hour shifts in an emergency room, pay the rent, and then audition, take class, and so on. I did TV commercials, off-off Broadway, I did... friends. They're married, they are PhDs, they were at NYU in the same lab, and they just left because they have tissue engineering technology and they formed a little biotech company. This was in 1986, the very beginning of biotech. They asked us to help find them a doctor who could do the clinical things because they're PhDs. I said, 'Well, why are you calling me? I have no business background, I have no idea about business. Call my brother, he went to Wharton.' They said, 'Well, we thought of you because they specifically wanted a physician who also had presentational skills and experience, and you did theater.' So... they had rented on East 33rd Street, East 34th, East 33rd. I walked in, spent half a day, and they took me through the science, and I got hooked. They were growing bone marrow in a dish that looked like three-dimensional human bone marrow, and they were going to use it for transplants and for other organs like skin and liver. I thought, 'Wow, this is amazing.' They asked me to join them on the spot. There's a whole story that goes with it, I don't think we have time for it although it's really funny, but essentially the woman of the two, her name was Gail Naughton, pulled out an employment agreement from a drawer and pushed it across a desk at me and said, 'Sign here.' Wow. And so it was very strange. It turned out that the friends who had introduced us had sent her a couple of videotapes of me on TV, and based on that she already decided she was going to work with me. She was very entrepreneurial, very forceful. For reasons to this day that I'll never fully understand, she said 'Sign here' and she pointed at the line, and I signed. I joined this little company. I gave up what I thought was giving up medical practice and the acting. I went to work for this little company. Of course the joke was I was the fourth or fifth employee. I said, 'Why, Herb?' and he said, 'Am I doing a bad job?' He said, 'No, no, you're doing a great job, although honestly how you would know anyone was doing a great job at that point is beyond me because we were winging it the entire way.' He said, 'I can't afford your salary.' Instinctively, the first thing that came out of my mouth was, 'Oh, that's fine, I'll work for free,' because I was having a ball. It was so challenging, so interesting. The whole idea of taking science out of the lab and putting it into patients was so alluring to me that I just said I'll work for free. For another couple of years I was doing that. It was exhilarating. Then we found a real CEO from Eli Lilly, a guy named Art Benvenuto, who came in. He became my first mentor in business. He was really strong, and he moved us to San Diego kicking and screaming because I'm a native New Yorker and you just don't do that. I spent six years in San Diego. We took the company public, and ultimately I was running national trials for a skin replacement, a human dermal replacement that we were growing for burn victims. That was my history of getting into biotech.
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Sophia13:52
Wow, such a beautiful story. I don't know... do right. It's not always about the price tag, it's also about the experience for you. So thank you for sharing that.
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Ron Cohen14:17
Thank you. And you hit on my core learning through all this. When people ask, and younger folks who are trying to get into industry or thinking about it, that's what I always tell them. It's age-old wisdom, and if you read a lot you'll see it comes up all the time, and it's because it's true. There are other things that come up all the time that aren't true, especially these days, but this is true: do what you're passionate about, do what turns you on. If you do that, you will be happy, you'll be fulfilled. No... that's what you want to do. I think a mistake I've observed people make is that they stick with something knowing they hate it, knowing they don't like it, knowing it's not for them, but intellectually they're thinking, 'Well, I'll put in my time, I'll pay my dues, I'll do this, and I won't do this other thing that I have an opportunity to do right now because it's too risky, even though I would love it.' I think that's a mistake by and large.
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Sophia15:37
Right now, it's amazing that you mentioned that because I was going to ask you what advice you would have for young people that are looking to get into the biotech industry and to become authentic leaders like you. But not just what you've said. I think through the research that we've done and... you're truly inspirational. Just listening to you and from what I know about you, but how do you become so bold? So... it started out as an April Fool's joke actually. So let me be fully transparent, come clean with the audience here. It was less bold than serendipity. There was a... and Sarah, you'll hear me use that word a lot because opportunity knocks. You need to know when it's knocking, you need to recognize it because it knocks not infrequently, and you need to catch it when it knocks and go for it. In this case, there was a brilliant... in his full glory, he was a brilliant analyst of the biotech industry, of companies, and by the way he was a physician and a musician as well. I believe he was a violinist, so he got my mom's talent, I didn't. Very unfair. He and I had a warm relationship. One day, out of the clear blue sky, he wrote a note about our company, Acorda, my company. He put my headshot at the top of it, which is almost unheard of, extremely unusual in an analyst note, and there was a big red arrow pointing at my hair. Ron Cohen, and he put... well, my email lit up, my text lit up, everyone's writing, 'Come on, really?' It just became because he was so well published, everyone followed him, so everyone knew about him. My investors were calling. This was in March of that year. My head of communications came up to me and said, 'Hey Ron, we came up with this idea.' I wish I could claim the idea, but it was his idea. He said, 'I had this idea. We should spoof Mark with a new Twitter handle for you: @RonCohensHair.' I burst out... wrong codes hair. You'll see that's my photo. You talk about lighting up. I had reporters calling and tweeting. I was working out that morning, it was early in the morning, and all of a sudden I see my Twitter feed go off, and it's a reporter who's well known saying, 'Is this seriously you?' Then it got a lot of attention, and I realized it's real, it's fun, it's a bit of an homage to Mark who I respect and like very much, so why don't we keep it? We kept it from there, and it obviously is a bit distinctive. When he passed... it's amusing, it's fun, it's human, and it's me. So let's keep it because one of the other things I've learned is, I forget who said this, there's a wonderful quote: 'Don't take life too seriously, you'll never get out of it alive.' I thought, if you can amuse people a little bit, they see it, it brings a little smile, great, and then we can talk about serious things while we're at it.
Now you're exactly right. Thank you. I am laughing so hard I'm actually crying, and that doesn't usually happen. So I appreciate the humor that you bring. And now I'm going to tap into your scientific brilliance. So can you... I was so enthralled by everything I'd learned. I learned by doing and making 12 mistakes a day if not more, and then you just learn. I didn't get an MBA, but I got my practical MBA. At one point or another, I did pretty much every job in the company, whether it was going under the hood, business development, communications, clinical, regulatory, quality, and so forth. I was enthralled by all that, and I decided to go back to neurology in my way because I always loved neurology, and as I said, you know where I got it from. It was such a desperate area of medicine. This is back in 1993, at the end of '93 when I started working on it. We incorporated in '95. It took a year and a... Parkinson's and other neurological diseases. We've had quite a journey over the last 25 years. We started out with nothing. It took five years to get venture financing, so I bootstrapped. Ultimately raised about eight million dollars in the first five years through various means from individual investors and then a business deal and so on. But it took us 15 years from that point to get our first drug developed and approved. That was a drug called Ampyra, still on the market. It improves walking ability for people with multiple... in various conditions including as I mentioned Parkinson's, MS, epilepsy, one for heart failure which was a little off the beaten track for neurology. Two of them have so far come out the other side. A few of them just failed outright for various reasons, whether it was safety or efficacy or both. That's the nature of the industry. For every 10 drugs that actually make it into human trials, it takes about 5,000 molecules, just one of which gets to a human, and then one in 10 on average make it out to be a developed approved drug. So we're two for nine now, so we're doing a little bit better than the odds. Of the whole patent system and the way it's adjudicated, I should mention the same patents were upheld in Europe, which gives you a sense of the arbitrariness of the system. We lost the patents, we lost most of our revenue from the drug, so we've had to restructure a number of times since then. But fortunately we got a Parkinson's drug which is an inhaled form of levodopa that came out of Bob Langer's lab at MIT. It is a vital drug for people with Parkinson's whose medicines wear off before their next dose and then they go back with their symptoms for an hour, sometimes an hour and a half. We launched that in March of 2019. Of course we were out for a year, we had all kinds of reimbursement issues, other issues just to get our footing. We started getting our footing, things looked like they were really coming back, and then COVID hit. So we're still struggling with that, but the drug is out there. We get lots of grateful patients talking about it. Even Ampyra has held up against generic competition better than you would have expected, better than most people expected. It's because we have always taken very seriously that everyone in this company is practicing medicine. I tell that to everyone, I don't care what your title is. That entails always thinking about what is best for the patient. It doesn't mean you always get to the ideal because given our system and its complexities, you can't. But you do your best to try and to inform your decisions keeping that in mind along with the other many, sometimes conflicting, responsibilities that you have as a public company.
Wow, I mean extremely well said. I think even going on your website, I remember I saw that you adhered by the policies of value in terms of diversity and inclusion, but even bigger than that. Obviously your company's headquartered here in New York State, which of course is a growing biotech cluster. But what... wow, I don't know an easy answer to that. On some level, at a major level, it needs to be done locally with every company. Every leadership team and CEO, every board of directors needs to get religion, if you will, about this. It's a lot better than it used to be. When I served as chair of the board at BIO, which is the Biotechnology Innovation Organization, I created the Diversity and Inclusion Committee of BIO, and that is going strong. We've had a number of initiatives really to help do exactly what you're saying, which is to spread the gospel of diversity. Providing the newest, the best, the greatest new therapies in a continual way and a progressive way to patients. Those patients are diverse, it's the whole population, it's everyone. The talent pool that we draw from has to be equally diverse because talent is everywhere. Frankly, you have all these different communities of people out there who identify in different ways. They may all identify as Americans, which is wonderful. They may all identify as human beings, but then they also identify as women, as people of color, as people of different gender preferences, different sexual preferences, whatever it... all can benefit from them. Don't we need to be informed about what is specifically important to those communities, not just what is generally important to everybody? The only way you really get at that is to have those representatives in your company who are passionate about your company's mission and passionate about bringing it to those communities from which they arose.
Yep, I couldn't agree with you more. Again, extremely well said. I like the continuity between your work at BIO and what you instill in your own company and what you also amplify to the external world. Right, so you have to think globally but act locally. It starts with whatever company policy. People will... I don't think you know... ultimately is taken to be routine but is very far from routine in the beginning. Sometimes you need a kick start, sometimes you need to force people to experience it. The trick is, how do you do it in such a way where you don't build so much resentment that it's counterproductive? So it's a bit of a balancing act. At the end of the day, I think we in the industry, and particularly the leadership of the industry, have a lot of responsibility here to go out and get our fellow companies, our fellow leaders, to understand this and to practice these things.
Yeah, I agree with you. Dr. Michelle... so as we wrap up, I just have two questions. I'll call it a question and a half. So, are there any emerging technologies that you're excited about and why?
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Ron Cohen31:22
Maybe... no. I've got recency bias and selection bias because there is so much that is exploding. Whether it's bispecific antibodies, particularly in cancer. Obviously mRNA, which with the COVID pandemic has come to the fore, but even in mRNA there's progress now with circular mRNA, and that's going to presumably last longer and be more effective. You've got RNA interference... inclusion to lower cholesterol, one shot every six months, you don't have to remember to take pills. It's mind-boggling. Stem cell therapies, CAR T-cell therapies. Just this last week there was a remarkable report from a Vertex-sponsored N-of-1 trial in a man with type 1 diabetes who appears to have been cured by injecting insulin-creating cells that were created in a lab out of pluripotent stem cells. If that holds up, and even if this one doesn't hold up, it's almost there, it's coming. CRISPR for gene therapy and all of the children... beyond. It wasn't until the early '90s that monoclonal antibodies took off. When they did, there were two spectacular failures in the industry in clinical trials that took down all the companies that were trying to do monoclonal antibodies, and people gave up on them. Well, what's pretty much the most commonly used or developed therapy right now? Monoclonal antibodies of one kind or another. So that's the nature of progress. What we're seeing now after the Human Genome Project in 2000, 2001, when we first sequenced the human genome at a cost of billions of dollars and years and years... has been logarithmic. That wasn't always the case, but it is now. I can guarantee that in five years if we have this conversation, I'll be giving you a whole new laundry list of my favorite therapies.
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Sophia34:30
Yeah, but that's the beauty of innovation, as you stated earlier. It is dynamic, and that's why ultimately we ought to measure it in terms of the impact to our patients. At some point in the spectrum of our lives, our patients are caregivers, so we should continue to pay attention to scientific innovation. So my final question for you is very simple: do you have any other commentary... and my residency. I never dreamed that this was going to be my career. It didn't even exist when I was in medical school. I guess but... I would go back to something I said earlier. If I had to distill everything I've ever done into one lesson, just one, it would be: wait for opportunities. Learn to recognize when they are there. You'll know it if you listen to it. It's not here actually, or if it is here, it's here, which is in your right brain, but what we more normally call down here, our gut. There's a gut call that in life frequently we're called to make whether... are not left brain calls. They are gut calls, they are right brain calls. Very often those of us who have been trained in science, trained in medicine, we tend to favor the left brain, which is the analytic side. Very important, critical to innovation, critical to everything. So is this side, the creative imaginative part, the gut part, the emotional part, is equally if not more critical to innovation, but also to how you live your life. Whether you are passionate about what you're doing when you get up in the morning has very little to do with the formula that you're working out in your head. It has all to do with just this gut feeling that, 'Oh my goodness, I can hardly wait to get back to doing this.' And I'm so glad that I did because it allowed me to make people like you, and not only inspirational and creative and brilliant and all that, but you have such an excellent sense of humor and are humbled in this gratitude for life and for people. I feel like I could talk to you from now until next year, which will be impossible, but I thank you so much for the generosity of your time and for the wise words that you've shared here with us today.
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Ron Cohen37:39
Well, thank you, Sophia. And in closing, one more point I want to make to the audience. I do want to point out because some of you are looking going, 'Did he buy that and is it important?' Art is critically important. I want you to know that I think one of my... related things and some of the awards and things, but right behind my desk you have this because I couldn't think of anything more important that you would want to put up in your office.
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Sophia38:20
Wow, wow. Well, thank you for sharing that. I think the beauty of the pandemic in some ways is it allows us to share parts of ourselves that were previously hidden. So thank you for sharing that important story with us and for everything. Now the only thing I wish you could have done a better job of is the violin skills, but I'm sure you could pick that up much later on.
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Ron Cohen38:42
I'm so sorry you brought that up, Sophia. But thank you so much for the opportunity.
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Sophia38:48
Oh, thank you. I appreciate your time. Have a good one.