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Chris Diorio
Co-Founder, Vice Chairman & Chief Executive Officer, IMPINJ INC

The Creation of the #InternetofThings ! #iot #technology #investing #entrepreneur #tech #startup #vc

🎥 Oct 17, 2024 📺 Madrona ⏱ 0m 👁 464 views
impinj CEO Chris Diorio sits down with Madrona's Tim Porter and Patrick Ennis to talk about creating a category (RFID) and so ...
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About Chris Diorio

Chris Diorio, co-founder and CEO of Impinj, has been discussing the company's role in the development of RFID technology and the Internet of Things. In a November 2024 podcast, Diorio said that "any transformative technology takes time — a long time; it doesn't happen overnight" and that the "fail fast" mantra "does not work when you're inventing a new category." He noted that Impinj initially had to create a wireless standard and secure spectrum before it could fulfill Walmart's demand for pallet and case tracking. Diorio stated that the company has sold more than 100 billion chips and described Impinj as "the most pervasive technology that nobody's ever heard of." Diorio has also publicly challenged the RFID research community to develop an open, decentralized system for item-to-owner resolution, arguing that current numbering systems point to the manufacturer rather than the item's owner. He said the industry has built "a bunch of mini intranets of things" and called for a "DNS-like infrastructure" to link physical items to their digital twins in the cloud. In a separate 2019 campaign announcement, Diorio declared his candidacy for the Board of Selectmen in Whitman, Massachusetts, citing concerns about fiscal management and what he described as the embrace of "bigotry, racial bias, ethnic biases and religious intolerance" by some local officials.

Source: AI-verified profile updated from Chris Diorio's recent appearances. Browse all interviews →

Transcript (1 segments)
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Chris Diorio0:00
As I look back now, I can truly say any transformative technology takes time. A long time. It doesn't happen overnight, and that was sure a learning experience for me. But anyway, to go back to the beginning, the plan we initially had didn't materialize, so we focused on a new one and made it work, as is so often the case. And thus, the Internet of Things was born.