Bruce Thorn1:36
Thank you and good morning everyone. As I review this past quarter and provide insights into our current quarter's business, I want to reiterate that we will be providing comparisons to both 2020 and 2019. Given the periods of quarantining and stimulus that impacted the business in waves last year, we are anchoring comparisons to 2019 to show underlying business trends to that point. I am pleased with our second quarter performance as we continue to demonstrate strong growth versus 2019, proving out our Operation North Star strategies, demonstrating progress in our core assortment, and underscoring the relationships that we are building both online and in store with our existing and newly acquired customers. In the quarter, we saw strong double-digit two-year comps in Furniture, Soft Home, Hard Home, and Apparel, Electronics & Other. Consumables also posted a positive two-year comp, while Food was down mid-single digits, reduced on a square footage basis by our pantry reset last fall. As a result, while down 13% to last year on a comparable basis, comparable sales for the second quarter increased 14% to 2019. Additionally, we delivered diluted earnings per share of $1.09, within our guidance range, despite ongoing supply chain and distribution headwinds that were greater than expected at the beginning of the quarter and cost us at least a point of comp. While the Big Lots team is always busy, we were really busy over the past quarter engaging with customers, leaning into our store count growth, continuing to upgrade our omnichannel offerings and removing friction from our e-commerce channel, launching a new warranty offering through Allstate, rolling out additional Lot and Queue Line stores, preparing for the launch of our two new forward distribution centers and Project Refresh at the start of the third quarter, further rolling out our Billionaires brand activation campaign, and navigating a challenging supply chain market. While addressing these initiatives and macro forces, our teams remain unwaveringly focused on our customers' needs, continuing in our mission to help them live big and save lots. We are dealing with the now and navigating the dynamic and ever-changing complexities of the supply chain, but at the same time we are leaning into and investing in our future and our promising long-term growth opportunity. I speak for all Big Lots leadership when I convey how indebted we are to the over 30,000 Big Lots team members. We remain very excited about the huge white space opportunity ahead of us and know that investing in our customer, our people, and our infrastructure will be critical to bringing that growth potential to fruition.
Turning to some more specifics on second quarter, we saw continued strong basket as Furniture outperformed most other categories, as reflected on page six of our investor presentation. Freight headwinds weighed on gross margin for the quarter, and in addition, our performance for the quarter was also impacted by labor challenges in two of our regional distribution centers. This dynamic is improving as we enter Q3, and stress on our network will be further reduced by the opening of our first two forward distribution centers. In addition, to alleviate immediate supply chain pressures and maintain speed to market, we have set up a nimble and agile temporary DC bypass program for the fourth quarter that will increase efficiency of our DCs and capacity to our network. Meanwhile, we remain excited by our merchandising opportunities, and we are focused on driving customer-centric deals every day. We continue to expand our ability to find closeout product in most areas of the store. We are working hard to find great deals and big buys for our customers, whether we source them from closeouts, engineered closeouts, or just incredible product we find and add value in the market. We see the potential for closeout opportunities to grow in 2022. As we focus on item merchandising and key value messaging, our customers are responding well. For example, our increased investment in apparel is leading to the acquisition of customers that are exploring more of the Big Lots assortment. Additionally, this is a great example of increasing merchandise productivity within the box, driving incremental sales with a strong initial markup and expanding our brand recognition with quality product.
Turning to our category performance, Food and Consumables both declined versus Q2 2020 as we lap last year's COVID impact. Consumables were positive on a two-year basis, and both categories exceeded our beginning of quarter expectations. In Food, we have continued to see a shift away from grocery and baking categories and into more snacks, beverage, energy drinks, and on-the-go food. In Consumables, we saw a rebound in the household chemicals category as well as cosmetics, while paper sales demand on bath tissue and paper towels continue to be a big challenge driven by the prior COVID-related stock-ups. A year ago, we reset Food and Consumables across the store, and this is performing well as we approach lapping this reset. We continue to see opportunity to improve overall productivity and improved value with Big Deals, own brands, and everyday low prices on brand names. Our Seasonal assortment, which includes patio, lawn and garden, and summer categories like coolers and Fourth of July themed goods, was challenged for the quarter due to shipping delays and inventory availability. The overall category comped down 15% to last year but up 4% to Q2 2019. Moving into Q3, our inventory situation has improved, and we have seen a resurgence in sales with early strength from our Halloween and Harvest assortment. Although supply chain pressures related to Asian port and manufacturing disruption will continue to create challenges, we are much better prepared to win at the all-important holiday season. Soft Home comps were up 14% versus 2019. While we saw softness in fashion bedding, all other categories met expectations. Bath rugs and towels, patio rugs, and floor mats were particularly strong this quarter. Also noteworthy were the candle collection categories within home decor with strong double-digit growth to 2019. Hard Home comps were up 13% to 2019, exceeding our expectations, with appliances and home organization delivering double-digit increases to 2019. Key classifications such as floor care, kitchen appliances, storage, dinnerware, and cookware continued to trend strongly, partially offset by lower but positive comp sales to 2019 in tabletop, food prep, and home maintenance. Closeouts in Hard Home were up even more over 2020, with appliances, cookware, and home organization all doing very well. Toys, now rolled into our Hard Home category following our merchandising organization, also performed quite well and ahead of expectations. Furniture delivered another very strong quarter with comps down 10% to last year but up 30% to 2019. The furniture team did an outstanding job of mitigating inventory challenges primarily as a result of chemical shortages affecting foam production, and we achieved our strategic goal of winning Memorial Day weekend with positive comps to last year and two years ago. Upholstery was particularly strong in Q2, delivering a flat comp to 2020 and up almost 40% to 2019, driven by high demand for sofas and sectionals anchored by the Broyhill brand, which continues to gain share. It is now over 40% of total upholstery sales. Apparel, Electronics & Other also performed very strongly, up 15% to 2020. Apparel delivered a 90% comp for the quarter, with casual and athletic lifestyle dressing dominating the women's business. Although tops remained strong, we saw high sell-throughs in capris and shorts as well. Men's active tops and shorts performed well. Closeouts continue to build within the assortment, offering value, breadth, and new classifications. Accessories saw nice increases with hair and jewelry. Additionally, luggage was introduced as a new category in July with strong sales results that will provide additional growth as we look toward the back half of the year and into 2022. The Lot continues to strengthen, delighting our customers with fun, innovative treasures just right for life's occasions while delivering nearly 2% of the company's sales in the quarter. We executed a camping theme set and a nostalgia set during the quarter, both of which resonated well with big hits from national brand camping suppliers, novelty small appliances, and unexpected finds such as popcorn-themed items, a TV projector, large video game units, and novelty pet styles.
I would now like to turn to our longer-term growth strategy. We remain excited about the tremendous progress we are making under Operation North Star, where our growth drivers are growing our customer base, improving our e-commerce conversion, improving merchandise productivity, and increasing our store count. With regard to customer growth, we are thrilled with the continued rollout of our Be a Billionaire brand campaign that we gave a glimpse of last quarter. This program is grounded in extensive consumer insights around why customers love to shop us. She sees us as the home of the hunt for exceptional bargains and surprising treasures. I'm delighted to share that this campaign is driving a 2% lift in transactions in the markets where we have rolled it out. New Billionaires visiting Big Lots for the first time are driving 60% of these incremental transactions. The campaign has also increased brand awareness, consideration, and purchase rates, showing that we are gaining relevance. Our first campaign featured Retta, who successfully transferred her relatability and humor from Good Girls and Parks and Recreation into our Billionaire campaign. As we gear up for this holiday, you can expect to see additional stars hunting for bargains and treasures at their neighborhood Big Lots. Coming soon, you'll see Eric Stonestreet, most famous for his role in the beloved comedy Modern Family, and Molly Shannon, best known for her fantastic characters on Saturday Night Live. Both Eric and Molly embrace the Big Lots personality. We cannot wait to share future details with you soon. We're also thrilled that the campaign is resonating with a younger audience. In our demographic distribution, we've seen a 600 basis point share increase in new customers ages 25 to 39, with the distribution shifting from those 55 and older. Savvy shoppers of all ages are discovering Big Lots, and they love that we provide everything for their home with incredible value and superior style. Meanwhile, our rewards membership continues to contribute productive growth to the business, with active membership up 8% versus the second quarter of 2020, adding 1.8 million more new members this past quarter, with rewards membership currently at 21.5 million. Additionally, rewards customers in total spent 16% more than last year and 7% more per customer. Over 72% of our sales this past quarter were attached to our rewards membership. That penetration to sales is up 400 basis points to the same quarter last year. Finally, we continue to see great reactivation through thoughtful win-back programs to recapture lapsed rewards members and keep them coming back.
Turning to e-commerce, demand increased 10% over the second quarter of 2020, representing over 400% growth to Q2 2019. While site visits declined in the quarter versus Q2 2020 as we lapped the height of the pandemic response in 2020, the decline in traffic was more than offset by increases across conversion and basket size. Demand for our seasonal lawn and garden assortment and for furniture continued the momentum that we saw in the first quarter. E-com growth is supported by our investments in the channel to further improve search, purchase, and fulfillment capabilities. Buy online, pick up in store, curbside pickup, ship from store, and same-day delivery with Instacart and Pickup have all been very successful and drove over 60% of our demand fulfillment. To support holiday, we are increasing the number of stores providing ship-from-store fulfillment to 65. We are further reducing transaction friction by introducing our third mobile wallet payment program, PayPal, in time for holiday, joining our lineup of Apple and Google Pay, and we expect to introduce a new buy now, pay later offering later this quarter. Additionally, we have updated the look and feel of the website to match and enhance the upbeat feeling of our brand in the Big Air campaign.
Turning to merchandise productivity, momentum remains strong within our growing Broyhill business as the assortment drove $194 million in Q2 sales. This represents a $77 million increase to Q2 2020, at which point we had just launched the brand. We remain thrilled with Broyhill's trajectory and continue to see strong growth ahead for the brand, with over $400 million in year-to-date sales, up to last year's full-year performance, and showing continued acceleration to becoming a billion-dollar brand. In addition, it's important to call out that Broyhill is just one aspect, albeit a huge focus, of our own brand strategy. We are also leaning heavily into Real Living, a private brand in our furniture and home goods area of the store with a lower price point than Broyhill. We are seeing early growth in this brand by consolidating our offering of unbranded goods and transitioning from other private labels currently in the store. We are also introducing new products to make sure we have a complete offer in the Real Living brand. Real Living has ramped up quickly, generating over $400 million in sales year-to-date, and we are confident that it too will become a billion-dollar own brand for Big Lots. The Lot and the Queue Line front-end strategies are now rolled out to approximately 1,225 stores. These initiatives act as innovation labs with newness that plays into the rest of the store's assortment, strengthening customer engagement. The Lot and Queue Line continue to drive a 3% incremental combined lift to our store performance. Additionally, both have become established aspects of the Big Lots shopping experience, as transactions containing items from the Lot tend to be of larger value, include more items, and attach to more of the balance of the assortment, while the Queue Lines are driving strong incremental unit impulse buying upon checkout. In prior calls, we introduced you to our next-generation furniture sales team test that puts dedicated furniture-focused associates on the sales floor to help educate our customers about the breadth and quality of our home furnishings. I'm excited to announce that this test, now in over 80 stores, continues to perform very well, delivering around a 15% furniture sales lift. We expect to roll this next-generation model to several hundred stores in 2022, delivering at least a point of comp to the total company on an annualized basis. Finally, with regard to store count, our growth is accelerating this year and will further accelerate in 2022 and beyond. Based on all the work that we have done in recent months, we are confident that there is white space to grow our store count by hundreds of stores in the coming years, with two to three times the net store growth in 2022 than the net increase of around 20 stores we expect to achieve this year. At the same time, we expect to continue slowing our rate of closures as a result of our store intervention program, which this year will be only around 15 stores.
All of these growth drivers are supported by key enabling investments. Earlier this year, we announced that we would be opening mid-year two forward bulk and furniture distribution centers to support our growth and relieve pressure in our current regional distribution centers. We are pleased to announce that our first FDC opened in early August, and our second will be receiving inventory early next week. Additionally, we are pleased with the performance of our new transportation management system, which has been crucial to mitigating the pressures that we've experienced within our distribution network. Meanwhile, during Q2, we initiated a multi-year program which we are calling Project Refresh to upgrade our approximately 800 stores not included in our 2017 to early 2020 Store of the Future program. These stores will get new exterior signage, interior repainting and floor repair, a new vestibule experience, remodeled bathrooms, and interior wall graphics, all at a much lower cost than our prior Store of the Future conversions. This will create a consistent brand experience across our stores and enhance our brand for the long run. The average cost per store will be around $100,000, much lower than the prior Store of the Future program. As I hope I have impressed upon you both in this quarter's discussion and in previous calls, we have resolute belief in our white space potential and in the continued growth opportunities that Operation North Star presents. The underlying progress we are making is increasingly evident. Before handing over to Jonathan, I want to turn back to the supply chain and distribution headwinds we've discussed, which we expect will continue to impact our business in Q3 and Q4. Prior to the recent global resurgence of COVID, we were seeing increased import costs driven by a global increase in demand for ocean freight. Over the past two months, we have seen that dynamic exacerbated by the temporary shutdown of the port at Yantian, China, and temporary factory and port closures elsewhere in Asia. Vietnam, where segments of our furniture and seasonal categories are sourced, is currently under COVID restrictions that impact our suppliers' ability to produce at scale. The Vietnamese government is targeting September 15th as the day to ease restrictions. In addition, the port of Ningbo, China experienced a terminal closure in mid-August, although it has now reopened. These developments highlight the fluidity of the situation and the ongoing uncertainties caused by COVID-19. While these pressures are expected to be transient, they are resulting in both cost increases due to an imbalance of container supply and demand, as well as sales impact due to delayed inflow of product, particularly from Vietnam. The guidance that Jonathan will cover in a moment bakes in our current estimates of these impacts. In summary, we are facing some near-term challenges, but our underlying business remains strong, as evidenced by our strong two-year comps in the second quarter which have continued into Q3. We are as confident as ever that our Operation North Star strategies will drive significant growth in the coming years, supported by key investments we are making. I'll now turn the call over to Jonathan for more insight on our financial results for the quarter and our outlook.