The Growth Game Has Changed | Digital Edge 2022

Hi everyone, I am very happy to be here. My name is Or Offer, I am the CEO of SimilarWeb. And I come here today to talk about how the growth game has been changed in this current environment. So the question of how do we grow quickly has been around in almost every corporate lately. It was top of mind to a lot of executives, and the reason that happened is as the digital world came and really turbocharged the scale and the speed at which corporations could grow. You can see in this nice example below that we put on the slide how long it took for each one of those technologies or products to reach 50 million users. For example, cars: 62 years to get to 50 million users. TV: 22 years. And then the internet came; for the internet it took seven years. But once it arrived, it accelerated. You can see products like Twitter: two years to get to 50 million users. While Pokemon Go, the app, only 19 days to reach 50 million users. Look how crazy it is. And it's happened because you don't need a lot of capital and investment to start building products in the digital world. You don't need inventory if you're selling something; you do drop shipping. And you can reach billions of people instantly. And times changed. We are now living in and getting into a period that is very complex, okay? And I will say even difficult, because we now have big global conflict in Europe that we don't know how it will go. We have inflation rising, we have interest rates going up, and there's a lot of uncertainty how the future would look like. And we can start seeing that the growth game has changed. People want to be more smart about their investment, and people are not really sure about what the future would look like. What does it mean that the growth game has changed? You have now new rules. You can see many people start talking about efficient growth, about effective growth, measured growth, profitable growth. I would like to call all of those smart growth. This is what everybody is looking for: how can I grow smartly, take the current investment I have, not increasing it, stay the same, maybe even do some cuts, but continue growing more and faster? And I like to call all of those terms smart growth. And in order to drive this smart growth, I will say that companies need market data. It's not enough to look only at their own data; they need also to look at the competitors and what they're doing, and also look at the market to understand what the competition is. And we all know that without access to data, you basically operate in the dark. You need to get visibility. Today, companies spend billions to capture, manage, and understand their own data. But here is where SimilarWeb shines and comes into the picture. We come in bringing you the market data, the competition. We're putting a light on the full digital landscape so you can drive the right decision. We're basically opening your eyes. I call it like you have this wow effect: once you use SimilarWeb and understand, 'Whoa, I can see everything.' And this is where what I call smart growth is going into action. Because once you see the entire market, you can start understanding: 'Wait one second, why am I getting less organic traffic than my competition? On average in my market, why do I need to pay for my market? Maybe I do something wrong. Maybe I need to allocate investment to that area. How can I protect my market position? Maybe people are doing stuff, I am getting pushed, I need to pay, I need to work harder. How do I benchmark my performance? Am I more or less efficient than my competition? If I improve my conversion rate, what will be the impact? Let's say I operate and I have 2% conversion, but I think with market data that my competitor or other players are operating at 4% conversion — it's double what I do. So if I change that, how much will I gain? Maybe I don't need to spend more, I can just be more efficient.' So by giving you market data and all this visibility, you can drive the right decision, you can allocate resources to the place that can drive more impact, and you can make more decisions to capture more opportunities in areas that will be less cost efficient. So this is what I think will happen now: as everyone starts going into smart growth, they will start using more market or digital intelligence to understand how they can be smarter about driving their business. And what's nice about SimilarWeb's solution is it complements the operational systems. Every company has systems to run their sales; we have sales intelligence to drive on top of that, discover opportunities and drive smart growth. You have the tools and software you run your marketing; we have the marketing intelligence that comes on top of that and helps you find more opportunities, untapped markets, how to drive more smart growth. So we are the engine that turbocharges what I would call smart growth or the new digital economy. And I would love to share with you this very nice new four-cell study that we did on the two biggest products we have: DRI, Digital Research Intelligence, and DMI, Digital Marketing Intelligence. How we helped an amazing company gain $17 million of profit almost over three years while they invested only $2.3 million, driving a 642% ROI by using SimilarWeb. This is outstanding, and we wish we could do it with many more customers. There's another great example: our dear customer DHL, with whom we have a great relationship for many years. How we dramatically helped their sales organization improve win rate. It's like improving conversion: they were doing the same thing and able to win deals at a certain rate. By providing them market data and digital intelligence in the conversation, it helped them convince their customers to choose DHL and understand the benefits, driving almost 500% ROI. How amazing is that? In this last example, we even help win in the marketplace ecosystem: how you can drive more sales on Amazon. They used our shopper solution to get the right insight, market data about competition, their own category, what things need to optimize, what opportunities they need to capture, and gained 40% growth in market share versus the competition by using SimilarWeb. We are very proud with all those examples, and we love our customers a lot. Today we will show you how they grow smartly. We will have product demos, we will have customer stories, we have our digital experts sitting with you, going with you over the amazing insights we have in our platform to enable you to drive smart growth. And now I want to share with you this amazing video our team created to show you our customers having winning moments day by day. Enjoy.