Ganesh Iyer, CEO of NIO U.S., has stated that NIO intends to enter the North American market by 2025 as part of the company's goal to expand into 25 countries. He has described NIO as a "user enterprise" focused on building a community around a "joyful lifestyle," differentiating itself from other automakers through its battery-swapping technology and a "battery-as-a-service" model that separates the car purchase from the battery subscription. Iyer has noted that the company has deployed over 1,800 swap stations in China and completed tens of millions of swaps, and he has emphasized that the technology is proven at scale. Iyer has also discussed the speed of manufacturing in China, citing a factory built during the COVID-19 pandemic in under a year. He has commented on geopolitical tensions, stating that "innovation has no religion, innovation has no country of origin" and that the climate crisis is a bigger threat than geopolitical concerns. In a separate talk on infrastructure sustainability, Iyer referenced the UN Environment Programme's definition of sustainable infrastructure and gave examples of highway projects that included animal underpasses, suggesting that planning should consider environmental impact.