Aged Care Financial Specialists.wmv
About Michael O'keeffe
Michael O'Keeffe, speaking in 2016 as a representative of the Broadcasting Authority of Ireland (BAI), discussed the organization's strategy and work plan regarding plurality in Irish broadcasting. He stated that one of the BAI's key strategic goals was ensuring viewers and listeners have access to a multiplicity of providers offering diverse voices and viewpoints. O'Keeffe said the BAI looked to protect the provision of universal, well-resourced news and current affairs, which he described as essential safeguards of a democratic society. He noted that plurality was becoming more complex in an evolving media environment, citing the impact of smartphones on how people source news. O'Keeffe also said the BAI would review its ownership and control policy within the terms of an overall plurality framework and was preparing for a potential phase 3 examination. In a 2013 video, O'Keeffe introduced himself as the business owner and practice principal for Aged Care Financial Specialists, a role he said he had held since 1988. He stated that there was a great need for a specialist service to provide advice and assist seniors and their families in aged care, and that his firm aimed to provide professional, practical advice in a caring and sensitive manner. O'Keeffe noted that decisions regarding the family home could have a major effect on fees and government entitlements, and that his firm provided financial planning advice for individuals at various stages of life, from early working life through retirement.