Responsible AI: Anders Gustafsson, CEO & Director of Zebra Technologies

🎥 Oct 04, 2022 📺 Business Roundtable ⏱ 3m 👁 697 views

Business Roundtable member Anders Gustafsson, CEO & Director of Zebra Technologies, speaks to the importance of ...

About Anders Gustafsson

Anders Gustafsson, executive chair at Zebra Technologies, has discussed the company's focus on helping customers digitize and automate workflows, particularly for frontline workers in retail, healthcare, transportation, logistics, and manufacturing. He stated that the company's solutions are designed to help retailers execute omni-channel strategies, such as buy online, pick up in store, and that these trends, accelerated by the COVID-19 pandemic, represent a permanent shift in consumer behavior. Gustafsson also noted that the company has moved from a device-centric to a workflow solution-centric approach and that recurring revenue streams now account for roughly 25% of total revenue. Gustafsson has addressed supply chain challenges, including semiconductor shortages and elevated freight costs, stating that the company prioritized meeting customer delivery times by using air freight. He has also spoken about the company's approach to artificial intelligence, emphasizing a commitment to responsible AI development and deployment that is supported and informed by human decision-making. Regarding the 2014 acquisition of Motorola Solutions' enterprise business, Gustafsson described it as a defining moment that created a global leader in enterprise asset intelligence, noting that the company's board was intimately involved in the due diligence process.

Source: AI-verified profile updated from Anders Gustafsson's recent appearances. Browse all interviews →

Transcript (13 segments)

Anders Gustafsson0:01

Hello, my name is Anders Gustafsson. I'm the CEO of Zebra Technologies.

At Zebra, our focus is on the frontline worker in an environment where there are more demands than ever before. We have the opportunity to use technology, including AI, to help get the job done. The cognitive load and volume of distractions impacting frontline workers has never been higher.

Some of the benefits we've demonstrated using AI include helping augment and direct workflows in a way that makes work more meaningful and assists workers in reaching their full potential while focusing on what they are most passionate about.

AI ultimately transforms the ability for our customers to leverage their data to operate in an increasingly dynamic environment. It enables them to make better real-time decisions to optimally serve their customers while improving worker satisfaction.

We are dedicated to ensuring Zebra's AI initiatives align to industry-based practices and help set the standard when it comes to delivering solutions to the end users we serve in retail, transportation and logistics, manufacturing, healthcare, field service, and government.

This is reflected in our commitment to share our expertise by participating in the regulatory process and through the research we conduct in cooperation with customers, partners, industry leadership associations, and research institutions.

We also support the BRT AI roadmap and policy recommendations for responsible AI development and deployment.

AI solutions are supported and informed by human decision making and adhere to our values of accountability, transparency, and ethical purpose.

We focus on solutions designed to deliver our enterprise asset intelligence vision, which strives to make every frontline worker and asset at the edge visible, connected, and fully optimized.

It is in consideration of our corporate values and desired outcomes that we evaluate the data we access and process.

Zebra recognizes that the development and deployment of AI is a journey. We are dedicated to an approach that spans business units and solutions to continuously evaluate and refine our responsible AI methodology.

Our ongoing commitment doesn't shy away from the difficult questions around the use of AI. The search for those answers will always be embraced and explored for the benefit of our end users, customers, partners, and employees.

Much like we do for cybersecurity and other initiatives that require company-wide coordination, we continue to evolve processes, principles, tools, and training while ensuring consistency and compliance through an internal hub and spoke governance model.