Shanee Ben-zur11:59
I've been super lucky with a lot of the managers that I've had. I mentioned the two women at the PR agency, Barbara and Betty. I would say they were the first people who changed the trajectory of my career because they took a chance on me. I wasn't coming from a marketing background. I think they saw potential in me and they invested in me. If it weren't for them, I wouldn't be on this journey at all. So they were the first ones. Then when I went to my next agency, I kind of weaseled my way into the digital arm. I literally would show up in the doorway of the team that was working on PlayStation. They were kind of a tight-knit group — it was mostly guys — and I was just like, 'Hey, how was the video games? How goes it?' They also took a chance on me, they let me in, and that also changed the trajectory of my career. I remember there was a point at which some of the leadership at that agency was like, 'Hey, if you make this choice to switch to digital, that could hamper your career, because PR will be here forever, but who knows how long digital will last?' It was one of those things where I was like, 'That may be true, but I feel a lot better when I'm working on the digital side than I'm working on the PR side, because it feels more natural to me.' Not that one is better or worse, it's just that I feel better at the digital side. That manager was really great for a lot of reasons. One, because he managed differently. He was very low-key. Some managers lead with energy and power, and he was like the Apple of managers. He was obsessed with Apple products, and he embodied the values of Apple — understated, clean, no frills, no excess — which was just a fun juxtaposition against the PR managers who were all bombastic. He was the opposite of that. I remember one time I got on a call with a client. When you're young, you're trying on different personalities at work and emulating a lot of the people around you. So I got on a call and I was emulating the PR side — I was like, 'Hi, hey, how are you?' I got off the phone and he looked at me like slow-mo turns his head and he's like, 'What was that?' I said, 'What?' He's like, 'Who were you? What did you just do? That's not your normal day-to-day. The way that you would interact with him wouldn't be that.' I said, 'No, no, it was totally a different personality.' He's like, 'Just be yourself, you weirdo.' Getting that permission to just be myself, even in the work context, was also a really big unlock for me. I thought you had to be somebody different at work, and he said, 'No, just be you, and that should be enough.' Then at Dropbox, I had a number of really great mentors. One interesting moment was I was reporting to the CMO at one point, and then I got layered under somebody. I was pissed about it — I was like, I was reporting to the CMO, now I'm being layered, this is terrible for my career. I was so mad about it. The person I got layered under had a meeting with me and she's like, 'Let's go meet on the couches.' She already diffused the intensity of the meeting, which I think shows a lot of wisdom. She looks at me and she goes, 'Shanee, what are all the things you want to achieve? What have you wanted to achieve but you haven't been able to? Just tell me.' So I told her and she said, 'I'm going to help you make that happen.' I was like, 'What?' She's like, 'I know that you're probably feeling some type of way about being layered, but I want you to know that there are upsides to being layered. When you report to somebody who doesn't have a lot of time or bandwidth, it's not always a good thing. It may sound good on paper, but they don't actually have time to invest in you. I have time to invest in you, and I want to make you more successful than you have been before. Now that you've told me what you want to achieve, I'm going to be your advocate and make it happen.' She made good on that promise. It was incredible. In that moment, I realized that the things on paper are not the only things that matter. That did make my career accelerate way more than had I just been reporting to the CMO and not getting any attention and barely getting any one-on-ones. Then I had another manager. I had been running a lot of the more brand-oriented things. I started out doing social media at Dropbox, then I took over all of corporate marketing at Dropbox. The person who was running all of the performance side took a chance on me to take over all of the lifecycle marketing and all of the demand generation side. That's a big deal because Dropbox has over half a billion users. To take somebody from corporate marketing to lifecycle — which accounts for a massive amount of revenue — and demand generation — which accounts for a massive amount of revenue — you're taking a big risk. She did that, she took that risk. When I went over to that team, it was not immediately successful. I'm extremely opinionated. I came in, I had a lot of thoughts, and I burned a lot of bridges initially. I got a lot of tough feedback, and she was just unwaveringly supportive of me. I am always self-conscious. I started taking the feedback and doubting myself, and she was just like, 'No, you're good. Because you are the way you are, and not everybody will like it, and that is okay. Your goal is not to make everyone like you.' It was just one of those major life unlocks to know that it is okay that not everyone needs to like you.