LinkedIn Live Lunch Hour with Michael Goldberg and Scott Simson

All right, good morning. This is Michael Goldberg coming to you live from isolation headquarters in Dallas, Texas, and welcome to the LinkedIn Live Lunch Hour special edition with the YouTube man, the myth, the legend, Mr. Scott Simpson. How are you, sir?

I am doing great. It's Friday. It's gonna be like any other day tomorrow, and Sunday is gonna feel like a Monday, but it's gonna be great. At least the weather's been nice enough to get out and walk around, not in groups, but just walk around the neighborhood, get some exercise, and that helps a lot. So like I said, if you feel cooped up, get out of the house, just don't go in a large group of people. Walk with people, just go on a walk, and you'll feel better. Hope everybody is doing healthy and is safe. That's the key here. So today we are gonna be talking about quite a few things. We're gonna be talking to Scott about YouTube because he is Mr. YouTube. I'm on the LinkedIn side, so we'll talk about the differences on both platforms because he does some great video pieces on LinkedIn. We're going to talk about Video Marketing World, which he is the CEO of, and talk about this great conference that I actually discovered last year. Of course, it's going to be virtual this year, and then we'll riff on whatever we want to keep going on, right Scott? So once you tell everybody a little bit about yourself first, and then we'll kind of dive in.

It hasn't. I think... no, it doesn't. No, no, no. I mean, hey, look, if you're making money or watching my stuff, and I watch it, I'm not getting 130,000 followers, but it's not about that. So it's a good segue. Is it about the quality of the content in your mind?

Right. And that's the thing. So if the information you're putting out there is helpful to your viewers, and you happen to be able to monetize that in some form or fashion, then hey, kudos to you. Other people need to learn from you. Look, I'm in the recruiting business, the TA business. You know your world is about video. So what makes us both unique is we each bring that special quality and superpower to the table for our viewers. And those who choose to listen are going to learn something. Those who choose to just kind of go, okay, sure, whatever, that's fine too. I'd be happy if I had 10 people that were my... what did Woodley used to call the rock and roll dice? The people used to follow the... all the rock stars in the 1970s. I forgot what they called them. Didn't you ever see that movie Almost Famous? Yeah, I did. I remember that. No, yeah, you know what I'm talking about. So the source is here because the soup don't want to thank me for rupees. Probably not a good word, right? That's probably bad. No groupies. We're not allowing groupies at all. But when you... now that it's starting to catch on, last year at the conference, I almost talked about Video Marketing World. Last year at the conference I went because Fanny Dunnigan said, yeah, you should totally go to this, you'll learn more about video. At the time, she was my coach and she was helping me, and she goes, this will really help solidify something. I got to meet... I'm blanking on his last name. Matt does a lot of YouTube, that's over five or ten million followers. Oh, Scott, no, Tim? No, I think it was Seth. Seth somebody. It may be Scott. You know, Evan Carmichael. Evan Carmichael, that's it. Just love Scott Evan Carmichael, right? But you had Judy Fox up there talking about LinkedIn. So look, I learned so much at that conference, and I'm on this mission to help grow that conference for you because I believe that TA professionals, once we get back into the rock and roll world that we're so pleased with, need to put themselves up on video. So certainly, if you want tickets, feel free to DM me. Send me information about this video conference. So I'm going to shut up and let you tell everybody what Video Marketing World is, why it was created, and how it's helped hundreds to thousands of people that have attended over the last several years.

So let's talk to them because you know that I'm huge on LinkedIn. And one of the things that I talked about in our short video was, you said this on stage at the conference last year: start with your platform that you're most comfortable with, and if it's working, that's great. If you're getting the views, if you're building up the algorithms on that social media channel of choice, then spot on. My question to him was, when is it time to make that change or to branch out to another one? So I'd like to get your opinion on that. And then, you know, for my from a recruiting standpoint, or I do more recruitment consulting, but our CEOs and CFOs and CEOs are looking at that more than they're looking at LinkedIn. I'm curious, looking at YouTube more than they are LinkedIn. So from a business standpoint, I think LinkedIn is a very powerful tool. I think LinkedIn is a way to keep yourself front and center in the business community, and it's effective. It's building, it's growing, there's a lot of users on LinkedIn right now, mostly in the business category. But with YouTube, YouTube is more about creating series of valuable content, where LinkedIn you create some of that content as well, but with LinkedIn you have a little bit more broad flexibility. YouTube for a business owner is where you go as the brain surgeon, as the super specialist, and then you create content on a highly focused category that you're passionate about. So say you're a car mechanic. You have your LinkedIn profile, and you could produce some content about being a car mechanic, but you could also produce some content about being a business owner, about financial well-being. There's a whole lot of things that you can produce content on on LinkedIn, and you're most likely gonna get the same audience over and over again. With YouTube, it's like Roger Wakefield, right? And what he did. Yes, yeah. And Roger, you know, he speaks on a variety of different topics now on LinkedIn. When he does his LinkedIn lives, he interviews people and talks about all certain things. But when he's on YouTube, Roger talks about plumbing. And so when you're on YouTube as a car mechanic, you go a mile deep in one subcategory of your categories. So if you are the dent remover, you talk about how to remove a dent out of your door panel on a Dodge Durango, how to remove a dent out of a door panel on a Toyota Camry. And you go a mile deep as the dent person, as a car mechanic, and you become the expert of that one subject. And the more expertise that you can build, the easier it will be for you to grow. Now when you grow and you've got 30 or 50 or 100,000 subscribers on YouTube, then you could branch out and start doing things a little bit more broad because you've got a core group of superfans that will watch any of your content. But when you're starting, you become the master of one subject, and that's how you grow quickly.

So if I'm doing what I'm doing right, going in and helping companies, and if I wanted to during this period of time help train them and tool up as we prepare for the rebound whenever that's coming, would I then go to YouTube and do either YouTube recorded or YouTube live with my screen share showing people how to research companies that happen to hire the same type of people that I do? Is that how it's done? Does my question make sense?

So how long should those videos be? Right, so on LinkedIn, it's really no more than a minute and a half, two minutes. Some people do post their five to seven minute videos on LinkedIn, but they're not getting watched. They count a video as being watched after three seconds. On YouTube, what's the average length of a video? I understand you can go an hour if you want to, but what's the average attention span of a YouTube viewer? Is it the same as a LinkedIn viewer or Facebook viewer, or something like that?

Mr. Simpson, he is a YouTube professional, YouTuber, and an amazing human being. And feel free to ask us questions. And if Fanny has been... Benny done against Ben saying, hey, Roger Wakefield, they're talking about you. Trevor Houston who's with the... you know show, she did a shout out there. Fanny says, you two rock. If I mispronounced this name, I'm very sorry. Jarrell, Geraldine, Cecilia, thank you very much for joining the broadcast and to say hello. If you can, we want to hear from you. And let's change topics a little bit. So one of the things that I'm starting to see an uptick in from my video perspective are these virtual happy hours, like one that I did last night that I'm gonna do every going forward now every Wednesday at 5:30 Central time. So anybody can join, but it's bringing in that sense of community as we're all kind of locked down in our homes, or sheltered in place in our homes. What's your take on this? Are we gonna zap the Zoom out of Zoom in terms of their bandwidth and their space? I mean, you're already starting to see companies like Spectrum and Time Warner Cable, Cox Communications, they're having trouble keeping up with the bandwidth demand from everyone that's working from home. What do you see as we're kind of in these different times? Is there gonna be a problem with that, and is maybe YouTube the way to broadcast your messages out there and LinkedIn, etc.?

Better than mine. Yours are all under the age of ten, correct? No, I have a teenager and a 12-year-old, and then I've got two littles, five and three. But still, it's hard. It's difficult when you don't feel like you're producing value. A lot of us our identities are tied up in what we do for a living. And if I'm not working, I feel like I'm not contributing positively to society or for my family. So that's difficult for a lot of people right now. So anyway, my point is, I think that there's gonna be a lot more people who are working remote and finding ways to do their jobs from various locations. My Nostradamus prediction is going to be that people will finally now prove that with tools like a Yeti microphone, a Logitech HD camera, with laptops, that they won't need to go back into the office. Now the big thing is management trust and allowing their workers to have a sense of opportunity to be more productive, be more creative because they're not being interrupted by phone calls or by people stopping by their desk to say hello or to ask them questions. So my prediction is that the commercial real estate industry is going to suffer a little bit because employees are going to rebel against their employers saying, I had to work from home and I was twice as productive, got more work done, found more people, whatever you do for a living. So that's my prediction. And I think these co-working spaces, are they gonna be still around? I don't know. But the beauty is that you and me and anybody that's watching this or any way they watch on the rerun, we can now produce videos from home. We can do a lot of things out of our homes. So that's just my two cents. All right, so I got a question here. Yes, my friend and partner in crime up in the Massachusetts area, Mr. Michael Nice. Hello, and thanks for joining us. He goes, what are the key settings to include when setting up a YouTube channel for a business? The key settings. So he's keys to success, Michael, if you want to clarify, but yeah.

Go ahead. Roger, Mr. Wakefield, thanks for joining us. I'm honored to have you on watching. He says research is the most important. Thanks, yeah. So when you say research, what are we supposed to be researching? The topics that we're going to talk about, the information we're putting out there. What are some of the key areas of research we need to be focusing on?

So Michael, the guy who asked the question about recruiting and interviewing, you know like I told you before we jumped on the call, that I'm gonna help small to medium-sized businesses focus on succession planning and help them build out their succession plans and long-term workforce plans. So we would go to VidIQ to research what those keywords are that people are searching for. Is it gonna spit out those keywords, or is it like almost like going to Google AdWords and doing the same kind of thing to get more information? How am I making sense?

All right, well, I wish we could do another one of these, maybe do a YouTube channel. So here's my question: are there YouTube videos by the famous Scott Simpson on how to set these things up, how to use VidIQ? Are those resources available out there for free, or do they need to be engaging with you as a coach or consultant to help them build out their YouTube channels?

I can't promote not attending this conference. Look, you're home, you want to learn something, you want to beef up your video strategies, you're afraid to go online, you're gonna listen to people. I guess you could virtually meet them. And I have an idea for us which I'll mention and see if you're down for it. But if you're sitting at home and you want to learn about how to build something out like Scott's talking about on YouTube, or what Judy Fox, Fanny Dunnigan, Roger Wakefield, or Evan Carmichael are doing, they're doing some amazing stuff. So let me finish my thought here. Basically, what you want to do is sign up. If I was to put out a link, and Fanny if you're still on, if you could maybe put a link in the comment to register for Video Marketing World. What's the cost for the online? Is it the same as if you were attending live?

So just type in the comments here, I'm adding what the cost is. So you said $197, I want to make sure I get that right.

That's right. Yeah, it's a bargain. It's cheaper than that $1.99 conference down the street, right? So who is it? VideoMarketingWorld.com?

Did you get that link? I have to look, but I believe I did. Okay, but yeah, DM me for details. Absolutely. So here's my idea. Here's what I'd like to offer. Is it still gonna be a two-day event or only gonna be a one-day event?

Three days. All right. So is somebody doing like Video Marketing World After Dark, kind of after the show ends? Is somebody doing that right now? Do you have a sponsor?

So we can do it the first night after day one, and then day two would be a virtual do it through my Zoom, have you on kind of your own video. So I'll let you pull your strings because you're tighter with that community. Have a mom recap the drinking and we'll kind of talk. And it's just a way for us to interact and see people that we haven't seen since the last conference. I know folks like Judy Fox, she's limiting her travel this year. Denise Allison, who's limiting her travel. But really nobody can come into the country right now unless you're American. But Denise is from Canada, that's why I said that. But basically, bringing people on so we can see each other and talk to each other. So let's you and I connect after this. How many attendees do you have so far signed up? Do you know?

Last year you were about 400?

Yeah, exactly. Well, Zoom allows for that. If you buy the... I think it goes free, $14.99 is the hundred participants, and they can do up to 300 participants. So maybe we can get a couple of people doing a couple of these subsequently. But I'd love to be able to be a sponsor for that and help do that. And in this way, it just brings the faces together. Who's the guy with the orange hair from Texas? What's his name? Scott, has to wig? Yeah, yeah, so I dig him. And then maybe Roger can give us some plumbing tips, and maybe he'll even sell us some toilet paper. That'll be awesome. So we're coming up at 41 minutes here, almost 42 minutes. So want to be considerate of people's times. Any other questions? I haven't seen anything come through. But any other parting words, final words for guests on video if they're apprehensive about trying it?

Well, and you bring up a good point. Because allegedly, and I think because of the pandemic, it's been moved fast forward. That if you're not doing video, even things like this that we're doing right now, by the time you decide you want to do it, you're gonna be too late. And I think by summer, if we're all still stuck inside or at least working remotely, that video will begin to reach its peak sooner than most people predicted. Don't you think? Or do you think there's enough room on all platforms for everybody to have a spot on video?

Well, I was talking about this with someone yesterday. You know, like HBO or Showtime, Netflix, you'd think they'd start getting creative and mix up their shows more, but they're leaving kind of the same shows out there. Pretty soon that's all people are gonna be watching. I wonder, do you know if the YouTube Red or YouTube Premium, where you pay for it, is that going up a lot in terms of subscriptions?

I was just curious. All right, look, I'm glad to know that you are safe, that your family is safe and healthy, and everybody's doing great. And I hope everybody out there watching this live or on the replay is healthy and safe as well. Next LinkedIn Live, I've actually done a couple of lives this week, so I've been on quite a bit. But I've got the incomparable Judy Fox on Tuesday at lunch, and she's going to be amazing. And Scott, you've been an amazing guest. I've really enjoyed it. I feel like I've learned some things about YouTube, and I'm definitely gonna be following up with you on more stuff. I can't wait for the workbook. But it's always good to have some real-life hands-on coaching as well, so you'll be getting a phone call later from me on that. So thanks very much. Hey, I hope you have a great indoor weekend with no TV sports or anything on, but watch YouTube. Go to Scott's YouTube channel. How can they find you, Scott?

That's well, maybe for another conversation. But Twitter, is it still kind of the thing, or is it kind of dead? It's got its crowd.

Hey, it's been great having you on. I wish you nothing but the best.

I can't wait for Video Marketing World. What are the dates? I forgot. What are the dates again?

For everyone that was on today: Roger Wakefield, Joy de Amor out of Philadelphia, who else we had? Fanny, Brian Fleming. The tool name was VidIQ. Michael Nice, great question, appreciate that. And Geralyn, Geraldine, Cecilia. Thank you very much, everybody. Have a great weekend. Be safe, be healthy, and we are out of here. Take care, Scott.

Yep.