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Kevin Aluwi
CEO & Co-Founder, Gojek

BTR Alice, Erix Soekamti, Kevin Aluwi - Profesi Masa Depan (Part 1) | Mata Najwa

🎥 Nov 29, 2022 📺 Najwa Shihab ⏱ 27m 👁 181353 views
Masa depan bukan berarti angan-angan yang masih panjang. Masa depan ada di depan kita dan mulai hari ini pun prosesnya ...
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About Kevin Aluwi

Kevin Aluwi, co-founder and former CEO of Gojek, has been reflecting on the company's growth and product strategy in recent interviews. He discussed the challenges of building a super app, noting that while services like ride-hailing, food delivery, and grocery delivery shared a unifying concept for users, other services without that connection did not perform as well. Aluwi cited a mobile top-up product that 95% of customers needed but only 40% knew existed, saying that such benefits often "don't pan out" in reality. He also emphasized the importance of clear decision-making in product development, stating that execution improved when the person accountable for a result was also the decider. Aluwi has spoken about Gojek's early struggles, including resistance from motorcycle taxi mafias who physically assaulted drivers, leading the company to hire private security. He described the company's rapid growth, with over 100% month-over-month growth for the first 16 to 18 months. Regarding the 2021 merger with Tokopedia to form GoTo, Aluwi said the combination aimed to increase the company's ability to process consumer data and provide financial services, with a short-term goal of enabling partners and Indonesians to become shareholders. He has also addressed the broader impact of technology, stating that while it is a double-edged sword, its benefits can outweigh risks when used wisely to support local entrepreneurs.

Source: AI-verified profile updated from Kevin Aluwi's recent appearances. Browse all interviews →

Transcript (32 segments)
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Najwa Shihab0:06
Good evening, Yogyakarta. I'm Najwa Shihab. Thank you for coming. I can see thousands of you here tonight, full of enthusiasm and curiosity at Maguwoharjo Stadium. Tonight, I will guide you to peek into the future through conversations with several people who have already ventured there. We'll hear stories from their worlds, what is needed, what must be done, and how to stay relevant with future professions. No one here tonight should be left behind by the times. Let's prepare ourselves from now. If you're ready, give me a shout: Are you ready?
Sorry, the code hasn't been received because the shout wasn't loud enough. Once more: Are you ready?
Assalamualaikum warahmatullahi wabarakatuh. So lively, Yogyakarta! Good evening, everyone. Thank you all for gathering on a Sunday night at the stadium to have fun. Generation Happy, I'm always happy to come to Yogyakarta. A city made of longing, home, and street-side stalls, as Joko Pinurbo said. Yogyakarta is always special, especially because it's a student city. Students, high schoolers, singles... hopefully you'll find your soulmate tonight. A student city, a special city, and it feels like the city most often visited by Najwa. And because it's a student city, I want to invite you all to think about the future. When we talk about the future, it's not 30 or 20 years from now. The future is getting closer and coming faster. Don't you feel time is flying by? It's almost over again, right? Time goes by so fast. When we talk about the future, it means it's right before our eyes. So tonight, let's talk about the future. What will happen 5 or 10 years from now? What will Yogyakarta be like, in the middle of Indonesia, in the middle of the world? And what do we want to do? Let's talk about what we can create together in the future. What will future professions be like? Because, friends, the most sought-after jobs now didn't even exist 10 years ago. And imagine, 10 years from now, maybe you will be the first to create those new professions. So let's look into the future, talk with some friends who have prepared themselves early. Let's learn, discuss, and also play. Tonight, I have three friends who will accompany us for the discussion. First, a good friend of mine who is also the founder of an app that is probably on everyone's phone right now: Gojek. Who has Gojek? Almost everyone. I'll introduce you to one of its founders through this video. Let's watch.
Kevin Aluwi was born in Jakarta on September 1, 1986. This Virgo studied at university and international relations. At 25, Kevin decided to return to Indonesia, even though this decision was opposed by some parties. Because of this decision, at 28, Kevin successfully created the Gojek app and developed it until now. Did you know that Kevin's interest in technology started from playing games? Because of his success in developing a startup, in 2016 Kevin received the Forbes 30 Under 30 award. He continues to develop his business, including overseeing the development of electric vehicles towards zero emissions in 2030. This is the man behind Gojek.
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Kevin Aluwi6:53
Hi guys. When was the last time you came to Yogyakarta? It's been years, a lot has changed. This is amazing. I'm really happy to be back here. Have you tried gudeg yet? Yes.
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Najwa Shihab7:16
For those who have Gojek, if you order GoFood and pay with GoPay, is it automatically free? I thought it was just the GoPay balance itself, paying without a promo. That's too bad. Do you remember when Amanda Manopo was trending? 253 million GoFood transactions in a year, remember? Yes, Kevin Aluwi, founder of Gojek. GoFood transactions in a year?
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Kevin Aluwi7:48
100 million.
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Najwa Shihab7:54
It was said earlier that you were in America for a long time, worked there, then returned to Indonesia in 2011 and looked at the technology industry. If you remember, in 2011, many people didn't see technology as an industry that could develop in Indonesia. Many still underestimated that Indonesia could follow the technology trend. But in 2011, Kevin was already convinced. Why?
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Kevin Aluwi8:19
I wasn't really sure at the time either, because if you look at it, like the banana said, the industry was still very early. There were no technology companies yet, no examples. At that time, it was really based on faith, seeing the potential of Indonesia's economy, the use of technology applications in Indonesian society, which seemed to be rising rapidly. But at that time, it was only social applications. So based on seeing Indonesia's potential and the increasing use of technology applications and smartphones, I believed the potential was there. Did I imagine it would be this influential? Honestly, no. Because the first time we were fundraising, looking for investors in 2014, I was the one building it. I remember our first presentation to investors, we were only in South Jakarta, and our vision was that in 2-3 years, maybe Jakarta could be covered by Gojek. But after 3 years, Gojek even became a multinational company. We had no idea it would be this big. At that time, our vision was quite small. We just wanted to solve the problems right in front of us, not build something extraordinarily big. But Alhamdulillah, something much bigger happened because the need was truly that great. We just saw the problem in front of us: motorcycle taxis in South Jakarta and the traffic jams in Jakarta. So everything must start from the problem, the challenges, and how technology can answer those challenges or problems.
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Najwa Shihab10:16
Let's give a round of applause for Kevin Aluwi. I want to call another friend of mine. He's famous as a musician, but if you're from Yogyakarta, you definitely know this unique musician. He also created a free non-formal school for children all over Indonesia, a school focused on creating digital talent who can do software development, 3D modeling, animation, UI/UX. This person doesn't need much introduction, but I want you to watch his profile video. Most of you know this band, right? Endank Soekamti, and this is the vocalist, Erik Soekamti.
I introduced him earlier as the founder of Dasi University, and it was mentioned that it was a form of protest against education in this country. Why? What needs to be protested about education here that led you to create a school?
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Erik Soekamti12:19
At that time, I thought about the education system, the curriculum in Indonesia. Imagine, in 2001, my talent was in music, my interest was in music. I was very into music. Going to music school should have been perfect, but what happened was I was kicked out by a teacher named Soekamti, which later became the band Endank Soekamti. That was the inspiration. But we took revenge in a creative way, by creating an alternative education. Instead of complaining, we created an education system that facilitates future Erik Soekamtis who only want to learn one thing, without being tested on everything. In the curriculum, you're not only tested on music but also other subjects. So I wanted this tent to be free, free for one and a half years. You can learn in quarantine there, and what you learn is specifically the digital world. Why? Because there are still people who only like what they like. Then we match it with what the industry needs now. We responded to animation because the animation industry really needs animators. Imagine, for every second of a film, there are about 25 frames. That means a lot of labor will be absorbed. It needs many animators because animation can't be done by one person. So we started with animation, with majors in animation and modeling. Then the industry asked for something else because of developments since Gojek appeared. Many startups need people to develop applications, so we provided that. Then it developed further into UX designers. So the school answers the industry's needs and produces graduates who should be able to adapt to future industry trends.
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Najwa Shihab14:30
Let's give a round of applause for Mr. Erik. We'll continue the conversation later because I want to call another friend. If you're a gamer, you definitely know this one. Those who play PUBG, Mobile Legends, you definitely know this friend of mine. Let's watch the video.
Her real name is Maureen Gabriela Stefani, but better known as BTR Alice. Born in Surabaya on September 22, 2001. This girl, who likes tteokbokki, started as a pro PUBG player at 18. Because of her increasingly cool performance, Alice joined the Bigetron RA squad, which was the world champion of PUBG Mobile in 2020, and became the only girl in the squad. Her achievements include winning the Pink Ladies tournament in 2019 and the PUBG Mobile Pro League Spring 2020. Because of these achievements, Alice has won prizes worth billions of rupiah. Since February 2021, Alice has officially become a brand ambassador for Bigetron. Now Alice is busy as a content creator and streamer. Let's give a round of applause for Alice.
She has a lot of fans. Someone shouted 'so beautiful' over there. I want to ask, when people hear the word 'gamer', they think, 'Oh, it's fun, just playing games and you can make money, get famous, just having fun.' But actually, how hard is it to be a professional gamer? Is it really just playing?
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BTR Alice16:31
It's definitely hard. Being a professional gamer, a pro player, there's a lot of pressure. If there are Bigetron fans here, they all hope we win. So being a pro player is not easy. You are required to keep performing. From Bigetron itself, as pro players, we hope our fans will always support us no matter what happens in the tournament.
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Najwa Shihab17:05
Besides the pressure, what are the toughest challenges that many people don't know about? What do you really have to go through?
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BTR Alice17:16
Pressure and sacrifice, actually. When you become a pro player, you sacrifice time with family. Like me, when I became a pro player, I moved to Jakarta from Palu. I was far from my family for 3 years. I felt like I didn't have much time with family and friends because I had to focus on my career in gaming.
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Najwa Shihab17:43
But is it worth it? All the sacrifice, all the pressure, with what you can get? Is it worth it, including the prizes which are quite large? Can you tell us the biggest prize you've ever won in a competition?
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BTR Alice18:02
Hundreds of millions to billions.
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Najwa Shihab18:06
But don't just look at the billions. It all involves a process, as we said. But there is also a big reward, and that's what makes this profession promising. Okay, I want to show you, friends, a variety of future professions that could be alternative choices. What can we do 5 to 10 years from now? Here's the video.
Those are some professions that could be alternative choices. I want to ask Kevin, it seems like everything is related to technology skills. So if we are tech-illiterate, don't understand technology, do we have no opportunity to participate in the future? Earlier, it was all about specialists, data analysts, and so on. Only people with those skills will be able to participate?
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Kevin Aluwi19:49
If we look at reality, people with those skills will have the most job options. That's true, it can't be denied. But that doesn't mean people with other specializations or passions have no place in the future industry. For example, at Gojek, even though the most important functions are software programming, data science, design, we also have hundreds of people with backgrounds in finance, law, or marketing. So, besides technical skills, what I think is equally important is the ability to see technology trends. People who are tech-savvy don't necessarily have to have technical skills, but they must be aware that the future industries are those that align with technological modernization. So you have to be smart in finding which industries will align with the movement of technology. For example, 5, 6, 7 years ago, looking for jobs related to smartphones. When Gojek was born, our app launched in 2015, it was at the moment when smartphones were really rising. The ability to find the right movement, the right moment with technology, is very important. So it's not just about technical skills, but having a digital mindset. How to estimate the flow of technology, how to read people's needs and connect them with what technology can offer.
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Najwa Shihab21:41
I want to ask Mr. Erik. When we talk about technology, it's often opposed to creativity, as if creativity can be replaced by technology. Mr. Erik, is it actually complementary?
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Erik Soekamti21:58
For us, technology is a tool to convey something. For example, the metaverse is a tool that can be used by everyone. So what is the role of Dasi University? We create the assets, the content, and the concepts. Technology evolved from blocks to its derivatives, one of which is the metaverse. All developers need artists to convey messages. That's one of our roles as animators. There's an example of an animation video from Dasi University. I want to show you the cool work of our friends in Yogyakarta.
How much of it is technology and how much comes from the ability to imagine and be creative? Actually, 80% comes from creativity and the people. Technology only plays a role of about 20%. In the animation world, whether you're an expert at Pixar or in Indonesia, the skills are the same. What's different is the technology, the tools used. For example, to render an image, why does it look like that? Because we render it with a computer. When we learn, the specifications are different, the resulting image is different. The better the computer specs, the better the render, the better the image. Skills cannot be bought; we need a process to learn. But technology, if you have a lot of capital, you can just buy and upgrade it to be on par.
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Najwa Shihab24:15
Alice, when talking about the gaming world, what are the technology trends and what can friends who want to look into this as a profession prepare?
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BTR Alice24:25
In my opinion, from the start of my career in gaming, I felt that mobile games are more accessible to the people than PC games or VR games. I was confused at first about why I could enter the gaming world and have a career as a pro player in mobile. Actually, my experience was that in high school, my parents took away my PC and other gadgets except for my phone. So I waited for PUBG Mobile to be released because I knew PUBG PC was already out. I waited until it was released, then I played it. I didn't know why, but it turned out I became a pro player in mobile. Maybe that's why my parents took away the other gadgets. I think the trend for mobile is still rising, and its potential can still grow. Definitely, because if we look at the numbers...
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Najwa Shihab25:33
I want to show you some data on how big the potential is in the gaming world.
And we saw that female gamers are still very few. Why are there so few women entering this world?
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BTR Alice26:09
Basically, most gamers are male. Sometimes, when I first started playing and became a pro player, I felt that women's tournaments were still very rare. Most divisions are for men. The first time I joined a tournament was at PNC 2019, which was the first women's tournament held in Indonesia for PUBG Mobile. Thank God, my team won. From that point, I felt that communities out there finally realized that women can be equal to men, and can even be much better than men.
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Najwa Shihab27:02
Later, I can become slim. Answering what the needs are, what the ideas are. Older generations might not believe in our ideas, but we have our own confidence. We cannot rely only on ourselves in this world; we must also rely on God.