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Shantanu Narayen
Chairman & Chief Executive Officer, Adobe Inc.

AWS re:Invent 2025 - Customer Keynote Adobe

📅 Dec 03, 2025 AWS Events 9 MIN 823 VIEWS 1 SEGMENTS · 1 SPEAKERS
Shantanu Narayen shares how Adobe works with AWS to transform digital experiences with innovative AI capabilities for business professionals and consumers, creators and creative professionals, and marketing professionals and IT professionals. Learn more about AWS events: https://go.aws/events Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most co...
Shantanu Narayen 0:35 ↗
Thanks, Matt. Good morning. Hello, everyone. I'm thrilled to join you at this transformative time. We're clearly witnessing a golden era of creativity where AI is amplifying human ingenuity and enabling people to bring their imagination to life. Adobe has been at the forefront of this revolution, from the invention of desktop publishing to the origins of digital documents to groundbreaking advances in imaging and video, we're constantly pushing the boundaries of what's possible. It was actually our transformation to a cloud-based subscription model over a decade ago that marked the beginning of our relationship with AWS, because it was services like Amazon EC2 and S3 that provided us with the scalable and secure foundation for Adobe's innovation. As we transition into this era of AI, AWS is helping us innovate faster with the core services we need, as Matt said, to train models as well as deploy agents. This allows us to focus on what Adobe does best: unleashing creativity across every facet of digital experiences. For our business, which spans business professionals, consumers, creators, creative professionals, and marketing and IT professionals. When it comes to AI for creativity, we're reimagining every stage of the process for people of every skill level. We do this with the knowledge that over 90% of creators are actively using creative-focused generative AI today. To support them, we're infusing AI into Adobe Firefly, our all-in-one destination for creative workflows driven by AI, and into our flagship Creative Cloud applications like Photoshop and Adobe Express, the quick and easy app to create on-brand content. Our Adobe Firefly model powers capabilities like text to image, text to video, generative fill, and generative recolor, and has been trained using both P5 and P6 instances with all data stored in S3 and FSx for Lustre. These models have been used to generate over 29 billion assets and enable creators to create content with unmatched creative control. Our AI assistant, now in Adobe Express, helps users redefine their entire creative process using conversational editing. These experiences are powered by our AI platform, and our relationship with AWS helps ensure these agents operate efficiently and securely. When it comes to productivity, PDF remains the way people consume information. Over 40 billion PDFs have been opened and shared with Adobe Acrobat, and every year more than 18 billion PDF files are created and edited by our customers worldwide. Today, we're integrating productivity for billions of business professionals and consumers through AI capabilities, including an AI assistant. In August, we announced Adobe Acrobat Studio, a first-of-its-kind platform that brings together Acrobat, Adobe Express, and AI agents to enable users to work more efficiently with both structured and unstructured information. Our collaboration with AWS is key here, given Acrobat Studio uses Amazon SageMaker and Amazon Bedrock to access our and third-party models, helping millions of users research, strategize, analyze, and collaborate even faster. Adobe PDF is also a new offering that helps consumers and business professionals collaborate with conversational knowledge hubs supported by personalized AI assistance. Finally, in the AI era, we all know the role of marketers has evolved to the orchestration of engaging customer experiences. To support them, we're unifying the key elements of customer engagement: the content supply chain and brand visibility. Adobe Experience Platform is the core foundation for driving customer engagement, bringing together AI-powered apps and agents to drive engagement and loyalty. It operates at the scale of over 35 trillion segment evaluations and more than 70 billion profile activations per day, and runs using AWS building blocks and an innovative cellular architecture. Our joint customers can now ingest data from sources like Redshift into the Adobe Experience Platform to create profiles, hydrate them, and use these audiences in Adobe's real-time customer data platform. Key to customer engagement is creating on-brand content delivered at the right time, on the right channel, at exactly the right moment, because marketers expect demand for content to grow five times over the next two years, and every business needs a content supply chain to manage this. Adobe GenStudio is our solution to address this end to end, and Amazon AWS is a key collaboration here, integrating our creative and customer experiences so creatives and marketers can bring ideas to market. Finally, brand visibility is top of mind for CMOs as we turn to LLMs for information, recommendations, and purchase decisions. We observed a 100% year-over-year increase in AI traffic to US retail sites as recently as September. With products like Adobe Experience Manager, the newly available Adobe LLM Optimizer, and Adobe Brand Concierge, we're helping brands stay in front of AI search. We're excited about the promise of AgentCore and Kiro to help us accelerate deployment of these new agentic capabilities. We've already had numerous successful AgentCore proof of concepts. For example, our Adobe Commerce team ran a prototype migration assessment using AgentCore to help customers identify and solve compatibility challenges as they move to this SaaS product. Adobe has incorporated AI into our tools for over 15 years, delivering hundreds of advances that enhance efficiency and collaboration. 99% of Fortune 100 companies have used Adobe AI in an application across all these categories. AWS is helping us innovate faster, operate more efficiently, and deploy new technologies at scale. Whether in the data layer where we train our category-leading Adobe Firefly foundation models, whether, as Matt said, in making sure we offer choice in AI models so we can continue to innovate in creative categories through agent orchestration, where we're augmenting this ecosystem, and finally integrating AI into all of our apps, making it easy for customers of all types to adopt and realize value where they do their work today. It's an incredibly exciting time to stand at this intersection of human and computer interaction and the AI transformation. Adobe and AWS are driving together, I believe, to redefine digital experiences for billions of people around the world, and we couldn't be more excited to work with all of you. Thank you.

Cite this transcript

APA, MLA, BibTeX
APA

Narayen, S. (2025, December 3). AWS re:Invent 2025 - Customer Keynote Adobe [Interview transcript]. AWS Events. CEOInterviews.AI. https://ceointerviews.ai/interview/593212/

MLA

Shantanu Narayen. "AWS re:Invent 2025 - Customer Keynote Adobe." AWS Events, 3 Dec. 2025. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/593212/.

BibTeX
@misc{narayen2025_593212,
  author       = {Shantanu Narayen},
  title        = {AWS re:Invent 2025 - Customer Keynote Adobe},
  howpublished = {Interview transcript, AWS Events. CEOInterviews.AI},
  year         = {2025},
  month        = {dec},
  url          = {https://ceointerviews.ai/interview/593212/},
  note         = {Speaker-attributed transcript with timestamps}
}