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Hiroshi Mikitani
Founder & CEO, Rakuten

[Christmas Miracle] Chairman Mikitani and Shingo Fujimori Scream! The Moment Rakuten Mobile Reach...

📅 Dec 25, 2025 Traveler IT writer Satoru 21 MIN 444 VIEWS 62 SEGMENTS · 3 SPEAKERS
On December 25, 2025, Rakuten Mobile's subscriber base finally surpassed 10 million lines. This video shows footage from the commemorative conference held that day. The event featured appearances by Chairman Hiroshi Mikitani and special guest Shingo Fujimori of Oriental Radio. They watched a counter display the number of lines increasing in real time and celebrated the moment of reaching 10 million lines with a countdown. An exciting ceremony was held on-site, including a paper smashing ceremony and a commemorative "Daruma Doll Eye-Insertion Ceremony." During the Q&A session at the end of th...

Questions asked in this interview

12
  1. 3:02But how did you feel when you first set this goal?
  2. 6:21I'd like to just say what I was saying, but is this okay now?
  3. 6:38Heart pounding. It's really exciting, isn't it?
  4. 8:54Could you please give us a comment?
  5. 12:56Was it long or short so far?
  6. 13:41But do you think that keeping prices the same while others are raising their prices has also contributed to reaching 10 million this time?
  7. 14:17What do you think about the future thinking behind station development and the regulations of other companies?
  8. 14:55How is this strongest Rakuten team, Unext, doing?
  9. 15:57Are there any issues that you are aware of that need to be addressed now?
  10. 17:08Although investments will continue in the future, do you feel like we've gotten over the hump?
  11. 18:10During today's conference, there were several comments expressing gratitude to KDDI, which I thought was more than usual. Did something happen?
  12. 18:48After surpassing 10 million contracts, what are the initiatives or things that you need to do to achieve your next profit?
Unknown 0:00 ↗
This will overturn the conventional wisdom of the mobile industry.
Hiroshi Mikitani 0:09 ↗
Everyone, hello. I know you are all very busy today, and it's also Christmas Day, but thank you for coming to the Rakuten Mobile conference. And also, thank you to everyone watching via the internet broadcast. I would like to express my sincere gratitude to all of our regular Rakuten Mobile users, as well as to the companies that have cooperated with us. In 2020, we entered the mobile business under the banner of being 'mobile democrats.' It was truly a challenging project, but somehow, this year marks the fifth year, and next year will be the sixth. We are now within sight of our goal of reaching 10 million lines, so we are holding this event. This project actually started in 2018, so we have been working on it for nearly seven years now. We have taken on many challenging tasks, such as installing base stations, acquiring new customers, and developing various plans. I believe we have come this far because of that. I'll say it again, but to everyone who cooperated, I'd like to say a big thank you. As for the future, I would like to use this as a milestone and continue to work hard. We will see increasing use of wireless networks. In the future, they will not only be used in mobile phones, but also in automobiles, home appliances, security cameras, and private 5G. I believe the importance of wireless networks will become even more important in the AI era, so I would like to do my best to make them useful for society. I would appreciate your support. Thank you very much.
Unknown 2:47 ↗
Thank you, Chairman Mikitani. Now, let's introduce our special guest, who rushed to the venue after hearing that Rakuten Mobile was close to surpassing 10 million lines. The special guest is Fujimori from Oriental Radio. Please welcome them with a big round of applause.
Fujimori 3:02 ↗
Thank you, President Mikitani. And to all Rakuten members, 10 million lines is seriously on the cards, so I, party guy Chara and Fujimori, came along to celebrate. Thank you. I will be saying congratulations in advance soon, but yes. I might fall over here. No, that's not the case. So, as you said today, we'll soon reach 10 million lines. Although it's Christmas Day, Charau's antenna was predicting that it might reach 10 million on the 25th, so Christmas is an important day for Chara, but I've already cleared my schedule, so I'll get to work and then... Work? It's not that there's no work. Please, don't say things like that. Everyone please laugh, for now. Okay, so let's start from here and count up to 10 million. I wonder if we can do that together. Thank you very much. By the way, President, I also think that 10 million lines is an incredible number. But how did you feel when you first set this goal?
Hiroshi Mikitani 4:28 ↗
Well, 10 million is really a huge number. It's celestial science. Normally speaking, it's impossible. Up until then, the goal for MVNOs and the like was around 2 million. But we were able to get to this point thanks to the cooperation of KDDI, who provided us with their roaming service, and everyone else.
Fujimori 4:55 ↗
Everyone was really impressed. They were like, 'Wow, I got 10 million yen!' I've appeared in a lot of commercials this year. The joke was about the female president. Please take this as a joke, everyone. This is truly frightening. So, even though I am sick, I am a member of the group and I am very happy to be here today.
Unknown 5:28 ↗
Thank you. So, let's get the excitement going. From here on out, everyone, including the reporters, this is a really big party. All right. Excuse me for interrupting you.
Yes, it seems that the big breakthrough of 10 million lines is fast approaching. Please see this counter.
Fujimori 5:49 ↗
Wow, wow, that's amazing.
Unknown 5:51 ↗
Right now, it's 9,999,931. It fits so perfectly.
Fujimori 5:58 ↗
Let's go! This is real time, right?
Unknown 6:03 ↗
Yes, this counter is updated regularly and the number of lines increases. Well, it looks like we're close to reaching 10 million. We might reach that number in the next update. It's amazing to be able to witness such an authentic moment. This is excitement and joy.
Fujimori 6:21 ↗
What if I don't go? No, wait a minute. If you've come this far, you're on a roll. I'd like to just say what I was saying, but is this okay now? Please wait for now. I would love to hear your thoughts after you have looked at the counter again.
Hiroshi Mikitani 6:36 ↗
I'm going now. It's exciting.
Fujimori 6:38 ↗
Heart pounding. It's really exciting, isn't it?
Hiroshi Mikitani 6:42 ↗
No, but wow, just these numbers are amazing. One of the things that happened there ended up being an emergency room. No, please stop. As I've said before, I'm determined to break through. I'm sure I will.
Unknown 6:52 ↗
It will be soon. So here it is. Please update it.
Fujimori 7:00 ↗
What will happen? I'm excited. Let's count down the days until the update.
Unknown 7:05 ↗
Oh, it's okay. I went later.
He won 10 million yen and was the director all 54 times. And congratulations to everyone at Rakuten Mobile. Yes, we do. Rakuten Mobile has finally surpassed 10 million lines. Please give a big round of applause to all the new recruits. Let's fight together. Congratulations.
Yes. So, to celebrate reaching 10 million lines, I'd like you two to break a shoe ball. I will take care of it, so please wait a moment.
Fujimori 7:49 ↗
Congratulations. No, it's amazing. 10 million lines. Time is running out, this is bad.
Unknown 7:58 ↗
Yes, together with the president. Well, I'd like to thank you for ordering. I'll call you. Yes, okay, let's get going. 3, 2, 1, here you go!
Hiroshi Mikitani 8:17 ↗
Here you go! Thank you.
Unknown 8:17 ↗
Thank you everyone. Please take it. Please. We have surpassed 10 million lines.
Yes. Sorry. Let's go. Ah, please. Thank you. Yes, thank you. We have another session coming up soon, so please take your time.
Yes, now, Mr. Mikitani, Chairman Mikitani, we have finally achieved 10 million lines. Could you please give us a comment?
Hiroshi Mikitani 9:02 ↗
Yes. Well, I was excited until the very end, but really, it felt like a long and short journey at the same time. However, we would like to continue to do our best to provide a wireless environment that is not too expensive and is comfortable to as many people as possible, so we hope you will continue to support us. Thank you.
Unknown 9:31 ↗
Well, Fujimori-san, could you please say a few words?
Fujimori 9:35 ↗
I'm really proud to have been able to be present at this event. That opening video we saw earlier was so exciting and thrilling to watch. I hope to continue to see you take on challenges like this. Congratulations! I will do my best. Thank you.
Unknown 10:00 ↗
Thank you very much for your comments, Chairman Mikitani and Mr. Fujimori. Here, Chairman Mikitani wrote that he hopes for the 10 millionth line and that there will be 10 million lines. Well, I did put an eye on the letter R. This is the shrine that is the guardian deity of Rakuten. Here, both eyes are like this. Today it was placed in your office. A ceremony will be held and the eyes will be added. Now, please paint the pupils into the Daruma.
Hiroshi Mikitani 10:38 ↗
Now, it's a little difficult with my right eye. Yes, I'm in. Congratulations.
Fujimori 10:51 ↗
Congratulations. Charao also said that Mick is cool.

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APA, MLA, BibTeX
APA

Mikitani, H. (2025, December 25). [Christmas Miracle] Chairman Mikitani and Shingo Fujimori Scream! The Moment Rakuten Mobile Reach... [Interview transcript]. Traveler IT writer Satoru. CEOInterviews.AI. https://ceointerviews.ai/interview/600574/

MLA

Hiroshi Mikitani. "[Christmas Miracle] Chairman Mikitani and Shingo Fujimori Scream! The Moment Rakuten Mobile Reach...." Traveler IT writer Satoru, 25 Dec. 2025. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/600574/.

BibTeX
@misc{mikitani2025_600574,
  author       = {Hiroshi Mikitani},
  title        = {[Christmas Miracle] Chairman Mikitani and Shingo Fujimori Scream! The Moment Rakuten Mobile Reach...},
  howpublished = {Interview transcript, Traveler IT writer Satoru. CEOInterviews.AI},
  year         = {2025},
  month        = {dec},
  url          = {https://ceointerviews.ai/interview/600574/},
  note         = {Speaker-attributed transcript with timestamps}
}