Jenny Lee49:13
So I think that when we look at innovation it's also very important to define innovation, right. That... Well in my view I think there are two types of innovation. One is the hardcore innovation, right, which is going from zero to one. Coming out with algorithms, coming out with, you know, products, solutions, software that's never been there. Radical innovation you could call it, for instance. Super disruptive innovation. And then but that's the second part and I think the second definition of innovation is essentially business-model innovation, you know, operation-driven innovation, the applied type of innovation. Incremental. And to be fair, while, you know... When we look at the West and the East, the East is better in applied, right. The, you know, because of the market that they are in, because of where they are in their own phase of development, economic phase. It's the incremental innovation as we talked about that is changing the lives of many people. In the West, where mature economies are, then obviously you know, you need to leap frog because everybody is pretty good, right. And so it's about then going to space, right. It's going... It's that reimagining on a different scale. Actually the world needs both type of innovation, right. And so I think that when you look at Asia today you will continue to hear more about the applied innovation, simply because Asia is not one country. Asia is many countries. Asia has, you know, like we said, you know, an aging population, large population in north Asia. But you also have a young, emerging population in south Asia, right. Whether it's Indonesia, Malaysia, India. Young population, then when you look at GDP per capital, the ability to pay for innovation is very different, right. We can talk about Singapore, 80,000 GDP per capital is like the top five company, like countries worldwide. But it's an anomaly, right. You have the region, India is at what, less than like $2,000, $3,000 GDP per capital. China is closer to like the $20,000. So it's a huge range and because of that we cannot expect that you know, the only type of innovation that's going to work will be cutting edge. Now but are there areas, yes. Because like when we talk about AI, right, in the world of AI. It's also about access of proprietary data or unique data. And huge amount of data and so in those... Some of those respects, Asia has its uniqueness. We were just talking about longevity, right. Asia bio-genome is extremely different from the West. And therefore, if you think of this in technical terms, this is a pretty unique data set and therefore the innovation that's going to come from this particular area, will be kind of global leading in a way, right. So we really have to break down innovation into different pockets, different verticals, and said there are certain areas where actually the East and the West have to equally innovate and disrupt. But there are other areas where I think, you know, on the margin if you're talking about transportation change, you know, digitalization, gaming, actually Asia is pretty good in gaming, right. Because we have young population. So like in some of those areas then you're going to have one better than the other, right. And so I think our job is to not just be too fixated with the whole disruptive and hardcore. At the end what matters is it going to change lives, right. And localized it.