Eileen Burbidge14:20
Oh gosh, there are so many learnings, but I also think there's learning in everything that we do. You can always take a lesson from any kind of experience. But yeah, of course, Skype was amazing. So many things. Even from you were just very generous there about how it worked out and how maybe that wasn't anticipated. I mean, that wasn't anticipated at all. And one thing that was really interesting for me looking back on it now is because I had a short-term mentality, which is going to sound really ironic, but because I was thinking so short-term, i.e., I just was looking for a role for a year, maybe two at most, I wasn't actually necessarily fixated on: is this going to be a really sustainable company brand? Is this going to be a winner? Is this the end-all be-all? Will it define my career? Anything like that. And I actually took the leap based on completely different criteria. Literally, what was going to be most fulfilling, gratifying, or valuable for me for the next year or two, seeing it as a stepping stone to candidly going back to the Bay Area is what I thought it was going to do. And so one thing that's interesting looking back at it now is I was really lucky actually. I got a job offer from not only Skype but also Shazam, which at the time was a completely different company. This is three years before the iPhone, so it's before Shazam really pivoted. But on paper, I think, and actually venture capital would have said the same, because Shazam had raised much more from VC at that point than Skype had done, and you would look at on paper Shazam being a quote-unquote safer bet than Skype because it had a patent portfolio. It certainly didn't have company founders that were under indictment in the US. It didn't have the risk I guess that Skype did. And it seemed like it was going to be a much safer bet, and it also had teams that were based in the US as well as the UK, so I could travel back and forth and potentially use that to rotate back around and all these things. But I ended up thinking about how amazing it would be for me, given where my experiences had been to date, getting exposure to a development team that was based in Estonia, getting exposure to a team that was being led by people who had done Kazaa before that, which had really fundamentally changed internet usage, broadband usage, how people were sharing content and things like that. And it was also smaller. There were only five people in London at the time. And I just sort of thought, okay, for the next year or so, this is actually going to be much more interesting than Shazam, which is probably more typical of what other tech companies were at the time. Again, it was pre-iPhone, so I didn't anticipate obviously what Shazam would go through in its growth following the iPhone and becoming a mobile app. But nonetheless, my criteria was totally different. So other lessons from Skype, other than thinking about what you want to get out of a particular experience and how you can personally benefit from working with people who will have unique experiences, because that's what I ended up indexing for and that's what served me really well. Another big one that I'd like to impart, even with companies that I work with today, is you don't need to be a success in the US to be a global success. And I think this is one that still is really hard and really tempting for people just to follow the established path of moving to the US or launching in the US in order to try and establish dominance. And Skype, I think, was a really great example of how you didn't need that. And it wasn't out of any kind of strategic genius or even trying to prove that initially. It was just a function of reality and practicality, which is Niklas and Janus could not travel to the US, so it didn't make sense to have an office there. It didn't make sense to curry favor with US consumers. It just made a lot of sense to focus on the opportunity outside of the US, clearly the home market here in the UK and all of Europe, and then actually to look further afield to Asia, which is really where I think Skype saw a lot of the hockey stick kind of traction initially. So that's one of the biggest lessons. Another lesson that was learned, which I think has been well proven now or at least better proven than that first lesson, would be that remote teams can work, or distributed workforces can work. So the development team was always based in Tallinn, and the business or commercial teams were always based in London, but that worked really well for us. I think it requires an enormous sense of discipline, and I don't think it's for all teams or all personality types, but it worked really well for Skype. Another lesson was just to push as hard as possible and just keep testing things, and not to necessarily be worried about competition. So one of the things that I wrestled with when I took the role or thought about joining the company was because I was such a geek or in tech already, I was mindful that there was already voice-over-IP product offerings. So you could already do voice calling of a certain kind: AOL Messenger, or AIM, or MSN Messenger, or Yahoo Messenger. In basically all the messaging apps, you could do voice calling, but it was terrible. The quality was awful. And Skype's first sort of tagline was that it just works, and it wasn't working on the other platforms. So for someone like me that was thinking about it as a job opportunity, I was like, well, how's this going to be different? How's it going to be better? And clearly, if it could have been better, AOL would have done it, or Yahoo would have done it, or all these companies with massive resources, Microsoft with MSN, would have done it. But being able to be confident in one's own innovation, in the IP that they had, in the learnings that they'd had from scaling, and how they worked with nodes and how they worked with voice processing and what they had done with music sharing or music file sharing, was just: don't worry about the competition, don't look around you, don't look behind you, execute on your plan, execute on your vision. And if something does work, if it's something that there is value for consumers, it will end up becoming an enduring, lasting proposition.