Back
Roger Farah
Executive Chairman of the Board, CVS Health

Roger Farah - TST Podcast #869

🎥 Oct 20, 2023 📺 TheSmokingTirePodcast ⏱ 71m
Roger Farah returns! His two previous appearances dense with advice for both business and life were fan favorites. While on the Road & Track drive with Matt, they sat down to talk about business and answer Patreon questions about : Corporate espionage How to invest in private companies Light bulb management moments Raising children vs managing employees Riding in fast cars with Matt Dream cars More Recorded October 19, 2023 Tune in to the NASCAR Cup Series Playoffs Race at Homestead-Miami Speedway on Sunday, October 22nd at 2:30 PM Eastern on NBC. Visit https:/...
Watch on YouTube

About Roger Farah

Roger Farah appeared on The Smoking Tire Podcast in October 2023, where he discussed investment strategies, workplace trends, and leadership. He advised that mutual funds are the most effective way for most people to invest for growth, noting that compounding at seven percent annually doubles a nest egg every ten years. Farah cautioned against investing in friends' businesses, stating that doing so can ruin the relationship, and recommended against investing in a lifestyle one cannot afford independently. He also addressed hybrid work, describing it as permanent and noting that CVS Health is reducing office square footage by 40 percent through hoteling and shared spaces. Farah commented that commercial properties are increasingly being converted into medical centers, university facilities, or residential units. He stated that the United States was founded on middle-class success and that government policy should aim to help the middle class and new workforce entrants succeed over time. Farah also suggested that if a rising internal leader had 15 minutes with a board member, the board would value an honest assessment of the company's current state or an idea for improvement.

Source: AI-verified profile updated from Roger Farah's recent appearances. Browse all interviews →

Transcript (38 segments)
M
Matt Farah0:10
Event and I brought my old man along. He's cruising with me in the BMW M8 Competition, and so we sat down in his hotel room at Scribner's Catskill Lodge. They did not pay me to say that. To chat about business and answer some of your Patreon business advice questions. And so here it is, my dad Roger Farah, chilling with me on the Smoking Tire podcast. Today's episode is brought to you by Off the Record. We love Off the Record. You've heard us talk about Off the Record. In fact, I've got a case pending with Off the Record right now. It's my first one in a little while. I haven't... I've been a very good boy, but allegedly I've been a very bad boy. But Off the Record is going to help. That's what they do. Who's a lawyer and maybe can help you wherever you are in the country, even if you get that ticket far from home. Off the Record can help. It is so easy. All you have to do is go to offtherecord.com TST or download the Off the Record app and use code TST1. That's it. Those two things. You get 10% off all your legal services with Off the Record, and they have an unbelievable success rate. 97% chance of getting those points off of your record. They are so clutch. And it's not just the ticket, right? Your insurance can be impacted, potentially even your livelihood if you drive for a living and you can't have points on your record. Go to offtherecord.com TST, use code TST1 on the Off the Record app. 10% off all legal services with Off the Record. You know them and you love them, and we do too. Beautiful Catskills day. It's perfect. Chris, fall, Hunter Mountain in the background, leaves changing. Oh, you weren't kidding about the sun. Yeah, the cloud moves, it really hits you. That's okay, I'm used to it. I could use some sear on my eyes after my surgeries. I cannot... Oh, we needed like sunscreen. No, I just can't really get it full face. Oh, and the mower's back. Hopefully it'll be okay. Sorry, sorry for that.
R
Roger Farah3:11
And I brought you to... It's take your father to work day. It is. I'm a passenger to the rodent track experience. I love it. Are you enjoying it? Yeah, I am. Is it what you thought it was going to be? Pretty much. Well, I read the itinerary for the four days and it looked interesting. Two track days, I mean that's a lot of good track time for the participants. Yeah, and I think you scared a couple people yesterday taking them around the track. I don't know. Nobody got out of the car and said they were scared. If anything, they said you're smoother at this than my husband. Yeah, that was the... That was the Wiig Manor, which is a very tight and technical backyard track. But you know, a lot of nice people with some really exciting cars, and many of them have driving experience, but some were beginners and were just learning how to handle their own high-powered cars. So yeah, it's a little strange to me that we attract as many beginners as we do. I wouldn't have thought that. But you make it comfortable. You and the staff here really figure out what people are capable of, and you don't try to push them beyond what their natural fear is. And I think when they got the Miatas, everybody was ready to try to pound it.
M
Matt Farah5:11
Well, you mean you bring out... You just can't. I mean, you get a mix of people. You're great on a curve there. They were beautiful drives the last two days through some gorgeous rolling, leaf-changing rivers and streams. I mean, other than occasionally getting stuck by a construction truck or some slowpoke, it was gorgeous.
R
Roger Farah5:28
It is. The roads up here are so good. There's so many opportunities to drive them. And the lane etiquette, the passing etiquette of the locals is so much different. It's so much less friendly than California. In California on the Wine Country roads, or even in the Smoky Mountains in Tennessee and Kentucky, if people looked in their... We're driving sports cars on good roads, but we're not doing anything crazy. They seem to be personally offended that you've come into their area to drive sports cars, and they will go the speed limit for 10 miles. They'll hold you up. We saw a couple, we heard of some road rage type incidents yesterday where people in trucks were really being terrible to the people in the sports cars. And that's not something that I'm used to in California. They have pretty good etiquette out there about that sort of stuff.
M
Matt Farah6:47
It's interesting. I didn't feel that because I don't have anything to compare it to. But the fact is, 80, 90% of the time we were... Find a balance of like, yes, it's a road and track trip, but we're not going to keep you in the car every minute of the day for 10 hours, because that gets exhausting. Yeah, I don't think that's fun. I think you got to have a balance. And today we're going to Saratoga, which is a lovely place.
R
Roger Farah7:29
Well, and you had some nice dinner speakers, and the meals have been terrific. So I think it's a high quality experience for the participants.
M
Matt Farah7:36
Good. And now I want to know what the next one is. And how about my public speaking skills at the safety? You draw out the best in people. Other than your father, where you may not draw out the best. But it's all been fun, and I think a lot of these people want to know where the next one is, and where they can ship their car to.
R
Roger Farah8:13
To try new places, and that's why we keep adding new ones. We've got Colorado, we've got Arizona next year. And those are both fairly accessible from multiple different parts of the country. But this drive and this location at this time of year is hard to match.
M
Matt Farah8:30
Yeah, it's good. So other than a little sprinkle here and there, it's been beautiful. Yeah, it's been fine. So I've had a lot of requests to talk to you about business and things, and we've got quite a few topics to cover. You pre-screened, but was that scared the heck out of me? Well, I hope this one of course, our questions coming from the Patreon. Patreon.com/thesmokingtirepodcast. You can get an ad-free listening experience, you can ask questions for our guests, up to and including my dad. And we'll get right to it. Vincent says, put this question in like within 5 minutes of us posting the topic. And I hope this is about me, but maybe it's not. What is your advice for raising a child who is aware of their privilege to be a compassionate, ambitious individual? Wow.
R
Roger Farah10:11
I mean, well, first of all, a privileged family meaning if we took a trip, we would fly coach to not communicate that we always fly first class. As you remember, I kept cars a lot longer than you thought I should, as you were encouraging me to change cars every year or two for something new. Yeah, I had a... And I was, as I do now, and as you do... Well, that didn't work because you do now. But you know, I would keep a car for 10 years if it was working and just said, you know, it's working and it's getting me where I need to go and I don't need to change. And I think also having you work early in your teenage life to experience what that was all about, getting a paycheck, having taxes... A lot of my friends at Rye Country Day School... You made me... Or work, you didn't make me work, but you said... I obviously wanted a car, that was the most important thing of my entire teenage experience, was having a car and driving. And so you said, if you want a car, you better get a job. And I'll help you because it would be very difficult as a teenager to afford a safe car on that kind of budget. And so you matched what I could save, and I did save, and I ended up having a lot more ownership responsibility of my... $35 paychecks takes a lot of those to add up. I remember the conversation we had about leather or fabric seats. And I said, well, what's the difference? And you said, it's $1,000. I said, okay, is it worth that many Sundays, Saturdays selling shoes at $35 a clip to get leather seats for $1,000? And it made you realize the value of what sounded like, well, it's only $1,000 difference. But when you got to do a $35, which is your after-tax paycheck, you got to do 30 Sundays on your hands and knees selling shoes. I think I made more than $35. Was your take home? You're making that up. No, I'm not. I didn't. I made more than $35 a day. No, you... Getting maybe 2 to 300 a weekend because I did get commission. Well, maybe you were keeping some of the money to yourself. I was stashing it. I had a scam going. I guess I was more than $35, but I'd still light cloth seats. Well, there you go. You trained me to light cloth seats. And now all I won't shut up about the wool seats on this Volvo I want to get. They're the best. These wool seats. And you know what? They cost extra. Oh, now I got to make six extra car review videos to afford the wool seats that cost extra in the Volvo. But when you break it down to per paycheck, you realize the value of some of these things. Yeah, yeah.
M
Matt Farah14:11
Okay, well, general question, but your strategy has always been... I'm a very big believer in saving money and investing money as early, even if it's a small amount, but consistently when you can. Obviously you have to take care of your bills and your obligations, but where you can save money, I like when compounding works in your favor, which means growth over time each year, adding more to the pile because you're putting money in. And a mutual fund is the easiest and least expensive way to invest in growth. And if you reinvest the dividends so they buy you more shares in... Then they have an unbelievable... No comment. Then they have an unbelievable... If you have inside information, it does increase your odds. If you can legally insider trade, you are probably better off doing that. But I think it sets you up over the course of years and decades of investing for the kind of nest egg and future needs, whether it's college or mortgages or even retirement, that compounding really works.
R
Roger Farah15:37
Yeah, I think you... I mean, not that you didn't treat yourself to some nice things here and there, but particularly, you know, at least before I was like in college, when we were... When I was in school and stuff, you were... Mortgage, we had to take care of that. We had to take care of your schooling. But I really felt, and Mom felt the same way, that if we could save and invest, even if it was small amounts some years, larger other years, that that compounding would set us up for a less stressful adult life. Because at some point, your earning capacity goes down, you're not as able to make the same kind of money, and then you can live off those investments. You can live off the dividends or the compounding. If your mutual fund grows 7% a year, which isn't that astronomical, it doubles every 10 years. So as you put money in and it's doubling, and you put money in and it's doubling... That is your very peak earning years for most people, where you kind of have enough expertise to be well compensated and enough energy to work really hard. And so during that period, it's really best to... Those are key years. Depending on your career, you could go as late as in your 60s, early 60s. But at some point, you don't have the energy, you don't have the stamina, you don't have the curiosity. And at that point, your savings and investments start giving you choices. It's really about having choices at that point.
M
Matt Farah17:47
Okay. Uber driver says wants to know about your new Cayenne hybrid. Everyone wanted to know about your Cayenne. So my bad. This was a big... You know, laugh. You trash my black... And you know, brown black over chocolate is heinous. Was my unique car? Was so ugly. But the turbo Cayenne, I love driving. Yeah. Um, when it was time to get something else, I really like the Cayenne. And you kept that for... I mean, what was it? That car was like a 2017. Yeah, you kept it for like 6 and a half years, which is a while. And the hybrid, which I didn't have a lot of experience with, I've now had for several months. It's fantastic because I realized that 80% of the time I'm driving 35 miles at a clip, and I plug... Had a custom paint job in Greenwich, and he said, I like your green better than my green. What is it? I said it's a Matt Farah special, and it's Goodwood Green is what it's called. It's Goodwood Green. But it's gorgeous. Do you actually know how rare that is? Folks, got to take a quick break from the action for just a second for NASCAR, who is a sponsor of today's episode. The competition on and off the track is heating up in the NASCAR Cup Series playoffs. And with only one more race before the field is slashed in half one last time for the Championship 4, the playoffs head to Homestead Miami Speedway in sunny South Florida. Nestled between the vibrancy of South Beach and the calm of the Keys, this track offers a one-of-a-kind racing... Championship 4. There's only a few more races in NASCAR's 75th Anniversary season. So don't miss out. Get together with some good friends and tune in to the NASCAR Cup Series playoffs race at Homestead Miami Speedway, Sunday, October 22nd, 2:30 p.m. Eastern on NBC. And we are brought to you today by Prize Picks. What is Prize Picks? Well, it's the largest independently owned daily fantasy sports platform in North America. It's the easiest and most exciting way to play daily fantasy sports because it's just you against the numbers. Instead of battling thousands of other players, including pros and sharks, you just pick more than or less than on two... Really simple to play. You can make my picks and submit my entry in less than 60 seconds. And with the Prize Picks reboot policy, your entries stay in play even if one of your players gets injured. For NFL games and CFB top 25 matchups, if you have a player who exits the game in the first half and does not return in the second, that player is rebooted. Prize Picks is the only daily fantasy sports platform with injury insurance. Prize Picks is awesome. It's easy. They've got weekly promotions that can lead to big payouts, like Taco Tuesday. Each Tuesday, Prize Picks discounts selected player projections up... $100. Prize Picks is daily fantasy sports made easy. And now back to the action on the Smoking Tire podcast. I don't... So, Town Porsche Englewood, New Jersey, our favorite Porsche dealer, where my car came from and where you buy yours. That was the only paint to sample Cayenne they were allocated for the entire model year. Oh, they allocate the number of... You can paint to sample. The program is so popular that they only allow a certain number of cars to actually be... Because they can't do the volume, and particularly in... Even though a lot of the paint to sample colors were those orders were in many cases cancelled and they couldn't get it. Yours was able to go through because it was a non-metallic color. That's incredible because I was promised 3 months delivery and it took 11. Well, I mean, and it was... That's what I get for... Hey, get the paint to sample. They let you do it. You know, you always buy these sucky colors. Get a good color. And it's a good thing you didn't have to turn in a lease and you didn't mind driving your old car for a little while longer. But yes, that to have a paint to sample Cayenne hybrid for model year 2023 is very, very rare.
R
Roger Farah24:10
Forgot about it. I couldn't figure out how to get it on. Yeah, and I said, hey, how do you like the massage seats? And you go, do I have that? I go, yeah, you... I sent you the build sheet. You paid for it. How about the build sheet? You asked me about the stereo. You could get the entry level, the mid level, or the really expensive level. And I said, Matt, I only listen to the news and the sports. I don't think I need the really expensive level. We didn't need the $10,000 Burmester stereo. Well, we said that you should... They said you should probably get the middle one, which was a Bose. And then two months later, they said, oh, they've discontinued the Bose, so you have to either get the free one, which is six speakers, or the Burmester, which is 20 and it's $10,000. No, forget that. Just... Power of the turbo. I've driven you through hundreds of thousands of miles. You never use more than 20% throttle ever. So a 500 horsepower car for you makes no sense. Psychologically, it felt good. I learned on this trip you squeeze the accelerator. That was how I was driving, man. I didn't jerk it. I get it. But you missed the turbo seats. The turbo has the sports seats. They're good. So notes to Porsche: allow customers to option the turbo seats in the regular... Would be in the hybrid. Well, maybe next. Maybe in six more years.
M
Matt Farah26:11
And it's like 700 horsepower. It's way over the top, but it's fun. Okay, I saw it for the car for the first time the other day, and even though it was kind of dirty because it's been raining, it was beautiful. And recommend the small wheels enough versus the big 22s you had on the turbo. You get a better ride with the small wheels, more tire. I love it. Yeah, and now we understand how hybrids work. Yes, we do. Zach says, not my Zach, Zach fan. I work as a superintendent for a large general contractor, and the push has been to multifamily housing as we have a continued national housing... I think we have a surplus. Well, right now we have a surplus because the whole way workforces have been retrained to do virtual work, whether it's Zoom or whatever you're using. Office buildings are really in trouble now because they're half empty. People are working 2 or 3 days maybe in the office, and there's a surplus. That is a glut on the market. And a lot of people are not even able to pay their mortgage on a commercial building, and they're throwing the keys back to the bank. And the banks have to repossess the property. Why do you think they haven't? There isn't a cottage industry that is converting offices to apartments, or is there and I'm just not seeing it?
R
Roger Farah28:10
There is. There is. Location are being looked at for conversion. It's just beginning. I think people came out of the pandemic not knowing whether everybody would return to work the old way, whether they'd be hybrid working or remote working. And I think it's settled into the fact that we're not going back to the old way. I think a lot of these are turning into medical centers because the healthcare industry continues to grow. Some of them are being picked up by universities, and some of them are being converted to residential because they make good apartment buildings.
M
Matt Farah28:47
Yeah, I just... I mean, there's a guy up the street from my shop that finished a brand new beautiful office building in September... The flexibility. One day if somebody wanted to turn it into offices, they could. But we have two sets of plans. Don't think that's going to happen anytime soon. Probably throw the other set of plans away. Yeah, it was... It was if this parking business is actually a failure and I don't know what I'm talking about. We've got a backup and we could have converted... Into 12 office suites. Oh boy. Here's the mower. All righty then. We have come inside because the mower simply will not stop. It's okay. So we're flexible. We're in a hotel room at Scribner's Lodge here, which is actually kind of cute. The next 20 years, I think that's 20 years is a long time, but at least for the foreseeable future, I don't see anybody building. There's just so much excess availability and high quality buildings. Yeah, yeah. But it's... I mean, as we drive through these Catskills towns, the hollowing out of local retail is sad. It is very sad. We saw so many local retailers who went out of business. Maybe it was the pandemic, maybe it was shopping online, maybe it was a Walmart or some other big box retailer. But building after building totally empty and nobody finding a reuse for them. Yeah. What happens to those properties?
R
Roger Farah30:55
Well, I think that communities... Reemerging. Maybe not the local hardware store, maybe not the kind of stores that were there before. But even where you got married, the Hudson Valley, there was a regeneration of a town that became more of an artist community. And that town, think Hudson in particular, because it was this beautiful town with these beautiful old buildings, but there was also an Amtrak stop that went directly into New York City. So you could walk to that Amtrak station and in 90 minutes be in New York City. But that town was rebuilt pre-COVID. So people were commuting. I think now in a hybrid mode, you could drive the hour and a half a couple days a week and still get the benefit of... You're horrible at retiring. How many attempts at retiring? If you had four, five? I stopped counting. I think that's... Yeah, it's not good. Right around the time Seinfeld stopped counting money, you stopped counting. He's coming back. Seinfeld. Yeah, he can't sit still, so he needs to do something. But do you... You know, I've seen some studies that say there's a 15% improvement in productivity with home remote work. I've seen other studies that say there's a 10% reduced productivity with that. Homework you now are doing. You go to an office for some parts of your job, and then you also take a lot of Zoom calls.
M
Matt Farah33:12
On our videos before, and now they are over here at the podcast. And this show's episode is sponsored by BetterHelp. I like BetterHelp a lot because they make talk therapy easy. Finding a new therapist can be really hard if you don't already have one. And sometimes your brain can get in its own way. You could be going through a tough time in life, or you could have a proper clinical disorder like depression or anxiety. And therapy can help figure out what's holding you back so you can work for yourself instead of against yourself. And whether or not you've been in therapy before, I have been in therapy... Professionally and personally from another perspective. And I can tell things to my therapists that I don't necessarily want to say to either my wife or my family or my friends. And I know this person will give me a balanced and experienced perspective. But it's really hard to find a new therapist, especially in our sort of post-COVID world. I've tried to find therapists in person before, and it is a challenge. And you may live somewhere where frankly there aren't very many therapists, or there isn't a therapist that you can personally relate to. And so BetterHelp is a better way of doing it. It's entirely online. It's designed to be convenient, flexible, suited to your schedule. You just fill out a brief questionnaire to get matched with one of... Go to betterhelp.com/smokingtire today to get 10% off your first month. That's betterhelp.com/smokingtire to get 10% off your first month with BetterHelp. What is the productivity versus happiness of home versus in-person work?
R
Roger Farah35:29
Well, I think what's happening now is there is a consensus that it's very hard for team building or spontaneous interaction or in creative environments. The need to be able to bounce ideas off... That has to be done in person. So talent development, talent management... I mean, that not all jobs can be done 5 days a week at home. And I'm happy to have some meetings by Zoom, but believe me, if I have to sit through a board meeting from 8:00 in the morning till 5:00 at night staring at a screen all day, I'm climbing the walls by 3:00. I mean, it's really hard for me. And it removes the spontaneous go down the hall, talk to somebody, have an interaction. And so I think every business is trying to find a way to be fair to the employees and also at the same time, the business has to be successfully supported with whatever the strategies are. So I do believe hybrid is here to stay. And that's back to the commercial real estate issue, which is... Have shared office space. What's hotelling? Well, you have access to an office or a desk, but somebody else may use it on the two days you're not there. Not everybody has a dedicated office. Right. I think that's probably the way of the future. That term makes sense, but I've never heard it before.
M
Matt Farah37:33
Okay. Jonathan says, how much overlap is there between your approach to managing people in a company versus raising kids? Lot of parenting questions here. Ooh. Well, they're so pleased with how you turned out, they think I have the secret sauce, which I don't. No. When I was a kid, you went to work. That was what you did. And Mom did a lot of things and... Your children otherwise, or you try to teach people at work good values. You try to teach them how to reason through problems. You try to teach them how to be patient and compassionate. Those are behaviors that equally apply in an office environment or in parenting. But you also have to accept every child is different. Every child has different needs or interests. And I think it worked. One size doesn't fit all. What you have to do to work with one person may not apply to the next person. So there are some core guidelines, family rules, some business rules. And then I think you have to deal with each... Came out with me at Monticello in a McLaren 570. That's exactly what I was going to. One Matt said, let me take a couple laps around and then you can do it. And just I'll show you the lines and then you can drive the car. Halfway through one lap, I said, Matt, you got to let me out. I can't do this. I was tapped out. Happy to watch you. I sat there all day watching you. I could not do it. It scared the heck out of me. But it wasn't my driving in particular. It was just it was a very fast, you know, a lot of turns. It was over my capacity to take on risk at that stage of my life. If I were probably younger, I could have done it. But halfway through the first lap, remember I said that? Let me out.
Okay. Have you ever driven or bought, owned your dream car? And if not, what is your dream car?
R
Roger Farah40:21
Basically, well, over the years I had a fantasy about buying a Jaguar XK when they were these sleek, hunter green kind of cars. I'm not sure I could have fit in it very well, so probably not. It would probably be very... I always thought I'd get it one day, and I kept pushing it off and pushing it off, and I didn't. I always had the fantasy. Now you have Mom has the green F-Type. That's as close as we could get to it. Yeah, and that's a fun car. Yeah, it's nice. Was introduced with all the gadgets. And actually, I went to a New York car show once where that literal car was being offered for sale. Yeah, for at the time a lot of money, like $300,000. And now it's probably $5 million. So you know, Aston has done a continuation series of those. Oh, you're kidding. They built like 10 with all the James Bond stuff in it. So it literally has a functional smoke screen, functional. And they're like $2 million bucks. And even the 60s like sat nav screen, you know, it's like behind this thing, it rolls up like a roll top desk almost. And behind it is a modern sat screen. Harris drove it, and it has a functional oil slick and smoke screenage. I once saw someone use a smoke screen in their car and use it on the highway, and it was one of the most dangerous things I've ever seen anybody doing in a car. Yeah, it sounds good. I'm not sure. And what kind of engine did they put in there? The original engine. It's the old inline six. It's actually true to form mechanically, and it's true to movie prop the rest of the way. But yeah, you your mutual funds, you just sell a few of those and you could be in a James Bond DB5. Okay, but other than that, those were probably the two dream cars and... So involved in work or traveling the world that trying to track individual stocks or individual companies while I was working was very difficult. And I always thought, you know, I had some view about a stock or a company, but I didn't have the time to think about when to get in and when to get out. My risk taking was really on my primary business. Whenever I worked at a company, I had equity in that, so I had a concentration of wealth in a single company. And then I just let the mutual funds compound or tax-free bonds throw off tax-free interest. Yeah, and that's the way I... Do it well. But I think the odds are against me doing it well. And so I kind of knew my sweet spot.
M
Matt Farah44:17
My name is a verb says, what was your managerial awakening? The moment where you realized that if you were going to be in charge of people, you had to be the best version of yourself so they could depend on you but also respect you.
R
Roger Farah44:35
I think you know when you move from an individual performer to a manager, whether you're managing one or two people or a team of 10 or even a bigger team, you really have to set a high standard for personal integrity, fairness, being a good listener, but being... People who perform and also weeding out the people who don't perform, because the team knows who's not contributing properly. And if you don't address that, either trying to coach or train them up or in the end make a change, the team loses faith in you. And so now you get higher up and you manage a bigger team, it's hundreds of people or thousands of people or tens of thousands of people. How you lead, how you communicate, how you make your values known changes somewhat. But it's still what causes people to respect their boss or their boss's boss. I think that's consistent whether it's a small team or a big team.
M
Matt Farah45:53
Okay. Josh says, I find the topic of... Aware of. Is it common in the corporate world or is it rare?
R
Roger Farah46:14
Corporate espionage is an interesting topic. So you're right, and I would broaden that into both espionage and counterfeit, because a lot of companies I've been involved with, people have counterfeit knockoffs of high value products. Whether it's using the name Tiffany in their marketing, whether it's copying or altering Ralph Lauren. Chinatown fakes, the straight up fakes. But then you've got stuff like when you were at Ralph Lauren and someone started US Polo Association, which is drafting off your success. Also factories that are... A lot of companies are very worried about China now and their ability to hack into your systems and steal intelligence, whether it's military intelligence or corporate intelligence. You go to China now, they tell you not to leave your iPad or laptop in your room, that people will come in and download what's on it to steal your intelligence. So it's a significant issue, particularly in companies that are on the cutting edge of something new. If you're just making a widget over and over again, there's probably not a lot to steal. So you have to be vigilant. There's also a way of hiring your employees and asking them to bring trade secrets with them... Legitimately allowed to and tried to bring it with them to a new company, and we ended up in lawsuits. So it's a real issue and it's prevalent. I had a company I won't mention that I worked with professionally had access to a lot of information about my business that I would not give to a competitor, with the knowledge of that, and they opened a competing business very close to me. Well, there you go. And it happens in small businesses too. Yep.
M
Matt Farah48:45
Okay. Amateur 911 says, with the rise in social media... Instead of buying huge EV, huge heavy vehicles, do you share the same... This is sort of two separate questions. So one is fast fashion versus lasting fashion, and the other is, do you share my sentiment about wastefulness?
R
Roger Farah49:27
Well, the first issue in fast fashion is there are companies who do some testing of product. They put product in different parts of the country at different prices to see how it will sell. But you need a supply chain once the customer has voted to be able to turn around and make that product fast enough to get it in season. So for instance, you can test product in May or June... It's good for the year and you throw it out afterwards. That's how I know that term. I don't know... The first half of what you just said there is not what I personally equate to fast fashion. But well, the first half of what I said is the true fast fashion, right? Disposable fashion means looks good for a year, doesn't hold up over time, probably end up getting rid of it. That creates the waste you're talking about. Yeah, real fast fashion is where you can test and react, okay, and get it back into the marketplace with a certainty that it's going to sell, so you have less risk. Most production cycle even for apparel is 12 months. So I don't know 12 months from now what October of '24 is going to sell. So I got to take certain assumptions and... Non-industry people conflate those two, or either don't know about the first one at all and just... Because it's used in BuzzFeed articles and whatever. The disposable one is the term that's used more often. Yes, well, they're two different subjects. Yeah, but with like, you know, Ralph Lauren is a good example because the stuff they make for the most part lasts a really long time. So the fashion is more classic, it's more multi-year in its appeal. The quality will last you for a very long time. And if you put your wardrobe together, you only need a couple pieces... What creates the waste. And so I think you got to balance the role we all play in the environment. But you haven't really been part of a company that makes that stuff. No, that's not been in my career. I mean, even... Maybe the closest we ever got was like Foot Locker where you'd be doing socks. But at Foot Locker, we used to take used sneakers and take the rubber off them, and we would build basketball courts in neighborhoods all over the United States from the used rubber from the used sneakers. So even there, we tried to take that material and give it a... Would you go the real estate route, the market, or something else? And you already talked about the cons, mutual funds and compound. Yeah, I think that most people's primary investment is in their personal residence. And so, assuming you have a residence that you like and you think is in a right location, that over time should appreciate. There'll be ups and downs. And that ought to be your first view because you're living in it, it's providing shelter, and it's an investment. If you have money beyond that to invest, I would probably go into mutual funds, partly because they're more liquid. Anytime, any day, if you need the... Grow over time at a comparable rate to real estate.
M
Matt Farah54:12
Okay. Meh, that's his username. Meh says, I'm going to paraphrase. Meh makes a good living, is successful, but is recently being inundated with requests from extended family, etc., to partner with me on this or invest in their new business or struggling business. How can I deal with these types of requests?
R
Roger Farah54:47
That's a very interesting question and very relevant, and most people have some version of that going on. My answer to that is... Not do is invest in your lifestyle that you can't afford on your own, or invest in businesses that generally go bad, and now you've created a very animosity kind of relationship. Yeah, so health and education. If I can call me, if it's lifestyle support, don't call me. That's... I mean, I think that's very fair.
M
Matt Farah55:34
I once... You know, Kevin O'Leary is... Yeah, he's kind of a dick, but he makes a point sometimes. And I once heard him on a podcast, I think it was with Tom Segura, where he said that for every member of his family, he offers a one-time free money which... You this, this is your one get. And then if they ever ask again, he holds up the paper. You agreed, one, this is the one ask. I like your method better, but I think that's for him. What he said was it eliminates that awkwardness of I gave you the money and now I need to bug you for it back, or I gave you the money and you spent it in a way I don't approve of. It's very hard with family or even very good friends. I also have had a variety of friends who have come to me and said, will you invest in my business? And my answer has been no, whether it's a good idea or a bad idea. I'm not even evaluating. I know it's going to ruin the friendship. Yeah, so I stick with... John Maxwell. No, I don't either. But he wrote, quote, success is when I add value to myself, but significance is when I add value to others. Okay, does that resonate with you? And if so, have you seen this play out in your life?
R
Roger Farah57:27
Well, it's an interesting play on words. I think the sentiment that's being expressed is valid, which is you've got to take care of yourself first, and then you can add to the world. I think you can do both. Every situation's different. I think you can do both. I think if you're fortunate enough in your own life and your... Every time you get some success, it's all about me. I think you got to find a balance there.
M
Matt Farah58:16
Okay, we don't have enough time for all of these. And so there's some that have been asked in previous shows with you about leadership and stuff, so I'm going to skip over those. And if I don't get to yours, I'm sorry. Okay. DWB F11 says, if you were given... Not me, he... If this person given 15 minutes with a member of your company's board of directors as a rising internal business leader, what would you ask them in order to make a memorable and positive impression?
R
Roger Farah59:11
Assessing risk. I think if a 15-minute time slot was given to somebody in a company, I think a board would like to hear an honest assessment of the current state of affairs in a company, and or an idea on how to make it better. We regularly on the boards I'm on try to have lunch or dinners with a group of mid-level people, and we really try to listen to them unfiltered by senior management or the CEO, to really find out what's going on underneath the senior level. And I always find those to be fascinating.
M
Matt Farah1:10:12
Individual and what exactly you're good at now and what you're not so good at. But we've touched on this. Leadership for me is the ability to inspire the best out of your team. What do you have to do to bring out the best, whether it's work harder, be more intellectually curious, be more detailed in your work? And I think individual leadership skills bring out the best in the team they're overseeing. And I think that kind of customized advice for your team is what will make you a better leader over time.
R
Roger Farah1:10:53
Okay, I think that's good. Thanks, Matt. It's great up here in the Catskills.
M
Matt Farah1:11:11
This journey, but it's okay. It's fine. And we're going to drive to Saratoga Springs, and then we're going to go back to Connecticut, and then I'm going to come back to Los Angeles, and I'll be back in the studio with Zach next week. Thank you to our patrons for your questions. They're great. As always, and for the ones I didn't get to, I really... Most of the ones I didn't get to, there was four or five. They actually overlapped previous shows, so there was stuff we covered already. So it was either close to that or whatever. And we're limited time because we got to get in the car and go drive. So thanks. We'll see you later. Thanks, Dad. Take care. Bye. Thank you.