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Bob Pittman
Former CEO of MTV Networks, Independent

Introducing: Math & Magic with Bob Pittman - Martha Stewart Live at iHeart “Living is a...

📅 Dec 15, 2024 Bloomberg Podcasts 23 MIN 416 VIEWS 104 SEGMENTS · 3 SPEAKERS
Martha Stewart has been a household name for over four decades and she still isn’t done building her empire. During her rise, the world’s first female self-made billionaire ignored conventional wisdom to become an Emmy Award-winning TV host, best-selling author, and creator of a groundbreaking magazine. Beyond those accolades, her wildly successful merchandising business and multi-channel lifestyle company has established her as an innovative mind in business. In this episode of Math & Magic, host Bob Pittman sat down with Martha for an intimate live recording at iHeartMedia HQ in front of 10...

Questions asked in this interview

7
  1. 4:05I was just called before I came here tonight, and it has reached number one on the New York Times bestseller list before it even got into the bookstores. Isn't that great?
  2. 5:46I lived at 290 Riverside Drive on 101st Street in a beautiful apartment looking over the Hudson River, where we looked out the window and people were going to Woodstock. Remember Woodstock?
  3. 9:46I like writing the books, but what else could I do to actually maximize the subject matters that I liked so much?
  4. 16:55And if you keep that in mind—and everybody needs stuff and everybody wants stuff—and they just, how do they get it?
  5. 17:56And you just have to—you know, what about my period? Remember that one?
  6. 18:24And you just—you can ask pretty much anybody, and truthfully, they will tell you that it's very, very almost impossible to be balanced. Don't you agree?
  7. 20:43And are you going to be able to do it?
Bob Pittman 0:01 ↗
You're listening to Math and Magic, a production of iHeart Radio.
And those guys, they actually looked at the July issue that I had prototyped and they said, 'This is fabulous, but what would you do next July?' And I said, 'Well, living is a limitless subject matter.'
Welcome to iHeart. We're doing a live episode of my podcast, Math and Magic, and we're here celebrating a great friend of mine who has got her 100th book. Congratulations, Martha!
I think I met Martha on about book number two or three. We were trying to remember how long it's been. She is a podcaster with us as well as being probably the most famous and influential lifestyle brand. Indeed, she is one of those one-of-a-kind people. Martha, she is also author, TV host, product creator, and she was even the first self-made female billionaire.
Martha's life reminds me of that old Chinese proverb: 'Those who say it can't be done should not interrupt those who are doing it.' Martha has always been that risk-taker who has completely ignored the conventional wisdom and wins again and again and again. Books, catering, TV show, or magazine—she was, by the way, even in the Paris Olympics. Anybody see that?
It's interesting if I think about Martha, and I've known her a long time. Why is she so successful? One, she has this incredible vision, but she also has a tenacity and she has a way of bringing new ideas, doing it a different way, but she brings it over the finish line again and again. Martha, welcome!
Martha Stewart 1:52 ↗
Thank you very much, Bob Pittman.
Bob Pittman 1:55 ↗
Before we dig in, I want to do a little feature we call 'You in 60 Seconds,' and it's sort of a lightning round style.
Martha Stewart 2:03 ↗
Who makes these things up?
Bob Pittman 2:06 ↗
I make these up. Come on, come on. Okay, so here we go. You ready?
Martha Stewart 2:09 ↗
Yep.
Bob Pittman 2:11 ↗
Do you prefer cats or dogs?
Martha Stewart 2:11 ↗
Cats.
Bob Pittman 2:12 ↗
Early riser or night owl?
Martha Stewart 2:15 ↗
Very early riser.
Bob Pittman 2:16 ↗
West Coast or East Coast?
Martha Stewart 2:18 ↗
East Coast.
Bob Pittman 2:19 ↗
Maine or New York?
Martha Stewart 2:22 ↗
Maine.
Bob Pittman 2:24 ↗
Salty or sweet?
Martha Stewart 2:26 ↗
Salty.
Bob Pittman 2:28 ↗
We have one person from Maine. Salty or sweet?
Martha Stewart 2:30 ↗
Sweet.
Bob Pittman 2:32 ↗
Coffee or tea?
Martha Stewart 2:34 ↗
I like both.
Bob Pittman 2:36 ↗
Streaming video or podcast?
Martha Stewart 2:38 ↗
Streaming video. Sorry.
Bob Pittman 2:40 ↗
Oh, a knife to the heart! Introvert or extrovert?
Martha Stewart 2:43 ↗
I think I'm an extrovert.
Bob Pittman 2:46 ↗
Eat out or order in?
Martha Stewart 2:48 ↗
Eat out.
Bob Pittman 2:50 ↗
Good. I actually, I have never ordered in ever.
Martha Stewart 2:53 ↗
No, I'm going to tell you how it works.
Bob Pittman 2:56 ↗
First, tequila or CBD?
Martha Stewart 2:59 ↗
Oh, CBD. Oh God, thank you.
Bob Pittman 3:04 ↗
Comedy or drama?
Martha Stewart 3:06 ↗
Drama.
Bob Pittman 3:07 ↗
Christmas or Thanksgiving?
Martha Stewart 3:10 ↗
New Year's.
Bob Pittman 3:13 ↗
Call or text?
Martha Stewart 3:16 ↗
I hate text.
Bob Pittman 3:17 ↗
Cool. Okay, about to get a little harder. Favorite luxury vacation?
Martha Stewart 3:23 ↗
Where I haven't been.
Bob Pittman 3:26 ↗
Favorite vegetable?
Martha Stewart 3:29 ↗
Vegetable.
Bob Pittman 3:32 ↗
Secret talent?
Martha Stewart 3:36 ↗
Juggling.
Bob Pittman 3:38 ↗
That's a good one. And the last one, the piece of technology you can't do without?
Martha Stewart 3:41 ↗
Oh my gosh, my iPad.
Bob Pittman 3:44 ↗
All right, let's get started. You and your book. First, did you ever think you were going to wind up writing 100 books?
Martha Stewart 3:51 ↗
Yeah, you did. Yeah, it's just a minor goal.
Bob Pittman 3:56 ↗
So tell us what makes this book different. What's the theme and the idea and the vision of Martha: The Cookbook?
Martha Stewart 4:05 ↗
This is the book. It's called Martha: The Cookbook. It's a hundred of my favorite recipes—not all, I mean, I have a lot more favorite recipes, but a hundred of my favorite recipes. And it's nice because it incorporates not only a really good, authentic, and well-tested recipe, but also a lot of archival photographs that people haven't seen before, as well as sort of backstories for each of the recipes. And it's sort of hitting a chord this year, I think, with the documentary that came out, and it came out big time. It's very, very nice. And I do have a—can I brag one minute, please? I was just called before I came here tonight, and it has reached number one on the New York Times bestseller list before it even got into the bookstores. Isn't that great?

49 more exchanges in this transcript

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APA, MLA, BibTeX
APA

Pittman, B. (2024, December 15). Introducing: Math & Magic with Bob Pittman - Martha Stewart Live at iHeart “Living is a... [Interview transcript]. Bloomberg Podcasts. CEOInterviews.AI. https://ceointerviews.ai/interview/691311/

MLA

Bob Pittman. "Introducing: Math & Magic with Bob Pittman - Martha Stewart Live at iHeart “Living is a...." Bloomberg Podcasts, 15 Dec. 2024. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/691311/.

BibTeX
@misc{pittman2024_691311,
  author       = {Bob Pittman},
  title        = {Introducing: Math \& Magic with Bob Pittman - Martha Stewart Live at iHeart “Living is a...},
  howpublished = {Interview transcript, Bloomberg Podcasts. CEOInterviews.AI},
  year         = {2024},
  month        = {dec},
  url          = {https://ceointerviews.ai/interview/691311/},
  note         = {Speaker-attributed transcript with timestamps}
}