Aditya Puri34:37
So I would say one, obviously clear values, culture and purpose. And you asked the question how did you recruit, you recruited like-minded people who had the passion to deliver, who believed that they had the competence and who had the domain knowledge. My role as a CEO I would say was first among equals, an agile CEO because if it had to be done today it better be done yesterday. Right. An agile CEO who has a clear vision which is simplistically explained to every man-jack in the organization and then executed flawlessly at speed and scale. Now what this means is that you have a vision, people believe in it and everyone marches together. Right? It also means that it defines your behavior. It also defines what you will gain and you have to embed into the company itself the benefits for the employees, the benefits for the shareholders, what you will give back to society. I remember when I went to the board, at that time it was called microfinance, that we want to make people at a certain level self-sustaining. They said why should we do it? I said we've got to give back and there was some dissent. I said but I also want to tell you if you're not giving back you may have to find a new CEO because I also need a purpose. So what happened was that every... it's not me or my team, 250,000 people believed in the organization, believed in the vision, had the trust that they would be taken care of and they had the pride to be able to deliver on our objective which was giving back to every section of society that we could. So we dealt with shopkeepers, we dealt with the small fellows who wanted motorcycles, we have our people from the larger public sector banks sitting and they would say what have you done and I said don't say we are an elite bank. No, none of them were in motorcycles, none of them were in gold finance. Gold is probably the biggest asset that we have in the lower middle class for him to upgrade himself. So we had everybody working together. And I agree with Murthy that you have to create with the stakeholders that you're dealing with, whether the customer, the shareholder, the government, the society, trust and respect which is why they will choose you. Second is you got to be what I would call a moving organization.
The world moves, you've got to move with it. We actually reinvented ourselves. We started as a corporate bank, which is the toughest, but that's where we thought we only had the capital to take a certain amount of loss. So we needed the probability of default to be the lowest. When we made the money, then we went into MSNB and we could increase our yield. We made more money and we could take a little more risk, and then we went into consumer, but we waited till we understood what we wanted. Some other people got hurt because they went down market. When demand exceeds supply, why the hell do you need to go down market? We looked at it. They should have deepened their relationship with the existing customers, broadened the product range and included geography rather than maintaining weather. So we had a rule that every two years, 25% of the revenue of the company must come from new products. And unless the leader shows the way and you walk the talk... I remember priority sector, they would say we want to buy from the market. I said if you want to be a big bank, you can't. So they didn't go. I went to SAM and I went to VR and I came back and I said we will do this. And they said no, we will have losses. I said okay, loss is mine, profits and credit yours, but we will do it. The same thing Kaporo, right? The same thing for a 10-second low. I mean, we make too much out of this. Now, AI is going to have everybody out of job, everybody out of business. So, I had these fellows coming, youngsters, you know, you are dinosaurs, we'll put you out of business. I worked very hard to get there. So, I went to Silicon Valley and saw what these guys were doing. None of them were reinventing the systems. They were working on top. Whether it was the telecom system or the bank system, they were working on top and stitching together something that provided the customer with a better product, better use of interface, less friction, and gave the company a lower cost. I said, why then? It's my product. We have the trust. We have the brand. Why the hell can't you do it? And you've got to be tough. There's a difference between kind and indulgent. Indulgent may be with your talk but that doesn't work in the bank. So it was very clear if you don't believe in this, you walk. We jointly believe in the vision, open debate, open discussion, open end result, but once it's done, and you have to have innovation. I think we were talking at lunch with some of the professors, we make so much of innovation is simple. And you do it better. Test it out. If you test it out, execute with scale and speed before the others get there. And that's what we do, right? And otherwise on the same, if you don't change the business, if you don't expand either geography or your product line without going outside of your domain expertise, you have to be a crook to grow 25% every year.